In this whimsical and thought-provoking episode, we step into the scented world of theme parks and museums with special guest Liam Findlay, a leading scent consultant and designer at AromaPrime. With scents like Egyptian Mummy, Pirate Ship, and even Penguin Vomit, Liam helps transport visitors beyond what they can see and hear—into a realm of immersive storytelling powered by smell.

From the joyful nostalgia of a childhood ride to the reverent silence of a historical exhibit, Liam explains how scent can amplify emotion, shape memory, and deepen understanding. Hosts Stephanie Feuer and Mindy Yang guide the conversation through the science and soul of immersive scent design—exploring its role in theme parks, museums, and even food experiences.

Highlights include:

How scent is strategically used to tell stories, cue emotions, and enhance visitor experience.
The unique challenges of scenting large public spaces.
Why museums are embracing olfaction to evoke empathy and preserve cultural memory.
Liam’s creative process—from historical research to emotional triggers.
A playful rapid-fire round, including the scent that makes Liam cringe and a flavor that takes him back to childhood.

Whether you’re a designer, scent-lover, or just curious about the hidden layers of our environments, this episode invites you to reimagine the spaces we move through—and the powerful role scent plays in making them unforgettable.