← The JOY Broadcast
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Welcome to the Joy Broadcast. I'm Ali Mortimer, joy coach, mentor, and life confidant, and I'm here to tell you something that might surprise you. Joy is not fluffy. Joy isn't frivolous.
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Joy is not the reward you get
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after you've ticked all the boxes. Joy is the only strategy you will ever need. It's your competitive edge, your antidote, and your super attractor. It's the power that creates miracles and makes life feel like magic. In my life, joy is the acronym
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for just on you.
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Because you matter. Your joy matters, Your life matters, and it's time to act like it. Whether you're in the dark with nothing or at the top with everything, and it's feeling so overwhelming, joy is always the answer. Joy is a strategy for every era of your life. And this podcast is the space for women in the boardroom, in business, and those women who are running the show at home. This is your reminder to choose Joy not as a reward, but the strategy that gives you your competitive edge, the energy that will expand to give you the capacity to hold everyone and everything. Now, before we begin today's broadcast, I have an invitation for you. If you would like to go deeper to prioritize your joy, come and join me in the Joy Rebellion. It's my membership where I invite you to align to Joy every single week and where I support you in clearing the path when it's hard. Or work with me in Brilliance, my mentorship for women who want to bring brilliance to the boardroom because they feel fabulous in the bedroom and in their body. But right now and every week on this podcast, I going to be bringing you the ideas, the stories, and the strategies to make Joy your lifestyle, your strategy, your North Star. This is the Joy Broadcast.
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Let's go. Welcome back to the Joy Broadcast this week. Now, I have what I believe is probably one of the most important topics that I will ever bring to the Joy Broadcast. It's also something that I always return to. It's something that I refresh quite regularly. And I think it's very, very important to know these. And I'm talking about your values. It's something that I work with many of my clients with, on or with, and it's often what I return to on every single one of my Brilliance private clients. I have a notebook with their name, and underneath it, the work that we do to determine their values. Because ultimately, this is such a benchmark and something that we use as a tool to come back to so many times because they hugely. And I believe that we should all be able to say exactly what our values are without having to sit and think. Especially if you are a woman today who has big dreams and big goals. These are almost like your path, your conviction, your courage, your confidence to know who you are, what you stand for in this world and what you want to achieve. Now I like to know mine. I'm going to take you through the process of it today. But I love to have mine in such a way that I can remember the them so that I can just literally rattle them off every morning when I wake up. Who am I? What do I stand for? I stand for gratitude, grace, growth, generosity and being genuine. It's like that is who I am. Those are my six anchor points. Those are my brand star. And actually, as I say, that brand star is exactly what my first ever coach taught me the process of and helped me determine my own brand style. Really. The. The brand of Ali Mortimer. Who is she? What does she or how do you want people to know you? As you know, values matter because you know who you are. It's not about what you do, but who you are. That's a very important distinction to me. The values are the labels that we give ourselves with pride, you know, the labels that we want to introduce ourselves with that we don't need to speak out loud. When you introduce yourself, you know, hello, I'm Ali, I'm 50 years old and I live in Ripon. It's. I want people to know who I am from an energetic standpoint. And it's not necessarily saying, hello, I'm Ali and my values are, but it's, I want them to experience me and know me because I know my values. And every single morning when I rattle them off and when I remind myself who the fuck I am, that's who I am and that's who I show up as every single day in whatever I'm doing. And you know what? I also give myself a little bit of grace because grace is also one of my values that if I don't do that, then it's okay, but I know that I can do better the next day. I think our values say so much more about us than our job titles, our achievements. It's also what people are going to remember you for. I've been sadly now to too many funerals of parents where it's not always about the story and the journey of what they did or their achievements, but the stories of who they were are the most powerful. And I think maybe that's one of the reasons why I wanted to share that with you all today if you're feeling a little bit lost. I had a joy rebellion conversation this morning, and there were a lot of people in transition, recognizing that in our 40s and 50s, actually, we still have a whole life