The Hidden Toxins You’re Breathing Every Day (And Don’t Even Know It) | ft. Mike Feldstein

Summary

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The Neuro Experience – “The Hidden Toxins You’re Breathing Every Day (And Don’t Even Know It)”

Host: Louisa Nicola & Pursuit Network
Guest: Mike Feldstein (Founder of Jasper)
Date: November 4, 2025

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Episode Overview

This episode dives deep into a frequently overlooked but fundamentally important aspect of health: the quality of the air we breathe indoors. Host Louisa Nicola interviews Mike Feldstein, founder of Jasper (an advanced air cleaning company), about the hidden toxins prevalent in our daily environment, their acute and chronic health effects, and practical strategies to improve indoor air quality. The conversation ranges from Feldstein’s disaster restoration background and consumer misconceptions to the science of particulate matter and the actionable steps listeners can take right away.

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Key Discussion Points & Insights

1. Why Air Quality Matters — The Unseen Threat

• Indoor Air Is Worse Than Outdoor Air:
  • Mike: “Indoor air is five to ten times dirtier than outdoor air.” (00:17, 05:15)
• Invisible Danger:
  • Most people ignore air quality because it's invisible, but many toxins and allergens are present, coming from finishes, furniture, pets, and more.
  • “Everything in a home was manufactured in a factory, wrapped up, and then it’s in your place to off gas.” (00:45)

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2. Mike Feldstein’s Background & ‘Aha’ Moment

• Disaster Restoration Roots:
  • Wildfire, flood, hurricane, and toxic mold clean-up expert.
  • Saw firsthand spikes in health problems after disasters (e.g., asthma, autoimmune flares).
• Home vs. Disaster Remediation:
  • “When we would clean a home, you’d clean two things: surfaces and air. … So many people are focusing only on the surface and they're missing air.” (02:09)

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3. What’s in “Toxic Air”? — The Science of Particulate & Chemical Contaminants

Particulate Matter (PM2.5) and VOCs

• PM2.5 Explained:
  • “PM2.5 is particulate matter that is 2.5 microns in size. ... It’s small enough to get into your lungs and bloodstream, but it’s too big to get out.” (16:26)
  • Inhaled PM2.5 accumulates, driving inflammation and chronic illness.
• VOCs (Volatile Organic Compounds):
  • Released from paints, carpets, fire retardants—even pajamas and pet care products.
  • “Those chemicals are coming out of everything ... and then we trap it inside.” (05:43)

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4. The Parallel with Water Filtration Awareness

• Similar trajectory: 20 years ago, tap water sufficed; now everyone filters water due to microplastics and contaminants.
• “The water awareness is about 20 years ahead of [air] awareness.” (05:35)

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5. Common Air Quality Mistakes & Overlooked Sources

• Failure to use ventilation (range hoods, bathroom fans)
• Cooking—even with clean ingredients—releases harmful particulates and polycyclic aromatic hydrocarbons (PAHs). (25:18)
• Cleaning products and pet dander dramatically worsen air quality.
• Carpets, upholstery, and porous surfaces trap and re-release toxins.

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6. Health Effects — From Allergies to Cognition

• Cognitive Decline and Alzheimer’s:
  • Louisa references a major US study linking long-term PM2.5 exposure to increased dementia rates: “188,000 new cases of dementia per year in the US are attributable to PM2.5 exposure.” (17:49)
• Asthma, Allergies, Sleep Problems, & Snoring:
  • Feldstein: “If you have a pet, your air... is five to ten times dirtier than outdoor air. Pets double and triple that again.” (50:19)
  • Indoor air pollution not only makes allergies and asthma worse, but impairs sleep quality and deep sleep, increasing inflammation and decreasing cognitive performance.

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7. Air Cleaning: Myths, Methods, and the Jasper Difference

• Not All Purifiers Are Equal:
  • Most commercial purifiers are underpowered for real results—“kettles trying to heat bathtubs.” (44:02)
  • Air “scrubbing” (what Jasper does) is not the same as incremental “purifying.”
  • “Fan speed three is where the life-changing, undeniable stuff happens.” (31:46)
• Size, Design, and Functionality:
  • Larger, industrial-style units (like Jasper) offer exponentially more effective cleaning.
  • “One Jasper would be like having six or seven little air purifiers.” (33:17)
  • Cylindrical, steel designs with 360° intake and upward venting work best.
• Real-time Feedback:
  • Built-in sensors and apps let users see air quality spikes and improvements in real time—essential for transparency.

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8. Practical Tips and Surprising Insights

• Hotels: Hotel air is often especially bad due to harsh cleaning agents and stagnant HVAC. Feldstein travels with his Jasper for this reason.
  • “Hotels have so much mold problems sometimes they’re ripping down entire hotels … because they turned off the airflow.” (22:03)
• Cooking: Cooking always spikes air particulates—even when using “clean” pans/oils.
• Particle Counters: Easily accessible, allow you to see spikes and trends.
• Pets: Act as “blanket versions of shoes,” bringing in outdoor contaminants and distributing them inside—especially cats with litter and dogs as “sponges.” (49:58)
• Shoes Off Policy: Essential to keep floors and air cleaner.
• Bathroom Fans/Range Hoods: Run them for at least two hours after use to ventilate moisture and chemicals and reduce mold risk. (47:49)
• Change Filters Regularly: Even if they “look” clean, they’re saturated; swap out every six months. (46:35)
• Optimal Placement: Best place for an air filtration unit is the bedroom (sleep) and one in the main living/cooking area.

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9. Measurable Results — Sleep & Wellbeing

• A sleep study with OURA rings showed 25 minutes more sleep per night and 18 more minutes of deep sleep with Jasper in the bedroom at high speed.
  • “30% of the people who were snoring, stopped snoring.” (39:49)
• “Sleep is healing time.” (19:41)

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10. Action Steps for Listeners

• Understand that bigger is better—choose an air “scrubber” not just a “purifier.”
• Look for units with steel construction, 360° intake, upward venting, and robust, multi-stage filters.
• Track sleep, snoring, and air quality data for measurable improvements.
• Use bathroom and kitchen ventilation effectively; avoid candles and scented products.
• Enforce a shoes-off rule indoors, and be extra vigilant if you have pets.
• Replace filters on schedule—don’t rely on appearance.

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Notable Quotes and Memorable Moments

• On Indoor Air:

  “If people took the average sample of air that they're breathing right now and you put it under a microscope, you would be shocked at what you're breathing all the time.”
  —Mike Feldstein, (00:00; 09:48)

• On Mold & Testing:

  "There's mold everywhere. … when you test for mold, you test indoors and outdoors, because mold is omnipresent. It's just something that's in our environment."
  —Mike Feldstein, (10:22)

• On Cooking:

  “When you are cooking, you have high heat and you have protein. … So new chemical reactions are happening. … If you don’t open your windows, have really good ventilation, or scrub the air, you’re really polluting your indoor environment.”
  —Mike Feldstein, (25:18-28:43)

• On the Role of Nature:

  “Trees are the original air purifier. Let's not get it twisted. Jasper is not the ultimate solution. … It’s nature that's cleaning our air. And hopefully there's a world where we don't need machines to scrub our air anymore.”
  —Mike Feldstein, (36:37)

• On Pets:

  “A dog is a blanket version of a shoe.”
  —Mike Feldstein, (50:21)

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Important Timestamps & Segments

• [00:17] – Indoor air 5-10x dirtier than outdoor
• [02:09] – Feldstein’s disaster clean-up background
• [05:15] – “Air is filtered through trees”—outdoor vs indoor conditions
• [16:26] – The danger of PM2.5 and VOCs explained
• [17:49] – Study on PM2.5 and dementia/Alzheimer’s risk
• [22:03] – Why hotel air is so bad and the cost of clean air while traveling
• [25:18] – Cooking as source of indoor air pollution
• [39:49] – OURA-based sleep and snoring study with air scrubbing
• [47:49] – Ventilating after showers/bathrooms (mold and moisture)
• [49:58] – Pets as hidden sources of pollution
• [51:28] – Gyms, rubber, and indoor exercise toxins
• [53:45] – Jasper’s lifetime warranty, $400-off code for listeners

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Final Takeaways

Good indoor air isn’t just a comfort—it’s a foundational pillar of health that affects everything from sleep to cognition.
Invisible toxins are an everyday reality, but awareness—and action—can yield profound wellness benefits. Whether through better ventilation, filtering, or product choices, small changes can protect your home’s “lungs.” As Feldstein says:

“Ignorance is not always bliss. … Better to be aware than unaware.” (50:21)

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Special Offer:
Jasper is offering $400 off for listeners with code neuro (as of November 2025).

