Podcast
The PricePlow Podcast
Hosted by Supplement Industry Thought Leaders · EN
The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast
11episodes
Episodes
Newest firstAll episodes
#180: Dan DeMarino & Anthony Clark - Helaina's Precision Fermentation Revolution with effera™
Sep 800:57:07Tap to summarizeOn Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and efferaâ„¢ human-equivalent lactoferrin. This conversation provides a fascinating behind-the-scenes look at the science and engineering that makes efferaâ„¢ possible, from Anthony’s revolutionary 5-week development cycles that compress what traditionally took 15 weeks, to the sophisticated machine learning models analyzing 170 million data points. We explore how Helaina has transformed precision fermentation from a months-long process into a predictable engineering paradigm, enabling rapid innovation in bioactive protein development. The Future is Now: How Precision Fermentation will Change the World Alongside Anthony’s technological prowess, Dan brings his extensive supplement industry experience across several categories to discuss the commercial applications of human lactoferrin. The conversation reveals clinical data showing that efferaâ„¢ is recognized by the body as “self” with no antibody development, while bovine lactoferrin triggers immune responses. The biggest question is how to best get the word out there for this phenomenal ingredient. From iron regulation mechanisms to women’s health applications, gut health formulations, and the future of human bioactive proteins, this episode showcases why efferaâ„¢ represents a paradigm shift in nutritional science. https://blog.priceplow.com/podcast/helaina-effera-precision-fermentation-180 Video: Helaina’s Manhattan Lab with Dan DeMarino & Anthony Clark https://www.youtube.com/watch?v=3mh0im0b_eo Detailed Show Notes: Precision Fermentation Meets Supplement Innovation (0:00) – Introductions: Meeting the Science and Business Leaders (6:00) – Anthony’s Revolutionary R&D Approach: From 15 Weeks to 5 Weeks (9:00) – Learning from Experience: Patchouli to Protein in Record Time (10:30) – Data-Driven Innovation: 170 Million Data Points and Machine Learning (11:15) – The efferaâ„¢ Breakthrough: Human Lactoferrin Through Precision Fermentation (15:00) – Iron Regulation and Lactoferrin as a Signaling Molecule: Air Traffic Controller Analogy (22:00) – Marketing Challenge: Making Iron and Anti-Inflammation Sexy (23:00) – Strategic Positioning: Women’s Health and the “Pink Gold” Opportunity (25:30) – The Creatine Parallel: Building Efferaâ„¢ into a Multi-Benefit Category (29:00) – The Prenatal Crisis: 80% of Pregnant Women Are Iron Deficient (36:00) – Product Showcase: Kepos and the Human Colostrum Concept (41:30) – Formulating the Perfect Gut Health Supplement (47:00) – Clinical Research Pipeline: Three Studies Define the Future (49:00) – Clinical Validation: No Immune Response to Human Protein There’s so much more to come, and we couldn’t be more excited about the future after visiting Helaina’s R&D lab. Where to Follow Helaina an… Read more on the PricePlow Blog
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#179: Tyrus Sciarra: The Flavor Dominator on Innovation, Sucralose vs. Natural Sweeteners, & Industry Trends
Aug 2901:19:13Tap to summarizeOn Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure’s booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world of flavor science, industry trends, and the passionate career journey of one of the supplement industry’s most enthusiastic flavor advocates. From Natural to Even More Natural with Sensapure Flavors at IFT First 2025 Tyrus brings his characteristic energy and industry expertise to discuss everything from the natural vs. artificial flavor debate to international taste preferences, sweetener technologies, and the rise of the “clean label” movement. The conversation reveals how Sensapure Flavors differentiates itself through superior customer service, owned manufacturing capabilities, and deep understanding of the sports nutrition market. From his early days at