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Fifteen years ago, Adam Olalde knocked on every supercar dealership and exotic car owner's door in Chicago with an audacious pitch: "Can I borrow your Ferrari? I'm putting together this cool thing."

Enough people said yes. His first track day event? Pure comedy. No helmets, no walkie-talkies, just people in borrowed supercars told to "go that way." Most spun into the sand and never made it back around.

He charged $150 (versus $2,000/day rentals). Thousands showed up. Light bulb moment achieved.

Today, The Xtreme Experience runs 50-60 events nationwide with 70 supercars, 20 mechanics, and 2 semi trucks. Last year alone: 88,000 people drove supercars. Total since 2012: nearly 500,000 drivers.

Most popular? Ferrari edges Lamborghini, but the C8 Corvette "moves people the most" when they exit.

Adam's philosophy: "Always turn around and look at your car one more time." His first car was a '95 Pontiac Grand Prix from his dad. His AC/DC anthem: "For Those About to Rock." His dream car: Mercedes SLS AMG Black Series in yellow.

His daily driver? Burnt copper Mercedes G63 AMG—"sounds like a boat, burns 3 gallons per minute. Wouldn't trade it for anything."

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