Podcast
The Private Practice Success Podcast
Hosted by Gerda Muller · EN
Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.
32episodes
Episodes
Newest firstAll episodes
78. The HR Advice ChatGPT Can't Give You | Interview with Melissa Langton
3d ago00:56:50Tap to summarizeSend us Fan MailIn Episode 78, Gerda explores one of the biggest challenges practice owners face as they grow their teams: navigating HR with confidence.Let’s be honest… HR can feel overwhelming. From changing legislation and compliance requirements to managing people, expectations, and workplace culture, it’s easy to find yourself tempted to type a HR question into ChatGPT (or ask a Facebook group) hoping for a quick answer, while still lying awake at night wondering, “Am I doing this right?”So, how do you create a workplace that ACTUALLY supports your team, protects your practice, and sets you up for the future? Well… this episode is here to help. Joining Gerda is Melissa Langton from Exceler8 HR, who shares her insights into the HR foundations every practice owner needs to understand, why people management is a critical part of future-proofing your practice, and how to move from feeling uncertain about HR to feeling confident in your decisions.In this episode, you will learn (among others):Why HR problems happen & how to set clearer team expectations.The simple leadership phrase that can save you from saying the wrong thing.The biggest HR myths and challenges practice owners face, including psychosocial safety and AI.The hidden costs of poor HR, and why leadership and culture matter.Who this episode is for:✔ ️Practice owners growing a team who want to feel more confident managing people.✔ Business owners who feel unsure about HR, compliance, and keeping up with changing requirements.✔ Leaders who want to build a supportive team culture that aligns with their practice vision.Tune in for a practical and insightful conversation that will leave you feeling more grounded, more confident, and clearer on what HR support should actually look like, beyond what a bot can generate.Here to help you build a practice you can’t stop smiling about 😍The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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77. Build an AI Marketing Assistant that Actually Sounds Like You | Interview with Nina Huchthausen
1w ago00:57:51Tap to summarizeSend us Fan MailIn Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice. With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking….Do you embrace it? Ignore it? Experiment with it? And how do you make sure you’re using it in a way that actually supports your practice?Well…. This episode is here to help answer all those questions. Joining Gerda is Nina Huchthausen from Set to Growth and the AI Corner Club, who shares her insights into how practice owners can start thinking differently about AI and the role it can play in their business to create more time, capacity, and ease. In this episode, you will learn (among others):What AI actually is, what it isn’t, and why knowing the difference matters.Understanding the difference between building an AI Assistant VS simply asking ChatGPT random questions.How to use AI in your marketing, but in a manner that actually sounds like YOUR brand voice and without the usual AI tropes.How to embrace AI in your practice ethically, strategically, and without losing the human connection your clients value.Who this episode is for:✔️ Allied health practice owners who are excited about using AI to strengthen the marketing function within their business. ✔ ️ Practice owners who want to understand how AI can improve their business efficiency without compromising their client data, brand and reputation.✔ ️ Practice owners who keep hearing about AI, but aren’t quite sure where to start.Tune in for a practical and thought-provoking conversation that will help you move past the hype and uncertainty around AI, and start thinking about the actual REAL possibilities it could create for your practice.Here to help you build a practice you can’t stop smiling about 😍Nina's Contact Details:Nina Huchthausen | Set to GrowthE: nina.h@settogrowth.comW: https://settogrowth.com/The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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76. The Simple Exercise that could Save your Practice Thousands
1w ago00:42:19Tap to summarizeSend us Fan MailIn Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”.Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier than dealing with it.Either way, Gerda’s message is simple: AVOIDING IT, DOESN’T FIX IT… it just kicks the can down the road.So, instead of panic or reactive cost-cutting, Gerda introduces the Expense Audit - a simple way to review your spending, get clarity, and make better decisions about which expenses are supporting your business and which isn’t.In this episode, you will learn (among others):Why reactive cost-cutting can hurt your business and what to do instead. Three key questions that will completely change how you evaluate every expense. How to spot the “hidden cost” of decisions that look cheap on paper.Who this episode is for:✔ Practice owners who want to start the new financial year with more clarity and less stress when it comes to their business finances.✔️Allied health professionals who want a practical approach to making better financial decisions.Tune in for a practical, eye-opening episode that will help you feel more in control of your numbers heading into the new financial year. Here to help you build a practice you can’t stop smiling about 😍The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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75. Why '100% Utilisation' Is Actually a Red Flag
