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In this episode, Stephanie Feuer speaks to Amy Marks-McGee about trends in fragrance and flavor, how they develop, how experts spot them, and what trends to look for in 2026.

Amy is the founder of Trendincite, and an Advisor of the World Taste & Smell Association.She is an award-winning Fragrance & Flavor Marketing Expert and Trend Researcher, with more than 25 of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for International Flavors & Fragrances (IFF),Noville, and Givaudan.

Highlights & Key Topics

What is Trendcasting?
How to Spot a Trend?
What were the key trends in fragrance and flavor in 2025?
What will we see in 2026? What are the emerging flavor and fragrance trends?

ABOUT the WTSA
The World Taste & Smell Association is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life