left to live. You know, if we're going to live till we're 90, we've got the same again. What do we want to do with our lives? And I think really establishing your values can give you that path. Values have become the path I walk every single day, and I love this as well. In the reframe of so many people say, ali, do you have boundaries? And I do have boundaries to a certain extent. But boundaries to me often feel like a little bit of a limitation. And if I'm feeling limited, then I say, do you know what my values are? The path that I walk every day. And therefore I don't need boundaries because I know who I am and I know the path I'm walking. I also think that values, when I speak to my brilliance clients are often the thing that we return to when they find that there's an element of friction in whatever they're doing or a goal that they've been set, or a person that they're working with. There can often be friction where the values aren't in alignment with whether that's the goal, the dream, the destination, or the person. And there's something that we can return to so that we can establish a path forward with that person or dream or goal, and we can clear up that dissonance between the two. I think values are what makes us who we are, but also gives us the strength and the courage to be who we are. You may have heard me talk about the analogy of the peach and the egg, and forgive me if I'm repeating myself, but again, it's such an analogy that's so important that can help so many people. I think it's worth repeating, but it's understanding that when we try and protect ourselves so much from the outside world or all the many what ifs that may happen. And I know myself. I used to do this. How can I protect myself? How can I zip myself up that energetic sleeping bag or put myself an energetic force field around myself so I can protect myself from other people is incredibly hard work. It's the egg shell that if gets cracked or pierced, then means that we're about to crack and be goo all over the floor. Whereas the peach, the peach is saying, you know, I know who I am from an inner strength position. The values I uphold of who I am or the peach kernel, you know, if you've ever bitten into one of those, you certainly know about it and your teeth will break. Not you or not the nut. And it's saying, whatever happens around me and outside of me, my soft peachiness will handle it because I know who I am at the core. And the values that we're about to define are what gives you that strength and that courage to go out and face the world without fear of being goo all over the floor. What I've also learned with many of conversations with my private clients and also with myself, is that whenever somebody comes with a personal attack, whether that's because of something I've shared online or whether that's, you know, my private life as an affront, say, for example, when my boys roast me for something, or my husband tells me that he feels something about something about me, then I can come back and say, well, do you know what? I know who I am and I know what I stand for, and that's your perception of me, not who I am. It's the antidote to the poison arrows that people can say to me or about me or any gossip that comes my way. And I hear about what people are saying about me. It's the antidotes for my clients when perhaps they're feeling attacked in, in a business perspective, in a business situation, or they have a boss that's making them feel less than. It's knowing that the values that you uphold and that you know, become the antidote to the poison that they're trying to poison you with. It's saying, no, I know who I am, this is me, and I will rise higher than any of those poison arrows. Or at least if I know that if one of those poison arrows hits me, your words, your barbs, whatever it is, I know that because I know who I am, they will fall away and they can't affect me on my mission. The values are the path that we walk every single day. As I've said, it's when I know my values, I know who I'm going to be every single day, Whether I wake up in that dark place or in that dark space of I don't know what I'm doing, I'm not sure where I am or who I'm being. The exercise I always go back to, let me check in with my values. Are they still true? Does this still what I believe? And then that's what creates the light within me to keep moving forward. They are the light, the values, the path that light the way ahead that keeps me strong and that confident and that peachiness and to know that whatever comes across my bath or poison arrows or attacks, I know who I am. And that's why I can stand tall and keep walking. So in this podcast today, what I thought I might do is I'm going to share my values and how. And almost like the process of how I came up with them, so that you get the inspiration beyond just saying, well, do you know your values? And everyone always says, yes. Oh, integrity and honesty. I want to go beyond honesty and integrity. And yes, they're really great values to start with, but what do they actually mean to you and are you actually upholding them every single day? You know, I'm a big fan and a lover of definitions of words. Don't just say them, define them and what they mean for you and then actually live them in your everyday life. You know, an exercise that starts with, and what I say to people is, you