2w ago00:28:26Tap to summarizeSend us Fan MailIn Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you.Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where confusion starts). In this episode, Gerda breaks down why those differences exist, how they shape expectations around productivity and performance, and why getting clear on what “utilisation” actually means is so important.In this episode, you will learn:Why utilisation rates are defined differently across allied health practices.The difference between utilisation as a percentage-based target VS a fixed requirement.How utilisation rates link to KPIs and shapes expectations around team productivity.Why unclear definitions can lead to misalignment in expectations, and what clear utilisation actually looks like in a sustainable practice.Who this episode is for:Group practice owners wanting clearer team productivity expectations.Allied health business owners unsure what “good utilisation” looks like.Leaders wanting a more realistic and sustainable approach to KPIs and billable expectations.If you’ve ever been unsure whether your team is underperforming, overperforming, or just working off a different definition of “utilisation,” then this episode will help clear the confusion and reset expectations.Here to help you build a practice you can’t stop smiling about 😊The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google Ads
Jun 1400:59:43Tap to summarizeSend us Fan MailIn Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads.More and more practice owners are asking the same question…. “Are Google Ads actually worth it?” This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake. Gerda breaks down the 10 key signs that show when a practice is truly ready to make Google Ads effective and it starts wayyyy before ads ever go live.In this episode, you will learn:The 10 green flags that indicate your practice is ready for Google Ads.Common operational gaps that can negatively impact ad performance and ROI.Why enquiry handling (and what happens after an enquiry) matters just as much as getting one.Who This Episode Is For:Practice owners considering Google Ads as a growth strategy.Group practice owners focused on wanting to make more confident marketing decisions and improve ROI.If you've been wondering whether Google Ads are the missing piece in your growth strategy, then this episode will help you determine whether your practice is truly ready or whether there are more important foundations to strengthen first.Here to help you build a practice you can't stop smiling about 😍The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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73. You Don’t Need More Busyness - You Need a Business Break-Through
May 3100:37:39Tap to summarizeSend us Fan MailIn Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore.Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing. Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your business, and wondering how long you can keep operating at this pace.Either way, Gerda’s message in this episode is very clear: something needs to change, because this IS NOT sustainable.In this episode, she unpacks what a real business breakthrough looks like (and why it’s not just ‘doing more’), explores the sneaky ways practice owners stay stuck - including fear of success - and challenges you to get honest about what’s really going on in your practice right now.In this Episode, you will learn:The difference between true ‘business as usual’ and being stuck masquerading as stable.The warning signs that you’re operating in a way that isn’t sustainable (cue the overwhelm, guilt, constant bottlenecks, and being always behind).Why many practice owners don’t need more strategies, but instead need the space to step off the hamster wheel and think clearly.How fear of success can quietly keep you playing small (especially for female practice owners).How to start creating your next breakthrough by shifting your thinking, your decisions, and the way you lead.Who This Episode Is For:Practice owners who feel stuck, overwhelmed, or like they’ve outgrown their current way of running the business.Owners who want to grow, but in a way that protects their time, energy, family, and long-term sustainability.If you’ve been telling yourself that the solution to your current business challenges is to just push harder, then this episode is your reminder that the breakthrough you need might come from doing the opposite: stepping out, zooming out, and leading differently.Here to help you build a practice you can’t stop smiling about 😍The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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72. Where to Find NEW Clients...?