another flavor house to his current role helping brands create flavor systems that drive consumer loyalty, Tyrus shares insights into why flavor isn’t just about taste — it’s about building successful brands. In the Supplement Industry and Don’t Know Tyrus?! You Should! The discussion also explores current industry controversies, including the Food Babe-driven movement away from natural flavors toward whole food extracts, the ongoing sucralose versus natural sweetener debate, and how American flavor profiles are conquering international markets. Whether you’re a brand looking to understand flavor development or simply curious about what goes into making your favorite supplements taste great, this episode provides rare insights into the science and business of flavor creation. https://blog.priceplow.com/podcast/tyrus-sciarra-sensapure-flavors-179 Video: Tyrus Sciarra Breaks Down Flavor Science and Industry Trends at IFT First 2025 https://www.youtube.com/watch?v=ESsccpGF5gw Detailed Show Notes: The Science and Business of Flavor Creation (0:00) – Introductions: The “Walking Ball of Energy” (2:00) – Career Journey: From ADM Wild to Sensapure Leadership (8:00) – The Flavor Industry Landscape: Service Over Commodity (12:00) – Manufacturing Excellence: Owning the Process (16:00) – Ownership Strategy: Learning from Xtend’s Success (23:00) – The Natural Flavor Controversy: Beyond Food Babe (32:00) – Citric Acid Alternatives: Meeting Clean Label Demands (37:00) – Cost Analysis: Premium Pricing for Clean Label (39:00) – The Sucralose Debate: Performance vs. Perception (47:00) – Sweetener Technology: Understanding Peak Profiles (50:00) – International Taste Preferences: American Flavors Go Global (54:00) – Trend Prediction: Personalization and Athlete Collaborations (58:00) – Brand Visibility: Moving Beyond Behind-the-Scenes (1:02:00) – Industry Evolution: Community Over Competition (1:05:00) – Market Education: Energy Drinks and Consumer Awareness (1:10:00) – Viral Marketing: Lessons from Basic Supplements (1:14:00) – Nostalgia and Memory: The Emotional Power of Flavor (1:16:00) – Innovation Opportunities: Functional Flavor Development Where to Follow Tyr… Read more on the PricePlow Blog
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#178: Veritacor Supplement Manufacturing: GMP Excellence and the Future of Production w/ Frank Santos & Derek Curtiss
Aug 2201:15:27Tap to summarizeOn Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, GMP-compliant supplement manufacturing facility from the ground up. From their humble beginnings with a single encapsulator to their current 32,500 square foot operation, Frank and Derek share the meticulous processes, quality control systems, and attention to detail that set Veritacor apart in the competitive contract manufacturing landscape. The discussion dives deep into the technical aspects of supplement production, from vendor qualification and raw material testing to the critical differences between ribbon and paddle blenders, while also exploring their ambitious growth plans to reach 200,000 square feet of manufacturing space. This discussion and forthcoming facility tour showcases not just Veritacor’s impressive capabilities in powder blending, encapsulation, and fulfillment, but also their commitment to elevating industry standards through rigorous third-party auditing, comprehensive SOPs, and a culture of continuous improvement. Whether you’re a brand owner looking for a manufacturing partner or simply interested in understanding how supplements are made at the highest quality levels, this episode delivers unprecedented insights into modern nutraceutical manufacturing. Subscribe to the PricePlow Podcast to hear more conversations with industry innovators and manufacturers shaping the future of supplements! https://blog.priceplow.com/podcast/veritacor-supplement-manufacturing-178 Video: Inside Veritacor Manufacturing Facility Tour https://www.youtube.com/watch?v=An7FhkG9bZE Detailed Show Notes: GMP Excellence and Manufacturing Innovation (0:00) – Introduction: A Dream Realized in