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A.J. Holiday
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Tari Carter
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A.J. Holiday
Welcome to We Talk Back where we encourage you to hustle hard, laugh louder and always keep it cute. So grab your coffee cocktail and crown. Cause it's about to go down.
Tam Bam
We're just two unapologetically black women with an opinion who talk back.
A.J. Holiday
What's up Y'all, it's your girl, A.J.
Tari Carter
Holiday.
A.J. Holiday
What's up?
Tam Bam
Tam Bam, y'all is Tam Bam. I love y'all so, so very much.
A.J. Holiday
Y'all believe that, too. In it. I do love believing it a little bit. I'll be believing it a little bit.
Tam Bam
Just a little bit. I do. I love them so much. I love you, too, girl. You think I love you.
A.J. Holiday
I know you love me.
Tam Bam
Okay.
A.J. Holiday
But. Yeah. Huh?
Tam Bam
Okay. I love that, too. I love God, all the guys.
A.J. Holiday
Everybody loves me.
Tam Bam
It's like George Zimmerman. I love everybody else.
A.J. Holiday
Exactly.
Tari Carter
Who?
Tam Bam
George Zimmerman. Motherfucking ass.
A.J. Holiday
Oh.
Tam Bam
Still mad at him. How was your weekend?
A.J. Holiday
It was great, y'all. How was your weekend, y'all?
Tam Bam
Me and AJ bonded this weekend in a weird way.
A.J. Holiday
Not no gay. Cause y'all know Tammy B.
Tam Bam
On some gay. I'll be gay for real. I just be playing what's a regular Shits, y'all. AJ Got us boba tea on the way back from Atlanta, and she put whole milk in it. Don't tell nobody this, because it's embarrassing.
A.J. Holiday
But we had the dookie together.
Tam Bam
Together at the same time in this. In a state of bathroom. Not in the same stall, but at the same time.
A.J. Holiday
No. But the worst part, we let it simmer, okay? From. From Atlanta to Thomasville. And that's the exit, like that busy exit right before Augusta. So, y'all, we was in Atlanta this weekend for the black. For the third annual Black Effect Podcast Festival, which was wonderful. We'll get to that in a minute. Right after we finish talking about this shit. So what? That's about an hour and a half, two hour drive. So we let it simmer for a little while. Cause y'all, I love boba tea. And Tammy be like, you be drinking that shit with them little balls in the bot. But I was so excited that this place was still open down the street from the hotel we stayed in, and I forgot to put my little traditional order. And I do not drink whole milk, okay? So. Because I already had spent, like $8 a piece on these drinks. I'm like, we drinking this whole milk today. When I tell y'all. Yeah, the winding window down in between farts, man. And not kill each other.
Tam Bam
Yeah. It was so bad. And then so we had to use the bathro bathroom at this place, right? And it only had two stalls. And this Hispanic lady came in mid poop, right? And I guess she had to go real bad because she was like. And she was pulling on the doors. And then we started laughing because what you gonna do we couldn't do.
A.J. Holiday
Listen, this is how considerate I am. Even in. In the. In the midst of. I'm still considerate. I'm trying to push y'all. I' to push this out. Like, cuz I want this lady to use the bath. Like she probably had to pee real bad. And mind you, we chose this bathroom because we were next door to Loves, which we went in there and got ice and got gas and. But we was like, man, it's a newer bathroom over here. It's a newer gas station. Let's go there to take these.
Tam Bam
It's cleaner.
A.J. Holiday
But y'all know Love's probably got like 12 stalls in that. So we go to some place that only had two stalls and we feel.
Tam Bam
So bad for that lady. But I'm not doing that because I'm not giving myself no hemorrhoid trying to be courteous of someone else.
A.J. Holiday
I definitely could have got a hemi fucking around.
Tam Bam
Yeah, not me. And then we heard her husband come into the bathroom. Or a man. She called a man in there and he was speaking Spanish and I guess.
A.J. Holiday
He was saying like, it sounds like an argument.
Tam Bam
Yeah, because he was probably saying, what the fuck you want me to do? Like, I can't make these people come out the stall. So, yeah, we bonded.
A.J. Holiday
Over some shit.
Tam Bam
Ick. So anyway, the Black Effect Black Effect Podcast Festival, the third annual, is so much fun. It's like a family reunion. You guys, y'all really, really need to pull up next year if you did not come this year. We had so much fun. We got to do interviews, Women on the street. So we just talked to people that were in attendance and got their perspective on relationships and things of black culture and things like that. It was so much fun. And the weather was perfect. Wasn't it a good day for that?
A.J. Holiday
It was a good day. But you know what? Y'all know I don't really like Atlanta like that. I'm looking for Black Effect to take this show on the road. Okay. I would love to see maybe it in Charlotte next year. Some other black ass city. Why not?
Tam Bam
I like Atlanta.
A.J. Holiday
I like.
Tam Bam
I mean, I mean, yeah, I like Atlanta. Maybe a different location in Atlanta perhaps. Well, more like stadium seating kind of situation where they have like rooms for each podcast, like theater rooms for each podcast. And like, I don't know, something like that.
A.J. Holiday
I don't know. I think Atlanta be having too much going on on one any given Sunday. So, yeah, it's like people picking and chooses, choosing what they want to do. Like, why not hit up a new city. I would love to see it someplace else. And Charlotte, we talk back. Definitely hitting the stage again. I don't give a who say what.
Tam Bam
Right? Yes, y'all, we really had a. Like, we had a meeting today because we are getting our live shows together. I know y'all be in my DMs, asking when y'all gonna see us in person. Y'all want us to come to your city, so we'll be coming to a city near you real, real soon. So stay tuned for that. Let's get in the sins.
A.J. Holiday
What we got going on this week, man? Did you know Flamily was pregnant?
Tam Bam
Yes.
A.J. Holiday
Why did I not know that? Like, I really, really like her.
Tam Bam
Me too.
A.J. Holiday
I did not know. So she. She welcomed a brand new baby on the 25th.
Tam Bam
Her first baby. Congratulations to her.
A.J. Holiday
A baby boy. I just love you.
Tam Bam
I just love how the girlies are not letting motherhood stop them from. Like, there was a time where motherhood was like, the end of a career, but not no more.
A.J. Holiday
Cardi B set off. Cardi B said, I'm having my kid. I remember her being on the Breakfast Club, and she was telling Charlemagne her goals and what age she wanted to have her kids by. And she started, no matter what she was performing, pregnant and all that. I would not. I would strongly advise against, like, twerking on your knees with the belly baby bump. But, hey, whatever. The young girls is doing it. But yeah, you can do both. You can do both because having a child is just a part of women's lives, so why should your life or career stop just because of it?
Tam Bam
So congratulations to Flo, Millie. What else happened? Oh, Beyonce started the first leg of her Cowboy Carter tour, and Blue Ivy was on stage with her looking like Beyonce circa 2006. She looks so big and grown now.
A.J. Holiday
I know she looked like both her appearance. She like a nice little blend.
Tam Bam
Yeah. And then Rumi made her debut on stage. Yes. She's been waiting on her moment, and she just. That just touched my heart that Beyonce had her own stage as well.
A.J. Holiday
Were we not just talking about that this weekend? And what was my. I'm like, if. Okay, people so mad at Kanye about what Kanye put on social media. Right. But people have noticed things, right, about these two other kids we don't see. And if. If it were me, right, that would be an opportunity for me to have, like, some type of advocacy for children with possible autism. I don't want to say they. They have it, but I love to see that she, you know, had her daughter out on stage because there's nothing to hide, you know what I'm saying? Like, the shit is way more prevalent. I don't know if scientists or whoever the doctors are finally just maybe it's just the umbrella term, I believe.
Tam Bam
Right.
A.J. Holiday
You just don't know what the fuck is up. Just the umbrella term. But I'm so happy that she's, I don't know, embracing. Not to say she wasn't embracing, but people wanted to know why we don't see these other two kids.
Tam Bam
Right.
A.J. Holiday
And you are a celebrity, so unfortunately. Right. You don't get a break with this type of shit.
Tam Bam
Yeah, yeah. But yeah, I was happy to see her. And I. You know what? I wasn't going to like try to go to Cowboy Carter because I just finished playing off the last Beyonce tickets. Like just recently, they got their last bit of my money. So I said I wasn't gonna buy tickets. But after seeing the footage online, it make you want to go, don't it?
