The JOY Broadcast — "The Joy of Having a 'Me For Me' Mentor"

Host: Ali Mortimer, The JOY Coach
Guest: Jana Kingsford (Big Dreams Genie, Coach, Author)
Date: January 1, 2026

Episode Overview

This heartwarming and energizing episode dives into the transformative power of mentorship—specifically, how having a “Me For Me” mentor like Jana Kingsford can help you pursue and embody your deepest dreams and joy. Ali Mortimer invites her own mentor, Jana, to chat candidly about finding purpose, navigating the ups and downs of dreams realized (and lost), the power of personal branding, and the growth that occurs when you’re held and challenged by someone who’s walked the path ahead.

Key Discussion Points & Insights

1. Meeting the Mentor: The Origin Story

• Ali’s Journey: Ali recounts her move from IT consultant to JOY coach, attributing her clarity (and six-figure success) to following her intuition and finally working with Jana after many years as a follower.
  • “Everywhere I looked, it just kept saying, joy, Joy here, joy there, joy this, joy that, Speak of joy, talk of joy. ...And I jumped into Jana’s me brand, her master course. ...By the end of that year, we turned six figures.” (02:10–03:15)
• Jana’s Path to Dream Mentorship: Jana shares her beginnings—juggling university, motherhood, and the burning desire to be a writer—and how that first “big dream” became the seed for her life’s work.
  • “There was just a magical moment ...where this opportunity came to me where I could study from home...and within four months I knew I’m not going to get a job in this field. ...I just got this rush...you're here to help women feel capable of their big dreams.” (04:18–07:00)

2. The Essence of ‘Oneology’ and the Significance of Core Purpose

• Defining the Concept: Jana explains ‘Oneology’—the one thing you’re here to represent—which for her is Big Dreams, and for Ali, Joy.
  • “It’s the one thing that you are here to represent, and that is not like niche...it’s everything...your oneology is everything.” (09:56–12:00)
• Purpose From Opposites: Both discuss how your life’s core theme often becomes clear through living its opposite—such as the absence of joy or dreaming small.
  • “If you have not struggled with or experienced the opposite, you won’t have the potency or the complete connection with that one ology.” (12:53–14:00)
  • Ali: “When I went through my dark periods in 2016 and 2017, there was no joy. ...Joy is the destination, but it’s also the path to recreating it.” (12:05–12:53)

3. Losing and Rediscovering Joy or Big Dreams

• The Pilgrimage to Joy: Ali describes a recent struggle with migraines and loss of joy; Jana reframes such setbacks as invitations to reconnect more deeply with your core.
  • “Sometimes when it’s taken away, we’re reminded how important it is. ...sometimes you don't have it, but you're reminded of how important that one thing is to put back in your life.” (14:00–14:39)
• Ease and Challenge at the Top and Bottom: Jana asserts that “dreaming beyond needing” and growing from a place of comfort present new challenges.
  • “Dreaming beyond needing is actually this underrated and underserved energy or part...mentorship is really good for because it’s putting you in the field of the dreaming beyond needing.” (17:53–20:50)

4. The Power and Value of Long-Term Mentorship

• Mentorship is not just about crisis; it’s about holding you to your next evolution, especially after success, when new dreams can feel both exciting and daunting.
  • Jana: “It’s not how you grow from the bottom. It’s how you grow from when you’ve achieved your big dreams and now it’s time to dream bigger.” (20:50–21:30)
• The magic of “exposure therapy”—mentors can prepare you and normalize anticipated difficulties.
  • “You often talk about exposure therapy. ...You've been through what I'm about to go through so you can hold me through it.” (22:12–23:25)

5. Navigating Family, Ridicule, and Becoming ‘Cringe’

• Real-Life Coaching Example: Ali shares how Jana helped her brave the ridicule from her teenage sons and see it as useful exposure therapy, making online criticism less threatening.
  • Jana: “If you’ve got teenagers, the Internet ain’t going to be able to do anything to rattle you at all.” (28:23–28:47)
• Manifestation Play: Jana’s story about her son manifesting free surfboards offers a lighthearted example of resilience, play, and embodiment—even amid skepticism.
  • “My teenager, he trolls me for my manifestation work. ...And then free surfboards appeared across the road.” (25:27–27:53)

6. Why Jana Loves Coaching & The Gift of Paying It Forward

• Coaching is like recommending a life-changing TV show: immense satisfaction in witnessing others’ breakthroughs, never tiring of seeing the ‘first time’ effect.
  • “People do it for free all the time with recommending a series. ...That satisfaction...that’s coaching for me. How did it go? And I get to see that and tune into it every week.” (31:59–32:45)
• The pure joy in seeing clients progress faster than she did, and the importance of mentorship at every stage.
  • “You don’t get your first-born moment again...but I get to feel that first time again through my clients.” (34:27–36:18)

7. Normalizing Resistance & Sabotage: The ‘Big Dicks’ of Life

• Acclimation, Not Sabotage: Jana frames resistance after achieving big dreams as a normal acclimatization process—not evidence that “something’s wrong.”
  • “If you knew that was coming in a way that wasn’t negative expectation or dread...you can just settle into it a bit more, knowing it’s a part of the process.” (41:31–42:26)
• Iconic Quote:
  • Jana: “The bigger the dream, the bigger the dicks the universe is going to hit you over the head with.” (38:59–39:04)
  • Both Ali and Jana laugh, leaning into candid vulnerability and humor.

