Recorded live at the Chicago Midwinter Meeting,Alan is joined by Kate Reinert and Brian Shoberg from Zirc Dental Products to the podcast lounge. The trio discusses the evolving landscape of dental trade shows in the digital age and the enduring value of hands-on continuing education. Brian and Kate introduce Zirc's latest innovation: a double-sided, one-piece soft grip mirror designed to improve visualization, ergonomics, and dental assistant workflow. Kate delves into her specialty of dental office organization and efficiency, sharing "origin stories" from her days as an assistant and offering crucial advice for startups: design your workflow and organizational systems before you build to prevent future bottlenecks and "closets full of unused technology."

Some links from the show:

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Group Function: Reflecting on Efficiency with Kate and Brian from Zirc