Manufacturing (1:30) – Derek’s Journey: From Indian Botanicals to COO (3:30) – Building from Scratch: The Veritacor Origin Story (6:00) – The Path to NSF Certification: Setting the Standard (8:15) – Customer Onboarding: From Formula to Feasibility (10:15) – Vendor Qualification: The Foundation of Quality (12:15) – The Critical Weighing and Blending Process (14:30) – Blending Technology Deep Dive: Ribbon vs. Paddle vs. Bin (17:15) – Quality Control: Multi-Point Testing and Validation (19:45) – Manufacturing Capabilities and Core Specializations (22:30) – Core Culture: Demonstrating Capabilities Through House Brands (25:00) – Facility Evolution: Creative Solutions and Strategic Growth (28:00) – NSF Audit Stories: Learning from Scrutiny (31:00) – Stability Testing and Shelf Life Determination (34:00) – Third-Party Logistics: Complete Supply Chain Solutions (36:30) – NetSuite Implementation: Digital Transformation (39:00) – Community Impact: Building Local Talent (42:00) – The Business of Manufacturing: Costs and Timelines (45:00) – Blender Selection Strategy: The Right Tool for Each Job (48:00) – Expansion Vision: The Path to 200,000 Square Feet (51:00) – Product Categories and Sp… Read more on the PricePlow Blog
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#177: GNC Franchisees Laura Dalton, Eric Miller, Benny Farzad, and Mona Bailey with MuscleTech Innovation from Raza Bashir
Aug 1500:56:22Tap to summarizeIn the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships and genuine innovation. Part 1 features powerhouse franchisees Eric Miller (33 years, Philadelphia market), Benny Farzad (14 years, Dallas-Fort Worth), and Laura Dalton (23 years, Raleigh, North Carolina) sharing their insights on what makes successful supplement brands and how social media has transformed consumer education. Part 2 shifts to Florida franchisee Mona Bailey and Nutralabz Chief Revenue Officer Ben Benedict discussing regional market trends and the GR8 Lifestyle product experience. Part 3 concludes with MuscleTech’s Raza Bashir providing exclusive previews of revolutionary effervescent technology and upcoming innovations that have him more excited than ever in his 17-year career. This episode perfectly encapsulates the community-over-competition mentality that defines the modern supplement industry, demonstrating how authentic partnerships between brands, retailers, and consumers create sustainable success. Special thanks to Nutralabz for hosting us at their booth and facilitating these incredible conversations. https://blog.priceplow.com/podcast/gnc-global-conference-franchisees-177 Video: GNC Global Conference Finale – The Complete Industry Perspective https://www.youtube.com/watch?v=MIv2s9AEB6A Detailed Show Notes: From Retail Floors to R&D Labs (0:00) – Introductions: The Frontline Franchisees (2:30) – The Three Pillars of Brand Success (5:00) – Social Media’s Impact on Consumer Education (8:15) – Early Access and Exclusive Partnerships (9:30) – GR8 Lifestyle and Basic Supplements Performance (12:00) – The Personal Touch: Community Integration and Customer Service (14:30) – The Evolution of Creatine Acceptance (16:00) – Essential Supplement Recommendations (18:00) – Part 2: Florida Franchise Success with Mona Bailey (21:30) – Regional Market Dynamics: Florida vs. Other Markets (24:00) – GR8 Lifestyle Products: Mona’s Experience (27:30) – Creatine Education and Women’s Market Expansion (31:00) – Upcoming GR8 Product Preview (34:00) – Part 3: MuscleTech Innovation with Raza Bashir (37:30) – EFF’N Creatine: Revolutionary Effervescent Technology (42:00) – Flavor Science and Technical Innovation (45:30) – EuphoriQ V2: Strategic Yohimbe Integration (50:30) – Future Innovation Preview: Peptides and Beyond (54:00) – Industry Collaboration and Community Building Where to Follow and Learn More Eric Miller: Philadelphia GNC Franchisee (33 years experience) Benny Farzad: LinkedIn | Instagram: @gnc_prestonwood, @gnc_fraternitry Laura Dalton: LinkedIn | Instagram: @gncdaltonfranchiese Mona Bailey: Lin… Read more on the PricePlow Blog