8. Words for the Year & Rising to the Occasion

• Both share their “word for the year” practice, acknowledging its catalytic—and sometimes challenging—effects.
  • Jana: “If that’s your word of the year, growth, be prepared. Are you ready? ...You are literally asking for the universe to have its way with you.” (39:04–41:31)
  • 2026 Word: Jana: “Opulence—Wealth through my works of art.” (44:22–47:55)
  • Ali: “Wild. ...I’m so not wild. ...But when I looked up the etymology, it was all about being wildly passionate.” (47:55–49:19)

9. Personal Branding vs. Business Branding: Owning ‘Me Brand’

• True Personal Branding: Jana insists that personal brands must be truly individual, versus manufactured business brands—which burn people out.
  • “There is no if, buts or maybes about personal branding. It is either personal brand or you have a business brand.” (54:15–56:30)
  • “Personal branding is—it’s you being as you as it can be. ...Is it living through you?” (58:14–59:05)
• The Joy of Unfiltered Self: Ali celebrates the permission to show up as herself, including “crazy hair” and all.
  • “It’s not manufacturing what you think people want you to be, isn’t it? ...This is me with my crazy hair.” (59:05–59:28)

10. How to Work With Jana & Her Bodies of Work

• Belief Ethics: Reprogramming subconscious beliefs to align with your big dreams—action-focused, integrative, interactive.
• Me Brand Master Course: Practical framework to bring all parts of yourself into a business and generate income—life- and brand-changing.
• Figure 7: Support for creatives and entrepreneurs in the field—navigating roadblocks and rapid growth with someone in your corner.
  • Jana: “Once you’re in the field, having somebody there supporting you that you can call upon...that’s what Figure 7 is.” (61:14–62:13)
• Contact Jana: Instagram as her main platform for content, programs, and vibes.
  • “Just go to my Instagram, get a feel, get a vibe for it. That is the best way to see me in a bottle. Genie in a bottle.” (62:23–62:45)

Notable Quotes

• On Purpose & Oneology:
  • “The thing that comes so easily to you that you don’t see as the big thing is the big thing.”
    —Ali (09:22)
  • “It has to be able to hold everything. ...Once you find that, it’s like, I’m out here representing an idea...I’m out here representing joy.”
    —Jana (11:00)
• On Resilience:
  • “If you haven’t struggled with the opposite...you’re not going to be connected enough...to know the nuances required for you to be a beautiful representation.”
    —Jana (12:53)
• On Mentorship:
  • “The more successful people are, the more that they have relied on mentorship...because they see that well, I can just live in that roadblock...or I could just get someone who’s been to the other side.”
    —Jana (36:00)
• On Resistance & Growth:
  • “The bigger the dream, the bigger the dicks the universe is going to hit you over the head with.” —Jana (38:59)
• On Personal Branding:
  • “You think you’re being yourself and then you wake up one day and your word of the year is wild and you think, but that’s not me. ...Is that not who you are or have you put it on ice?”
    —Jana (54:15–54:48)

Memorable Moments & Timestamps

• [09:56] — The big reveal: “The thing that comes so easily...is the big thing”—on Oneology's real-world impact.
• [16:06] — Ali's lightbulb: “Joy is so much easier when you have nothing.”
• [27:24] — Surfboard Manifestation Story: Skeptic son, manifestation, and five free surfboards.
• [38:59] — “The bigger the dream, the bigger the dicks the universe is going to hit you over the head with.”
• [54:15] — Jana’s passionate stand for true Personal Branding: “In 2026, there is no if, buts or maybes...”
• [62:23] — “Go to my Instagram, get a vibe for it. ...Genie in a bottle.”

How To Connect with Jana Kingsford

• Instagram: @janakingsford — Jana’s primary hub for inspiration, offers, and to feel her signature “Big Dreams Genie” energy.

Final Takeaways

This episode beautifully captures the profound impact of having a mentor who mirrors, stretches, and walks with you—long after your initial breakthrough. The candid, joy-filled conversation between Ali and Jana is a compelling case for investing in yourself, defining your core oneology, and shedding every mask to build a life—and business—full of meaning, wildness, wealth, and, above all, joy.

“The ripple of joy starts with you.” — Ali Mortimer (End)