Podcast Summary: The JOY Broadcast – Joy101: Knowing Your Definition of Success

Host: Ali Mortimer (The JOY Coach)
Date: January 26, 2026

Overview:

This episode kicks off a new series, "Joy 101," within Ali's Joy Rebellion community. Ali Mortimer explores how redefining success from a deeply personal perspective is foundational for building a joyful life. Drawing on her own journey from corporate IT consultant to life coach, she unpacks the evolution of her success definition and how it relates to joy, abundance, and the role of money—inviting listeners to rewrite their own success narratives.

Key Topics and Discussion Points

1. Ali’s Journey and the Birth of "Joy 101"

• [00:01] Ali introduces herself and the intention behind the podcast: to infuse daily life with positivity and joy, especially for those struggling to find happiness or just making it through “the next 10 minutes.”
• [00:50] Launching the "Joy 101" series inspired by discussions in her Joy Rebellion membership.
• Emphasizes that joy has been integral to her healing, lifestyle, business strategy, and overall success.

2. The Old Definition of Success

• [02:15] Ali reflects on leaving her 20-year IT consulting career, where traditional measures of success were “the speed at which you moved up the ranks, the size of your paycheck…and the amount of money you were making or saving for the company.”
• [03:01] Notable Quote:

  "Success is loving what I do. Success is loving who I do it with, and success is loving myself in the process."
  — Ali Mortimer

• She describes this as a breakthrough after a time of personal struggle and self-doubt—including “crippling body dysmorphia”—and this definition became both her process and benchmark for success for a decade.

3. The Need for a New Definition

• [05:24] After reviewing her life and business post-Maldives trip, Ali senses her original definition, though proven, is now limiting her growth and excitement.
• Journals on what success means now, but initially resists new feelings and ideas, especially around money and abundance.

4. Confronting Resistance to Wealth

• [07:21] Ali shares the discomfort of admitting her evolving desire for overflow and abundance:

  "Success is the feeling of overflow, and abundance is being really wealthy and overflowing with money. And I felt sick because I was like, but that's not me. That's not me."
  — Ali Mortimer

• Describes disidentifying with “seriously wealthy” role models and a resistance to both corporate and online coaching depictions of wealth.

5. The Lightbulb Moment: "And" Instead of "Or"

• [10:40] Breakthrough during a conversation with her mentor, Jenna:
  • Realizes she’s not required to abandon her old, soulful definition to embrace material abundance. Both can coexist.

  "Why can't you have both?...I love champagne just as much as I love sparkling water with a squeeze of lime juice."
  — Ali Mortimer

• Illustrates her three foundational blocks—loving her work, those she works and lives with, and herself—with "overflow" as a reef or protective structure that enhances them all.

6. Overflowing with Abundance—Purpose and Impact

• [12:28] Money as a protective and nurturing force for:
  • Personal health and self-care
  • Family security and enrichment
  • Business growth and ability to give back even more freely to her community and clients

  "Money...is going to protect my family, and it's the money that's going to protect my business. But not only is it protecting, it is also money, income, wealth that is also going to benefit those three key things."
  — Ali Mortimer

7. Community Insights: Money, Identity, and Joy

• [14:08] Sharing her own breakthrough prompted honest, vulnerable conversations within the Joy Rebellion about:
  • Shame and blocks around money, especially for women
  • Transitioning from corporate to entrepreneurship and beliefs about who “deserves” wealth
  • The importance of women as circulators of wealth and power, especially in the current "cycle nine" of feminine empowerment (a feng shui reference)

  "Women with money are the circulators of money. So why are we resisting it? Because we're going to be the ones doing all the good things." — Ali Mortimer

8. Rewriting Your Success Definition—A Transformative Exercise

• [17:02] Encouragement for every listener to write (and rewrite) their own success definition, tailored for the era of their lives they're in now—not worrying about external perceptions.

  "Just going away and writing your own definition of success for you today in this era...is such a power move. It's such a joyful move. It's about, oh, I honour myself." — Ali Mortimer

9. The Power of Community and Shared Joy

• Highlights the Joy Rebellion as a space for women to explore, redefine, and support each other—removing “resentment or hatred or frustration” and transforming joy into a strategy, not just a reward.
• [18:38] Notable Quote:

  "Joy is the strategy for you. It's not the reward. And my favorite lines at the moment, joy is the super attractor, is everything you've ever wanted and more." — Ali Mortimer

Memorable Moments & Quotes

| Timestamp | Speaker | Quote/Key Point | |-----------|---------|-----------------| | 03:01 | Ali Mortimer | "Success is loving what I do. Success is loving who I do it with, and success is loving myself in the process." | | 07:21 | Ali Mortimer | "Success is the feeling of overflow, and abundance is being really wealthy and overflowing with money. And I felt sick because I was like, but that's not me." | | 10:40 | Ali Mortimer | "Why can't you have both?...I love champagne just as much as I love sparkling water with a squeeze of lime juice." | | 12:28 | Ali Mortimer | "Money...is going to protect my family, and it's the money that's going to protect my business. But not only is it protecting, it is also money, income, wealth that is also going to benefit those three key things." | | 14:08 | Ali Mortimer | "Women with money are the circulators of money. So why are we resisting it? Because we're going to be the ones doing all the good things." | | 18:38 | Ali Mortimer | "Joy is the strategy for you. It's not the reward. And my favorite lines at the moment, joy is the super attractor, is everything you've ever wanted and more." |

Key Takeaways

• Redefining Success Is Essential: Regularly question and rewrite your definition of success to fit who you are today.
• Both/And, Not Either/Or: You can have soulful, meaningful work and material abundance—don't play small or pit joy and wealth against each other.
• Women & Money: Women need to talk openly about money, overcome internalized shame, and recognize their power to circulate and use wealth for good.
• Joy as Strategy: Joy is not just a by-product of achievement—it is a guiding force and an attractor for all forms of abundance.
• Community Amplifies Growth: Sharing these ideas in a safe, supportive space can fuel profound personal breakthroughs.

Action Step

• Journal Prompt: Write your own current definition of success, including how you want to feel and what brings you joy, for this current era or year of your life. Don’t edit. Let it flow.
• Consider joining or creating a community for conversations about money, joy, and success.

Closing

Ali’s mission is about spreading love, joy, and abundance, and this episode sets the tone for an ongoing exploration of the foundational “codes” for cultivating joy and redefining success.