A.J. Holiday
No, I'm good. I hadn't been to a Beyonce concert since 2008 and my ticket was 150 and I. Damn. They had front row tickets.
Tam Bam
Damn. I. Listen, I have floor seats to the last show and it was a thousand. So a thousand dollars.
A.J. Holiday
I need 150 tickets because I know in Europe when they. In these other countries, that's how much them paying. Why is it inflation when it comes to this project called America? I want to pay what they paying.
Tam Bam
Me too, but did you google that? Because I think their tickets are high too.
A.J. Holiday
In Europe.
Tam Bam
Yeah.
A.J. Holiday
I don't know. There's a big Europe. So whichever country they end up in. Right. It's not all of them. Ain't gonna be no damn thousand dollars for no damn tickets. They're not, they're not having it like we be accepting of all that.
Tari Carter
So they.
A.J. Holiday
They price gouge over here. Because people gonna actually find a way to pay it after paying a Beyonce ticket is wild to me.
Tam Bam
Yeah, that's. I just paid it off, so. And I know I end up paying double just to pay it off. All right, so anyway, Terence passes on Marvin Gaye. So Terrence. Terence Howard sat with Bill Mayer for an interview where he revealed that the late Quincy Jones approached him for a movie on the life of Marvin Gaye. Terrence said that he turned down the role after Quincy confirmed rumors that Marvin was gay. So he was gonna have to do some gay scenes and he wasn't with it.
A.J. Holiday
Why they gotta put that in the movie though? Why did I wonder if Terrence actually reviewed the script and saw that he would be kissing a man in the movie. Because if that was something that's not going to be in a movie like you go ahead and play.
Tam Bam
I think that's what it was. I think he said that he.
A.J. Holiday
He's not the biggest part of who Marvin Gaye was. Why is that in the movie not.
Tam Bam
Marvin Gaye was gay. The whole time he was telling us they went last name wasn't even gay. He's Marvin Williams the whole time.
A.J. Holiday
Why would that even be a part of the movie? For real?
Tam Bam
Listen, I would love to go see a Marvin Gaye movie. I would love to be in a Marvin Gaye movie, the Toxic King. But Terence Hart. Well, he was gonna play Marvin Gaye. I wouldn't want to see him as Marvin Gaye.
A.J. Holiday
Yeah, like how? That's not a good. It's not a good match. That's not a good casting as far as I'm concerned. Who. Who could play Marvin Gaye?
Tam Bam
Oh, you know who I would like to see play Marvin Gaye because he already down for the gay. The gay roles. What's his name? He played on the shy.
A.J. Holiday
Oh, what is that guy's name? I know exactly who you're talking about. I was thinking Lakeith Stanfield. Like, Lakeith would probably play a Marvin Gaye. No.
Tam Bam
Oh, he could play a Marvin Gaye too.
A.J. Holiday
I'm just thinking about aesthetically, because that's why Terrence Howard to me wouldn't be a good fit for a Marvin Gaye role.
Tam Bam
What's going on, Ma? I need to stop, okay?
A.J. Holiday
You stupid. Yeah, I don't know that guy's name. I forgot. Anyway, moving on. So this past weekend at the live show. Welcome to Black Effect. Also good Mom's Bad Choices podcast.
Tari Carter
Okay.
Tam Bam
Love y'all.
A.J. Holiday
So they recently relaunched under the Black Effect family brand, and they did the live show. So they hit the stage this past weekend and Draca, which I thought this girl name was Drika the whole time. So we just found out this weekend her name is Drake. Okay. Kevin Gates, ex wife, which I thought they were still married. So they asked some, like, really probing questions, you know, during this. This podcast interview this past weekend. And she kind of passed on all the questions, but shortly thereafter, it came out that they actually got a divorce or somebody filed for divorce. I even saw headlines that he was married to Brittney Griner. Now, Renner, Brittany.
Tari Carter
Shit.
A.J. Holiday
Brittany Reiner. Brittney Renner. Now imagine if he was with Brittney Griner.
Tari Carter
Yeah.
A.J. Holiday
She beating his ass up with them.
Tam Bam
Damn long ass arms.
A.J. Holiday
Yeah, so it says. Rapper Kevin Gates has discussed his life through his music since he climbed the music charts with his 2013 song Satellites. His artistry resonates with his fans who relate to his past, including time in prison and his future, which has evolved him meeting a few special someones. So. So allegedly he's been with Britney Renner. They started dating in 2022.
Tari Carter
Really?
A.J. Holiday
Yeah, supposedly. Anyway, but it says that Kevin Gates and drika's romance ended November 2024. So just last year. So when did she file for the divorce? I'm confused. Are they divorced? Are they still separated?
Tam Bam
Is he just a police? What I do know is when she walked her ass on that stage, I was like, damn, we was just talking.
A.J. Holiday
About her ass last week. She fine.
Tam Bam
She is beautiful. Booty sitting out, skin pretty, smile beautiful. Real energy. Good energy, like. Yeah. So shout out to Draker.
A.J. Holiday
Yeah, I don't know what Kevin Gates got going on. Anyway. We said he was an Aquarius last week and that. That just says it all. Okay, leave them alone. They don't got it all.
Tam Bam
I aspire, like to have her life where I live on my farm, eating.
A.J. Holiday
Fresh fruit that I grew and a pay for it.
Tam Bam
Yeah, that part. Don't leave that part out. I want some pigs and chickens and stuff though, and some cows, but I don't want to tend them. I want to have farm hands.
A.J. Holiday
No, I think I would want to do it myself.
Tam Bam
I would want to see the garden, but not the chickens and the cows.
A.J. Holiday
I love the animals. I definitely.
Tam Bam
You want to tend the cows?
A.J. Holiday
Yes, I would be one of those.
Tam Bam
Have you been in a cow pasture before?
A.J. Holiday
I have.
Tam Bam
It stinks.
A.J. Holiday
Real shitty.
Tam Bam
Yes.
A.J. Holiday
Yeah, but I still would want to. I would want to.
Tam Bam
Have you ever milked a cow before?
A.J. Holiday
I have. Mine wouldn't stink.
Tam Bam
Yes, it would.
A.J. Holiday
No, it wouldn't. It would.
Tam Bam
Smell like a cow. If you do anything to make it smell like not a cow, it's probably not healthy.
A.J. Holiday
So washing the cow wouldn't be healthy?
Tam Bam
Yeah, washing a cow, but you can't over wash it. You dry it out.
A.J. Holiday
You trying to wear the cow hide or we just want milk.
Tam Bam
We want. No, I'm gonna cook that.
A.J. Holiday
See, I'm not trying to eat my animals. Between me and you, you raising them to murder them.
Tam Bam
Yeah, some of them we gonna eat. Some of them we gonna. They gonna be for milk and some of them gonna be for food. No, but yeah, I aspire to that lifestyle, honestly. So shout out to Draker Clues Bombs for Draca. Hey, that. Who said it? Is that Charlemagne? All right, y'all, we got a special guest on this week and she's gonna drop some jewels about franchising and helping us understand how to get this money on because we need it. So y'all stay tuned.
Tari Carter
We'll be right back.
A.J. Holiday
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Tam Bam
Hey, fam.
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A.J. Holiday
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All right, y'all, welcome back. Okay, so today we're talking about franchising ownership and building real wealth through business. Our guest, Tari Carter. She's a founder of, founder and CEO of the Franchise player and a leading voice for minority franchise ownership. She's on a mission to help more entrepreneurs break barriers and own their future. We'll be covering everything from funding tips to mindset shifts. Okay, welcome to the show, Targie.
Tam Bam
Hey, Target girl.
Tari Carter
Hey, Tam Bam. Thank you for having me.
Tam Bam
Now, y'all, we was at the podcast festival. If y'all missed it, sorry y'all wasn't there. It Was lit. And it was a good place. Yes, period. And it was a good place to meet like minded people. And we saw this bad standing at a table. And then we got to talking to her and found out that she was smart and she had some information that she could, because, you know, sometimes they'd be pretty and stupid, you know, but she's actually pretty and very smart. So she had some information that she could share with us and with y'all. So thank you, girl, for coming on.
