The PricePlow Podcast

#132: JOCKO WILLINK

While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in the safest way possible, and we get to hear Jocko’s entire supplement stack from start to finish. We also talk about some of the ongoing regulatory activities, and learn that Jocko is very well aware of some of the challenges that the industry faces. This is a great continuation from Episode #111 with Brian Littlefield, Jocko Fuel’s co-founder and formulator who hosted us in Maine late last summer. At 23 minutes, this is a short but powerful episode — you can understand the ethos of Jocko Fuel in just a few minutes of him talking. Just like Jocko himself, Jocko Fuel is the real deal. https://blog.priceplow.com/podcast/jocko-willink-132 Video: At The Vitamin Shoppe with Jocko Willink https://www.youtube.com/watch?v=tLh1EmjoJaE Detailed Show Notes with Jocko (0:00) – Hot Mic! (0:20) – Introduction (1:00) – Being a Leader in Sports and Active Nutrition (1:15) – The founding of Jocko Fuel with Brian Littlefield (6:00) – Formulating Beyond Jocko’s Use (7:30) – No artificial sweeteners! (12:15) – Jocko Fuel Living in its Own World (14:45) – Jocko Fuel getting involved in regulatory challenges (17:00) – Jocko’s Supplement Stack (22:00) – Jocko Magnesium! (22:15) – Caffeine Before Jiu-Jitsu? Where to Find Jocko Willink and Jocko Fuel Jocko Willink Instagram: @JockoWillink Jocko Fuel Instagram: @JockoFuel Jocko Fuel on PricePlow: PricePlow.com/jocko-fuel Thanks again to Jocko for your valuable time. It was a pleasure talking with you both on and off camera! You can subscribe to the PricePlow Podcast on your favorite platform, sign up for our Jocko Fuel news alerts on PricePlow, and leave us a great review on iTunes and Spotify!