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Dana White
Gary said, give me 13 weeks and I'll change your life. Nobody could fix anything that was wrong with me. I probably was going to die within years.
Gary Brecker
A lot of what we did was not fancy multimillion dollar equipment. A lot of it was keto reset diet, getting into a routine, dietary and lifestyle changes.
Dana White
It didn't take 13 weeks, it took six. And it started to feel so good that you become addicted to feeling that good.
Gary Brecker
Look at this guy. He's like tko. He started slap. He just signed his deal with Paramount, which is all over the news right now.
Dana White
Streaming is on the rise, so. So these streaming services are realizing they all need live sports. Everything that I'm doing in my life and in my business, literally none of this would be happening had I not finally connected with you three years ago.
Gary Brecker
This deal that you just did, I mean, the fact that it's going to be so impactful. I think about where you were when we started and where you are now. To say once you feel this good, you never ever want to go back.
Dana White
I'll say it again for all you people that think it's a crackers and all you guys in the industry and, and you're out there criticizing Ultimate.
Gary Brecker
Oh, this is amazing, dude. Welcome back, Dana White.
Unknown
You know, you stopped by the house.
Gary Brecker
Today in my, in Miami and I was like, we got to go do a, a three year anniversary recap because.
Dana White
It'S been, I mean, we were just sitting in there having breakfast and he starts going through my original numbers and what they meant three years ago. And you know, I'm out here dropping my daughter off at college. We just announced our new rights deal this week. Power Slap is off the charts.
Gary Brecker
Seven and a half billion dollar rights deal.
Dana White
I'm going into the Canelo Crawford fight on September 13th. No, the same night. And the list goes on and on with the business. And literally none of this would be happening had I not finally connected with you three years ago.
Gary Brecker
Thank you, man. That means a lot to me.
Dana White
That's a fact.
Gary Brecker
It's a fact and it really does. I mean, for, for there, there were a lot of naysayers out there, like is he's going to sustain it or he's just taking steroids or.
Dana White
I love naysayers. The naysayers get me up in the morning. You know, when we sold the UFC in 2016, everybody said, oh, they overpaid. The UFC peaked. And all, all this, it's just, and I said this before, and I'll say it again, you know, everywhere I go, I, I, I End up saying, well, Gary Brea said. Well, Gary Brecker said, and. And everybody thinks I'm some paid puppet. And, you know, you're definitely not.
Unknown
You are a paid puppet.
Dana White
Exactly. Not only am I not paid to do this, I paid to do this.
Unknown
He paid for an IV today.
Dana White
But I say it all the time. Gary Brecke. Everything that is said about this thing, this guy, everything that I say, it's. It's all real. I started this journey three years ago. Carrie Case, I'm a good friend of mine, was terrorizing me to meet Gary, and she's like, he's going to change your life. I didn't want to meet him. I wasn't into this. I didn't believe in any of this. I believed in modern medicine. Now I am the complete opposite. Like I say all the time, if I break my arm, I'm going to see a doctor. If I. If something's wrong with me, health wise, I'm calling Gary Brecke. I'm getting Gary on the phone. There's just so much more that I could say on how legit this guy is and the things that he's capable of doing. And I'm just, Listen, I'm lucky I met you, man. I'm lucky I met you.
Gary Brecker
That means a lot.
Dana White
After you rip through this thing again and tell everybody what it really meant. And even me and my wife, when we talk about that, you said, you know, you probably had 10 years to live. We don't agree with you. We think that I probably had less. Yeah, we think that I probably had less than 10 years to live. I was in. In really, really bad shape, man. And I don't mean in bad shape like, oh, I couldn't work out. I was in bad shape. Literally. My. My. My health was at a critical point that I probably was going to die within years.
Unknown
Yeah, Yeah, I believe that.
Gary Brecker
And we've had a journey with some of your family members. I won't mention them, but older female members in your family with, you know, uncles of yours. I mean, we've. We've had some really interesting health journeys in. In Lyme disease and other and other conditions that are now.