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For more on neuroscience, physiology, and high-performance living, follow Louisa Nicola on Instagram @louisanicola_ and listen to The Neuro Experience wherever you get your podcasts.

Transcript

[Mike Feldstein]

If people took the average sample of air that they're breathing right now and you put it under a microscope, you would be shocked at what you're breathing all the time.

[Host (possibly a health or wellness podcaster)]

Today's episode is with Mike Feldstein, the founder of Jasper. And the entire episode is going to be based upon air quality.

[Mike Feldstein]

Indoor air is five to ten times dirtier than outdoor air.

[Host (possibly a health or wellness podcaster)]

Well, who thinks that their apartment, for example, or their home is filled with toxic air? You can't see it.

[Mike Feldstein]

I think personally, the reason that we pay no attention to air is, is because how core it is to our existence and survival.

[Host (possibly a health or wellness podcaster)]

I wanted to bring Mike on here to really deconstruct what air quality is from bad air quality, what it does to our body, how we can minimize our exposure to toxic air and what filtering air actually looks like.

[Mike Feldstein]

Everything in a home was manufactured in a factory, wrapped up, and then it's in your place to off gas. So whether that's the carpets, the fire retardants in your furniture, the paints. So those chemicals are coming out of everything and then we trap it inside.

[Host (possibly a health or wellness podcaster)]

You're scaring the hell out of me right now.

[Mike Feldstein]

You breathe 17,000 times a day, almost 20,000 liters of air per day. There's so much intake and input that you have no awareness of just by breathing it.

[Host (possibly a health or wellness podcaster)]

Be sure to listen all the way to the end as we deconstruct exactly how you can be breathing in clean air.

[Louise Nicola]

And then what do you want people.

[Host (possibly a health or wellness podcaster)]

With pets to know about the quality of their air?

[Mike Feldstein]

People with dogs and cats typically have the worst air. A dog is a blanket version of a shoe. Ew.

[Louise Nicola]

I'm Louise Nicola and this is the Neuro Experience.

[Host (possibly a health or wellness podcaster)]

Mike, I'm so excited to have you here. I've recently, in the last eight months, maybe I'm late to the game. I've recently become obsessed with air quality. I have two Jaspers set up in my New York City apartment and also in my LA apartment. And I want to start by understanding a bit about your background, because air quality is not something that people are really thinking about. I think it's growing now, but we're more interested in what supplements to take our hair, maybe what exercises to do. But no one's really thinking about the quality of the air that they're breathing. So before we get into that, why don't you tell us a bit about your background.

[Mike Feldstein]

So my background was wildfire restoration, flood hurricane cleanup, and huge toxic mold remediations. So not like little kitchen, bathroom stuff, but hotels, apartment buildings, homes too, but usually only after catastrophe. So la, California wildfires, Hurricane Harvey in Houston. Wherever there was the largest disaster in North America, we would be there to restore and rebuild. And got to see very firsthand how sick people were. You know, you see all the fires and the devastation on the news, but you don't see the actual people who are suffering. Like everybody who has any health issues is wildly exasperated. Whether it's your asthma or your allergies or, you know, people are using their puffers more, their autoimmune stuff flares up, like everything got worse. And I got to know a lot of doctors after disasters and they'd be at like 50x the capacity. Doctors are just rammed after floods, fires, hurricanes and things like that, people get really sick. And when we would clean up after disasters, we would use these machines called air scrubbers, Huge industrial air filters that were really effective, but they were really ugly and really loud. And a lot of times people would, if it wasn't in a disaster situation, they were too ugly and too loud for practical use. So sort of my journey was disaster remediation. And then I, I had this big aha moment. Cause when we would clean a home, you'd clean two things, surfaces and air. And that's how you're supposed to clean surface and air. And so many people are focusing only on the surface and they're missing air. And I came home after a disaster in Alberta, Canada and I brought two air scrubbers home, put them in my basement and everybody who'd come in our home would be like, whoa. It would be like mountain fresh air instantly.

[Host (possibly a health or wellness podcaster)]

Interesting.

[Mike Feldstein]

But it was loud and ugly. Yeah, so not wife approved. She's like, I know that's super good, but why does it have to be so loud and so ugly? So I kind of set out on a four year journey to create the world's first air scrubber that was beautiful and quiet. Because if it's not aesthetic and quiet, it doesn't matter how much it cleans the air, it all of a sudden is giving you noise pollution or light pollution. It was cleaning the air, but creating new problems. So I like addition by subtraction, so keep it minimalistic. But yeah, my journey was testing air and cleaning up after toxic situations. And now I realized I could be a lot more impactful and effective having a product that could help, you know, educate. And it was very clear that air wasn't just bad after natural disasters. When I started testing air in normal environments, I was pretty shocked at how bad the air was indoors, almost everywhere. And then now here we are you're.

[Host (possibly a health or wellness podcaster)]

Describing yourself as an air quality expert, Right. And you've just said that air quality, it doesn't matter if there's been a massive fire or there's also, there's toxic air just where we are. I've heard you say before that air is filtered through trees.

[Mike Feldstein]

Yeah. And indoor air is five to ten times dirtier than outdoor air.

[Host (possibly a health or wellness podcaster)]

Like, I want to talk about what exactly is toxic air and what are some of the symptoms?

[Mike Feldstein]

And to me, it's like, why aren't we even paying attention? How did this go unseen, unfelt for so long?

[Host (possibly a health or wellness podcaster)]

Who thinks that their apartment, for example, or their home is filled of toxic air? You can't see it.

[Mike Feldstein]

I mean, not that long ago, 15, 20 years ago, tap water was the water that we would drink. Tap water was normal. Drinking from the hose was normal. Now filtered water, bottled water, now we're even beyond bottled water. Now we're actually concerned of the microplastics in that filtered bottled water. So the water awareness is like about 20 years ahead of awareness. But it wasn't always like that. Tap water was just the normal water growing up. And now we look back, we're like, whoa, you know, that plastic hose tasted kind of plasticky, what was in our pipe. So we weren't thinking, is our water making us sick? But societally, we kind of got there. And even though you don't drink a cup of water and instantly feel sick, but now you can taste the difference. And that's the big thing with air. It's. We're so good at adapting to the environment that even if you go to someone's house, you walk in and it smells like cooking or a wet dog within five minutes, you typically don't notice it anymore because life would be very annoying and uncomfortable if we could continuously smell hazardous things. So I think personally, the reason that we pay no attention to air is because how core it is to our existence and survival.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

First thing you do when you're born, first breath. And the last thing you do before you die is take a breath, like all night long while you're sleeping. No food, no water, no sunlight, just air. And our bodies are so good at breathing it. We can do it subconsciously, but we can also do it consciously. It's one of the only things our lungs that we can actually control like that. And the more often when people do conscious breathing, it really gets in their head because now they have to think about the breath. There's no very limited air awareness. It's because we do it 24 hours a day, just like your heart's beating. We pay such little attention to it. But now people are starting to have their. People are becoming more environmentally sensitive to scents, to odors, to chemicals starting. And mold. Honestly, mold is doing. It's bad, the impact that it's having on people, but it's good because it's raising these bigger questions of. Because how does air make you sick? You're not eating it, you're not drinking it. You're.

[Host (possibly a health or wellness podcaster)]

What I want to know, like, what is toxic air? Like, how is it actually making you sick?