know, just get a really big blank sheet of paper and just start writing down every single thing that matters to you. Everything that you stand for, your standards on a big sheet of paper and don't hold back, everything you want to get everything out. And if you want to do this as a workshop, it's also one of my life labs in the joy rebellion takes you through this whole process in a much slower considered way. This is just to whet your appetite, but you can stop and pause and do this. But literally, blank sheet of paper, everything that matters to you, what you stand for, what your standards are. You know, some of the words that you might write down are. And some of the words I'm looking, I've done my, I've got all of my brand styles in front of me that I've done the years. I'll share my very first one for you, but it was passion, integrity, purity, light heartedness and intuition. Those were some of the key things. Laughter, gratitude, honesty, light, connection, trust, purity. When I did it again a few years later, it was love, joy, abundance, truth, courage, all of these things. You know, these are the values that underpin the life that I want to live. Touch, safety, aliveness were other words I've also noted down there, the ones that I've done at the moment. I've got my old journal out. This was the work that I did as I was bringing forth my new brand in terms of joy and the words that I wrote down and I kind of then started to group them in clusters and then find the one word that represents all of that. So My first one, I suppose, goes very much with this truth and honesty. Trustworthiness, transparency, openness, authenticity, connection, visibility, unconditional love, open book were some of the words and the values that I really uphold. So what was the one word that really could mean all of that was being genuine. What you see is what you get. Genuine to me represents all of those words in one word. When I say I am genuine, this is what I live by, that transparency. What. What you see is what you get. I'm open, I'm honest, I'm raw, I'm authentically me. I'm not trying to hide. There's no veil. And I trust in people that they're going to love me unconditionally and that I love them unconditionally for who they are too. Genuine to me means the genuine connection between two souls because we are being so genuine that you can't not. There's no distortion between the two. And ultimately living in this value of genuine has meant that I have attracted so many of the most beautiful people in my life to support me on my mission, both personally and professionally and privately. My next value is generosity. I love being generous. I love giving, I love gifting. I love opening up our home and welcoming people in and having wonderful parties. I love giving away my knowledge for free, like I do here on the podcast, in my substacks or my social media. I love sharing, whether that be my time, whether that be money, my knowledge, my experiences. But also what I recognized here in part of generosity is also in the receiving. It's the ability to open up and receive help, receive support, receive guidance. Because I also know that being on the other side of that is about being generous of spirit. I remember speaking with one of my clients once and he said he hated Christmas. I said, why do you hate Christmas? He said, oh, I have to. I have to accept gifts. He said, I love giving gifts, but I hate receiving them. But in you, not allowing people to gift to you and for you to receive, you're denying them the ability to love giving to you, to love gifting. And when he saw that from that perspective, he was able to relax and open up his arms and just receive so that he could see the delight on their faces when he opened the gifts that they'd given them. So generosity to me is both this giving and this receiving. It's both in a both beautiful, fluid way. It's open receiving in all areas of life. The next one I wrote down and just love and has been such a key thread throughout, I suppose my spiritual Journey throughout the. The spiritual awakening that happened to me 10 years ago has been one of gratitude, maybe even longer. Actually, it was. It was my therapist when I first lost our first baby. She taught me gratitude. It was the first gift she gave me. She gave me a tiny little book and she just said, I want you to write down three things that you're grateful for every day. Even though you're grieving, even though you're sad, even though you're overwhelmingly feeling this overwhelming sense of loss. I want you to start to focus on everything that you have. Gratitude, to me, means so much more than just giving thanks, although that is a huge part of it. It's the celebration. We love to celebrate. I love to celebrate. I'm just celebrating today, although I don't know how quite I'm doing it, other than a massive smile on my face to wake up to, seeing the stats on my Instagram, share that, see that I have shared with over 10 million people in the last 30 days. And that to me, is such a huge celebration because my mission has always been happiness, to spread happiness. Ever since I started, even on the. The first brand start I ever did, I said, my mission is to be the inspiration and to give hope to others so that they may have the courage to change. And it's always been about that. The hope, the inspiration, the courage, the