Tari Carter
Yeah, thank you for that. I was just trying to be cute and low key, but yeah, you know, there's a little substance there too. But you all were so kind. You right. It was lit. I had never been. Was my first time there, and so I didn't know what to expect. But, you know, friend of mine brought me as his plus one and he said, do your thing. And so I just went up and talked to everybody for the most part. You know, I had on my franchise player hat, and that opened a lot of doors for me because people really don't. They're not talking about franchising.
A.J. Holiday
Right.
Tari Carter
Everything that we hear on a lot of these podcasts and on television and radio is about, you know, investing in real estate, the stock market, and crypto, which is all great, but no one's talking about franchising. So I've been working in this space for almost 20 years now, and I've learned a lot. And so just want to take everything that I've learned and bring it to our community so that we can start having the conversations about franchising and then teaching people how to get into it the proper way.
A.J. Holiday
So what inspired you to get into the world of franchising?
Tari Carter
A fluke. It was a total fluke. I knew nothing about franchising until I started doing it as a child. I know probably just like you all, you would go to McDonald's or Burger King or what have you, and. And no one ever told me I could own a franchise. I didn't understand the concept until I started working for a company called Carvel Ice Cream, which we're not gonna shout out a bunch of folks, but just wanted to give that name. So I started doing that. And then that was back in, gosh, 2008, and interestingly enough, I had just come off the heels of being the executive assistant to Tyler Perry. So talk about, like, just a crazy shift in career. And I was working at a hotel, the president of the company was staying at my hotel, and. And we just developed a rapport, and he honestly just Offered me a job.
A.J. Holiday
Wow.
Tari Carter
And just because I'm the type of person that loves a challenge, I said, yeah, sure. And when I did it, I thought, what did I get myself into? It was a lot to learn. And it was like learning like, you know how they say, like drinking out of a fire hose? It was just like that. Like everything was coming at me so fast. But, you know, I appreciated the challenge. I learned so much. And then from there, just went on to go from company to company, learning more and more every time I moved around.
Tam Bam
So wait, when you were working with Tyler Perry, how long ago was this? Was you off Fulton Industrial and them trailers back in the day?
Tari Carter
Oh, it was a while ago. I was off of stupid Northside Drive, so there was a small building, and then we went to Krog street. And then there were a few moves after that.
Tam Bam
This is after Fulton Industrial then? Cause he was over there where the hoes was at. No, no, no, no. That's where he was really in the.
Tari Carter
I think I missed that era. That was a while ago. 2004.
A.J. Holiday
You look like somebody from a Tyler Perry movie, though. I ain't gonna lie.
Tam Bam
Yeah. All we need is like a microphone right here at the top of your head.
A.J. Holiday
Looks bad wig.
Tari Carter
Oh, my gosh. Yeah, he's come a long way with those wigs, for sure.
Tam Bam
I'm sorry to interrupt you.
A.J. Holiday
That's okay.
Tam Bam
All right, keep going. So you said you went on.
Tari Carter
Yeah, so I went on to just learn everything that I could. And just throughout my career, I just noticed that at the ownership level, there just weren't a lot of people that looked like us. And I thought, you know, every time I would go from company to company, I would talk about, you know, we need to be more diverse, we need to get in front of different audiences, and for whatever reason, just was never a priority. So I said, well, I can keep going from company to company complaining, or I can do something myself. So in 2023, I started a company called the Franchise Player, where we basically provide education, opportunities and resources to our community to learn about franchising, the resources to get access to capital, have access to industry professionals such as, like, construction, real estate, design, market planning, everything that you're going to need to have access to to be successful in franchise ownership. And then we do events also. So in 2023, I also launched the franchise game. Along with my two co partners, Dalen Goff and Jesse Brown Jr. We founded the Franchise Game. And then it's a whole day of a conference, a symposium and trade show. Where we bring in industry experts. So existing franchisees that own anywhere from one unit to 100 units, we bring in all the professionals within the industry, some of the best minds and voices in franchising to teach the local community and others that fly in from all over the country about how to do it properly. And then we have a half day version of that that we call the scrimmage that we take around the country. So we had, most recently we had one at the University of North Texas in March. We also did a scrimmage at Morehouse College in October of 2024. So we take those scrimmages around the country and it's kind of like a plug and play. We can take those anywhere. There's a need to learn about franchise ownership.
Tam Bam
Okay, so, so why franchising over, like starting an independent company? Why would you recommend that?
Tari Carter
That's a great question. I'm so glad you asked that. So with franchising, you, you basically hit the ground running. So think about it this way. If I open Targie's Donut Shop, it might take me three weeks for someone to walk through the front door.
Tam Bam
But if I put, you know how to. You don't look like you know how to cook. Targie, that's.
A.J. Holiday
So I'm saying I'm a guest here.
Tari Carter
Be nice.
Tam Bam
You so pretty. You look like you don't be in nobody kitchen cooking. Girl, you be. I throw down reservations.
Tari Carter
I throw down and I make a mean reservation. I could do both at the same time. All right, but franchising it, so, so for example, if I started Targi's Donut Shop, right, I have to do everything. I have to figure out a recipe, figure out location, right? How do I get people through the door, how do I market, where do I put the stores, how do I negotiate my leases? With franchising, if you, if you invest in the right franchise, they're going to have all of that support in place for you. So when you pay your franchise fee, really, that's like your, that's like your entry fee. That's like the cost of entry that you pay at the door. And then you pay additional fees, ongoing fees, for the additional support, the ongoing support that you receive as a franchise owner. So for example, they have like an internal database of marketing materials that are already created for you, approved by the brand. So you just take a piece of material, you put your personal information on it, your store, whatever it might be, and then you use it, right? Versus you having to figure out, well, let me go into. Canva and create this flyer. So there's a marketing department, there's training, there's operations, construction, design. So imagine having to wear all of those hats five years in, $500,000 later, you might not have anything to show for it because you're going to make a lot of mistakes along the way. So when you get into franchising, you're really taking advantage of all the mistakes that they've already made, and they've gotten it to the point where it can be replicated. So the way that they grow the brand is they bring qualified franchise candidates in to help them grow the brand using their own money. So the brand pays. You know, they reap the benefits of collecting royalties, but they're also offering a ton of support that you wouldn't get if you had an independent concept.
Tam Bam
Now, you said, if you pick the right franchise, what's the wrong franchise?
Tari Carter
The wrong franchise. Oh my gosh, where do we start? So a lot of things to look for. So is the brand healthy? Do you see, like this concept popping up all over the place? Like, are people talking about it? Are they on social media? What. What are they doing in terms of sales? So are their numbers high enough where it makes sense? Are the profit margins large enough for it to make sense? I will tell you this. I highly recommend coffee and chicken, right? Profit margins on, on coffee are, are amazing. You can Google it. I can't really make any earnings claims because I do work with a coffee company, but if you Google profit margins on a cup of coffee, you'll see what I mean. And then chicken is the fastest growing protein in the world. So people are always going to eat chicken, People are always going to drink coffee. And I think about brands that did well during the pandemic, during the recession. You know, a lot of brands had locations, but unfortunately, if you didn't have a drive through, you were almost dead in the water. Right. So just thinking about like those types of concepts that did well during the pandemic and the recession is really a way to kind of like gauge when a brand is a good investment or not. And do you go there? Right. You can always trust your own judgment. You, your friends.
A.J. Holiday
I don't go to most of the places, places that I would do like coffee. Like, I don't eat Starbucks, I don't drink Starbucks, but I understand why I'm having a Starbucks location would definitely be lucrative though, so I don't have to with it to make money.
Tari Carter
And that's the whole point. Just because you don't, you don't Participate. Right. Like, I don't smoke weed, but I would buy into a cannabis business. Right, right.
Tam Bam
You should.
Tari Carter
Where the money reside, that's where I want to go. Like, that's. That's the way to think about it. So just because, like, you know, a man might be like, oh, I'm not gonna. I'm not gonna invest in a shoe store, a woman's shoe store, but you know, how many. How much money we spend in the shoe store.
A.J. Holiday
Right, right.
Tari Carter
You have to think about it differently. It's not about what you would do or what you would consume. Because I know a lot of people that own ice cream shops that are lactose intolerant. It don't matter. Like, the money's still green.