[Mike Feldstein]

So what's the problem? So the biggest problem is how our homes are built. And why is indoor air five to ten times dirtier than outdoor air? Because outside we have sun, wind, rain, and trees. Nature's air filter.

[Louise Nicola]

And not, if you're in Manhattan, less, still better.

[Mike Feldstein]

Outdoor air is still better than indoor air by far.

[Host (possibly a health or wellness podcaster)]

Okay.

[Mike Feldstein]

Because that outdoor air is what comes inside, and then it gets trapped in there. So if I think about rivers, if you have a flowing river, it's generally cleaner water. But if you have, like, a stagnant pond, that's when you start getting algae and bacteria, and the water starts getting really contaminated. So outdoor, the wind is like rivers. Then when you come inside, it's like a stagnant pond where there's very little airflow. So there's no sun, there's no wind, there's no trees. We completely left the nature outside. Our indoor environments are really just designed for energy efficiency and thermal comfort. So they're just not a healthy way to live. And then look at all the materials. Like, everything in a home was manufactured in. In a factory, wrapped up, and then it's in your place to off gas. So whether that's the carpets, the fire retardants in your furniture, the paints. VOCs are volatile organic compounds. So those chemicals are coming out of everything. Even babies. Pajamas are often sprayed in fire retardants.

[Host (possibly a health or wellness podcaster)]

Now what?

[Mike Feldstein]

There's chemicals in everything, and then we.

[Louise Nicola]

Trap it inside, and so those chemicals leach off.

[Host (possibly a health or wellness podcaster)]

Can we actually talk about mold for a second? Because I actually went and did a. A total tox screen, and we were testing for heavy metals, and it was. It was like 800 different types, by the way. I didn't know that you could do that. And I'm like, come on. Like, I live such a clean, healthy life. And it actually came back with high levels of something that I cannot even pronounce.

[Louise Nicola]

And then when I looked it up.

[Host (possibly a health or wellness podcaster)]

It actually made me sick. It comes from black mold, I think Stachybotrys?

[Louise Nicola]

I think so. Yeah.

[Host (possibly a health or wellness podcaster)]

I think it was that and then also nickel.

[Louise Nicola]

And I'm thinking to myself, how on earth.

[Host (possibly a health or wellness podcaster)]

Yes, I live in Manhattan, so.

[Louise Nicola]

And I live in a.

[Host (possibly a health or wellness podcaster)]

Like, I live on Park Avenue. So it's an old building, but it's very clean. I filter the air, so I don't know where it's come from or how it's built up.

[Mike Feldstein]

If you look at the average indoor air, there's typically about a million particles floating around at all times, between 0.3 and 10 microns in size. This is everything from metals, bacteria, mold, allergens, pollen, insect parts, dust mites. If people took the average sample of air that they're breathing right now and you put it under a microscope, you would be shocked at what you're breathing all the time. And like, you know, the rubber from the tires, you got to change your tires every few years. Where does the rubber go into your air? Every factory and smokestack. And even if you're not using chemicals, everyone who's using their, you know, bounce sheets in the dryer and the exhaust from their cars, all of that is going into the air. And our, our air is this shared container that we live in. It's like a giant fishbowl. So when it's being polluted or contaminated anywhere, we. What water is to fish, air is to people. So here we are navigating through the air and it's all getting in you. So we used to just think about the stuff being in you has like food or water. You breathe 17,000 times a day, almost 20,000 liters of air per day. So there's so much intake and input that you have no awareness of just by breathing it. And most people who take those total tox tests, like, it's a very alarmist style test. And if you think about, like, how it's kind of designed to scare and shock you. Yeah. You know, naturopaths and functional medicine docs are doing their best with the information they have, but they're running practices, they're meeting patients now often trying to also run social media accounts and do marketing and run a business. It's a lot. So mold. If you look at like the search volume of mold over the last 10 years, 10 years ago, even five, no one was going to a functional medicine doc for mold. Now all of a sudden, this new industry had to become mold experts. But, but they're not. They've never even removed mold. Once they take a couple courses, they get a couple tests, they learn as much as they can. So you go get a test, and everybody has stuff in them. So you see some mycotoxins or some mold, and then sometimes they say, hey, go get your house tested, too. So you get your house tested, you got the mold, and then you freak out. But you also have a sigh of relief because you're like, I know what's making me sick now. It must be the mold. And people start doing this investigative construction deconstruction, ripping apart their home, looking for the mold. The thing is, there's mold everywhere. So when you test for mold, you test indoors and outdoors, because mold is omnipresent. It's just something that's in our environment, and people are looking at it as if it's very black and white, like, you got the mold. Whereas if everybody does a test, everybody has some amount, quite a bit of metals if you're not drinking water and detoxing regularly. And even if you are, certain things stick around. And when I would test homes for mold, this is really crazy. I could test at 9am, at 2pm and 7pm and get wildly different results. So when you're going in and getting a test, a spot check, it's very unlikely that it's accurate. It depends on the wind, the humidity, when it rained. So you think you're, like assessing your home super objectively, but your home is a part of this bigger outdoor system. So a lot of the information, it's really hard to look at it and do a test and then usually what the results are, it's like you need to take more supplements to detox things.

[Host (possibly a health or wellness podcaster)]

Correct. Activated charcoal. Get into the sauna.

[Mike Feldstein]

Yeah.

[Louise Nicola]

Okay, team. So mornings for me are complete chaos. I get up and the first thing I do is I get outside and I get to the gym. One of the hardest things has been putting food in my body before I go to the gym. I'm never hungry at that time, but I know I need protein, protein and carbs before I go to the gym. One of the biggest game changers has been incorporating Huel. It's literally been one of the best things to deliver 35 grams of protein, fiber, 27 vitamins and minerals in my morning. So it's basically their ready to drink meal, protein shakes, if you will. Honestly, it's been a game changer for me because I cannot tell you how many times I have woken up and felt like I don't want anything to eat or drink, knowing that I can get the Huel ready to go shakes, which just. I keep them in my fridge. I can just get them out. I walk to the gym every morning, I have this on the way and I know that I'm getting everything I need. The second thing they have is I've been using their daily greens cans and this is another way for me. It's got 42 vitamins, minerals and superfoods in one low sugar drink. It's like the simplest way that I've found to sneak in micronutrients on busiest days. What I love most is that Huel makes healthy eating easy. So if you're like me and you can't ingest anything in the morning and you want something that is packed with protein, that's got some carbs and fiber in it, then go to huel. You'll get 15% off your purchase. As a new customer, just use my code neuro. It's huel.com neuro use the code, fill out the post checkout survey and you can help support the show. But not just that, guys. I honestly think that the biggest change in my fitness has been incorporating a morning meal. Hey everyone, let's talk about ketones. Because what I've learned is that as we get older, no matter if you're a male or a female, we need the correct brain fuel that is going to support the health and survival of our brain cells, which are called neurons. The best way to do that is ketones because we lose our brain energy metabolism as we get older. I've also learned even in my younger years that stay focused is about correcting the fuel in your brain. Ketone IQ has actually become my go to for that, especially their apple flavor. So it's like a little drink, like literally pure brain fuel. No caffeine, no sugar, just ketones that your brain uses directly for energy. I take a shot at around 11am Sometimes I do this before I go to the gym. I feel sustained, focused. My cravings for some reason disappear. I don't know why, but I feel like this steady current of focus without having a crash. And I just, I don't know, I just feel clearer when I do it. And this is the same formula developed for the US military. It's just on a bottle on my desk. If you want to try ketones and you want the best flavor available and you don't want to mix it in water. This one's already done. Go to ketone.com neuro for 30% off your subscription order plus a free gift with your second shipment.

[Host (possibly a health or wellness podcaster)]

Can you just describe to us what PM2.5 is?

[Mike Feldstein]

Yes. PM2.5 is particulate matter that is 2.5 microns in size.

[Host (possibly a health or wellness podcaster)]

What's particulate matter?