happiness, the health. My mission has always been to share happiness with as many people as I possibly can. And seeing those statistics this morning made me feel so grateful and so overwhelmingly emotional because I don't think there's any type of monetary value that could ever make me feel this fulfilled and grateful than to actually live my mission in sharing joy with so many people. So the celebration. I remember one coach saying that, you know, celebration is a party thrown in the name of gratitude, of giving thanks. Gratitude to me is abundance. It's the gratitude for the abundance that I have today. It's gratitude for my ability to ask for more and to be okay with wanting more. It's being thankful for what I have and knowing that I can have and have access for more, whether that be love, peace, joy, adventure, thrill, health. I'm grateful for my home. I'm grateful for my family. I'm grateful for my love. I'm grateful for true love. I'm grateful for my friends. I'm grateful for so much. And every day, start the day with thank you. Thank you for everything that is, and thank you for everything that is to be and to come. I'm so grateful. And I celebrate every single day that you know, life is that wonderful miracle that we get to experience every single day. My next value is grit. This is a really, really important one with me and often one that I struggle with because I love to work hard. I'm a generator. I'm a Capricorn. It's in my blood, it's in my DNA. It's in my energetic makeup. I'm. I love to work hard, but sometimes it can be at my detriment. You know, I love working hard. I've always been tenacious, but when I couple that with passion, that to me is devotion. Tenacity plus passion is devotion. That is. I'm devoted to my work. I'm devoted to my mission of spreading joy and happiness and health and peace and love. I'm devoted to my mission. I love my mission. I love my purpose. And when I'm fully aligned with everything that I'm doing, I've got the grit and the stamina to keep on going, and I deliver the results. So grit, to me, is a really important part of who I am. And I'm not frightened of saying that at all. I used to be. I used to be ashamed of the fact that I used to work really hard and love to work really hard. But to work hard at what I love and to what I want to create and the desire I have for the life that I want to lead in the future. But gratitude for what I have, I'm no longer ashamed to say. Grit is one of my values. You know, she worked hard, but she loved working at what she did. I don't think there's anything wrong with having that work ethic. And I hope it's one that I instill in my sons, and I hope I instill it in. In perhaps a generation who feels like they just deserve everything without working hard for it. That's a whole nother topic. I'm not even going to go down that road. But grit is something that has been instilled in me from my parents, and I'll own that value. My next value is growth. I love learning. My husband has always called me Wormy Wormy because I've always got a book on the go. I'm always reading multiple books, whether that be fictional books, whether that be educational books, personal development books. I love to learn. I love to watch documentaries. It's this. This thirst and this hunger for wanting to know more, but not because I don't know anything, but just because I'm intrigued. It's part of another value, I suppose, that links to this one, and it's where everything started from for me. When I first was handed that book the Secret, it was like, oh, my goodness, I'm so curious to know more. I'm so curious. I'm going to go on this adventure to explore and that really leads into my human design. And my curiosity led me to human design and, and to find out I'm a 36 and that's part of my DNA. To be curious, to follow, to play, to have fun, to try, to test, to learn, to explore. Growth is huge for me, but it's this growth and evolution. And if I look back on my journey over the last 10 years of when I've become an entrepreneur, you know, I have evolved so many times. Everything started with happiness and health, then it shifted and it started into energetics and business energetics, and then it's transformed more into more whole life. I'm always going to evolve. Am I always going to be this yes, at the heart of it, But I'm going to evolve and expand and grow more. If you listen to last week's episode all about the Russian Dolls is just this expansion and this growth and this gathering of more wisdom and more energy and more of everything. It's just the growing. It's recognizing that I can release the past. I can release old habits. What did I say to somebody this morning? I said, you know what growth is recognizing that sometimes you might have to let go in order to move forward. Sometimes your new life that you're building is going to cost you your old one. And that's where so many people get stuck because they fear moving on from where they are. They fear losing what they have in order to experience what it is that they desire. Why not have both? Why not recognize what you have is wonderful and you're building on it, and whatever you love now, you can also have when you move and when you keep growing in that expansion, you know, is having that courage to take the leap, to take the growth, to move, to change, to evolve. All of that fits into that value