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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier.

Master Certified Executive Coach
Organizational Psychologist
Founder of Personality Matters, a multimillion-dollar consulting firm

🌟 Key Themes 1. What Is a Master Certified Executive Coach?

Dr. Collier is credentialed by the International Coach Federation and trained in Neuro-Linguistic Programming (NLP).
She helps individuals and organizations reach their goals through structured, science-based coaching.

2. Organizational Psychology

Focuses on aligning people, processes, and technology for optimal performance.
Uses diagnostics and gap analysis to tailor strategies for individuals and companies.

3. The Science of Connection

Emphasizes the importance of relationships and emotional intelligence.
Promotes the idea of “never walk alone” — building a supportive network is key to success.

4. Rise Framework

Relational
Interpersonal
Social
Emotional
Used to help individuals and teams grow holistically.

5. Challenges in the Workplace

Dr. Collier addresses modern workplace stress, technology overload, and the need for intentionality.
Encourages people to take control of their mindset and routines (e.g., ditch the snooze button!).

6. Black Women in the Workplace

Acknowledges systemic barriers but focuses on solutions and building strong support systems.
Advocates for certification and professional development to access higher-level opportunities.

💬 Notable Quotes

“Success is less about speed and more about direction.”
“If someone knocks you down, it’s their fault. If you stay down, it’s yours.”
“Your personality will take you into any room.”

🏢 About Her Company: Personality Matters

Specializes in helping organizations and individuals improve performance through behavioral science.
Ranked #9 on the University of Georgia’s Bulldog 100 list of fastest-growing businesses.

#SHMS #STRAW #BEST

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