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#176: Arun Kanth & Tyshawn Bryant - The Gremin Breakthrough Brings Curcumin to Sports Nutrition
Aug 601:22:21Tap to summarizeIn this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that’s revolutionizing sports nutrition recovery. First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee extract. Then, we hear from Tyshawn Bryant, founder of Green Regimen, who shares his personal experience testing Gremin and how it led to his company’s expansion into India. This episode reveals how Zeus Hygia’s proprietary BioFusion Technology solves the notorious bioavailability challenges of curcumin while combining it with chlorogenic acid from green coffee extract, bringing curcumin to the sports nutrition space in proper fashion. With clinical studies showing 60% pain reduction, 21.5% improvement in muscular endurance, and accelerated muscle recovery, Gremin represents a significant advancement in plant-based sports nutrition ingredients. The conversation also explores the entrepreneurial journeys of both founders and the growing collaboration between innovative ingredient companies and passionate brand builders. https://blog.priceplow.com/podcast/zeus-hygia-gremin-arun-kanth-tyshawn-bryant-176 Video: Gremin’s Breakthrough Science and Real-World Results https://www.youtube.com/watch?v=Upc5P11Bc-w Detailed Show Notes: The Science and Story Behind Gremin (0:00) – Introduction: Welcome to Zeus Hygia and Gremin (1:15) – Arun’s Scientific Background and Journey (4:30) – The Humble Beginnings: Starting Without Backing (6:00) – Choosing Curcumin: The Obvious Starting Point (8:30) – The Sports Nutrition Gap: Identifying Plant-Based Opportunities (10:30) – Patent-Pending Innovation: Combination and Technology (12:45) – The First Company to Combine Green Coffee and Curcumin (14:30) – Clinical Evidence: Two Published Human Studies (16:30) – Comprehensive Performance Testing and Biomarkers (19:30) – Neutral Taste and Formulation Advantages (21:15) – Commercial Success and Market Applications (23:00) – Gummy Applications and Dosing Flexibility (24:30) – Venture Funding Announcement and Future Plans (26:15) – Stadice: The Mango-Based Cognitive Ingredient (28:15) – Connecting with Tyshawn Bryant (29:45) – Zeus Hygia Contact Information and Social Media (33:00) – Part 2: Tyshawn Bryant and the Green Regimen Story (33:45) – Green Regimen’s Origin: A Personal Health Crisis (36:00) – From Green Smoothies to Elite Lifestyle Protein (38:30) – The Entrepreneurial Learning Curve (40:30) – Elite Lifestyle Nutrition: The Complete Formula (42:30) – Lessons from the Failed Kids Product (44:00) – The Taste Challenge in Plant-Based Proteins (46:15) – The Secret Weapons: Coconut Water and No Stevia (48:30) – Green Regimen Energy and Focus: Clean Stimulation (50:00) – Actazin: The Kiwi-Based Gut Health Innovation (51:30) – Ben’s Kiwi Sleep Discovery (53:15) – The Zeus Hygia Connection: Introducing Gremin (55:45) – The Intensity Chal… Read more on the PricePlow Blog
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#175: Protein "Out of Thin Air" with Solar Foods Solein - Juan Benítez-García & Sini Möttönen
Aug 101:09:31Tap to summarizeOn Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that’s literally made “out of thin air”. This isn’t your typical alternative protein story. Solar Foods has achieved what seemed impossible: creating complete, high-quality protein without farms, animals, or even plants. Using ancient Finnish microbes and renewable electricity, they’ve developed a process that bypasses photosynthesis entirely, producing protein that’s 80% pure with a complete amino acid profile including 20% BCAAs. The result is a golden-colored powder with exceptional nutritional density, including naturally high levels of iron and vitamin B12. Our conversation reveals how biomass fermentation differs from precision fermentation, why Solein® tastes creamy with subtle nutty notes, and how this technology earned NASA recognition for feeding astronauts on Mars missions. From ice cream to protein bars, Juan and Sini demonstrate