
Hosted by Carmen Stansberry & Jackie Giannelli · EN

Dashauna Franklin is a nurse practitioner who has transitioned from long-term care to focusing on longevity, wellness, and weight loss. She owns a practice called The Aesthetics and Wellness Lab, where she offers weight loss, hormone replacement therapies, and aesthetic services. Dashauna's journey as a business owner has been marked by personal growth and a shift in mindset, thanks in part to the Advanced Practice Business Academy. She has gained confidence, become more strategic in her business, and unapologetically values making money. Dashauna has also learned the importance of setting boundaries and attracting clients who value her services. She emphasizes the need for a personable connection with patients and has revamped her website to reflect this. Dashauna's ultimate goal is to break the ceiling and grow as a businesswoman. Dashauna discusses the importance of targeting a specific niche market in her aesthetic medicine practice. By focusing on a motivated and ready clientele, she can provide better outcomes and align her goals with the clients she wants to serve. Carmen praises Dashauna for her ability to understand her niche market and create effective organic marketing strategies. Dashauna emphasizes the need to invest in marketing and find ways to differentiate oneself from the competition. She also highlights the importance of personal connection and willingness to get uncomfortable to grow a successful practice. -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Tamra Geryk, a family nurse practitioner, shares her journey of starting her own integrative medicine practice in Boise, Idaho. She discusses her decision to offer a hybrid model of care, combining insurance billing with integrative and holistic approaches. Tamra emphasizes the importance of meeting women where they are and providing comprehensive, preventative care. She also highlights the significance of building community and collaborating with other providers to offer a holistic wellness experience. Tamra's background in marketing and business has helped her create her own practice and effectively communicate with her patients. -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

In this episode of the Well Kept Podcast, Jackie Giannelli and Carmen Stansberry discuss the top health and wellness trends for 2025. They explore the rise of longevity clinics, the importance of metabolic health and hormone care, the integration of AI in wellness practices, and the shift from fee-for-service models to more comprehensive care programs. The conversation also highlights the need for mental health integration, consumer-driven health transparency, and the merging of aesthetics with wellness practices. -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

In this episode, Carmen interviews Parijat Deshpande from Ruvelle and Healthy High Risk Pregnancy. They discuss Parijat's business and her trauma-informed approaches to improving high-risk pregnancy outcomes. Parijat explains how she has productized her services and created a community for people to practice trauma-informed somatic health. They also explore the concept of medical trauma and how healthcare providers can prevent it in their patients. Website: https://ruvelle.com/ -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Dr. Penelope Pauley, a pediatric endocrinologist, discusses her cash-based practice and the importance of holistic care. She focuses on treating hormonal imbalances in children, such as growth hormone problems and early puberty. Dr. Pauley emphasizes the impact of endocrine disruptors, such as certain chemicals found in food, personal care products, and the environment. She provides practical tips for reducing exposure to these disruptors, including avoiding plastic containers, using organic produce, and choosing products without sulfates, phthalates, and parabens. Dr. Pauley encourages aspiring practice owners to embrace imperfection and take risks. Instagram: https://www.instagram.com/the_endocrineco/ Website: https://theendocrineco.com/ -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Stephanie and Erica, sisters and physician assistants, share their journey in the clinical entrepreneurial world. They discuss their background in emergency medicine and dermatology, as well as their transition into aesthetics and cosmetic medicine. They also talk about their experience starting a diaper cream company called Bunzee and their journey in opening their own medical spa called Niks Medical Spa. They emphasize the importance of collaboration over competition, knowing your value, and staying focused on your patients and their outcomes. Instagram: @niks_medical_spa -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Dr. Steven Ferrara, a family nurse practitioner and Associate Dean of Artificial Intelligence at Columbia University School of Nursing, discusses his background and involvement in healthcare innovation. He highlights the launch of an aesthetics curriculum at Columbia and the need for standardization and certification in the field. Dr. Ferrara also explores the role of AI in healthcare, including its potential to alleviate administrative tasks and improve patient care through ambient listening and data analysis. He emphasizes the importance of teaching students how to best utilize AI and the ongoing research in this area. In this conversation, Dr. Stephen Ferrara and Carmen discuss the potential of AI in healthcare and the role of nurse practitioners in the evolving healthcare landscape. They touch on topics such as the benefits of AI in reducing administrative burden, improving patient care, and enhancing communication between healthcare systems. They also discuss the importance of full practice authority for nurse practitioners and the need for legislative support. Dr. Ferrara emphasizes the importance of innovation and trial of new care models in healthcare. -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Dr. Shieva Ghofrany, a board-certified OBGYN, discusses her career journey and the challenges of being a clinician. She shares her experience of burnout and the desire for a healthier lifestyle, which led her to explore non-clinical career options. Dr. Ghofrany talks about the lack of knowledge and anxiety surrounding women's health and the need for education and empowerment. She explains how her own health struggles, including an ovarian cancer diagnosis, inspired her to create Tribe Called V, a platform that provides women with accurate and calming health information. However, she also discusses the challenges of marketing and monetizing the platform. The conversation explores the challenges of providing comprehensive healthcare to women and the need for a separate aspect of healthcare focused on wellness. The guests discuss the limitations of the current healthcare system, the lack of time for doctors to educate patients on preventive care, and the role of insurance companies in curtailing patient-doctor interactions. They emphasize the importance of finding passion in one's career and being willing to iterate and change. They also discuss the financial considerations and sacrifices that come with being an entrepreneur in the healthcare field. Instagram: @drshievag -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Amelia and Catherine from Bloom Women's Health discuss their passion-driven business and the need for personalized women's health care. They share their own experiences with dismissive care and the limitations of conventional medicine. The practice aims to bridge the gap between conventional and functional medicine, providing longer appointment times, personalized relationships, and a focus on root cause analysis. They specialize in hormone therapy and target a younger patient population, addressing concerns such as fatigue, slow metabolism, low libido, and hormone imbalances. The rewards of their purpose-driven business include making a difference in patients' lives and being able to practice the type of medicine they believe in. Bloom Women's Health focuses on providing accessible and comprehensive healthcare to women of all ages. They prioritize early detection and prevention through advanced lab work and personalized treatment plans. Their model aims to decrease healthcare costs by keeping patients healthy and treating them proactively. The founders emphasize the importance of building a strong brand and community, as well as finding the right business partner. They also highlight the need to celebrate small wins and have fun along the entrepreneurial journey. The ultimate goal is to scale the business and make women's health more accessible in every community. Instagram: https://www.instagram.com/bloom.wh Website: https://www.bloomwh.com/ -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa

Radhika Patel, owner of Sach Aesthetics and cosmetic dermatology nurse practitioner, shares her journey in the aesthetics industry and her approach to ethical and transparent practice. She emphasizes the importance of patient care and taking a holistic approach to aesthetics. Radhika discusses the challenges of being a solo injector and the potential impact of venture capital and private equity in the industry. She also talks about the future of regenerative aesthetics and the importance of authenticity in building a practice. Radhika addresses the concept of aging gracefully and the balance between enhancing beauty and maintaining a natural appearance. She also discusses the expansion of aesthetics beyond the face and the various treatments available for the body. Instagram: @sach.aesthetics -- The Advanced Practice Facebook Community The Advanced Practice on Instagram Free Marketing Toolkit for Your Private Practice or Medspa