Podcast Summary: We Talk Back – Episode: McMillions feat. Tarji Carter

Hosts: Tam Bam & A.J. Holiday
Guest: Tari Carter, Founder and CEO of The Franchise Player
Release Date: May 1, 2025

1. Introduction and Hosts' Banter (00:02:05 - 00:08:06)

The episode kicks off with Tam Bam and A.J. Holiday engaging in their signature playful banter. They reminisce about their weekend trips and experiences at the third annual Black Effect Podcast Festival in Atlanta.

Tam Bam (02:55): "Me and AJ bonded this weekend in a weird way."

A.J. Holiday (03:17): "We was in Atlanta this weekend for the Black Effect Podcast Festival, which was wonderful."

2. Weekend Stories and Event Highlights (00:08:06 - 00:16:43)

The hosts share humorous and relatable stories from their weekend, including a memorable bathroom incident during their road trip and highlights from the podcast festival. They express excitement about taking the show on the road to other cities like Charlotte.

Tam Bam (06:22): "The Black Effect Podcast Festival, the third annual, is so much fun. It's like a family reunion."

A.J. Holiday (07:06): "I would love to see maybe it in Charlotte next year. Some other black ass city. Why not?"

3. Celebrity Updates (00:16:43 - 00:33:00)

The conversation shifts to recent happenings in the celebrity world. They congratulate Flo Millie on her new baby and discuss Beyoncé's new tour, including the debut of her daughter, Rumi.

Tam Bam (08:29): "I just love how the girlies are not letting motherhood stop them from..."

A.J. Holiday (09:34): "Beyoncé was on stage with her daughter, Rumi, looking like Beyoncé circa 2006."

4. Main Interview: Tari Carter on Franchising Ownership (00:33:00 - 00:78:15)

Introduction to Tari Carter (00:18:54 - 00:24:04)
Tam Bam and A.J. introduce Tari Carter, highlighting her expertise in franchising and her mission to empower minority entrepreneurs.

A.J. Holiday (22:54): "Our guest, Tari Carter, founder and CEO of The Franchise Player, is here to drop some jewels about franchising ownership."

Tari's Journey into Franchising (00:25:00 - 00:29:12)
Tari shares her unexpected entry into the franchising world, transitioning from being the executive assistant to Tyler Perry to founding her own company.

Tari Carter (25:06): "It was a total fluke. I knew nothing about franchising until I started doing it as a child."

Why Choose Franchising Over Independent Businesses (00:29:33 - 00:31:22)
Tari discusses the advantages of franchising, emphasizing the support systems and established business models that minimize risks compared to starting an independent venture.

Tari Carter (29:12): "With franchising, you basically hit the ground running...you're taking advantage of all the mistakes they've already made."

Selecting the Right Franchise (00:31:27 - 00:35:07)
She outlines critical factors to consider when choosing a franchise, such as brand health, profit margins, and resilience during economic downturns.

Tari Carter (31:27): "Are the profit margins large enough for it to make sense? I highly recommend coffee and chicken."

Debunking Franchising Myths (00:34:29 - 00:35:07)
Addressing common misconceptions, Tari clarifies that franchising is not a "get rich quick" scheme and stresses the importance of proper research and understanding franchise agreements.

Tari Carter (35:07): "If you don't ask the question and you don't get the answer... you might be signing your life away."

Client Success Stories (00:41:30 - 00:44:43)
Tari shares the inspiring story of Damon Dunn, a Stanford grad and retired NFL player, who successfully scaled his franchise network from five to forty locations through dedication and understanding of operations.

Tari Carter (41:33): "He bought a network of five stores, ended up closing two, and then just recently sold his network with about 40 locations."

Financing and Starting Franchises with Limited Capital (00:44:46 - 00:52:54)
For potential entrepreneurs with limited funds, Tari recommends pooling resources with trusted partners to share the financial burden and leverage diverse skill sets.

Tari Carter (45:03): "Look around your sphere of influence... who are your family members that you trust, who are fiscally responsible."

Lightning Round: Personal Insights and Favorites (00:52:58 - 00:78:15)

• First Franchise Loved:

  Tari Carter (56:58): "Auntie Anne's. They do have a hot dog version."

• Favorite Business Book:

  Tari Carter (57:34): "Self Made by Nelly Galan."

• Daily Rituals:

  Tari Carter (57:53): "Every morning before I do anything, I pray."

  Tam Bam (57:58): "I say to myself 10 times, I love you."

• Dream Collaboration:

  Tari Carter (58:33): "Shaq would be a great person to collaborate with."

• One Word to Describe Her Franchise Journey:

  Tari Carter (60:16): "Difficult."

"Dumb Story" Segment: Personal Anecdotes (00:78:15 - End)

The hosts and Tari share light-hearted and humorous stories about their dating experiences, emphasizing the relatable and entertaining nature of the podcast.

Tari Carter (73:06): "I went on this website, met a guy, went on two great dates... he ghosted me."

Tam Bam (75:46): "You gotta hold that coochie until the real show up."

5. Conclusion and Promotions (00:78:15 - End)

The episode wraps up with Tari promoting upcoming events, such as the Franchise Game conference in Plano, Texas, and encouraging listeners to connect with her through social media and her website.

Tari Carter (77:05): "We have the franchise game on August 14th and 15th in Plano, Texas. Would love to have folks from everywhere come and check it out."

Notable Quotes:

• Tari Carter (29:12): "With franchising, you're taking advantage of all the mistakes they've already made, and they've gotten it to the point where it can be replicated."

• Tari Carter (35:07): "If you don't ask the question and you don't get the answer, nine times out of ten someone comes back and says, 'Well, you never asked that.'"

• Tari Carter (44:46): "If you go soup to nuts and you sign, you buy a franchise within 90 days, you get a portion of that back."

• A.J. Holiday (57:14): "We talk back, definitely hitting the stage again. I don't give a who say what."

Key Takeaways:

• Franchising as a Path to Ownership: Tari Carter emphasizes franchising as a viable and supported route for aspiring entrepreneurs, especially within minority communities.

• Importance of Research and Support: Proper due diligence, understanding franchise agreements, and leveraging professional support are crucial for successful franchise ownership.

• Community and Collaboration: Pooling resources and collaborating with trusted partners can mitigate financial barriers and contribute to collective success in franchising ventures.

• Educational Resources: Tari's company, The Franchise Player, offers comprehensive education and resources to guide individuals through the franchising process, including events like the Franchise Game conference.

Connect with the Hosts and Guest:

• Tari Carter:

  • LinkedIn: The Franchise Player
  • Instagram: @amthefranchiseplayer | @iamtarji
  • Website: thefranchiseplayer.com

• Tam Bam: @kickatambam

• A.J. Holiday: @ajholiday2

Upcoming Events:

• Franchise Game Conference
  • Date: August 14th & 15th, 2025
  • Location: Yum Brands Headquarters, Plano, Texas
  • Details: A comprehensive event featuring industry experts, workshops, and networking opportunities for aspiring franchise owners.

For more insights and empowering conversations, tune in every Thursday to "We Talk Back" on the Black Effect iHeartRadio app or your preferred podcast platform.