the versatility of this groundbreaking ingredient while explaining why it represents a fundamental shift toward sustainable, location-independent protein production. https://blog.priceplow.com/podcast/solar-foods-solein-175 Video: Solar Foods Brings Protein “Out of Thin Air” to IFT First 2025 https://www.youtube.com/watch?v=ZQ3hlgn0cZI Detailed Show Notes: The Science and Future of Air-Based Protein (0:00) – Introductions: Meeting the Solar Foods Team at IFT First (9:00) – The Science Behind Solein®: How Protein Gets Made from Air (13:00) – Biomass vs. Precision Fermentation: Understanding the Key Difference (18:00) – Nutritional Profile: Why 80% Protein Changes Everything (29:00) – Flavor Innovation: Partnering with Sensapure for Taste Excellence (34:00) – Versatile Applications: From Ready-to-Mix to Ice Cream (43:00) – Protein Bar Innovation: Soft Texture That Lasts (52:00) – Space Applications: NASA Recognition and Mars Mission Potential (1:00:00) – Global Flavors and Ice Cream Success (1:04:00) – Market Timeline and Consumer Availability (1:07:00) – Contact Information and Industry Connections Where to Follow Solar Foods and Connect with the Team Juan Benítez-García: LinkedIn Sini Möttönen: LinkedIn Solar Foods: Company Website LinkedIn Learn more about Solein® on PricePlow Sign up for PricePlow’s Solar Foods news alerts Thank you to Juan and Sini for sharing the incredible story of Solein® and demonstrating how ancient Finnish microbes, renewable electricity, and innovative engineering are revolutionizing protein production. … Read more on the PricePlow Blog
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#174: Glanbia Nutritionals Strength Platform: CreaBev, OptiATP, and the Future of Beverage Innovation
Jul 2401:17:12Tap to summarizeOn Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that’s transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of expertise to discuss four groundbreaking ingredients that finally solve the stability challenges that have plagued creatine and ATP supplementation in ready-to-drink formats. The conversation dives into the science behind CreaBev® (the first beverage-stable creatine), OptiATPâ„¢ (encapsulated PEAK ATP® for energy drinks), Collametaâ„¢ (highly bioavailable marine collagen tripeptides), and TruCal® (a balanced bone health mineral complex). From Rachel’s journey through food science to Brent’s 25 years of dairy protein innovation, this episode reveals how Glanbia’s advanced encapsulation technologies are opening entirely new product categories for formulators and brands. Beyond the technical breakthroughs, we explore real-world applications already hitting the market, including FitAid RX with CreaBev technology, and hear Mike’s personal collagen and glycine supplementation journey that led to immediate experiential benefits. This episode showcases how authentic ingredient innovation, combined with transparent partnerships like those with Basic Supplements and GR8 Lifestyle, is driving the next evolution in functional beverages. https://blog.priceplow.com/podcast/glanbia-nutritionals-strength-beverages-174 Video: Glanbia Nutritionals Strength Platform Deep Dive https://www.youtube.com/watch?v=sKU5126dPFw Detailed Show Notes: Revolutionizing Beverage Stability with Glanbia Nutritionals (0:00) – Introduction to Glanbia Nutritionals Powerhouse Team (2:45) – Exploring Bioactives and Global Innovation Infrastructure (6:00) – Innovations in Protein Processing and Extrusion Technologies (8:30) – The Evolution of Creatine in Beverages: A Decades-Long Challenge (11:30) – CreaBev®: The Stability and Efficacy Breakthrough (14:45) – Consumer Experience and Product Development Philosophy (17:30) – OptiATPâ„¢: A New Frontier in Energy Drinks (29:45) – Exploring Beverage Applications of Protein Ingredients (32:00) – Understanding OptiATPâ„¢ Dosage and Claims in Beverages (35:30) – Innovative Beverage Formulations with OptiATPâ„¢ (39:00) – Stability and Storage of OptiATPâ„¢ in Beverages (42:00) – Introduction to Collametaâ„¢: The Future of Collagen (45:00) – The Benefits of Tripeptides in Collagen Supplementation (50:00) – Glycine and Its Role in Energy and Recovery (52:30) – Heavy Metals in Collagen: Addressing Safety Concerns (53:45) – Innovations in Collagen Supplements and Market Opportunities (55:15) – The Appeal of Collagen Gummies and Consumer Preferences (57:30) – Exploring Other Applications for Collagen Beyond Supplements (58:30) – The Peptide Tr… Read more on the PricePlow Blog