Tam Bam
So coffee gonna. My stomach up every time. I'm gonna tell you right now, coffee is gonna mess your girl up.
Tari Carter
Oh, well, we don't give you no coffee. What about tea? Tea, right, there's tea. There's like, Boba Tea. There's companies that have stuff like that, and they have other. Other drinks. Like, you can have, like, a vanilla bean. Whatever. Whatever. Like, a lot of these brands are understanding that most generations younger than. Younger than me, but most generations are drinking their calories versus actually sitting down eating a sandwich. So when you think about. There's a famous donut concept that changed its name because they were. They were more of a beverage company than they were a pastry company. So they dropped the last word. Kept them. There we go. There we go. I'll let y'all pitch it. But they dropped it because, you know, many people eat donuts, but, I mean, when they go to. To this. To their restaurants or their stores, they're looking for coffee.
Tam Bam
Yeah.
A.J. Holiday
Yeah.
Tam Bam
I didn't even notice that. You're right.
A.J. Holiday
Like, that's one of those Mandela effect things, because 20 years from now, people be like, that was never there. Like, yes, it used to be Dunc Donuts, and now it's just Dunkin.
Tari Carter
Exactly.
A.J. Holiday
So doing some. A little research last night, I just saw a lot of negative things about Franchise and, like, how people all, like, end up upside down. Taking on Franchise as a. As a business, a startup type situation, you know, you're buying into something else, but you still have to have the business acumen, right, to. To make it successful. So what's some of, like, the biggest myths about franchising that you often have to correct?
Tari Carter
Well, first of all, they didn't reach out to me, so that's probably why they went wrong.
Tam Bam
Period. Period.
Tari Carter
Right. But honestly, like, it's the research. Right. There's not a lot of information in our community about this. So when I, when I started to do this, I looked around me and there really weren't many people that looked like me getting into Morehouse College or getting on. We talk back like looking for ways to get this information in front of our community. So it starts with that a lot of brands, you know, they have certain conferences they go to every year. There's a list of conferences that every brand goes to for the most part, and that's where they go. So that the value that I think I bring is getting in front of audiences that most brands won't get in front of. And for whatever reason. And so the information just isn't reaching our community. And so people hear about franchising, they think it's, you know, get rich quick and there's nothing further from the truth. Or they think that the brand is supposed to build the store. We'll say store in this case since we're using restaurants as an example. The brand is supposed to build the store and make them successful or they want to be absentee. So being absentee means basically I'm going to build, let's say a restaurant for $250,000 and I'm going to put it in the hands of a 17 year old high school student. It, it doesn't make much sense. And so when you have that mindset that I'm going to build this and not have anything to do with it, you might as well just make the checkout to me because it's a waste of money and it's a waste of time. So I think, you know, I.
A.J. Holiday
They don't put the right management in place is what you're saying.
Tari Carter
You have to put them, you have to have the right management, but you have to understand before you even get into it, like understanding what it is and what it isn't and having a realistic understanding of what, what you can potentially receive from being a franchise owner in that business, you have to know to ask the right questions. Because you know, if you don't ask the question and you don't get the answer, you know, nine times out of ten someone come back and say, well, you never asked that. Or if you're given the information to read and you don't bring in a franchise attorney to read your disclosure document, you might be signing your life away. You don't know what's in there until you either you review it yourself and you understand the language or you have a franchise attorney take a look at it. Because again, that's what they're focused on, franchise law. That's what they do day in and day out. So, you know, if you have a sister, a cousin or a friend who's an attorney, but they're not a franchise attorney, they might be able to help you out, but they're not going to be able to help you in the same way that a franchise attorney is. And some people say, well, why would I waste the money on a franchise attorney? Well, if you pay, I don't know, $2,500 today, it could save you $250,000 down the line.
A.J. Holiday
Right.
Tam Bam
So I noticed you said like, well, their first mistake was they didn't come to me. Now, what, what, how is your approach different from traditional franchise consultants?
Tari Carter
Yeah, so because I've worked inside of these companies for so long, I know what the brands are looking for, what they're not looking for. I know a lot of the, the language that's, that's spoken that the average person isn't going to understand. But the way that my company works, we work with folks who want to get into franchising, may not know where to start, may have never even heard of franchising before. So we take them through a full education process, a vetting process. We do discovery calls, discovery days, to help them understand what it is, and then we help them find the right brand. So we start with a list of 10, narrow it down to three, then to the one. And so we help them get access to capital, put together their infrastructure. So brands are looking for a certain formula when it comes to a candidate or candidate group. So we help them put all that together. Plus I have access to a database of over 250 potential operating partners. So say, for example, LeBron James doesn't need my help, so we'll use him as an example. LeBron James wants to get into Duncan, but he's, you know, he's still playing ball. So he needs somebody that's going to run the operation on a day to day basis. I have over 250 people who have worked in franchising 10, 15, 20 years that are looking for an opportunity like that to set the business up so that when LeBron is ready to retire or forced to retire, he has something to walk into the next day. So I help with the entire infrastructure. And then my commitment to the brand is I'm never going to bring them a cold lead. So when I bring someone to them, they know I'm serious. Like it's coming to them with a nice Neat bow. They. They meet the qualifications. They have access to capital, and they're ready to now go. Go through with the internal process with the brand. Most other consultants will say, oh, hey, I met Bam Tam Bam at the. The conference on Saturday. Here's her name and number. Call her.
Tam Bam
But you send. You bring them in a bowl, like, everything ready to go by the time they get to the okay.
Tari Carter
And the reason for that is because I've been in their shoes on the brand side, and I know that a cold lead is going to waste six months of my time. So I don't want to. I want to serve as a bridge to not just the brand, but also to my clients and helping them almost guarantee an approval by their brand of choice. Because again, I know what they're looking for. I know. I know the holes they're looking for. I know, you know, some brands are looking to get to a no, and some brands are like, how can we get to a yes? And so I do the research, and my team, we do the research to make sure that the brand is a good fit. So someone might say, hey, I want X brand. But we might do a little bit of digging and say, okay, did you know this? Did you know that? Did you see this in the news? Like, that sort of thing. So we're. Everything that we do is through the lens of how does it affect our community and how does it make us better.
Tam Bam
So you basically, you the plug.
A.J. Holiday
She's like the liaison. So you're. So aside from. So the franchise player also does, like, education, right. To the public and to. But you guys also, like, are the liaison between the franchisor and the franchisee also.
Tari Carter
So we're that. We're that bridge. So when we do our franchise game conference, we have brands that come and exhibit. So last year we had about 20, and we do it at Yum Brands headquarters in Dallas, Texas. So they own like Pizza Hut, kfc, Taco Bell, Habit, Burger Grill, not a plug. But to say, like, they believe in what we're doing enough so that they. They brought us in and they're a partner with us to make sure that we have a great space to do it. And they just really believe in what we're doing and why we do it.
A.J. Holiday
So who. Some of your client, like, can you tell us anyway? Like, can you share a successful client story?
Tam Bam
Like some people that made you, like, very proud?
A.J. Holiday
Yeah.
Tari Carter
So I had this one client. He's a Stanford grad. Can I say his name?
A.J. Holiday
Yeah, I mean, that's okay.
Tari Carter
So Damon Dunn he is retired NFL player, went to Stanford.
Tam Bam
Smart.
Tari Carter
He's married. Yeah, he's married. I know, right?
Tam Bam
Next story.
Tari Carter
But he came to me when I worked at a brand, and he was gonna buy a network of stores and. Super smart. I mean, probably one of the smartest people I've ever met in my life. And he knew the business side, like the numbers and all of that, but he didn't know operations. He had never worked in a Duncan. I mean, for God's sakes, he was, you know, with his. His background, like, he never worked in a Duncan or anything like that. So I said to him, I said, well, let's just do me a favor. I see that you can do it, but do me a favor and just go spend some time in operation and. And come back to me and let me know what you think after that. Because the business plan he presented to me had nothing about operations in it, and I know the brand, and I knew that if he didn't have that operations experience, he probably wasn't going to get approved. So he went down, he spent a whole week with the. The. The current owner, and he came back and he said, man, I was about to fall on my face, huh? I said, yeah, you know, but he went and he learned so much. He worked from open to closed for like a week or two. Can't remember exactly because it's been a while. But he came back and he rewrote his business plan. Next thing you know, he bought a network of five stores, ended up closing two, and then just recently sold his network. And he had about 40 locations. So in a very short period of time, because he went in and did the work to understand operations side of the business, he was able to scale. And then he ended up being the keynote speaker for our first franchise game in 2023. My. My keynote caught Covid, and Damon was coming to speak on a panel, and I'm like, I'm gonna cry. You know, I don't know what to do. He said. He just jumped and he said, what do you need me to do? I said, I need you to be my keynote. And he did it. He walked in the room, he flew in from. From Seattle that morning into Dallas, and.