[Mike Feldstein]

Particulate matter is physical things in the air that are small. So you have particulates. And then let's just say that VOCs are gases, okay? So a physical filter, like a HEPA, it's there to stop and trap particles from flowing through it. So some particles could be dust, mold, smoke, viruses, bacteria, physical things that you could see under a microscope. They're not gases. They're teeny tiny little things that are floating in the air. It could be insect parts, which is actually, I say insect parts because when you take a sample of air, there's always insect parts. It's just something that you don't realize you're breathing all the time. And PM 2.5 is the one that when you look up air quality that we talk about the most because it's small enough to get into your lungs and bloodstream, but it's too big to get out, Meaning particles that are like PM1 or smaller, you breathe them in, you breathe them out, okay? They're tiny. So they're small enough to be inhaled and exhaled. PM2.5 is this sneaky little size that is small enough to get in and too big to get out. So our body really accumulates that, which increases inflammation and a whole bunch of other things.

[Host (possibly a health or wellness podcaster)]

Okay? So that's actually what I wanted to understand. So when you breathe in this PM2.5, it goes in, it lodges, obviously in different areas, could be in the lungs, all of it.

[Louise Nicola]

So I want to read to you.

[Host (possibly a health or wellness podcaster)]

The study that changed my life. I don't know if you know this, but women face a double risk of getting Alzheimer's disease. And that's what my life is dedicated to, really solving the Alzheimer's disease crisis. So two out of three cases of Alzheimer's disease is female. I know for a fact now that air pollution actually is on the top of that risk and accelerates cognitive decline. So this study was printed in August of 2023 in the US it's titled Comparison to Particulate Air Pollution from different Emission Sources and Incident of DEM Rates in the United States. Get this. They followed 28,000 people aged 50 plus years for 10 years. They estimated a long term exposure to PM2.5 at each participant's residential address. Over the follow up, they found that 15% of the cohort, which was approximately 4,100 people, developed dementia. They found that higher exposure to PM2.5 increases dementia diagnosis. The authors also estimate that 188,000 new cases of dementia per year in the US are attributable to PM2.5 exposure. I'm guessing this has got to do with the PM2.5 going in, exasperating the inflammatory process in the brain, eroding the blood vessels, leading to cognitive decline, but it's also exasperating systemic inflammation.

[Mike Feldstein]

And I think PM 2.5 is probably just the tip of the iceberg here. You know, we need to simplify things so we focus in on PM 2.5. But really there's all kinds of other things in the air that are impacting you. The VOCs, the gases, the chemicals, fragrances. So many chemicals.

[Host (possibly a health or wellness podcaster)]

So candles.

[Mike Feldstein]

Yeah, all that stuff.

[Host (possibly a health or wellness podcaster)]

Yeah, I do not like candles anymore. Like the fragrant candles.

[Mike Feldstein]

Yeah. So it's just like, I think PM 2.5, it's really the air at large. And it seems very obvious to me. Like imagine we ran an experiment where we had a bunch of different fish in their own tank. And one fish, one cohort of fish got super clean filtered water and then the others had gas in there and a bunch of other chemicals and toxins and cloudy, murky water. You would expect it would feel intuitive when it's not us, that, that, that the fish that are in the dirty, contaminated, chemical filled water are going to have a host, they're going to have less lifespan and they're going to have all kinds of health issues compared to the fish. And filtered water. That just feels intuitive when we're thinking about it. Or if we're thinking about an animal in a small cage eating kibble versus an animal roaming and eating organic food all the time. Well, for us, our number one input being air, it's like, how could it not impact us? I've read a lot about how PM2.5 and other particulate, because it inflames our airways, we actually get less oxygen into our cells per breath. So it's not just that that PM 2.5 is doing damage, but if all of a sudden you're two things actually. Number one, you're, you're getting less oxygen, you would know more about the specific benefits of oxygen and how core it is to everything. And now you are also sleeping way worse. So if your sleep quality is poor, then of course sleep is gonna affect everything. I call sleep healing time. Sleep to me is like a dormant word. I'm not excited to sleep, feel like I'm shutting off. But healing time is like very exciting and restorative. So when you take an average bedroom with a million particles in it, we put a Jasper in there, we crank it up and you turn that bedroom, we go from a million particles to like 5 or 10,000. So we're getting almost 98, 99, cleaner air. All of a sudden, your bedroom becomes like a clean air sanctuary. I call it clean air therapy.

[Host (possibly a health or wellness podcaster)]

Can I tell you something really interesting? So for everyone listening, we're recording in Austin. I live in New York, so obviously I'm staying in a hotel room. My breaths per minute has increased, as per my OURA ring Data was around 17 last night because I measure it every morning. And in New York it's around 12. And I think, why am I taking more. Am I more stressed while I'm here? It could be because I'm taking more breaths to getting more oxygen because maybe the air isn't as clean.

[Mike Feldstein]

Hotel air is very bad.

[Host (possibly a health or wellness podcaster)]

Why is that?

[Mike Feldstein]

Few reasons. I love traveling with my Jasper. I'm actually flying to Phoenix after this.

[Host (possibly a health or wellness podcaster)]

I don't have a travel Jasper. I didn't know that you could travel with one.

[Mike Feldstein]

You can do whatever you want.

[Host (possibly a health or wellness podcaster)]

What are you traveling with? The big.

[Mike Feldstein]

It's the only one we make. It's as small as it can possibly be. Jasper is a small. It's very big, but it's as small as it can possibly be to do the job. Which is why we refuse to make a smaller one. A smaller one would just mean smaller filter, smaller fan, smaller motor. Not effective. So I travel with it in two ways. Sometimes I literally bring it to the airport. Most airlines let me travel with it for free because it's a medical device, but often I ship it. And the reason I'm able to justify it, first of all, what is the cost of being sick? It only takes one night in a. In a gross hotel room to be sick for several days. So it's in an. I'm paying a ton for the hotel room to typically be breathing horrible air. So they use a lot of toxic chemicals in the hotel room. They use very harsh cleaning products, and hotel rooms don't breathe at all. The whole building is designed for energy efficiency to keep costs down. Typically what they do is when the guest checks out, they turn off the air conditioner. So they turn. So there's no airflow. It's very stagnant. It's very hot. In fact, in places like Miami, really humid places, it's the dumbest thing ever. Pennywise, pound foolish. So what happens is they turn off their H vac systems in between guests. It's like where they ask, you know, you have to put the room key in to like, have the air con and The. And the lights on. Hotels have so much mold problems sometimes they're ripping down entire hotels, spending tens of millions of dollars on restoration projects. They only got the mold in the rooms because they turned off the airflow.

[Host (possibly a health or wellness podcaster)]

Oh, my gosh.

[Mike Feldstein]

So you have the cleaning products, you have the last person's guests, whatever sprays and chemicals that they were using, their candles, their incense smoking, whatever questionable linen. I was setting up a hotel recently with Jaspers in every room. I'll give them a shout out. It's the Carillon Hotel in Miami. So it's the first clean air hotel that I know of in the country.

[Host (possibly a health or wellness podcaster)]

Oh. Couldn't you equip them here as well in the proper hotel?

[Mike Feldstein]

We're working on it.

[Host (possibly a health or wellness podcaster)]

Okay.

[Mike Feldstein]

The proper in Santa Monica has some now.

[Host (possibly a health or wellness podcaster)]

Okay.

[Mike Feldstein]

They're testing it in their wellness suites.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

With the goal to be rolling it out. Personally, that's not the approach I would take. I don't like the concept of the wellness suite at all. Because now you have clean air in five or 10 rooms and everybody else gets the bad air. I think when you're paying a lot of money to stay in a hotel, clean air should be like a basic. Right. A comfortable bed, cool air, quiet, dark, and clean air. Like that's just the table stakes for a proper hotel experience.

[Host (possibly a health or wellness podcaster)]

I want to talk about the Jasper machine because I have. I've seen so many air quality devices and you can actually get them. The funny thing is you just said, you know, the small ones. I've seen people at their desks with these tiny air filters. But I know that you make state of the art air filters. And I want to deconstruct it and understand why mine goes from green to red every time I cook. And I'm talking, I cook very clean food. I don't.

