Storytelling & Advocacy: Institutional Sourcing with Sara Hoverter & Kai Abelkis

The two final episodes on this season of The Tidbit are focusing on goal setting and the future of your business using your unique positioning. On today's episode, we explore how to position your business in a B2B (business-to-business) context —specifically with institutional buyers. We address sustainability in the workplace, specifically when it comes to food systems and health, and overall core values that determine the “why” behind what institutions may want to buy. Kim talks to Sara Hoverter, a senior fellow, attorney and adjunct professor at Georgetown Law specializing in health and food policy, and Kai Abelkis, sustainability manager at University of Maryland Medical Center. Host: Kim Bryden Producer: Gabriela Saldivia Guests: Sara Hoveter: https://www.law.georgetown.edu/faculty/sara-p-hoverter/ Kai Abelkis: https://www.linkedin.com/in/kai-abelkis/