Tam Bam
Came the keynote speaker out of the.
Tari Carter
Keynote, went in the corner with his notes and, And. And I say that to say, like, my, my. Not to toot my own horn, but my, My, my, my enfranchising is pretty clean, right? Like, I can pick up the phone and call pretty much anybody because they know if I call, I'm not calling with anything foolish. I'm calling because there's an opportunity that can be mutually beneficial, and I probably need a favor.
Tam Bam
So.
Tari Carter
So I have a lot of folks that are willing to help me out as I'm continuing to grow this. I even had a boss of mine not too long ago say to me, every time I. Every time I open LinkedIn, I see you. He said, I'm so proud of what you built from nothing. And to me, that, that was like the ultimate compliment, because he knows when I first started, I didn't know anything about franchising.
Tam Bam
Right.
A.J. Holiday
And the thing about this, even, like, when you're. When you are ready to retire, right from the franchise player, you literally would be able to have something you can sell his whole book of network in contacts. Contacts, like that's a whole business you can sell to somebody else.
Tari Carter
Absolutely, yeah. I mean, so you.
A.J. Holiday
I see the future.
Tam Bam
Your success story. You said he was a former athlete, which means he had the capital. What about people who might not necessarily have the capital? What would you suggest would be a good route for them to go to get into franchising?
Tari Carter
Well, I'm gonna back up just a sec. He. He was a retired NFL player, but he also had a company that he worked for that backed him, that helped him to get into the franchising space. But for folks that don't have that access, I always suggest we need to do a better job as a community of leaning on each other and pooling our resources. I've seen it so many times with every brand that I work for. Different ethnic groups come together and they pool their resources. One time, I had a group of 12 people on the documents. It was a family, and they wanted everybody to have a piece of the pie. You know, whether it was 1%, 3%, some people only had, you know, minimum, you know, dollars in the bank. But they wanted them in on the deal so they can learn the business, and then from there, they can grow, either collectively buy more, or they can break off into smaller groups and buy. So I would say, you know, look around your. Your sphere of influence. Who are your friends? Who are your family members that you trust, who are fiscally responsible, who might be interested in making an investment, but don't want to do it all by themselves? So now, you know, say the franchise fee is $40,000 and the build out is 500. Well, 400. Right? So now. Now you're. You're each putting in $10,000 versus one person doing 40,000. Right. And so you're not just pulling Your liquid cash, but even your net worth. So if you own a home and you own a business, right now you're pulling all of that, strengthening your case to become approved by your brand of choice. And then you also are pooling your human capital. So maybe someone's good with real estate and somebody else is good with human resources and maybe somebody else has an accounting background. Now you're bringing this whole team together versus one person trying to meet all of the qualifications that the brand is looking for. So that would be my recommendation to just think about who's in your. In your circle. That partner. Yeah. And again, you can buy one, right? There are some brands that will let you start with one. You buy one a year in, you evaluate it. Hey, what are we doing here? Do we like this? Do we not? You can either continue to grow from there if the brand has room for growth, or you can say, you know what, I'm tapped out. Let's sell it. And you have the right to do that.
A.J. Holiday
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Tari Carter
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A.J. Holiday
Okay, so like when somebody starts their own business now, you could, they can put together a pretty good business plan and go to a bank and possibly get a business loan. Do banks traditionally give business loans for franchising?
Tari Carter
Do you know, banks prefer to offer.
A.J. Holiday
Loans for franchises, an established business, It's.
Tari Carter
A proven business model. It's really hard to get loans for, for restaurants specifically. And so, you know, there's a list of approved brands that the banks look at to make sure that they're, you know, that they're, they're healthy, right? That the brand is healthy, it's growing, it's profitable. No bank is going to loan, lend to anyone if that particular franchise isn't profitable. So a lot of startups, you know, you might have a challenge with a startup, and by startup I mean any like less than 20 units currently open and having been open for a length of time, at least five years. So the bank look at, looks at all of that. So they, they're going to have you put together a business plan. The brand is going to have you put together a business plan as well. But the business plan for the brand is more so about the operations, how do you plan to operate, how do you plan to market against your competitor? Like, how do you know the local market, all those sorts of things. There is a section for financials, but the bank is really more so focused on the financial piece. How do you plan to pay this back? The brand that you pick is really going to help to either get you a loan with the, with the lending institution or sba, or it's going to be something that's going to, you know, unfortunately, lead you down a path of just kind of not being able to get access to capital. So that's why it's really important to choose the right brand.
Tam Bam
All right, so are you ready for our lightning round?
A.J. Holiday
Okay, let me ask one more thing, right? Just, just an example. So me and Tammy, we only got $20,000, right? What?
Tari Carter
Right.
A.J. Holiday
Because obviously we got M's in a bank. Okay. So, but if we, if we had a small investment amount. Right. Right now what is one of. I know you said coffee ice cream or you said coffee and chicken. Sorry. Yeah. What would one of the best franchise be like if somebody wanted to try and do something like that this year with minimal investment?
Tari Carter
Okay, I'm gonna have to, I'm have to back up for just a second. So. Okay, the franchise fee is, is the small upfront fee that you pay. That's the only upfront fee that you pay. So would it Be that you only have it for. That's your total investment that you have, or is that just what you have right now?
A.J. Holiday
To put it, what would be a minimum for you? Like, what would a minimum investment franchise be? Like, maybe it's not 20,000. So if the smallest investment is $100,000, what is a. What is usually a franchise fee.
Tari Carter
Yeah. So a franchise fee can range anywhere from $10,000. It can go as high as $90,000.
A.J. Holiday
Got it. Okay.
Tari Carter
There's a coffee company that I work with right now, their franchise fee is just $20,000. So that's the only upfront fee that you pay. Then you have to qualify to get the loan unless you have the money to pay for it. So there are some service companies out there that don't require brick and mortar. So there's no equipment, there's no signage. There's, you know, so it depends on what you're looking for. If you're looking to do coffee. Right. There's obviously no home based coffee business in most companies before you start a food truck, because some people say, well, can I just do a food truck? Usually you need at least one brick and mortar to have a food truck because you have. Or commissary.
A.J. Holiday
Commissary.
Tari Carter
It depends on the brand. But I would say the $20,000 is doable from a, from a upfront franchise fee perspective. I don't know a lot of franchises that could do for that amount. Right. So, for example, Coffee Company, 1500 square foot space is probably going to cost you somewhere between 300 and $400,000 to build out. And that includes your equipment, fixtures, furniture, your point of sale system. You have to go to training, so you have to have your cost.
A.J. Holiday
So wait, this loan comes from the franchise?
Tari Carter
Nope, it comes from the bank. The bank bank or the Small Business association. Sba.
A.J. Holiday
Okay, got it.
Tari Carter
Yeah. Most franchise brands don't offer financing. They usually have these third party lenders with whom they have relationships. So they can say, hey, this bank knows what we're looking for. We, you know, we have 20, 40, 50 franchisees that have used them in the past. You can go that route or you can say, listen, I have my own bank. You know, I'm gonna.
Tam Bam
Yeah, because they're like, we're giving you everything else. We ain't giving you no money.
Tari Carter
Yeah, because it, there's, there's some laws that really like govern all of that. The Federal Trade Commission has this thing called joint employer. And I won't get into all that because I'm not a Franchise attorney. But it kind of. It kind of lends itself to that. So the brand. There's only certain things that the brand can do based on what the Federal Trade Commission allows them to do. But that's all technical. That's not the fun stuff. But as far as, like, just getting the loan, you can, you know, my. My suggestion is to always start talking to your bank ear as early as possible to say, hey, listen, this is what I'm thinking about doing. What do I need to do in preparation to get approved for a loan? Right? So maybe it's six months from now, it could be next year, but at least you start having those conversations, and your banker knows that, you know, these are some of the goals that you have lined up for yourself.