[Louise Nicola]

I cook in.

[Host (possibly a health or wellness podcaster)]

I use caraway cookware. There's no harmful toxins in it. Why is my Jasper going crazy? I feel like I've got a baby in the. In the apartment every time I cook. Because it's an air guardian. Jasper goes wild.

[Mike Feldstein]

Jasper is your guardian. And when you are cooking, you have high heat and you have protein. So even if you're cooking clean food with clean oils and a clean pan, you still get that chemical reaction of high heat and protein. So there's something called pah, Polycyclic aromatic hydrocarbons. Same thing that we typically are testing homes for after big wildfire smoke events that gets created in your home. Same reason you can have a protein fire just cooking. If you leave your stove On a fire will, will start. So it's not just that the food, the food is being aerosolized and you're also getting additional compounds being created from the high heat from the proteins. So new chemical reactions are happening. And then typically a lot of people either don't use their range hoods or their vents because they're loud and they're ugly. And then a lot of time they don't even vent outside, they just vent into the cabinet above. So what is the point of the vent? You're cooking and then you're filling your room with all these contaminants and these particulates. It's like when you go into a home, that's when you start cooking food, you smell it more because you're aerosolizing it. It's like when you burn garbage, you smell it. When you heat things up, they go into the air. That's how it works. The reason your Jasper is going red is it's detecting the particulate and then bring it back down. What's really neat is let's say we remove the Jasper and we put in an air quality sensor. So when you cook, how long does it typically take from, from red green to red back to green.

[Host (possibly a health or wellness podcaster)]

It actually is faster than, believe it.

[Louise Nicola]

Or not, every time I blow dry.

[Host (possibly a health or wellness podcaster)]

My hair it also goes red and it stays on longer for that. So let's just say 10 minutes.

[Mike Feldstein]

Not even 10 minutes. So an apartment, 10 minutes makes sense. In a big open concept home, 20, 30 minutes would be normal. Okay, if we remove Jasper and you don't filter your air and we just put a particle counter in there, it can take a few days to normalize.

[Host (possibly a health or wellness podcaster)]

Can I get a particle counter?

[Mike Feldstein]

Sure you can.

[Host (possibly a health or wellness podcaster)]

I've got a carbon dioxide meter which I use in my bedroom which I find really interesting, but I haven't got a that one that you just mentioned.

[Mike Feldstein]

Yeah you can. So basically it has a sensor much like Jasper does, but it's a dedicated one, you can put it in your. But cool thing is you can go on the app and get your historical data over the past month. See all your spikes like an OURA ring where you have the historical charts and graphs, it will do the same thing. Jasper is only giving you real time feedback.

[Host (possibly a health or wellness podcaster)]

So just to break it down, every time I cook, whether I'm cooking really healthy grass fed meat with great pans, I'm still increasing the, the small particle matters in the air around me which can be toxic substantially, substantially. And the people who don't clear this out via an air filter have these.

[Louise Nicola]

Particle matters floating around in their air.

[Host (possibly a health or wellness podcaster)]

Which they're breathing in 24, seven when they're sleeping, which is disrupting sleep, which is aiding to evidently cognitive decline and a whole host of other health issues.

[Mike Feldstein]

It gets worse than that because where does it go is the question. Yeah, it doesn't typically, it doesn't go away. Where it typically goes is into their couches, their carpets, their clothing, their furniture, their pillow, their mattress. Everything porous. If you think about a sponge absorbing water, everything that's porous absorbs air. So all those particulates are staying in your home. That's why when you typically clean a carpet, the water comes out black. It looks clean to your eye, but when you actually extract it and clean it, it's quite dirty. So cooking inside, if you're not opening your windows, having really good ventilation or scrubbing the air, then you're really polluting your indoor environment.

[Louise Nicola]

All right, team, we really need to talk about the toxins in our life. Pfas, Teflon, all of these hidden chemicals that can get into the bloodstream and get into various organs in the body, including the brain. You guys know that I spend a lot of time in the kitchen because I cook every single night. Well, I go out maybe once a week. I have always been religious about cooking in non toxic cookware. That's why I use Caraway. Their cookware is completely non toxic. No pfas, no Teflon, none of the hidden chemicals that can leach into your food. I use their saute pan almost every night. It cooks evenly, it cleans up in seconds and it feels intentional. It's the kind of product that makes you slow down and actually enjoy being in the kitchen. If you haven't done a rehaul on your cooking products, make sure you do. And with the holidays coming up fast, you're probably going to want to upgrade your cookware or maybe gift something meaningful. And if that's you, you can go to Caraway.com neuro to get 20% off your next purchase. Non toxic cookware made modern and keeps you healthy. Caraway.com neuro for 20% off. Guys, I think a lot about energy, brain energy. I think about metabolism, I think about mitochondria. Not just the day to day kind, but like cell energy. And Timeline's Mito Pure helps recharge that energy because it helps recharge your mitochondria, which is basically your body's batteries. And Mito Pure, especially their gummies have a clinically proven compound in them called urolithin A and this supports muscle strength and endurance as we age. I love the gummies because it feels like I'm having a sweet treat, but they're actually good for you. And when I take these, I've noticed my recovery improving and my focus lasting longer through long workouts. And I don't get that Dom's delayed muscle onset as much as what I used to. This is not hype. It's backed by published studies in nature, metabolism and cell reports. That's why it's become part of my longevity stack. If you aren't taking Urolithin A, you don't know what it is and you don't know anything about timeline. I have to tell you, get on board. Go to timeline.com neuro for 20% off your cells. Will thank you and you can do the research yourself.

[Host (possibly a health or wellness podcaster)]

How come my Jasper is never on zero?

[Mike Feldstein]

Well, because in order for it to be in zero, we'd have to have like a surgical clean room.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

With nothing in the air because there's always new stuff coming in from outside. Under 10 is great.

[Host (possibly a health or wellness podcaster)]

As I mentioned, I've got one in the bedroom. I've got one outside in the living room and it's in a.

[Mike Feldstein]

What setting is the bedroom one on? Do you keep it on smart mode?

[Host (possibly a health or wellness podcaster)]

I do.

[Mike Feldstein]

You turn it up.

[Host (possibly a health or wellness podcaster)]

I don't keep it on smart mode. I put it on number one speed.

[Mike Feldstein]

Do you like silence when you sleep?

[Host (possibly a health or wellness podcaster)]

I'm a city guy.

[Louise Nicola]

I've always.

[Host (possibly a health or wellness podcaster)]

I'm used to noise.

[Mike Feldstein]

Okay. I'm glad.

[Host (possibly a health or wellness podcaster)]

I like talking white noise. I put it on two.

[Mike Feldstein]

Actually, you should use three.

[Host (possibly a health or wellness podcaster)]

Three, okay.

[Mike Feldstein]

Three is where the life changing, undeniable stuff happens.

[Host (possibly a health or wellness podcaster)]

What happens in three?

[Mike Feldstein]

So fan speed one is probably going to make your air three to five times cleaner. Fan speed two, 10 to 15 times cleaner fan speed three is when we're getting like 30 to 40 times cleaner. Like remarkably cleaner. It's really scrubbing at a high level.

[Host (possibly a health or wellness podcaster)]

I love that word, scrubbing. Yeah, scrubbing the air.

[Mike Feldstein]

That's why Jasper is an air scrubber, not an air purifier.

[Host (possibly a health or wellness podcaster)]

It doesn't purify the air, it scrubs. When I hear scrub, I hear clean.

