Somewhere along the way, being known turned into the goal itself — a whole career path for a generation of kids. But there's an older, quieter idea worth holding onto: seek to be worth knowing rather than be well known. We get into what actually makes a person worth knowing (hint: it's rarely the impressive stuff), why being seen and being worth knowing aren't the same thing, and how you point your kids — and yourself — toward the deeper one in a world that rewards the opposite. It's a short one. But it might be the kind of thing you keep thinking about.

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