Dana White
Yeah, I just saw that Justin Timberlake came out publicly and said that, you know, he's been battling Lyme disease.
Unknown
Yeah.
Dana White
Now, my cousin. My cousin was, you know, he's in his 60s, and he was starting to have a lot of problems. I go on this motorcycle trip every year, and half of his face got paralyzed. His hand is. That side of his body wasn't working either. His hands. And as we were leading up to the, to the trip, I said, I'm not going to listen. I'm no doctor. But I said, he's got, he's having a stroke or a heart attack or something. So I flew him out to the Mayo Clinic. They did all the tests on him and they couldn't figure out what was wrong with him.
Gary Brecker
He spent three days in their cardiac unit.
Dana White
Exactly. And, and again, no. What I lie for? We, we were at a bar in Tennessee and he was getting, you know, worse and worse and worse. I said, forget. I called my assistant and I said, call Gary Brecker right now. Send David's blood work to Gary Breca and ask him to look at it for me. I shit you not. In 30 minutes, Gary calls me. I'm still at the bar. He says, yeah, this is plain as day. Your cousin has Lyme disease. That's what he has. He has Lyme disease. And how, you know, he's from the northeast and you know, how he couldn't. Gary sent over a protocol while we're on vacation on this motorcycle ride. Within three days, my cousin David started looking better, feeling better. Completely cured him. It's not even an issue for my cousin now. This is one. Like he said, there's been several things in my family. This is one of 15 to 20 Gary Breaker stories I could tell you. I'll say it again for all you people that think it's a crock of, and all you guys that think you're the, in the industry and you know, you look like you're on a bunch of steroids and you're out there criticizing, don't do it, don't do it. Don't, don't hook up with Gary. Don't do it. Call your doctor and good luck to you.
Unknown
Anyway, so I just, you know, it's.
Gary Brecker
Our three year anniversary almost to the month and you know, you're on the heels of one of, but I think one of the biggest deals in, in pay per view and media history. I, I, I want to get your comments on that too. Because I wonder if you think that, you know, pay per view is dead. But before we get, get into that, I want to, I want to just go through your labs. I want to just talk about the condition for people that understand labs. You know, we put these on the, on. You were very, you were very truthful about these in the beginning. You were like it, throw it on, you know, social media.
Dana White
The only reason that I am is because I'm Trying to tell people that, you know, yeah, you're 50 or whatever your age is. My legs, I could barely put my shoes on. My legs were in pain all the time. I had sleep apnea beyond belief. I used to throw up almost every night, choking, waking up, gasping, coughing, you know, and I have access to the best healthcare in the world. I can literally fly other places and meet new doctors and do things. Nobody could help help me. Nobody could fix anything that was wrong with me. It was either a new set of pills or a, or a new mask for the CPAP machine and you know, all that.
Unknown
Yeah.
Gary Brecker
So we, and I wanted to share.
Dana White
That with people to let people know there's, there's, there's other alternatives and you can feel great. My life over the last three years, everything that I'm doing in my life and in my business, I'm about to head out on another motorcycle trip.
Gary Brecker
Tko.
Dana White
Yeah. I'm flying all over the place. I'm literally not going to be home this entire month. But none of this, none of this would be happening right now if it wasn't for you.
Gary Brecker
And I'm so deeply appreciative of that. And I want people to hear this message because a lot of what we did was not fancy multi million dollar equipment. A lot of it was keto reset diet. Getting into a routine, eating whole foods. When he came off of a keto diet, basic supplements, methylated multivitamins, trimethylglycine to bring down homocysteine and, and just watching mainly what went in his mouth. Yes, there was red light therapy and PEMF and cold plunges and saunas and that kind of thing. But that's wide to, to the public. You can actually take a cold shower. You can throw, you know, water in a Tupperware container, put it in your freezer and put it in your tub and make your, make yourself a cold plunge and you can actually get memberships to places that have red light therapy beds. You do not need to spend 100 grand on a red light therapy bed. And I, and I know a lot of the criticism that you and I get for the journey that we've been on is that this is only for rich people, this is only for the elite. And the majority of what he did, grounding, breathwork, sunlight, whole food diet, you know, a 10 week keto reset, getting into a routine, not missing a workout, steady state cardio, taking things like hydrogen water and perfect aminos and just basic supplementation that you could get for 60, 90, $100 a month at online or on Amazon from plenty of reputable places. That's what moved the needle for him. There was no steroids, there was no tirzepatide, semaglutide, retatrutide, none of these fancy GLP1 inhibitors. We didn't.
