In this solo episode of Move.Talk.Thrive, Lizzy Dawson explores why the word “sales” feels uncomfortable for many allied health professionals — and why it shouldn’t.

Lizzy reframes sales as clear communication, education, and advocacy for client outcomes, explaining that practitioners are already “selling” every time they help families understand what they’re seeing, why it matters, and what the next step should be.

Lizzy’s Simple 3-Step Communication Framework

Lizzy shares a practical formula practitioners can use during sessions or assessments to communicate recommendations clearly:

1) Lead with what you see

Start with a clear observation.

2) Explain the impact

Help parents understand why this observation matters.

3) Give a clear recommendation

Offer a specific plan for intervention.

Stay Connected with Move.Talk.Thrive

If this episode resonated with you, share it with a colleague who works in early learning settings.

Connect with Us

Emily Mackie

Website: www.emilymackie.com.au

Instagram: @emilymackie.speechie

Lizzy Dawson

Website: www.lizzydawson.com.au

Instagram: @lizzydawson_

#91 Why Practitioners Struggle With Sales (And 3 Simple Things That Actually Work)