Alan sits down with George Khoury, VP of Enterprise Sales at Net32, to discuss the evolution of the dental supply industry. Drawing on his 30-year career—spanning the early days of digital X-rays at Schick to nearly two decades at Henry Schein—George provides a candid look at why the traditional "high-touch" sales rep model is facing significant pressure. They explore how Net32 functions as a transparent marketplace, empowering independent "mom and pop" practices to access the same pricing advantages and catalog variety as large DSOs. The conversation highlights the shift toward tech-driven efficiency, the importance of price transparency, and how clinicians can reclaim control over their practice's overhead without being tied to a single distributor.

Some links from the show:

Net32

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