to me which symbolizes all of that I've spoken about is growth, the leadership, the leading of myself to where I want to go, the leading of others and saying, follow me. Watch me. That inspiration piece again. So those are the first, you know, key five core values that I'd had for quite some time. But when I sat down in where was it? Where are we? End of 2024, when did I go to the Caribbean? Because this is my journal from the Caribbean. And I sat down and I was like, yes, these are all my values, and this is what they all mean for me. But this feels like there's something missing. And this is when I added a sixth one then. And this is why it's so important to keep going back to your values and just saying, is this. Am I still in alignment? Is this still who I am? Do I want to switch some in, switch some out? Do I want to change them? Is this what they still mean? Is this still significant in my life? And I was like, there's a piece missing. And I started to write down again on the page, what is it that it doesn't feel like it's encompassed in the other words? And there was something more that I was learning and becoming more of. And that was the trusting version of me, the. The part of me that was allowing myself to surrender. It was a huge part of that year when I said, you know, this is the year of delusional dreams coming true. And my spirit whispered back, soften, strength and surrender. And I was like, this is the value that I want to bring forward. It's the softening, it's the surrendering, it's the. It's the strength within me, it's the peachiness, it's the patience that I've had in the unfolding of everything that has happened. It's about being dignified when whatever happens, happens, and rising above the noise and the gossip and the pressure. It's about having that calm presence and that calm authority. It's about forgiveness, it's about kindness. And I was like, what does this all mean? And the word that came forward for me was grace. Grace means all of those things to me. The trust, the surrender, the dignifying, the strength, the patience. So now I have my beautiful six core values, Then it's just a question of reminding myself every single day. It's not about becoming anything different than who I am. It's just saying. This is just a pure remembering of who I am and what I stand for and who I want to be and who I want to be perceived as. And if I remind myself every single morning by looking at this list of those six words and what they stand for, then I'm subconsciously priming myself to be that and live that every single day. I always find this exercise so powerful. And even just repeating those back to you today has reminded me and solidified. Yes, I still stand for this. Yes, this is still who I am. Yes, this is still lights me up like a firecracker. And I know exactly who I am. I also wanted to share something that not only having these values as a reminder of who you are, as that antidote. So if someone says to you you are, you can say, well, I know I'm not, because I am this, and I live and breathe these things every single day can give you that strength and that courage. But there was also something that. And some work I did at the same time. It's the reason why all of this was written down in my diary, is that I'd set myself a big dream and a big goal. And I said, you know what? I want to make a lot of money so that I can help a lot of people and have a lot of fun. And that felt quite uncomfortable for me to declare that I wanted to make a lot of money because I could not see how that fit with any of my values. And so I took every single one of my values, and underneath it, I said, how does having a lot, a lot of money compromise or conflict with this value? And underneath that, it was like saying, having a lot of money will change me. And I'm worried about that, and that frightens me. But when I align that with growth, isn't that what I've said, that that's what I want, the evolution of it? So actually, me having a lot of money is good for my growth because it means I can invest in myself. It means that I can learn. So tick. I'm good with that. When I think about grit and my value, and I think about how will having a lot of money and wealth compromise my grit. I thought this was an interesting one because my immediate response and what I needed to clean up was, having a lot of money will stop me working hard. And I love working hard. So I was, like, conflicting myself. It was saying, having a lot of money will make me lazy. Having a lot of money will mean I will lose my purpose. And it was just that reminding myself of actually, my purpose isn't to make simply just a lot of money. My purpose is joy and to create joy. And having money can amplify that joy can help me in my purpose to help more people appreciate joy. Can you see how using your values is such a beautiful lens to start to see where you may be having resistance with what you want? You know, again, asking myself, okay, through the lens of gratitude, what is, you know, having a lot of money? How does that conflict with me having gratitude? How does it conflict that value? You know, will I lose all of my friends and family? Will it change the circles that I'm in? You know, will it disturb my peace? All of these things I'm so grateful for having will. People only love me for my money. It brings it all up to the surface by