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#173: Creapure - The Standard in Creatine with Alzchem's Mirko Holzmüller & Stefan Schweyer
Jul 1100:59:53Tap to summarizeOn Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world’s most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the expanding research showing creatine’s benefits far beyond athletic performance. As creatine experiences a renaissance with growing interest from women, elderly populations, and health-conscious consumers, Mirko and Stefan provide insider insights into what sets Creapure apart from generic alternatives. From the coal-and-lime production process in Bavaria to the rigorous testing protocols that ensure every batch meets pharmaceutical-grade standards, this episode reveals why leading brands like Nutristat choose Creapure as their exclusive creatine source. The discussion covers optimal dosing strategies, debunks common myths about loading phases, and explores emerging research on post-viral fatigue, cognitive function, and healthy aging. Whether you’re a supplement industry professional or someone curious about creatine’s expanding applications, this conversation offers unprecedented access to the science and manufacturing expertise behind the world’s most trusted creatine brand. https://blog.priceplow.com/podcast/creapure-173 Video: Inside Creapure – The Science of Premium Creatine Manufacturing https://www.youtube.com/watch?v=rJe2nesRtkw Detailed Show Notes: Creapure’s Manufacturing Excellence and Scientific Leadership (0:00) – Introduction: Meeting the Creapure Team (5:00) – AlzChem’s Foundation: More Than Just Creatine (10:00) – Creatine Fundamentals: Energy Currency for Body and Brain (15:00) – Personal Dosing Strategies: Beyond the Standard Five Grams (20:00) – Understanding Creatine’s Unique Energy Profile (25:00) – Manufacturing Excellence: The German Advantage (30:00) – Purity Standards: 99.99% Excellence (35:00) – Quality Control and Contamination Prevention (40:00) – Market Trends and Consumer Education (45:00) – Research Partnerships and Scientific Leadership (50:00) – Creatine Forms and Research Evidence (55:00) – Practical Use and Dosing Strategies (60:00) – Product Forms and Delivery Methods (65:00) – Quality Assurance and Brand Protection (70:00) – Regulatory Compliance and Health Claims (75:00) – Future Directions and Consumer Access Where to Follow Creapure and Learn More Creapure Website: Creapure.com Instagram: @Creapure Email: info@creapure.com Mirko Holzmüller: LinkedIn Stefan Schweyer: LinkedIn Educational Resources: Creapure Manufacturing Process AlzChem Company Overview … Read more on the PricePlow Blog
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#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
Jul 900:34:03Tap to summarizeOn Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider’s look at one of the most promising yet challenging international markets for supplement brands. Eric, with over 15 years of experience in Latin American distribution, shares the realities of expanding into a region comprising 32 different countries, each with unique regulatory requirements, cultural preferences, and market dynamics. From his Miami-based operation, SND has become the bridge between American supplement brands and Latin American consumers, representing major names like Glanbia, Iovate, Dymatize, and Premier Protein. The discussion reveals how Basic Supplements has successfully entered 17 Latin American countries through SND’s expertise, demonstrating the power of strategic international partnerships. This episode builds on our previous conversations with Jack, including Episode #156 with Marc