Dana White
And it's actually the opposite when you say steroids. Yeah. I'm on testosterone replacement therapy and I always was, I was on it for a long time. I was taking the wrong kind, taking the wrong dosage, and he actually dropped my dosage of what I was taking. And I never felt better with the way that Gary did it. The guy that I was with before fucked me all up.
Gary Brecker
If you know me, you know I'm.
Unknown
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Gary Brecker
Now let's get back to the ultimate human podcast. Yeah, we went from a single injection every two weeks to multiple injections a week and spread out a lower dosage brought your estrogen down, but just, just going through some of the lab, you know, so that, so the day we met hematocrit, which is a measure of blood viscosity, is tells you how close is your blood to water, how close is your blood to motor oil? Your blood was very much like motor oil was over 51 on a LabCorp lab, which means that the blood was getting to be like the viscosity of olive oil. When we looked at the kidney function, it was early stage renal failure. You know, with a filtration rate in, in the high 40s, low 50s. This is, this is an indication of, of, of early stage, you know, kidney, kidney failure. The triglycerides, which we keep going back to fasted were 764. I just want to say now the triglycerides are, are 79, total cholesterol 190. EGFR is in the 90s, meaning the filtration rate of the kidneys is dramatically improved. There was a lingering Epstein bar, viral Infection. That's gone. One of the, one of the hallmark labs that I talk about a lot and one of the reasons why I wanted to put Dana back on this podcast and talk about where we are three years from when we started was his homocysteine. This is an amino acid that's in everybody's blood. It's in your blood. Listening to this podcast, it's in mine, it's in his. When this amino acid rises, can irritate the lining of the arteries and cause arterial constriction and drive blood pressure up. At the time, Dana White was what was called a brittle hypertensive. And you were on beta blockers and, and ACE inhibitors. These, these are lower blood pressure lowering medications. We used a simple amino acid called trimethylglycine to metabolize this homocysteine out of the bloodstream. As the homocysteine came down, your blood pressure, if you remember, returned to normal. And it's still normal and you're not on blood pressure meds. I just want to say we're three.
Dana White
Years, not any meds.
Gary Brecker
And yep, homocysteine for the record guys, is 7. His hemoglobin A1C, the three month average of your blood sugar was over 6.6.4. You're full blown diabetic at 7.0. You're an insulin dependent diabetic. He was unaware of that. Hemoglobin A1C right now maintained by diet 5.3. So when you just look, when I look through these labs and you know his vitamin D3 level was in the low 20s. It's now between 60 and 80 nanograms. His thyroid hormone T3 was in the hypothyroid range. We did not put him on thyroid meds. We put him on methylated vitamins. Why? Because methylation is the precursor for de iodinization of the thyroid in the liver. You cannot de iodinize T4 into T3 without things like selenium and selenocysteine and selenomethionine. And these come from the process of methylation. So basic supplementation, dietary and lifestyle changes. And look at this guy. He's like, we've got tko. He started slap. He just signed his seven plus billion dollar deal with, with, with Paramount, which is all over the news right now. By the way, the final marker that I wanted to just talk about is insulin. He was hyperinsulinemic with insulin level above 32. His insulin is now 9. So, and I want to be clear, without tirzepatide, mounjaro Wagovi, ozempic Without the GLP1s. I have nothing against the GLP1s, but this was not a massive pharmaceutical intervention. This was the absence of pharmaceuticals and getting back to the basics.
Dana White
The amount of supplements that I take a day now are less than the amount of pills I took back then.
Unknown
Wow.
Dana White
Yeah.