saying what I desire. How does that conflict with who I am and what I stand for? If I think about the generosity value I'm reading from my notes in my journal, by the way, you're really coming in behind the scenes with me. What conflicts with having a lot of money with generosity? My thought was, and my immediate thought was, I'm going to have to give it all away. I'm going to have to give everything away. Do I? That was my subconscious thought because I'm generous, if I earn a lot of money, I have to give it all away. But then it was like, no, I don't actually, in my conscious, rational brain, if I have a lot of money, then I can actually invest it. I can become an angel investor. I can give away my knowledge and my time for free. I can be more generous, genuine. What conflicts with genuine. If I have a lot of money, how does it compromise that? And in fact, it was saying, well, I just need to get very, very clear about what money and wealth stands for for me and how much of that do I want to share? I don't have to tell people about my money or my income at all. I can be totally honest with just myself. I don't have to share numbers, I don't have to share statistics. I don't have to put the numbers of how much I earn in balloons and post it all over social media. This is just for me and my accountant. And then I go right back to my value of generosity and I can give what I want to give and I can serve. So my definition of success going forward and doing this exercise, exercise really helped me because it then said, my definition of success is having a lot of fun, helping a lot of people, making a lot of money so that I can have more fun and help a lot more people. And so it all ties in so beautifully and all of my values are intact and it doesn't contradict anything that I want to do or whatever I want to create in this lifetime. I've just taken you through my own real thought process of values and how I've been using them in a very, very personal practice. But this is the work that I do on myself. This is the work that I guide my brilliance clients through. It's the work and the conversations I have with many people. Values is, I think it's a life lesson. And that's why it was a life lab inside the joy rebellion, because it was one of the most foundational pieces of work that I've ever had to do on myself to enable myself to live this life that I truly want to live. Because I know who I am. Because I know who I am, I know myself, I love myself. And it has been the path that I walk every single day and that has enabled me to live a life of joy. Maybe. This has been a very philosophical podcast today, a very raw, open, vulnerable share today, and I hope that you treat it as such because perhaps this is pressing on one of my values of generosity, of sharing that can conflict with people being mean coming back. Oh, I hope you've enjoyed this podcast. It has been a real behind the scenes one. It's been a real genuine opening up of my journal and of my truth to you. I hope that this has given you the inspiration and the courage to go away and do and define your own values and to use them as your tools every single day to walk upon, to use, to remind yourself who you are, to give yourself the confidence that no matter where you are, who you are, what you do, where you go, you know who you are. And it doesn't matter about what anybody says about you, because you know who you are and you know the truth. And that if you feel the friction, then it's always worth going back to your values to say, well, why is that causing me some disturbance? What's lurking beneath the surface? What can I do? How does this compromise a value and how can I clear it up so that I can actually achieve what it is that I want to achieve? These are the conversations I love to have and I'm feeling like this is a very one sided one with you. I'm in your earbuds today and I would love to hear from you if this has inspired you, triggered you, activated you. Come in and find me. You can find me on Instagram, you can find me in my emails, come in and join the joy rebellion and continue the conversation. And if this is something you want to work on privately with you, with yourself, to help you navig whatever you're going through, then brilliance is my private mentorship and I will leave everything in the show notes. Thank you for listening.
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My mission is to spread love, joy,
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peace and abundance to as much of the world as I possibly can so
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that every person knows that they don't
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have to walk alone in their darkness.
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So if you've enjoyed today's podcast and
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this episode, I'll be so honored and happy if you want would support my
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mission and share this with your network,
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your friends and your family.
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Please feel free to leave me an honest review on Apple or Spotify. And until next time, remember, the ripple
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of joy starts with you.