[Mike Feldstein]

This is why. So scrubber and purifier are fundamentally the same. It's like think about a Honda Civic or a Yukon Denali or a golf cart versus a pickup truck. They're both vehicles, they got wheels and doors and you know, they move similarly. But there's a much different size equipment to get the job done. Or a kettle versus A pool heater. They both warm water. One's for tea, one's for swimming pools. An air scrubber is designed to scrub the air and make it very clean. When you see an air purifier, it's designed to incrementally clean your air. 10%, 15%, 20%. That's what air purifiers are for. So if you see an air purifier and it says it covers 1,000 square feet or 15 by covers they mean like 10% cleaner. Like a slight benefit when you talk about scrubbing the air. The reason Jasper's so big is because one Jasper would be like having six or seven little air purifiers in the room which would not be an elegant solution. So scrubber is what we would use for mold remediation, floods and fires. So it's a Jasper is the first air scrubber that's designed for your home.

[Host (possibly a health or wellness podcaster)]

Oh my God.

[Mike Feldstein]

That's really what makes it different.

[Host (possibly a health or wellness podcaster)]

I need to start traveling with mine. You've convinced me.

[Mike Feldstein]

Well, I can help you with that. So here's what I do. I ship the Jasper to the hotel. Typically I actually think I'm gonna start to recruit a team of my Air Avengers. And here's what, here's how it would work. Any hotel you would go to, we would ship a Jasper there for you. So it would just be waiting in your hotel room when you got there.

[Host (possibly a health or wellness podcaster)]

Oh my God.

[Mike Feldstein]

So here's what I do when I go to a hotel. We do this for people.

[Host (possibly a health or wellness podcaster)]

Okay.

[Mike Feldstein]

So when we, I bring in my particle counter. So it's like a thousand dollar little machine that, that's commercial machine that tests the air in the room. I test it. Usually when you go into a hotel room, it's not great. Doesn't feel awesome when you get in there. And they often don't have windows that open. So I test the air and it's really bad. And I always, I film it. I like set up my, my little camera, I film it. Then I turn on Jasper and I run it for 20 minutes and I test the air again. Typically it's 25 or 30 times cleaner. And I'm like now I can breathe. I send that little video to the manager of the hotel and I just leave the Jasper there when I leave or I leave it at the front desk when I check out with a little note to the general manager.

[Host (possibly a health or wellness podcaster)]

And they care.

[Mike Feldstein]

They don't have to always care but I usually when I show them the little video I say there's only two. Like I used to tell this to dentists. For our first two years of the company, we were called Jasper medical and we only sold to dental offices. Cause dentists have the worst air.

[Host (possibly a health or wellness podcaster)]

Don't tell me that. I work in a hospital. But I mean, I mean I'm in surgery, so I'm guessing the operating room is.

[Mike Feldstein]

They're very clean.

[Host (possibly a health or wellness podcaster)]

It's very cold as well. Yeah.

[Mike Feldstein]

But dentists have the worst air ever.

[Host (possibly a health or wellness podcaster)]

Wow.

[Mike Feldstein]

And they. So I. I would tell the dentist during COVID especially, it's like there's only two reasons that you're not scrubbing your air. Number one, you're not aware and number two, you don't care. So there's tons of studies. They even learned about this in dental school about the bio aerosols. They're literally blasting into your mouth with high pressure air and water spraying everywhere.

[Host (possibly a health or wellness podcaster)]

Okay.

[Mike Feldstein]

So when you test dental air, there's blood, tooth particles, viruses, bacteria. They're five times more likely than the general population to receive to get adult onset asthma. The department of labor or department of defense has dentists and hygienists has two of the top 10 most dangerous jobs in America. More than coal workers and miners and firefighters. So many officers.

[Host (possibly a health or wellness podcaster)]

I'm about to send them this.

[Mike Feldstein]

So our first thousand customers were all dentists. And it was originally for Covid for them to get back to business safely. But then in between every patient it goes red every time. And then if they would stop working, the hygienist would refuse to work.

[Host (possibly a health or wellness podcaster)]

That's amazing. What's the science behind the machine that you've created and how is it different to every other machine? I think I asked you before, but.

[Mike Feldstein]

We got off track. Yeah. So fundamentally it's the same thing, but bigger.

[Host (possibly a health or wellness podcaster)]

It doesn't actually use that much energy, by the way.

[Mike Feldstein]

No, it doesn't.

[Host (possibly a health or wellness podcaster)]

I got my con ed bill and I was like, it's going to be so high because I'm freaking out. And it wasn't.

[Mike Feldstein]

No. I think Jasper on a high speed is on average about 9 cents a day. Because I was doing floods, fires, mold, very industrial equipment. The intention was to create an industrial machine. So what makes it different? It had to be beautiful. If it wasn't pretty, nobody would use it.

[Host (possibly a health or wellness podcaster)]

It really is pretty. I feel like I've got a human. I don't know where the word Jasper came from.

[Mike Feldstein]

The name Jasper is a mountain in Canada near Banff, Alberta. Oh. I'm Canadian. It has some of the cleanest air in the world. That companies bottle the air and sell them in cans. To China and India.

[Host (possibly a health or wellness podcaster)]

To breathe.

[Mike Feldstein]

To breathe. Get a nice can of that clean mountain air.

[Host (possibly a health or wellness podcaster)]

Oh, I love that.

[Mike Feldstein]

And it's just a beautiful mountain. And you know, our logo literally is a tree in a mountain because trees are the original air purifier. Let's not, let's not get it twisted. Jasper is not the ultimate solution. We, it's nature that's cleaning our air. And hopefully there's a world where we don't need machines to scrub our air anymore. But right now we do. It's a band aid solution and it's a necessary band aid because of the way we've built our homes. So what's different? First and foremost, it's made from steel, not from plastic. So most air purifiers are made of cheap plastic which now there's been a lot of tests that show like you can smell the plastic. It's just adding more microplastics into your air. They are very, they're very small fans and filters and motors. So they're just not designed to clean large areas. And because they're so small, they need to be on full speed to do anything. They do almost nothing when they're on a low speed. They have these super bright annoying lights that are. You got to put tape on. And a lot of them have a sleep mode. But if you hit the sleep mode, what happens is the fan speed goes off too. I want my white noise or my pink noise and it to run on a high speed. So just at its core though, we made it pretty. We made it much more effective. And then we put really good sensors on board so you could see what's actually happening. So I don't like this idea of just hope that a product is working. I like when it's undeniable where you can have the felt sense and see it in real time. So think about one Jasper has about five Dyson or five little air purifiers that you pick up at a store. So the main thing about it is just the effectiveness because of the amount of air that moves through it. So it was designed to be a lot more heavy duty.

[Host (possibly a health or wellness podcaster)]

And how much of a room does it cover? So let's just take this room for example, which we. I don't know how many square feet this would be approximately.250. 250 square feet. Let's just say approximately. Would one Jasper filter this?

[Mike Feldstein]

Oh, one Jasper would kick ass in this room.

[Host (possibly a health or wellness podcaster)]

Okay, great. So the two is probably not necessary in my apartment.

[Mike Feldstein]

How big is your apartment?

[Host (possibly a health or wellness podcaster)]

I don't know.

[Mike Feldstein]

How many bedrooms are there?

[Host (possibly a health or wellness podcaster)]

It's one bedroom. True. One bedroom. Obviously I have a huge outdoor area, but that's not in count. That's not counted in.

[Mike Feldstein]

So two is perfect. Two is what I would have.

[Host (possibly a health or wellness podcaster)]

Cuz I've got one in my bedroom like I said.

[Mike Feldstein]

So like for me I want one in my bedroom. Any bedroom that's being sleeped in needs to have clean air. And then one in your common area, your living room for your cooking.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

So that's why two is perfect. Square foot is the way that it's typically explained but that's really not an effective way to look at it. It's all about cubic volume.

[Host (possibly a health or wellness podcaster)]

Okay.

[Mike Feldstein]

Because if you have 8 foot ceilings versus 16 foot ceilings, that's twice the air.

[Host (possibly a health or wellness podcaster)]

Oh yeah.

[Mike Feldstein]

You know, it's not a roomba like Jasper doesn't care about the square footage. If you have super high vaulted ceilings then it's going to do way less square foot than if you have lower ceilings. And it also depends on how clean someone wants the air. For me, I really like to have my air about 95% cleaner.