Gary Brecker
I didn't know that.
Unknown
Wow.
Dana White
Yeah.
Gary Brecker
I mean, I knew that you were on a lot. You learned stuff from an ears, all kinds of stuff.
Dana White
I was on thyroid meds back then, too. I was on a bunch of. That made me feel terrible. And, you know, like I said, I'm. I'm three years into this thing and I'm addicted. Addicted to cold plunging. I. I never used to like to do sauna. Now I do the sauna. I do the red light. I do all that stuff. I've. I've been very hardcore and regimented. I. Let's just say this. When Gary. When I first met Gary, Gary said, give me 13 weeks and I'll change your life. And I was. And he's like, it's going to be hard. I said, no, when I set up my mind, I'll. You know. 13 weeks. It didn't take 13 weeks. It took six. And it started to feel so good that you become, like, addicted to feeling that good. So I was hardcore for a long time. Now I jump in and out of keto. Like, I'm going to Chicago this weekend for the fight, and I'm going to wreck Chicago.
Unknown
Somebody's going off a keto.
Dana White
Yeah, yeah. I'm going to. I'm going to go. I'm going to eat some food in Chicago and then, you know, when I get back, I just jump back on my routine and. And do my thing. So I might. And my weight might fluctuate like this, but my health doesn't.
Unknown
It's.
Dana White
It's. It's incredible.
Unknown
Yeah.
Gary Brecker
Since I got you in the seat, I'd be remiss if I didn't ask you about this deal. I mean, this has got to be one of the biggest deals in pay per view in media history. And I hear all kind. I was just reading about it online, and people are like, this is the end of pay per view. You know, this. That side of media is dead. Like, what.
Dana White
What? Pay per view isn't dead. The business is alive and strong. I'm doing a pay per view this Saturday.
Unknown
Yeah.
Dana White
But what's happening is, is that cable television is going in satellite, and streaming is on the rise. I mean, Netflix stock is higher than it's ever been, and they're killing it. But, you know, if there's a new show that I like called Mobland, and I've already watched this nine episodes, I could watch that in a couple days, or I can watch it two years from now. It's always going to be there.
Unknown
Yeah.
Dana White
Destination TV is live sports. So these streaming services are realizing they all need live sports. So the battle is on for everybody to get what they're going to get. And I, I think the pay per view is still a good business of live, but for our fans. Now, instead of paying. You know, I saw a thing yesterday, it was like $1035 to be a UFC fan and, and, and get all the content. Now it's like a hundred and four dollars.
Unknown
I know, it's incredible.
Gary Brecker
My, my son gets an 80 pay per view, sometimes twice in a month. He watches every single UFC pay per view religiously, and he's 24 years old. Not exactly. Yeah, love you too, Cole. He's not exactly hemorrhaging cash. And, and he was like, dude, this is the greatest thing to happen to the fans ever. It's like this was the biggest, best move for the fans to be able to see the sports.
Dana White
It's great for the sport, it's great for the fans, and it's definitely good for the fighters. It's a win, win, win for everybody.
Unknown
Yeah.
Gary Brecker
Because fighters used to get a percentage. Some of them would get a percentage of pay per view. Right. For now, there's other ways.
Dana White
Figure that all out mathematically, you know, and, yeah, every time we knew a new rights deal, fighter pay goes up and up and up. So, yeah, it's good for everybody.
Gary Brecker
But I think about the three year journey that we've been on, what you've accomplished in the last three years. I mean, first of all, Slap, I feel like, came out of nowhere.
Dana White
It did.
Gary Brecker
And you and the, you and the Fertitta brothers, I think, you know, took another trip around the sun with, with that one and just. Did you just call them up one day and say, hey, you guys want to run it again?
Dana White
Yeah, literally what I did, I said, listen, you're not gonna believe this, but I'm into the slapping thing. Want to do it again?
Unknown
Lorenzo say, you're out of here. Freaking.
Dana White
No, he said, how much money do you need?
Unknown
Yeah, the last one went pretty well. That's awesome.