Curcio on Basic Supplements’ founding and Episode #160 with Chuck Zhang on Chinese markets, providing a comprehensive view of international supplement distribution strategies. https://blog.priceplow.com/podcast/latin-america-supplements-snd-172 Video: Latin American Distribution Strategies with SND and Nutralabz https://www.youtube.com/watch?v=zS1mpW7qeCU Detailed Show Notes: Breaking Into Latin American Markets (0:00) – Introductions: Meeting the Latin America Expert (2:15) – The Registration Challenge: Why Ingredients Matter First (4:15) – The SND Advantage: Established Relationships and Legal Compliance (6:15) – Manufacturing and Quality: The American Advantage (8:00) – Price Sensitivity and Market Dynamics (10:00) – Brand Prestige and Consumer Psychology (12:00) – The Loyalty Factor and Long-Term Partnerships (14:15) – WhatsApp Commerce and Digital Distribution (16:00) – Educational Investment and Market Development (17:30) – Flavor Adaptation and Cultural Preferences (19:00) – Partnership Execution and Market Support (21:00) – Labeling and Brand Presentation (23:00) – International Market Visits and Relationship Building (24:00) – Digital Commerce and Technology Adoption (25:00) – Wellness Trends and Market Evolution (27:00) – Regulatory Challenges and Caffeine Restrictions (29:00) – Market Development Patience and Long-Term Strategy (30:45) – Innovation and Product Development Cycles (32:00) – Growth Trajectory and Market Expansion Where to Follow SND and Learn More Sports Nutrition Distributors: Website SND Global: Facebook Contact: WhatsApp 305-748-3776 Jack Sehgal: LinkedIn Related Episodes: …<… Read more on the PricePlow Blog
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#171: The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective
Jun 3001:15:35Tap to summarizeIn this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural’s Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95 turmeric. Shoden: The Experiential Ashwagandha with Withanolide Glycosides The discussion spans from the fundamental challenges of botanical standardization to the cutting-edge science behind withanolide glycosides and enhanced bioavailability. With over 95 clinical studies on BCM-95 and multiple international trials on Shoden, Arjuna Natural demonstrates how rigorous science and innovative extraction methods can transform traditional botanicals into precise, effective ingredients. At the end, the team also previews exciting future developments, including women’s health research and their upcoming OkraVive ingredient for mitochondrial support. https://blog.priceplow.com/podcast/arjuna-naturals-shoden-ashwagandha-171 Video: Inside Arjuna Natural’s Botanical Innovation https://www.youtube.com/watch?v=QIXZjS0RC1A Detailed Show Notes: The Science Behind Standardized Botanicals (0:00) – Introduction: Welcome to Arjuna Natural (1:45) – The Evolution of Botanical Extracts (4:00) – Ashwagandha Market Evolution and Consumer Education (8:15) – Introducing Shoden: The Science Behind the Name (12:00) – Glycosides vs. Aglycones: The Bioavailability Revolution (17:15) – Pharmacokinetic Studies: Head-to-Head Comparisons (21:30) – International Clinical Research Strategy (27:45) – Women’s Health Focus and Hormonal Research (33:15) – Dosage Evolution: From High to Low (38:00) – Safety Profile and Addressing Liver Toxicity Concerns (43:30) – Introducing Shoden-R: Root-Only Innovation (47:45) – BCM-95: The Gold Standard in Turmeric (52:00) – Generic vs. Branded Botanicals: Quality Considerations (56:15) – Future Innovation: OkraVive and Mitochondrial Health (1:00:30) – Applications and Market Opportunities (1:04:00) – Trade Shows and Industry Engagement Where to Follow Arjuna Natural Nipen Lavingia: LinkedIn Bennito Russo: LinkedIn Keely Johnson: LinkedIn Arjuna Natural: Website, LinkedIn, and @arjuna_natural on Instagram Follow Arjuna Natural on PricePlow: PricePlow.com/arjuna-natural Key articles: Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extracts … … Read more on the PricePlow Blog
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