What happens when the thing you built gets taken away?

Jodi Scott founded Green Goo with a simple mission: create clean, all-natural first aid products that actually work. What started in her kitchen grew into a nationally recognized brand.

And then—just like that—it was gone.

A financing deal fell apart. Ownership slipped away. And Jodi found herself on the outside of the very company she created.

Most people would walk away. Jodi didn't.

In this episode, Jodi shares the hard-earned wisdom from the fight to reclaim what was hers—and what that battle revealed about resilience, identity, and the courage to keep going when the outcome is uncertain.

Podcast Resources & Links

Learn more about Green Goo
The Green Goo store on Amazon
Connect with Jodi on LinkedIn

Why This Episode Matters

Loss has a way of stripping things down to the essentials. Sometimes, what you rebuild on the other side is stronger, clearer and more aligned than what you once had.

In this episode you'll learn:

Why losing something you built can clarify what actually matters
The difference between ownership and identity—and why confusing the two is dangerous
How to live a more present, focused life and why being (as opposed to doing) is vitally important today

A Bit More About Our Wise Guest - Jodi Scott

Jodi Scott is the CEO of Spry Life and founder of Green Goo, an all-natural first aid and body care company known for its commitment to clean ingredients and effective healing solutions. With a background in pre-med studies and a master's degree in health psychology, Jodi's work bridges science, plant medicine, and the mind-body connection. Her journey as an entrepreneur is marked not only by innovation—but by resilience, grit, and an unwavering belief in what she built. She joined us from her home near Denver, Colorado.

Credits

Editor + Technical Advisor Bob Hotchkiss

Brand + Strategy Advisor Andy Malinoski

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Episode Chapters + Timestamps

[0:02:50] – The Moment That Proves It Works Immediate, real-world impact of Green Goo.

[0:03:56] - How Skip and Jodi are connected

An email that sparked curiosity and collaboration.

[0:05:20] – From Kitchen Table to National Brand Jodi's origin story—family roots and early growth.

[0:07:00] – Disruption and Pivoting to a New Business Model Grinding through challenges; fight or flight; being on high-alert.

[0:09:50] – Best Laid Plans to Losing It All (and What That Does to You) The emotional and psychological weight of losing the company.

[0:13:30] – The Power of a Great Coach (and The Fight to Get It All Back) The long, uncertain road to reclaiming Green Goo; Coach Tim's guidance

[0:17:30] – The Transformation: A New Way to Lead, Think and Be Adversity reshapes how Jodi thinks, leads, and operates; from survival to sovereignty.

[0:19:00] - The Turning Point

Putting the pieces back together; emerging from the low point, resuming production.

[0:21:45] - Changing the Business Model

An alternative go-to-market approach without retail shelf space.

[0:24:00] – Jodi Reveals Her Main Thing The central idea that reframes everything.

[0:26:25] – Training the Mind and Body to Be Present Practical application—how presence is built; Hint - it's not about putting things on.

[0:28:14] – A Daughter, A Test, A Moment of Proof A story that shows presence in action—and legacy.

[0:29:40] - Pain Points

What to look for in your life; common signs and struggles.

[0:32:00] – SHAMAN: A Simple Framework for Living Well Jodi's memorable system: Sleep, Hydration, Antioxidants, Mindfulness, Avoid, Nature.

[0:34:06] – What Adversity Is Really Giving You Skip's closing reflection—the oyster, the shell and the pearl.

Ep. 143 - She Built Green Goo. Then It Was Gone | Jodi Scott