Gary Brecker
Man To Slap has been taken off tko. I feel like the Canelo fight is probably the biggest fighting. I feel like, again, I, I wouldn't call Myself a boxing fanatic, but I'm a. You know, I'm a sports fan. I'm a huge fan of the ufc. I'm a fan of boxing. I feel like boxing got sort of jokish there for a while almost. There just seemed to be a lot of these fights with. With older fighters fighting YouTubers, things like that.
Dana White
Well, you. They had the. Like, the fights everybody wanted to see never got made. Yeah, that was the problem.
Unknown
Yeah.
Dana White
Or they got made too late. And, you know. You know, I'm not saying that I'm the guy that's going to come in and fix, but I'm going to give it a shot. Yeah, I'm going to give it a shot. I mean, you have less than zero arrogance about thinking that I'm going to fix boxing because this thing's so broken. But, yeah, I'm going to give it a shot.
Unknown
Yeah.
Gary Brecker
No, and I think the fans are looking forward to it, Dana, and. And this. This. This deal that you just did, I mean, the fact that it's going to be so impactful for the. For the fans, I think about where you were when we started and where you are now. I'm taking zero credit for that. You put in the effort, but there's somebody listening to this right now that just hasn't flicked that switch. It just either doesn't believe it or has an excuse not to start and just, you know, wants to want somebody to peel back the layers of the onion and promise them that it's going to work out. And this is why I sat down with Dana three years later to say this is sustainable. You know, I've had many, many a client like Dana that says once you feel this good, you never, ever want to go back. And.
Dana White
And even if you fall off the wagon badly and you go on a, you know, a bender, whatever a bender is for you, it's food or it's, you know, drinking alcohol and partying with your friends or whatever your bender is. It's about having the knowledge on how to fix it and get back on your routine and get your life back together. Because I say it all the time. We were just in Italy for 10 days. Pizza, pasta, bread. Every day, I ate twice a day. And that's like, all right, now it's time to get back on the wagon. Now, before, when I was all busted up, and you go see a doctor and they're just throwing pills at you and pills and pills, and you never feel good and you feel like shit, and I'm telling you, everybody got some Bad news for you. 50. 50 is a whole nother animal. When you turn 50, man, the wheels start coming off the bus, and it's just. You can get away with that shit when you're younger. When you get into your 50s, you can't. And not just me, friends of mine that I've brought to you, and we're all good now. I mean, all my friends that I. That I've brought to Gary that are over 50, that I went to school with, we're all good, man. We all feel great. We all feel young. We're all still doing what we love to do. And I imagine that some people that don't have the access to even good health care start to feel a sense of hopelessness. Like, you know, I can't stop this sleep apnea. I can't stop snoring. You know, my legs hurt. My. This. My that. I'm telling you right now, this guy can fix everything. He can fix all your problems. He really is a wizard. It's. It's. It's unbelievable. And I hope Gary outlives me, because I don't. I don't want to understand. I don't want to live in a world where I can't call Gary Brecker when I'm fucked up.
Unknown
I created a monster. Because every. You know how often this guy texts me, can I drink this? Can I eat this? What do you think of this?
True.
That's junk. That's junk. That's. Okay, so true, man. But I created a monster. This guy flies cold plunges around the world and leaves them in hotels all over the world. If you're one of the beneficial, like, doormen that gets to actually stuck his room, you probably have a cold plunge.
Dana White
I literally. Everywhere I go, a cold plunge is set up in my room. Everywhere. I was just on the boat. I was on a boat in. In. In Italy, and they rented a really nice cold plunge on the boat. And I don't. It's like the old American Express commercials. I don't go leave home without a cold plunge.
Unknown
You know, I was staying randomly at.
The Peninsula Hotel in New York, and.
Gary Brecker
I check in, and a few minutes after I check in, there's a knock on the door. And he introduced himself. He said, hey, I'm the general manager.
Dana White
Of the hotel Samir the great. The greatest GM of any hotel. Samir is unbelievable.
Unknown
Yeah. And he goes, I know that you're.
