Podcast
The Kate Show
Hosted by Socialite Agency · EN
The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.
In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.
61episodes
Episodes
Newest firstAll episodes
Marketing Checklist Do's and Don'ts to Save Time & Money
Oct 21, 202400:34:26Summary ready"What else should I be doing to market my business?" Newer clients to my agency often ask this question because they, like many of you, want to be proactive and preventative in their marketing - rather than merely reactive when their leads all but dry up. If there is a gap in their marketing, they want to tackle it like a football player on Sunday afternoon! And I deeply respect that. In today's episode of The Kate Show Podcast, I've put together a hard and fast marketing checklist specific to businesses in interior design, staging, organizing, and window treatments. Listen on any podcasting app or watch on YouTube and Spotify.
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Only Girl on the Jobsite: Bridging the Gap Between Designer & GC
Oct 7, 202401:06:02Summary readyAre you the only girl on the jobsite? So is my guest, Renee Biery. As it turns out, being the only girl on the jobsite isn't a bad thing. It can actually be invigorating, challenging, and highly profitable. If you've wondered how to fix the disconnect between your design firm and the general contractor, how to start getting full construction management projects (where you are involved from day one and are part of every phase, from demo to decor and furnishings), you need to hear this episode. About the Guest Renée Biery is a Luxury Interior Designer, Podcast Host, and Construction Expert. Educated at The New York School of Interior Design and employed by AD Top 100 firms, Renee has built an impressive resume. For the past three decades, she has created a niche expertise in managing large-scale constructions from renovations to new builds. Even more impressive? Her passion to give back. Over the years, the industry has applauded her transparency and tactical advice to fellow designers. Today, she is on a mission to instill confidence in designers through her course, The Interior Designer’s Guide To Construction Management TM - a 5 part-digital course. As a noted industry leader, she has been applauded by the likes of the Washington Post and the Miami Herald and has shared her expertise on LuAnn Nigara’s podcast, A Well Designed Business. Resources: Need help marketing your home industry business? Book a marketing audit with Kate now by clicking here. Connect with Renee on Facebook and Instagram @devignierdesign or her website at www.deVignierdesign.com.
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How Neighborhood Magazines Make Print Ads Worth Running
Sep 23, 202400:45:16Summary readyHave you tried making a print advertisement one of the entry points into your sales funnel? While print advertising effectiveness has historically been difficult to garner, the N2 Company has set a new standard for print ads through their bespoke neighborhood magazines, written by and for the homeowners of that neighborhood. Not only do these magazines have a loyal and engaged readership, they can also send the right leads from your print ad to your website, allowing the rest of your marketing sales funnel to take over. Long gone are the days of running an ad in a stale magazine that feels impersonal and mass-produced. Bespoke, physical magazines tailored to the client demographic you want to reach are here to stay - and some of my own clients here at the Socialite Agency are already using them! ABOUT US At The Socialite Agency, we specialize in helping interior designers, home stagers, and professional organizers grow their businesses with clean, polished marketing. Book a marketing audit today by going here. CONNECT WITH THE N2 COMPANY Get started with smarter print advertising to specific neighborhoods by emailing them at advertising@n2co.com and mention The Kate Show to receive a COMPLIMENTARY FULL PAGE AD when you enter into a business relationship with them. (Wow! I'm excited for you guys!)