[Louise Nicola]

Yeah.

[Mike Feldstein]

Which is about 20 times cleaner than the average air. So one per bedroom and one in a large common area like a living room kitchen area. So the living room one is going to handle your cooking and you're cleaning and then the bedroom ones are going to dial in your sleep. But if someone is to get one, then by far the best place to put it is your, your bedroom. You know you mentioned you're using oura ring. So last year we did a sleep study, I guess an anecdotal study because it wasn't, it wasn't like in a lab, but we gave 150 people Jaspers to in exchange for one month of sleep data. They did one week of no Jasper, two weeks of Jasper and then the final week of no Jasper again. And the Average person slept 25 minutes more per night with Jasper in their bedroom on fan speed. 3 and 18 more deep sleep. There was an incremental HRV benefit as well, but that was really cool. And then when we asked, people got their little surveys. 30% of the people who were snoring stopped snoring. And this one has been. This is like probably the thing that I'm most excited about, doing all this air stuff is couples who are sleep divorced. So we get stories all the time. Husband and wife, late 30s, not sharing a bedroom anymore. Typically the husband, he starts snoring, it becomes unbearable.

[Host (possibly a health or wellness podcaster)]

Oh yeah, a lot of my friends are adopting this.

[Mike Feldstein]

They get sleep Divorced. Not the nicest thing. And it's because the person you love makes a noise that ruins your sleep. That is frustrating.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

And that frustration leads to a decaying relationship.

[Host (possibly a health or wellness podcaster)]

Yep.

[Mike Feldstein]

We never created Jasper to help couples sleep in the same bedroom, but it's been a beautiful unintended consequence. So often they stop snoring, get back in the bedroom again. And this makes me very happy.

[Host (possibly a health or wellness podcaster)]

Wow. Jasper bringing couples together.

[Mike Feldstein]

Yeah. Who knew?

[Host (possibly a health or wellness podcaster)]

Who knew?

[Mike Feldstein]

Fan Speed 3 though it won't work on Fan Speed 1.

[Host (possibly a health or wellness podcaster)]

Life is just about to change for me. Fan Speed 3.

[Mike Feldstein]

Yep.

[Host (possibly a health or wellness podcaster)]

FS3 is what we are going to do be doing in LA and New York.

[Mike Feldstein]

That's like the. That's the undeniable. Holy shit. I've never slept this good. The one downside is though, you will become a little bit more of an air snob when you travel. When you leave your place, you're really gonna start to notice dirty, normal air.

[Host (possibly a health or wellness podcaster)]

Let me tell you. I ha. I am a. I am a water snob. Like, it's like, it's so apparent, especially being here on holidays. Every time I ask at a restaurant here, I'm like, could I get it bottled still? And if they tell me they don't have it, I actually walked out on my first night here. I walked out of the restauran restaurant because I couldn't drink the water. I'm like, I'm not drinking tap water. I don't drink. I don't drink anything else. So I had to leave. I've been so turned off normal water. So hopefully in the future, Jasper has a water purifying system. You won't.

[Mike Feldstein]

Okay, we will never. We're sticking to air.

[Host (possibly a health or wellness podcaster)]

I love that.

[Louise Nicola]

I've learned that recovery isn't about training. It's about what you put in your body every single day. And one small addition that's made the biggest difference for me is Bubs Natural. I use Bub's natural collagen peptides every single morning. I use one scoop in my morning protein smoothie. It's clean, it dissolves instantly, and I love that it supports my skin and my energy and there's no additives.

[Host (possibly a health or wellness podcaster)]

Bing, bing.

[Louise Nicola]

No additives. That's why I love it. I really love the brand because the story behind it, it's amazing. It was named after a Navy seal, Glenn Bub Doherty, who dedicated his life to helping others. And 10% of all profits go to the veteran and first responder foundations. Which makes every single purchase even more meaningful. If you aren't collagen peptides, let Me tell you, you have to get on them, go and read more about them if you want to. But if you want to try this one, go to Bubsnaturals.com use code Louisa for 20% off your order. That's Bubsnaturals.com code Louisa.

[Host (possibly a health or wellness podcaster)]

Okay, I want to just ask a few more questions for everybody. For those investing in an air purifier, what should they look for and what should they notice when they get their air purifier?

[Mike Feldstein]

It's a good question.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

If someone tracks their sleep they're going to have and they close their door at night, it's going to be very obvious right away. So I believe size is number one.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

So there's most air purifiers that you see. Best Buy, Home Depot, Walmart, Amazon, they're $99 to $299. These are kettles trying to heat bathtubs. So you know, you, you can't tell. So people are just hoping that they work. They checks the box.

[Host (possibly a health or wellness podcaster)]

Home Depot has tiny ones for like 20 bucks.

[Mike Feldstein]

Tiny.

[Louise Nicola]

Yeah.

[Mike Feldstein]

That's because they're going where the, where the market is, where the current level of awareness is. But people are learning very quickly. So 60% of people who buy Jaspers already own other air purifiers and they didn't notice a difference with their current one. I'm not anti supplement, but I'm skeptical of a lot of it is because often you can't tell which one's working, how much it's working. There's nothing, not often a felt sense, like you don't pop it in your mouth and feel it. Whereas like if you're dehydrated and you start drinking more water, it's like undeniable how good you feel. Or if you don't exercise and then you start exercising, you're like saunas, cold plunge. These are like undeniable things where you don't need the data, you can feel better for yourself. Yeah, that's the way it should be with your air. So size is number one by far. You need that thing to be moving a lot of air at night to. Which is why effectiveness, you know, you want something that works and most companies, they don't show you the actual airflow when you read the box and it says like CFM is cubic feet per minute. So if it tells you. Oh also you know, when they show you on the box like a thousand square feet, that assumes very low ceilings, which they don't tell you not. Right. And that assumes full speed all the time. So, you know, you buy it for your 800 square feet. Great. Leave it on fan speed one or auto or whatever. But that square footage was assuming it was on full speed on that noisy mode, which nobody keeps it on. So that's kind of like this sneaky marketing. So I'd say the number one thing you need to be looking for is size. Like, bigger is simply better. And then I would be looking for something that is cylindrical, so it needs to be round. So if you get something that only takes in the air on one or two sides, it needs to be several feet away from the wall. Now it's living in the middle of your living room. If it has a 360 degree intake, you could put it against the wall, you could put it against the corner. And it's designed to just kind of fit in wherever it's convenient and not sit in the middle of your living room. You want something that vents upwards, doesn't blow forwards. We learned especially during COVID things that blow forward, they kick up the dust and they aerosolize droplets. So you want something that vents up into the breathing zone, which is what yours does. Yes.

[Host (possibly a health or wellness podcaster)]

I haven't changed my filter yet.

[Mike Feldstein]

How long has it been?

[Host (possibly a health or wellness podcaster)]

Six months, I think.

[Mike Feldstein]

We're almost getting there.

[Host (possibly a health or wellness podcaster)]

Okay.

[Louise Nicola]

How often do you.

[Mike Feldstein]

Six months. It's time.

[Host (possibly a health or wellness podcaster)]

Oh, really? Okay, I gotta get on.

[Mike Feldstein]

Take a picture when you open it.

[Host (possibly a health or wellness podcaster)]

What if I don't see anything?

[Mike Feldstein]

So even when you don't see anything, this is where the cool thing happens. So this is a great question, actually.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

So 50, 50 people are like, whoa, I see so much Pets, Pets, cooking, dander, all of it. Other times you see nothing. Well, no matter what, the carbon is gone after six months. It gets absorbed. So carbon you can't even see. That's what handles the VOCs, the gases, the odor, things like that. So even when a filter looks pristine, when we check the airflow coming out of the top and we swap the filter, it typically double or triples the airflow immediately. And it's really neat. When you hold them up and we weigh them, the weight of the used filter is way heavier than the replacement.

[Louise Nicola]

Oh, no way.

[Mike Feldstein]

Yeah. So even though you can't visibly see it with your eyes, that filter is deeply saturated.