Gary Brecker
A good friend of Mr. White. I just wanted to let you know he has a cold plunge here. And.
Unknown
And he said, you're welcome to use it. And they brought it into my room. I cold plunged the whole time I was there. They took it out.
Gary Brecker
Yep.
Unknown
Dana's not around. Dude, that was. That was great.
Gary Brecker
I know you're tight on time, man. I appreciate you sitting down and wrapping this up. It's. It's. There's a beautiful friendship we developed, and I love being on the journey with your family.
Dana White
I love you. Thanks for changing my life, brother.
Gary Brecker
You're welcome, man.
Dana White
And thank you for saving my life, however you want to call it.
Gary Brecker
Yeah, you're. You're welcome. It's been a great journey with your family, and I'm looking forward to another three years.
Dana White
Me too, brother.
Gary Brecker
We'll sit down again in three years, guys. And as always, guys, that's just science.
Podcast Summary: Episode 192. Dana White: 3-Year Health Transformation Review and Results!
Introduction
In Episode 192 of The Ultimate Human with Gary Brecka, Dana White, the prominent UFC President, shares his remarkable three-year health transformation journey under the guidance of Gary Brecka. This in-depth conversation delves into the profound lifestyle changes Dana undertook, the significant improvements in his health metrics, and the overarching impact on his personal and professional life.
1. Dana White's Health Challenges Before Transformation
Dana White began his journey with severe health issues that threatened his well-being and career longevity. He faced multiple chronic conditions, including:
"Nobody could fix anything that was wrong with me. I probably was going to die within years." (00:00)
2. The Transformation Journey
Gary Brecka implemented a holistic and sustainable approach to Dana's health, focusing on dietary and lifestyle modifications rather than relying on expensive medical interventions.
Keto Reset Diet: Dana began with a rigorous keto reset, emphasizing whole foods and a structured eating routine (00:07).
"A lot of what we did was not fancy multimillion dollar equipment. A lot of it was keto reset diet, getting into a routine, dietary and lifestyle changes." (00:07)
Supplementation: Introduction of methylated multivitamins and trimethylglycine to lower homocysteine levels (08:16).
"We used a simple amino acid called trimethylglycine to metabolize this homocysteine out of the bloodstream." (10:30)
Cold Plunges and Red Light Therapy: Incorporation of cold plunges, red light therapy, and PEMF (Pulsed Electromagnetic Field) therapy as part of his daily routine.
"I am addicted to cold plunging. I never used to like to do sauna. Now I do the sauna. I do the red light." (14:46)
Lifestyle Changes: Regular exercise, steady-state cardio, grounding, breathwork, and exposure to sunlight.
"Getting into a routine, eating whole foods, not missing a workout." (08:16)
3. Significant Health Improvements and Lab Results
Three years into the transformation, Dana experienced dramatic improvements across various health markers:
Blood Viscosity: Hematocrit levels decreased from over 51 (motor oil-like viscosity) to a healthier range.
"Your blood was very much like motor oil was... now it's like the viscosity of olive oil." (10:30)
Kidney Function: Early-stage renal failure indicators improved, with the filtration rate rising into the 90s (12:55).
"EGFR is in the 90s, meaning the filtration rate of the kidneys is dramatically improved." (12:55)
Triglycerides and Cholesterol: Triglycerides dropped from 764 to 79, and total cholesterol stabilized at 190 (12:55).
Homocysteine Levels: Reduced from elevated levels to 7, normalizing blood pressure without the need for medications.
"Homocysteine is 7. ... Going back to normal blood pressure without meds." (12:55)
Hemoglobin A1C: From 7.0 (diabetic range) to 5.3, maintained solely through diet without pharmaceuticals (12:53).
Thyroid Function: Improved T3 levels through methylated vitamins instead of thyroid medications (12:55).
Insulin Levels: Decreased from hyperinsulinemic levels above 32 to 9 without the use of GLP1 inhibitors (14:39).