May 1700:28:24Tap to summarizeSend us Fan MailIn Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is:Where do I Find NEW Clients…? (Yes, NEW in capital letters.)This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked... “How do companies currently advertise their services, and where do families actually find you?”Needless to say, if you’ve got open spots in your diary right now or you’re trying to prevent the next quiet patch, then this episode is for you.In this Episode, you will learn:A simple way to understand marketing and how it all fits together.What the “FIND” stage of the Allied Health Client Attraction Process involves.Why guessing where clients come from can hurt your marketing.Easy ways to track where new clients are actually coming from.Who This Episode Is For:Practice owners with available diary spots who need more enquiries.Group practice owners investing in marketing who want clearer ROI.Owners who want a more consistent, repeatable way to attract clients, without the “post and pray” approach.If you want to find new clients in a way that’s strategic, measurable, and aligned with your niche, then this episode will help you build the system and start making marketing decisions with confidence. And, when you do this, you build a practice you can't stop smiling about 😍The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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71. The Difference between 'Contributions to OPEX' and 'Profit' and Why This Matters
May 300:33:56Tap to summarizeSend us Fan MailIn Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability.She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate.In this Episode, you will learn:The difference between “Contributions to OPEX” and “Profit”Common misconceptions around what actually happens to practice Revenue.A simple framework for understanding the flow of money within your practice.Who This Episode Is For:Group practice owners who feel like there’s never enough money left, even when revenue looks “good.”Anyone who wants to run an ethical and sustainable business, without just hoping that the bank balance will work out come next payday.This is one of those foundational episodes that will make you think differently about every dollar coming into your practice, and help you build a business you can’t stop smiling about.The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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70. How Much Should I Pay Myself as the Practice Owner?
Apr 1900:49:04Tap to summarizeSend us Fan MailIn Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…? This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have. In this insightful conversation, Gerda shares what she’s seen practice owners pay themselves in the real world, why owner pay is often the first thing to disappear when margins get tight, and the key variables you need to consider so you can pay yourself in a way that’s sustainable, without sacrificing your team, your clients, or your future.In this Episode, you will learn (among others):What practice owners are actually paying themselves right now, and why the range is far wider than you might expect.The key variables that should shape your pay, and why it shouldn’t depend on your clinical caseload.The two main ways practice owners can pay themselves.A simple but powerful way to benchmark your pay, including how Gerda personally determines her own pay..Who This Episode Is For:Practice owners who are unsure about what’s a normal or appropriate owner’s pay.Group practice owners carrying financial pressure, team responsibilities, and risk, but not seeing the reward.Anyone who wants to build a practice that’s sustainable for the whole trifecta: you, your team, and your clients.Tune in for a candid, grounding conversation that will help you think clearly about owner pay and make decisions that support a practice you can’t stop smiling about The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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69. The Q1 Reality Check: Are you where you said you'd be?
Mar 2900:33:30Tap to summarizeSend us Fan MailIn Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you. Gerda holds up the mirror and walks you through a powerful Quarter 1 audit to help you get honest about what’s working, what’s not, and what needs to change before another quarter slips by. This isn’t a spreadsheet-heavy episode, it’s a practical reset to reconnect you with your goals and step into Quarter 2 with clarity and intention.In this Episode, you will learn (among others):Why getting off track isn’t a failure and what’s really behind it.The key areas to reflect on from Q1 and what might be holding you back without you even noticing.A simple framework to help you reset and move forward.Why the next quarter matters more than you think and how to get clear on what to change.Special Bonus:Join me for the FREE Private Practice Business Assessment. This is a Diagnostic Assessment of how your business is tracking, as reflected across the 10 Growth Accelerators found within Allied Health Group Private Practice. Join me on Thursday, 30 April 2026 at 11am AEST. Register HERE.Who This Episode Is For:Practice owners who started the year with strong intentions but feel like they’ve drifted off course.Allied health business owners ready to break old patterns and make the next 90 days count.If you’re ready to stop second-guessing yourself, gain clarity, and take control of your next 90 days, then this episode is a must-listen, because the strategies you’ll hear aren’t just about reflection, they’re your roadmap to building a practice you can’t stop smiling about 😍The 2-Day In-Person 2026 Private Practice Business IntensiveFor all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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