Tam Bam
Okay. Yeah, that's something. This is some good tea.
Tari Carter
This is some good information, girlfriend.
Tam Bam
I want to get into the lightning round. All right. This is real quick.
Tari Carter
All right.
Tam Bam
Your first franchise you ever loved.
Tari Carter
Auntie Anne's.
Tam Bam
That's the pretzel.
A.J. Holiday
I love that goddamn sweet walnut pretzel.
Tari Carter
Everything they make, I'll be waiting 10.
A.J. Holiday
Minutes for that thing. They never have them ready, like, oh.
Tam Bam
Is that the one that got the hot dog in it?
Tari Carter
They do have a hot dog version.
A.J. Holiday
Yep.
Tari Carter
They wrap the pretzel around the hot dog.
Tam Bam
I like that. Okay.
Tari Carter
Between them and Cinnabon.
Tam Bam
Oh, yeah. For you as a. The franchise you love or the. The flavor of the.
Tari Carter
The brand.
Tam Bam
Okay. Yeah.
A.J. Holiday
All right.
Tam Bam
Your favorite business book.
Tari Carter
Self Made by Nelly Galan.
Tam Bam
Self Made. I've never read that one.
A.J. Holiday
No, I gotta put that on my list.
Tari Carter
He's the former president of Telemundo. It's very interesting. I met her in person. She changed my life.
Tam Bam
Okay, adding that to the queue.
A.J. Holiday
So if you want to be successful, you got to have them daily rituals, right? So what's one thing you must do every morning?
Tari Carter
Every morning before I do anything, I pray.
Tam Bam
Amen.
Tari Carter
That's the first thing I do. Yes.
Tam Bam
Can I tell y'all what I do?
Tari Carter
What do you do?
Tam Bam
I like to go in the mirror and I say to myself 10 times, I love you. I love you. I love you. And I just point at myself and I look myself in the eyes and I tell myself 10 times that I love myself.
Tari Carter
Yeah, that's pretty cool. I'm about to try that tomorrow morning.
Tam Bam
Yeah, add it.
A.J. Holiday
Were you trying not to forget or something?
Tam Bam
No, I just want to be very loving to myself first before the rest. We forget.
A.J. Holiday
We forget sometimes. All right, so what's a dream collaboration? It could Be a brand or a person.
Tari Carter
That's interesting.
A.J. Holiday
Shaq, Shaquille O'Neal got all these franchises. Wouldn't you be, wouldn't you want to be up in his business?
Tari Carter
Yeah. So Shaq, that's actually a good one because, you know, Shaq started his, his, his new concept. It's a chicken concept and I would love to work with them one day. I think, you know, he has a really good understanding of business. He's been very protective of his brand. So I think he would be a great person to collaborate with. I mean, RIP to Junior Bridgman, he would have been another one that I would have wanted to collaborate with with because he was really a giant in the franchising space. But yeah, Shaq would be a good one.
A.J. Holiday
So like just right quick, so Shaq, do you really think Shaq is handling the day to day of these franchises he, he's involved with or he like right now he's just representing the brand. So is it that the more money you have, you really don't have to be that hands on with a franchise. You just put people in place to do the things?
Tari Carter
It's a great question. So I think in the very beginning he was very instrumental in like creating, creating the brand, but he's brought in a team of folks who handle the day to day business. So from my understanding, and I can't, I don't want to speak out of turn, but my understanding is that he invested in it and was really involved in creating the menu and just the overall model itself. And so now, I mean, he has so much going on. I think he was even on a sat on a board for another franchise organization for a while. So he has his hands on a lot of things. I don't think he has the time to do all of that and be on television, but I think he's still very close to the business to make sure that it's healthy and it's doing well financially.
Tam Bam
All right, one word that describes your franchise journey. One word.
Tari Carter
Difficult.
Tam Bam
Difficult.
Tari Carter
Yeah, it was.
Tam Bam
It was.
A.J. Holiday
Franchising is not easy or building the franchise player is difficult?
Tari Carter
Well, I think just me going through all the working for all the different brands and all the things I had to go through as just a black woman in franchising, there's not a lot of us there. So I can look across a room of 3,500 people and count, you know, maybe 10 people that look like me. So that's a little bit challenging when you're working in an environment where culturally you don't see any reflection of yourself. So that was really difficult, difficult for me. And then, you know, sometimes, you know, I was, I was very lucky along the way to meet a few people that offered to just, you know, give me some assistance when I, when things got difficult. But, you know, I didn't really have like a mentor. A lot of what I learned has been through trial and error, which, you know, looking back on it, I guess it makes sense, right? That's, that's how you remember things is sometimes when, when you, you learn the hard way. But yeah, it was difficult. But I will say that I, I wouldn't change a thing. Looking back on it, I wouldn't change one thing because it made me who I am today.
Tam Bam
So let me ask you this. If someone was interested in like getting involved with the franchise player, how much is that? Like, would they have, would y'all own a percentage of their business? Like, how, what do you, what, you know, which I want it for free.
Tari Carter
So, so the way that my business model works is, you know, there's, there's, there are levels, right?
A.J. Holiday
Level. Okay, entry level.
Tari Carter
So entry level. We do have a, an online course. It's actually on sale right now for tax season. So if you, if you want to learn like what, what franchising is or isn't, like this is a seven week course, you can buy it and go at your own pace. Go at your own pace, which is stretched out over seven weeks. Or if you're really serious about it and you want to dedicate like a couple hours a day, you can get through it in seven days. It's just really teaching you the fundamentals. So imagine spending 14 hours with me just yapping, you know, you can do that or you can, you can hire me and say, hey, listen, I want you to help me from soup to nuts. And, and we can do that as well. Or we can figure out, you know, if you say, listen, I can do it on my own, I just want to figure out what the right brand is, we have a solution for that as well.
Tam Bam
Okay, so y'all get your coins together because if you want to go from soup to nuts, we target you. You got to have some money.
Tari Carter
But if you go soup to nuts and you sign, you buy a franchise within 90 days, you get a portion of that back.
A.J. Holiday
Okay, so what do you, what do you say about getting into France like today, right now, today, getting into franchising, knowing what we know about these, the tariffs and all the things that are happening right now? I mean, because I feel like they're going to affect, like, you know, retail stores first, grocery stores, you know, the franchises have to get their products in.
Tari Carter
Yeah.
A.J. Holiday
So is this a good time right now to start a, start a franchise?
Tari Carter
It's the best time. And I say that because, you know, if you look back at the recession, you know, that was a great time to buy real estate, right. When you just gotta, you gotta follow a bouncing dollar, right? So figure out where, where does the dollar lead in all of this? So it's a lot of noise, a lot of distraction, you know, when you think about as a community, like, how do we survive all of this? The only way to survive is to change our tax bracket. And so the Federal Trade Commission, as mentioned earlier. Right. Period, they have laws in place that protect franchisees and franchisors. These same laws don't protect independent business owners, and they also don't protect employees at corporations. Right. So get your friends together. Let's buy a little something and let's work it to make sure it's successful. The tariffs, I think there's a lot going on right now. I don't know if you looked at the headlines today, but there's a lot of this going on. The dust is going to settle because it's above us at this point. It's the billionaires making a lot of these decisions. And eventually the dust is going to settle. Cash is going to be king. And so when you think about franchise ownership, I'm going to leave you with this. I don't know if we're done or not, but I'm going to leave you with this. So when you own a franchise, you can then buy the real estate, right? Buy the real estate, commercial real estate. You put the franchise in it. So now you own the real estate and you own the franchise. And then if they're publicly traded on the stock market, of course you're going to buy stock, Right. So now you're using it from three different angles.
A.J. Holiday
So it's not just McDonald's, for example, McDonald's biggest industry is real estate. It's not even the burgers anymore at this point.
Tari Carter
Yeah, they're a real estate.
A.J. Holiday
They own a lot of real estate. Estate, yeah.