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Flodesk & Mailchimp Marketing Templates for Home Pros
Sep 9, 202400:27:21Summary readyWould your marketing get done faster if someone else did half (or more) of the work for you? Of course! That's why my agency has been offering marketing templates (and template customization services) since 2016. But recently, we did a new thing. Well, two things. Number 1: WE LAUNCHED 350+ FLODESK EMAIL TEMPLATES! Whew, it was a ton of work. (Thank you to my amazing content manager, Natasha!!) Every template includes text and images that you can use to market your interior design, home staging, organizing, or window treatment business. To be honest, half of our clients use the content as-is...and still get results from it. The other half works with us directly to further customize the templates, resulting in high-end marketing that requires specific yet minimal involvement from THEM, the home pro entrepreneur. Today on The Kate Show Podcast, I'm pulling back the curtain (the drapery?) on the massive amount of marketing templates we offer and how you can use them. Plus, I'm giving you an early look at our new templates for Mailchimp. Because GUYS...this brings me to my second announcement: We found a way to MAKE MAILCHIMP TEMPLATES LOOK LIKE FLODESK. Say whaaaat?! You won't find these pretty, feminine Mailchimp email templates anywhere else. I looked high and low for Mailchimp newsletter templates that weren't created in Canva (because that makes the entire newsletter an image, which often won't show up in inboxes - gulp). When I couldn't find anything pretty enough to help interior designers and similar pros with their marketing, I decided to create my own. We have the written content. YEARS WORTH. But I was sick of stale Mailchimp templates that were quickly being overshadowed by fresh, new, young Flodesk. That problem has been solved, and I can't wait to reveal the gorgeous plug-and-play templates we now offer for YOU to market your home industry business. We have massive amounts of templates for Flodesk, Mailchimp, and Canva. If you want to see what I'm talking about, watch The Kate Show on Spotify or YouTube. For those who just want the audio, stream this podcast on all major podcasting platforms. Resources View the templates now: www.socialitevault.com
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Brand & Business Lessons From the Bible
Aug 19, 202400:35:03Summary readyLife and business were never meant to be solo journeys...or a Ninja Warrior competition...or some weirdly long episode of Survivor. But, it can sure feel that way sometimes! If you've felt a little lost in growing your home industry business (or any creative, service-based business, really) this episode of The Kate Show is for you. Today I'm sharing 11 business and branding lessons straight from the Bible itself. I hope this episode refreshes you the way these messages have for me. Running a business can make us feel worn out and lonely, and this might be just the encouragement your soul needs. Listen anywhere you get your podcasts or watch The Kate Show on Spotify and YouTube.
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PR & Media Opportunities: 5 Steps for Creating Your Own
Aug 5, 202400:26:06Summary readyHow do home pros like you get featured, published, or promoted by bigger brands and entities? They make themselves marketable, ask for or create their own opportunities, and most importantly, they pursue an ongoing relationship with the entities that feature them. Making yourself marketable (meaning, making it easier for OTHER people to talk about YOU) is different than marketing your business, and doing this is essential in order to then ask for or create your own PR and media opportunities. If you want to be proactive in the brand exposure and media coverage that your interior design, staging, window treatment, or organizing business receives, this is the episode for you. You don't have to be an influencer, nor must you have been in business for years and years, in order to make this method work for you. If you are a go-getter and love to think outside the box, you might be surprised where the method I'm sharing today will take you. Using this method, I've landed several key media and PR opportunities for my own brand, namely: being featured by Brainz Magazine and recognized as a Top 500 global entrepreneur, becoming an educator and paid speaker for Honeybook, and becoming an official media partner for Squarespace and Patriot Mobile. I'm walking the talk and getting great results. You can, too! Watch The Kate Show on Spotify and YouTube or listen wherever you get your podcasts. Resources Get a free media kit Canva template now: https://www.katethesocialite.com/marketing-calendar Flodesk and Mailchimp email templates are available NOW for home pros: https://www.katethesocialite.com/ongoing-marketing
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Mindless Marketing vs. Thought Leadership