"He was hyperinsulinemic with insulin level above 32. His insulin is now 9." (12:55)
4. Personal Impact on Dana’s Life and Business
Dana's health transformation had a profound effect on both his personal life and his role within the UFC:
Enhanced Vitality and Performance: Improved health metrics translated to better performance in his demanding role as UFC President.
"Everything that I'm doing in my life and in my business... none of this would be happening had I not finally connected with you three years ago." (00:40)
Business Milestones: Secured significant deals, including a $7.5 billion rights agreement with Paramount, and expanded UFC's reach through innovative events like Power Slap.
"We just announced our new rights deal this week. Power Slap is off the charts." (01:25)
Increased Fitness and Energy: Dana's newfound energy allowed him to embark on activities like motorcycle trips and attend high-profile events without physical limitations.
"I'm flying all over the place. I'm literally not going to be home this entire month." (07:53)
5. The Influence of Gary Brecka and The Ultimate Human Podcast
Gary Brecka's expertise and dedicated mentorship were pivotal in Dana's transformation:
Personalized Health Strategies: Gary tailored a holistic health plan that addressed multiple facets of Dana's well-being.
"It started to feel so good that you become addicted to feeling that good." (00:15)
Sustainable Lifestyle Changes: Emphasis on achievable and maintainable changes ensured long-term health benefits without dependency on expensive treatments.
"There's no steroids, there was no tirzepatide, semaglutide, retatrutide, none of these fancy GLP1 inhibitors." (08:16)
Community and Support: Their partnership exemplifies the transformative power of expert guidance in personal health journeys.
"Thank you for saving my life, however you want to call it." (23:18)
6. Discussion on Dana’s Business and The State of Pay-Per-View
Beyond health, Dana and Gary discussed the evolving landscape of media and live sports:
Pay-Per-View's Resilience: Contrary to critiques, Dana asserts that pay-per-view remains a robust business model, especially for live sports, despite the rise of streaming services.
"Pay per view isn't dead. The business is alive and strong." (16:13)
Integration with Streaming: Live sports like UFC and boxing remain a key driver for streaming platforms, ensuring sustained relevance.
"Destination TV is live sports. ... Now, there's all these streaming services that already need live sports." (17:12)
Fan Engagement and Fighter Compensation: New rights deals have enhanced fan experiences and fighter earnings, creating a win-win scenario for all stakeholders.
"Every time we knew a new rights deal, fighter pay goes up and up and up." (17:44)
7. Future Plans and Continuing the Journey
Looking ahead, Dana and Gary express optimism and commitment to ongoing health and business success:
Continued Health Commitment: Dana remains dedicated to his health regimen, continually integrating new practices and maintaining his enhanced lifestyle.
"I created a monster. Because every... So, I just jump back on my routine and get back on my wagon." (15:39)
Upcoming Business Endeavors: Dana anticipates more groundbreaking deals and events, further solidifying UFC's dominance in the sports industry.
"I'm about to head out on another motorcycle trip... none of this would be happening right now if it wasn't for you." (07:53)
Ongoing Collaboration: The partnership between Dana and Gary is set to continue, with plans to reconvene and assess progress in the years to come.
"Looking forward to another three years." (23:26)
Conclusion
Dana White's three-year transformation, guided by Gary Brecka's comprehensive health strategies, illustrates the profound impact of holistic lifestyle changes on personal health and professional success. From overcoming severe health challenges to achieving significant business milestones, Dana's journey serves as a testament to the power of dedication, expert guidance, and sustainable practices. This episode not only highlights Dana's inspiring story but also underscores the invaluable role of health optimization in achieving one's fullest potential.
Notable Quotes:
"Give me 13 weeks and I'll change your life." – Dana White (00:00)
"Once you feel this good, you never ever want to go back." – Dana White (04:06)
"There's no steroids, there was no tirzepatide, semaglutide, retatrutide, none of these fancy GLP1 inhibitors." – Gary Brecka (08:16)
"I'm addicted to cold plunging. I never used to like to do sauna. Now I do the sauna." – Dana White (14:46)
"I love you. Thanks for changing my life, brother." – Dana White (23:15)
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