Tari Carter
So, I mean, the real estate, the, the, the, the stock, the actual business itself. And then even if you decide to sell the business, right, you still own the real estate. And whoever goes in there is going to pay you. So just depends on how much you have to invest and, and ultimately what your goal is. Right. Are you looking to exit your current career? Are you Looking to just have an additional revenue stream. Are you looking to buy a business for your kids? It really just depends on what you're looking to do. But my thing is with, when it comes to athletes and celebrities, like eventually you're not going to be an 80 year old rapper, right? Like eventually you got to put the mic.
A.J. Holiday
Some of these niggas be pushing it.
Tari Carter
To the limit if they decide they don't want to. Right? Right. You can have this business like if you, if they started something this year, right. And they decided to retire in four years. This business has been working for four years creating revenue. Right? And so you're looking at a lot of these companies, these chicken companies, they're, they're bringing in revenue wise. Some, some are close to $2 million, if not more. Right. Some are doing even more than that. For someone looking to get started, you know, into franchising, that's green, that really doesn't even really know where to start. I always recommend getting into like a snack concept because when times are good, people eat junk food. When times are bad, people eat junk food. And it's not just our community, like people you go to, go to one of those restaurants, the Cinnabon or Auntie Anne's, right? The dough doesn't discriminate. Everybody's, everybody's eating it. Right? So, right. Start with something small. Start with a, a menu that is less complex. And that's how you get to understand what a franchise business is, how it operates. And you get to start small, small investment. Start with 1. Figure out if something you, if it's something you want to grow. And if, if you do, then continue to grow with that brand or bring in other brands. And if not, like I said earlier, you can, you have the option.
Tam Bam
Yeah. Oh my girl, this was so good. This is such good information. Listen, we are going to take a commercial break and then when we come back, you got to give us a dumb story, Targi, because we stole Childish.
A.J. Holiday
Oh my God.
Tari Carter
Okay.
Tam Bam
Educational and informational. We still gotta get a dumb story from you.
Tari Carter
Okay, I got you.
A.J. Holiday
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A.J. Holiday
Dumb bitch stories.
Tam Bam
Because we've all been a dumb at least once or twice. All right, so let me explain to you what dumb story is.
Tari Carter
Okay.
Tam Bam
All right. So basically it's a segment on our show. We talk about relationships a lot, so you have to share a time. You got played by the opposite sex or same.
A.J. Holiday
We know people.
Tam Bam
Oh yeah. Or same. Depending on what you into. Yeah, so.
Tari Carter
Oh yeah, I know I live in Atlanta, but no 80s babies.
Tam Bam
Okay. All right.
Tari Carter
Okay. I got so many, I'm trying to figure out which one to.
A.J. Holiday
Are you married?
Tari Carter
No, I'm not married.
A.J. Holiday
I've never been married.
Tari Carter
So.
Tam Bam
You got the stories, girl. Welcome to the team. Ain't none of us got on the.
Tari Carter
Ring two years old. I got all the stories. Okay, how old? 52.
A.J. Holiday
Girl, shut up.
Tam Bam
You look good. Girl.
Tari Carter
Look yellow don't crack either.
A.J. Holiday
Period. Hold on, wait a minute, wait a minute, wait. These 50 year old is too fine out here. Yeah, I do get offended when people like oh, you look good for 40. Like what was I supposed to look like? Yeah, I feel like you might. She. You probably are what a 50 year old supposed to look like. But you know, people just be living hard lives.
Tari Carter
Yeah, I know when my mom was 50 she looked 50 to me.
Tam Bam
Yeah, but when you, when you, when you kids and you think of 50, you think like 50 is old. But then now that you 40, 50 don't sound old and it don't kids and it don't look old to me no more like, oh, they keep me. This new 50 is not.
A.J. Holiday
Oh, wait, you said you got two grandkids, so you do have kids.
Tari Carter
I have one son. Yeah.
A.J. Holiday
Okay, children. Oh, all right.
Tam Bam
So what's your story, girl?
A.J. Holiday
Give me that 50 year old dumb.
Tam Bam
Story you can share from any time. Except for high school. Don't tell us no high school shit.
Tari Carter
Played by a dude, right? Okay, I got one. So I went on this website, like this dating app. And I met this guy, was really nice, nice looking guy. And we went out on two really good days. The first day we went to a paint and sip class. We took. He took me to a nice steakhouse. And then the next time we went to like a cooking class, which was real nice. And so I'm like checking for him, checking for him. Next thing you know, this dude like ghosted me. Like I would be talking to myself in the, in the text. Like, hello, are you there, there? Are you there?
Tam Bam
We never said nothing bad.
Tari Carter
Yeah, so it turns out he was in town for like working on a project, a work project or whatever. And he was only here temporarily and he was just trying to line up some coochie while he was in town, so.
Tam Bam
Oh, he was married and he ain't.
A.J. Holiday
Get to coochie after that second date. I gotta go home.
Tari Carter
Yes. I figured it out eventually. But yeah, that was like a. That was kind of.
Tam Bam
That was light though. That was light work. That might be dead. We don't know.
A.J. Holiday
That is definitely married. And was trying to get something while he was in town.
Tari Carter
Yeah, there's something.
A.J. Holiday
He'd be hopping on the apps. Hopping on the apps while they in town. Right quick.
Tari Carter
Yeah. And I was like.
A.J. Holiday
So you liked him. Yeah. You wanted a third date. You wanted to give him some coochie.
Tam Bam
Yeah. Yeah, you did.
A.J. Holiday
It's okay.
Tari Carter
Disappeared, maybe.
A.J. Holiday
Wait, or did you give him the coochie and he disappeared?
Tam Bam
No, I did not.
Tari Carter
I did not. But clearly from the second day. And I don't know what's happening in these dating streets, but you know, it didn't. It wasn't for me, but I felt like a dumb texting myself in the.
Tam Bam
Group or in the chat.
A.J. Holiday
How many, how many, how many text messages you sent him? Like a lot.
Tam Bam
Are you okay?
A.J. Holiday
Is everything okay?
Tari Carter
Like, I hope you're okay, you know, all of that.
Tam Bam
Like you were worried.
Tari Carter
I was initially. And I was like, oh, I got ghosted. Like, I don't get ghosted often, but.
Tam Bam
Did you Google obituary to make sure that wasn't dead. For real.
Tari Carter
I told you. I don't even remember this guy's name. So I have.
Tam Bam
If he's dead.
Tari Carter
That'S all I got for him. But, yeah, up that is.
Tam Bam
Up, that is.
A.J. Holiday
You thought she thought she had one right quick, like, you know, you have a couple good dates, like, yeah, man, this might be my husband. They got a husband.
Tari Carter
Oh, he was cute, all the things. And that was it.
Tam Bam
I got ghosted like that, too. I've been there. Yeah, but we went on a lot of dates. I ain't give up no ass either, though, girl. So we on the same page.
A.J. Holiday
Okay, well, yes. That's not really ghosted, then, you know what I'm saying? Like, I feel like, did you lose anything? You got some good little time, little. Some low food, like, you ain't lose nothing if you ain't get that coochie up. You can.
Tam Bam
Yeah. But it's still.
Tari Carter
I'll take it as a win.
Tam Bam
And that's why, for dear life, as.
A.J. Holiday
Long as possible, to the real show up. You gotta hold that coochie until the real show up, ladies, and see the.
Tari Carter
Difference with me, I got. I have, like, six brothers. So I. I put stuff together real fast. I'm like, this. This isn't adding up. And I. I believe I'm a leaver, so I'll leave real quick. But this is how I didn't leave.
Tam Bam
See, that's why men don't be liking us when we don't be leaving.
Tari Carter
Yeah.
Tam Bam
You know too much. They don't be wanting to talk to you.
Tari Carter
Exactly, exactly. Like, you know, you pick up on mannerisms, all that kind of stuff. They're like, oh, she's smart. Yeah.
A.J. Holiday
Yeah.
Tari Carter
So they. And they try all these different things, but I'm like. I'm like, oh, I'm very observant. But this time I didn't pick up on it. I was just like, oh, I wonder what kind of ring I'm gonna get. No, just kidding.
Tam Bam
Yeah, I've been there, too, picking out the rings. All right. Tell everybody where they can find you, where they can connect with the franchise player.
Tari Carter
All right, so I'm on LinkedIn, the franchise player. Also on Instagram, amthefranchiseplayer, and I amtarji. And then also the website thefranchiseplayer.com.
Tam Bam
Are there any programs or webinars or events that you want to promote real quick?