Jul 22, 202400:28:44Summary readyHow many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working. The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet. If you're ready to stop mindlessly marketing and become a thought leader in your industry, making yourself more attractive to serious leads and great clients, you're listening to the right episode. Let's do this. Subscribe to and rate this podcast wherever you're tuning in. You can watch the video version of this podcast on Spotify and YouTube. Examples of Mindless Marketing: Creating any marketing content without correlating it to your offerings or offering personal reflections (seasonal / holiday content, trendy reels, overused and DIY-focused blog posts are notorious for making this mistake) Not showing your face in photos or videos Relying too heavily on Canva graphics Running paid ads without first determining how your ideal client makes buying decisions Operating without a marketing plan, where none of your marketing efforts connect to each other or have a consistent flow Inconsistency with how often you market, your visuals, and your messaging Examples of Thought-Leadership Marketing Explaining why you care deeply about making sure your trade-of-choice is done correctly (interior design, staging, etc...) Sharing the emotional and mental impact your services have on your clients, rather than focusing on the service itself Presenting your unique cocktail of beliefs, such as a controversial real estate staging method, that makes you memorable and HONEST about why you are different A focus on making sure your clients get a great end result versus a focus on giving them what they THINK they want; what clients think they want and what they actually need are often two different things. A laser-focus on the ideal client that you serve, so that you can talk about their pain points and how you solve them Limiting where and how you market your business - and being consistent in those FEW areas. Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar
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How to Raise Your Prices without Losing Income
Jul 8, 202400:47:26Summary readyAs a creative, you likely struggle to figure out how much you should charge for your services. While things like interior design, organizing, or staging might feel like second nature to you, you know that other people struggle deeply to accomplish any of those things. Those people are your clients, and you are highly valuable to them. How does that factor translate into your pricing model? Plus, what if you've been undercharging for years and have finally realized it's time to raise your rates? What should your new rate be - and why? What profit margin should you aim to have? Today on the podcast I have business coach Jennifer Kok to shed light and provide a clear, simple way of thinking around how to price your services. About Our Guest Veteran business coach Jennifer Kok started her first business two days before giving birth to her second child, turned it around in the middle of a recession, and then sold the company for a profit after growing it to a national brand. She makes her experience an asset for owners looking for the next wave in their business journey. She is the founder of Next Wave Business Coaching where she is an advocate for small businesses. She helps small business owners who are in growth mode with strategy, clarity, and mindset to double digit their growth and build a sustainable business. Jennifer owned her own service based business for over 20 years, developed a nationwide brand and knows what it takes to run a fast paced successful small business while also raising a family. She now shares her expertise with multiple entrepreneurs across the country. Topics Discussed In your bio, you mentioned that you started a business merely two days before having your second baby. What was that business (and what on earth were you doing working while THAT pregnant? Haha!). Tell us the story of your various businesses and careers from that point onward. Did you ever struggle with pricing your services / products throughout your various businesses? When you sold your business, how did you determine its valuation? What is the first step an interior designer should take if she suspects that she's charging too little for her services? Is there a formula for determining what an interior designer's new rates should be and, if so, what is it? How often should interior designers raise their rates? How can designers overcome the fear of losing clients after those new rates have been introduced? How can designers work with you if they need help with pricing - or business in general? Resources 3 steps to become instantly referable: https://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/ Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar
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5 Ways Your Interior Design, Staging & Organizing Brand Needs to Change in Order to Stay Relevant
Jun 24, 202400:34:28Summary readyIs your home industry business still relevant or are you being left behind? Today I'm sharing 5 areas of your business that might need to change and how to change them. From internal systems and pricing strategies to photography and marketing, there is always something to improve. Watch The Kate Show on YouTube or Spotify and listen wherever you get your podcasts. Learn more about Kate and the Socialite Agency at www.katethesocialite.com.
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How to Pay Yourself as a Business Owner and Avoid Entrepreneurial Poverty
Jun 10, 202400:41:15Summary readyIf you were hoping for a boring episode about the best rules around interior design bookkeeping, this is NOT it. This is a breath of fresh air that will impact your business long-term. Today on the podcast, I’m honored to have Morgan Boudreaux. She’s the Vice President of Business by the Book. I loved talking with her about all things business, money, and how creative business owners in the home industry can become more profitable and more responsible with their finances. Stream this episode of The Kate Show wherever you get your podcasts or watch it on YouTube. To connect with Morgan about bookkeeping services, go to www.businessbythebook.money To connect with Kate about marketing services, go to www.katethesocialite.com
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