In this episode of The SpeakerPath® Podcast, Jo Jongsma sits down with storytelling expert Francisco Mahfuz to double click on 4 frequent storytelling mistakes almost all speakers make.

Spoiler: most “stories” are not even stories at all!

Watch this episode to understand why so many keynotes and presentations fall flat, and how just a few simple shifts can make your stories much more effective.

The 4 most common mistakes Francisco highlights are:

Trying to tell a story about a whole period of your life instead of one moment
Sharing only the external problem, not the emotional stakes
Using either too many or too few details
Ending with “That’s why you should…” (a guaranteed way to lose the audience)

You will also learn:

Why “Let me tell you a story…” instantly kills impact
How to avoid the “story weirdo” voice
The difference between storytelling on stage vs. in conversation
Why business speakers over-explain context to prove credibility (and how to fix it)
The power of dialogue to express emotion without naming the emotion

The Speaker Path® Podcast is produced by Clarity Up LLC, a boutique message design firm that teaches smart people how to explain their big ideas to the rest of us.

Connect with our experts:

• Ioana (Jo) Jongsma ( linkedin.com/in/ioana-jongsma/ )

• Francisco Mahfuz ( https://www.linkedin.com/in/fmahfuz/ )

🔗 Links

Watch Full Episode on YouTube: https://youtu.be/zwyC5phGPC0

Work with Us: https://www.clarityupconsulting.com/

Join The SpeakerPath Community: https://thespeakerpath.com/

Explore the podcast: https://thespeakerpathpodcast.com/