Tari Carter
Yes. So we have the franchise game. It's August 14th and 15th in Plano, Texas, and would love to have folks from everywhere come and Check it out. It's a great way to learn about franchising, meet some of the best folks in the industry, and walk away with a lot of resources and some really good connections. So, yeah, August 14th and 15th at Yum's headquarters in Plano, Texas.
A.J. Holiday
Oh, yeah. I told her, like, when they could find that on the player on the franchise player website. Right. Okay, got it.
Tam Bam
I'mma come and give me a husband out there. That's what I'mma come get. I don't even care what y'all talk about. Is there some husbands out here?
A.J. Holiday
There's a lot of husbands franchise.
Tari Carter
I don't know if there's somebody else, but, you know, not.
Tam Bam
Not nobody else.
Tari Carter
There's gonna be a lot of husbands in there, a lot of smart guys, a lot of guys with, you know, good head on the show shoulders. So it's definitely worth coming through.
Tam Bam
No, I. I'm joking. I would come for the information as well. Not just getting the ring, but y'all.
Tari Carter
Pull up my personal guests if you decide you want to come. You're on my list.
Tam Bam
All right.
Tari Carter
All right. Thank you.
A.J. Holiday
That was wonderful.
Tam Bam
Thank you for coming on. This was great information. Also fun at the same time.
A.J. Holiday
Absolutely. All right, y'all. So if y'all enjoyed this episode, y'all tune in every Thursday on the black effect iHeartradio app or wherever the you get your podcast at. This is AJ Holiday 2.0 on Instagrams.
Tam Bam
Kick a tam, y'all. It's official. Tam Bam on Instagram. Y'all continue to send us your resumes. We are still looking for interns. We got a couple, but we could use a couple more. So if y'all want to join us, send your in your resumes to we talk back ent gmail.com. we love to hear from you. Remember? Oh, I love y'all. I didn't say it yet. And I want to remind y'all that y'all are loved by me so very much. Remember, speak now.
A.J. Holiday
I don't know. Never, never hold your capital so you.
Tam Bam
Could get a franchise. Millions deuce.
A.J. Holiday
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Podcast Summary: We Talk Back – Episode: McMillions feat. Tarji Carter
Hosts: Tam Bam & A.J. Holiday
Guest: Tari Carter, Founder and CEO of The Franchise Player
Release Date: May 1, 2025
The episode kicks off with Tam Bam and A.J. Holiday engaging in their signature playful banter. They reminisce about their weekend trips and experiences at the third annual Black Effect Podcast Festival in Atlanta.
Tam Bam (02:55): "Me and AJ bonded this weekend in a weird way."
A.J. Holiday (03:17): "We was in Atlanta this weekend for the Black Effect Podcast Festival, which was wonderful."
The hosts share humorous and relatable stories from their weekend, including a memorable bathroom incident during their road trip and highlights from the podcast festival. They express excitement about taking the show on the road to other cities like Charlotte.
Tam Bam (06:22): "The Black Effect Podcast Festival, the third annual, is so much fun. It's like a family reunion."
A.J. Holiday (07:06): "I would love to see maybe it in Charlotte next year. Some other black ass city. Why not?"
The conversation shifts to recent happenings in the celebrity world. They congratulate Flo Millie on her new baby and discuss Beyoncé's new tour, including the debut of her daughter, Rumi.
Tam Bam (08:29): "I just love how the girlies are not letting motherhood stop them from..."
A.J. Holiday (09:34): "Beyoncé was on stage with her daughter, Rumi, looking like Beyoncé circa 2006."
Introduction to Tari Carter (00:18:54 - 00:24:04)
Tam Bam and A.J. introduce Tari Carter, highlighting her expertise in franchising and her mission to empower minority entrepreneurs.
A.J. Holiday (22:54): "Our guest, Tari Carter, founder and CEO of The Franchise Player, is here to drop some jewels about franchising ownership."
Tari's Journey into Franchising (00:25:00 - 00:29:12)
Tari shares her unexpected entry into the franchising world, transitioning from being the executive assistant to Tyler Perry to founding her own company.
Tari Carter (25:06): "It was a total fluke. I knew nothing about franchising until I started doing it as a child."
Why Choose Franchising Over Independent Businesses (00:29:33 - 00:31:22)
Tari discusses the advantages of franchising, emphasizing the support systems and established business models that minimize risks compared to starting an independent venture.
Tari Carter (29:12): "With franchising, you basically hit the ground running...you're taking advantage of all the mistakes they've already made."
Selecting the Right Franchise (00:31:27 - 00:35:07)
She outlines critical factors to consider when choosing a franchise, such as brand health, profit margins, and resilience during economic downturns.
Tari Carter (31:27): "Are the profit margins large enough for it to make sense? I highly recommend coffee and chicken."
Debunking Franchising Myths (00:34:29 - 00:35:07)
Addressing common misconceptions, Tari clarifies that franchising is not a "get rich quick" scheme and stresses the importance of proper research and understanding franchise agreements.
Tari Carter (35:07): "If you don't ask the question and you don't get the answer... you might be signing your life away."
Client Success Stories (00:41:30 - 00:44:43)
Tari shares the inspiring story of Damon Dunn, a Stanford grad and retired NFL player, who successfully scaled his franchise network from five to forty locations through dedication and understanding of operations.
Tari Carter (41:33): "He bought a network of five stores, ended up closing two, and then just recently sold his network with about 40 locations."
Financing and Starting Franchises with Limited Capital (00:44:46 - 00:52:54)
For potential entrepreneurs with limited funds, Tari recommends pooling resources with trusted partners to share the financial burden and leverage diverse skill sets.
Tari Carter (45:03): "Look around your sphere of influence... who are your family members that you trust, who are fiscally responsible."
Lightning Round: Personal Insights and Favorites (00:52:58 - 00:78:15)
First Franchise Loved:
Tari Carter (56:58): "Auntie Anne's. They do have a hot dog version."
Favorite Business Book:
Tari Carter (57:34): "Self Made by Nelly Galan."
Daily Rituals:
Tari Carter (57:53): "Every morning before I do anything, I pray."
Tam Bam (57:58): "I say to myself 10 times, I love you."
Dream Collaboration:
Tari Carter (58:33): "Shaq would be a great person to collaborate with."
One Word to Describe Her Franchise Journey:
Tari Carter (60:16): "Difficult."
"Dumb Story" Segment: Personal Anecdotes (00:78:15 - End)
The hosts and Tari share light-hearted and humorous stories about their dating experiences, emphasizing the relatable and entertaining nature of the podcast.
Tari Carter (73:06): "I went on this website, met a guy, went on two great dates... he ghosted me."
Tam Bam (75:46): "You gotta hold that coochie until the real show up."
The episode wraps up with Tari promoting upcoming events, such as the Franchise Game conference in Plano, Texas, and encouraging listeners to connect with her through social media and her website.
Tari Carter (77:05): "We have the franchise game on August 14th and 15th in Plano, Texas. Would love to have folks from everywhere come and check it out."
Notable Quotes:
Tari Carter (29:12): "With franchising, you're taking advantage of all the mistakes they've already made, and they've gotten it to the point where it can be replicated."
Tari Carter (35:07): "If you don't ask the question and you don't get the answer, nine times out of ten someone comes back and says, 'Well, you never asked that.'"
Tari Carter (44:46): "If you go soup to nuts and you sign, you buy a franchise within 90 days, you get a portion of that back."
A.J. Holiday (57:14): "We talk back, definitely hitting the stage again. I don't give a who say what."
Key Takeaways:
Franchising as a Path to Ownership: Tari Carter emphasizes franchising as a viable and supported route for aspiring entrepreneurs, especially within minority communities.
Importance of Research and Support: Proper due diligence, understanding franchise agreements, and leveraging professional support are crucial for successful franchise ownership.
Community and Collaboration: Pooling resources and collaborating with trusted partners can mitigate financial barriers and contribute to collective success in franchising ventures.
Educational Resources: Tari's company, The Franchise Player, offers comprehensive education and resources to guide individuals through the franchising process, including events like the Franchise Game conference.
Connect with the Hosts and Guest:
Tari Carter:
Tam Bam: @kickatambam
A.J. Holiday: @ajholiday2
Upcoming Events:
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