[Host (possibly a health or wellness podcaster)]

Okay. Because I. I actually looked at mine, I'm like, oh, it's fine. I'm so clean in this apartment. So. Okay, I'm gonna do that. I wanna bring up two things that I heard you speak about.

[Louise Nicola]

People who own pets.

[Mike Feldstein]

Yeah.

[Host (possibly a health or wellness podcaster)]

And also you mentioned something really Interesting about keeping the filter, the air cleaner on after a shower for quite a while or keeping the fan on.

[Mike Feldstein]

Exactly the fan, yeah. Bathroom fans, I think just to rattle off a couple low hanging fruit for people, the bathroom fan is one of them. Using your bathroom fan exhaust fan for like two hours after a shower is good practice. Think about how much water your towel can absorb if it's just hanging up. All that moisture is going into your apartment, into your home. So that's going to create a lot more unnecessary moisture which is going to increase your mold load. So you want your bathroom breathing. Especially if that door, that door is shut and you have trapped moisture and air. That's how you're going to get mold and mildew in your bathrooms. It's going to spread across your place, it's going to get into your ducts, it's going to make the fan contaminated so you want to exhaust out all of that. Same way your range hood is to get that cooking gas and particulate out of your home. The bathroom fans are to get your shower products and the moisture out of your home as well. You want to vent these things outside and not trap them inside. And they sell timers so you can go to Home Depot and pick up like a two hour timer. So when you get in the shower, hit the two hour timer and it'll automatically turn off or just leave it on until you realize it it's, you can't really run it too much.

[Louise Nicola]

And then what do you want people.

[Host (possibly a health or wellness podcaster)]

With pets to know about the quality of their air?

[Mike Feldstein]

So yeah, people with dogs and cats typically have the worst air. Cats. Another big deal is cats have the litter problem as well. So often. I used to think I was allergic to cats. Turned out I was actually just allergic to cat litter. If you look at the chemicals that it's in cat litter, it is not good. There's all kinds of harmful chemicals in cat litter and when that little kitty goes, there is a reason you can smell a litter and see a plume. When we I've tested in a 4,000 square foot home before. Cat litter in the basement, one side of the house, kid bedroom on the top floor. On the other side of the house within about 20 seconds the Eric was contaminated in the kid's bedroom because it went up from the cat litter box. Poop and chemicals into the H Vac system and then spread around the whole home. So with cats you have the cat litter problem and then the cats themselves have allergens. Dogs go outside, they roll around in the grass, they sniff other dogs. Butts, think about this. If 95, which this is a true stat. 95% of shoes tested have fecal matter on the bottom, which is a good reason to not wear your shoes indoors.

[Host (possibly a health or wellness podcaster)]

I am so strict on that. If anyone walks into my home with shoes on, you literally, I like, cut from my life. It's so insane. Just because I live in New York and I just see what's around. And so that's so interesting that you just said that.

[Mike Feldstein]

And then that's just the fecal matter. How about the glyphosate and the roundup and the other chemicals and everything?

[Host (possibly a health or wellness podcaster)]

You're scaring the hell out of me right now.

[Mike Feldstein]

Better to be aware than unaware. Ignorance is not always bliss. So that's what a shoe does. And that's like a hard surface. A dog is a blanket version of a shoe.

[Host (possibly a health or wellness podcaster)]

Yeah. They're on beds, they're on couches.

[Mike Feldstein]

So if I said, would you. I should actually do like a really funny ad. Go in New York City sometime and shoot this. But imagine taking a blanket.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

And taking it outside and just dragging it behind you on the street. And then rubbing it on some other dog's butts and rubbing it on some lawn sprayed with glyphosate and other chemicals. And then coming home and shaking it out in your bed and getting cozy with it. That would seem like a wild thing to do. Yeah. And when you have a big shaggy dog, it's a big sponge going out into the world, absorbing all that stuff in its fur. And then you come into your bedroom, it cuddles up in your bed, and you close the door. So I think if someone has a pet, I think already cleaning air is a non negotiable. If you care about your health, your sleep, your energy at all. If you have a pet, your air is. If the average indoor air is five to ten times dirtier than outdoor air, pets double and triple that again. And that's even if they're not shedding.

[Host (possibly a health or wellness podcaster)]

Okay, you've. You've mortified me on today's episode. You've highly educated me and informed me and you've inspired me now because I, I learned so much about what is actually like adding to toxic air. I just wanted to bring up one more point which I just learned about. When you go to the gym, you know how when you do a squat and there's like that black that you throw the weights on? Apparently that in heat releases toxins. So have you ever done anything in a gym?

[Mike Feldstein]

A ton of gyms have Jaspers throughout the Space, really, You know, and it's a tough thing. Like my favorite gyms are typically outdoor gyms. I prefer to work out outside. But in an indoor gym. Yeah, that, that there's, there's trade offs to our modern conveniences of the life that we like. So if you're living in an airtight thermally comfort box and you want nice squishy floors and everything, there's a trade off. But oftentimes it's worth it. I'd rather go to the gym, get my workout in and breathe a little bit of rubber than not go to the gym.

[Host (possibly a health or wellness podcaster)]

I get that. So you said earlier. So it's November and we are doing something really special on the podcast.

[Mike Feldstein]

Yeah. So November is Black Friday.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

Last year at Black Friday, Jasper was sold out for four months. So people who ordered in November weren't getting them until like February and March. And I'm so grateful for everybody who patiently waited and thank you, thank you, thank you. This will probably happen again.

[Louise Nicola]

Yep.

[Mike Feldstein]

Today is Tuesday, November 4th. And I want to make a special early Black Friday offer for your community because by the time real Black Friday comes around at the end of the month, we're already going to be way sold out.

[Host (possibly a health or wellness podcaster)]

And then it's Christmas.

[Mike Feldstein]

And then it's Christmas.

[Host (possibly a health or wellness podcaster)]

Yeah.

[Mike Feldstein]

So anyone who has been thinking and wants to invest in their air and wants to try Jasper, one other thing I'll tell you is we have a lifetime warranty. I didn't mention that. That's a big difference too. So if Jasper ever breaks and it does, we ship you a brand new one, you take the new one out of the box, you put the old one in the box, we give you a prepaid shipping label and we send UPS to your front door at your home or your apartment to pick it up. So none of this, where's your warranty, where's your receipt? Go to FedEx. Waste the day. If your Jasper breaks, that's our fault and we have to make it right. So it's a, you know, no dollar ever gets spent on service or support or anything. Like, we need to put our money where our mouth is and stand by our product. That's also why we just make one thing. And for your listeners, code neuro is $400 off.

[Host (possibly a health or wellness podcaster)]

Oh, my God, that's insane.

[Mike Feldstein]

And normally we limit it for a week or two. I'm just gonna leave Code Neuro up for the month, but we're gonna be sold out by mid November. So anybody who wants to get a Jasper shipped out to you this week and Try it. Code Neuro is free, $400 off. So instead of $11.99, Jasper is $799. And as always, you have a 30 day window to return it. If it's not an absolute no brainer. But if you put, if you, if you're getting one, put it in your bedroom on Fan Speed 3 on Dark Mode. That is where the life changing undeniable sleep will happen. And then in your living room kitchen area, if you cook a lot, smart mode is where it's going to automatically adapt to the cooking and the cleaning products and your neighbors and smoke and whatever else is in your environment. So code neuro starting today for this month is $400 off. And then after black Friday season it will still be Code Neuro. If you're listening to this and this already passed, we'll leave it up forever at $200 off. Yeah, but I know I typically buy things that I want when there's a really good offer.

[Host (possibly a health or wellness podcaster)]

Oh yeah, an extra $200 off.

[Mike Feldstein]

It's a big deal. Well, so hopefully that resonates with somebody out there.

[Host (possibly a health or wellness podcaster)]

Mike, I loved having you on. You are the leading expert in air quality. So thank you so much for educating us on that and thank you for being part of the Neuro experience.

[Mike Feldstein]

Thank you for having me.