Podcast
Above The Fold
Hosted by Jess Cervellon · EN
Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
20episodes
Episodes
Newest firstAll episodes
Episode 56 | The Secret Behind Building Brands with CX Data featuring Lindsay Kolinsky
Apr 17, 202500:52:12Tap to summarizeThis week on Above The Fold, I sat down with my girl Lindsay Kolinsky, director of marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.📲 Follow Instagram: @lindsaykolinstaLinkedIn: linkedin.com/in/lindsay-kolinsky/📲 Follow Instagram: @getokendo Website: https://okendo.io/👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon
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Episode 55 | Bootstrapped, Product-Led, and Built to Last with Adam Simone
Apr 10, 202500:42:08Tap to summarizeThis week on Above The Fold, I’m in NYC catching up with my new friend and fellow startup nerd, Adam Simone—co-founder of Leaf Shave and Smoosh. We get into what it really means to build product-first brands and why having strong opinions might actually be a founder’s best tool.We talk about his mechanical engineering background and how it led to building a shaving brand that doesn’t suck, and why their second brand, Smoosh, turned into a surprise hit with a totally different audience.Adam breaks down the chaos and clarity of launching two brands with one small team, why TikTok turned on them (lol, truly), and how staying product-led keeps the vision clear—even when the market throws curveballs.If you’re trying to scale something meaningful, juggle two brands, or just need a reminder that not every decision needs a focus group, this one’s for you.Listen now for insights on product development, startup reality checks, and the joy of building weird stuff that works.📲 Follow Instagram: @adam_simoneLinkedIn: linkedin.com/in/adamsimone/📲 Follow Instagram: @leafshave & @getsmooshWebsite: https://leafshave.com/ & https://getsmoosh.com/👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon
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Episode 54 | Brewing the Future of Coffee: Inside Cometeer’s Brand & CX Strategy With Olivia Laskowski
Apr 3, 202500:50:06Tap to summarizeThis week, I sat down with Olivia Laskowski, This week, I sat down with Olivia Laskowski, aka Liv—Brand and Partnerships Manager at Cometeer and certified coffee nerd—to talk about what it actually means to build a brand with substance (and caffeine).We got into the frozen coffee magic that makes Cometeer different, why brand teams should be in the room way earlier, and how a kiosk in the Mall at Short Hills turned into their best acquisition channel. Spoiler: mall culture is back.Liv shares her take on content that doesn’t feel like homework, CX as a brand-building machine (shoutout Sean), and how to educate customers without giving a full-on TED Talk. Oh, and if your brand book still lives in a Dropbox folder labeled “v2_final_FINAL”? Yeah…we’re talking to you.Whether you’re building a brand, running CX, or just need a coffee that slaps—this one’s full of gems.Listen now for insights on content, customer experience, and how to make your brand actually feel something.FREE COFFEE FOR ATF LISTENERS https://cometeer.com/zCovzi📲 Follow Instagram: @olivialaskowskiLinkedIn: linkedin.com/in/olivialaskowski/📲 Follow Instagram: @cometeerWebsite: cometeer.com👋 Enjoying Above the FoldKeep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon
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Episode 53 | Modern Soda, Rewritten: United Sodas’ Brand & CX Strategy with Kate Reeder
Mar 27, 202500:40:52Tap to summarizeThis week, I sat down with Kate Reeder, COO and Head of Brand at United Sodas, to talk about what it really takes to build a brand that stands out in a crowded market. Spoiler: it’s more than just cool packaging.We get into the magic of minimalism, why startups make you wear every hat possible (yes, even HR), and how United Sodas accidentally became the perfect gift. Kate shares her story - going from brand marketing to running an entire business, the unexpected challenges of shipping carbonated drinks (logistics is no joke), and why great branding is all about making people feel something.If you're building a brand, running a startup, or just wondering why your favorite soda looks so good on your fridge shelf, this episode is packed with insights you can actually use.Listen now for tips on brand strategy, customer experience, and why sometimes, less really is more.📲 Follow Instagram: @kreeder628LinkedIn: linkedin.com/in/kate-reeder-419b6640/📲 Follow Instagram: @unitedsodasWebsite: unitedsodas.com👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon
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Episode 52 | How to Build a Brand People Actually Love with Jessica Rose Garcia of OneSkin
Mar 20, 202500:40:51Tap to summarize✨ In this episode of Above the Fold, I sit down with Jessica Rose Garcia—aka J-Rose—Head of CX at OneSkin, to talk about what really makes customers stick around. Spoiler: It’s not just fast email responses.We dive deep into:💡 How J-Rose went from working at Gold’s Gym to leading CX at some of the biggest brands in DTC📈 Why most brands completely fumble retention—and what they should be doing instead🛍️ The difference between CX in e-commerce vs. other industries🔬 The science behind OneSkin and why J-Rose is obsessed with it💬 How CX teams can actually make an impact instead of just putting out fires all-day😂 Some wild CX stories that you don’t want to miss👉 Hit play for insights on customer experience, retention, and how to build a brand people actually love.And one last thing… this episode marks ONE YEAR of Above The Fold Podcast! I love and appreciate you all that tune in every week. 📲 Follow J-Rose:Instagram: @heartstarkidLinkedIn: linkedin.com/in/jessica-rose-garcia-95a38289📲 Follow OneSkin:Instagram: @oneskin.coWebsite: linkedin.com/company/oneskin✨ Want More Like This?Subscribe for more founder stories, marketing insights, and behind-the-scenes action in the world of CPG, brand strategy, and customer experience!About Sunday PostcardsEnjoying the show? Keep the insights flowing by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies to help you unlock brand success. Subscribe at www.sundaypostcards.co and join the community.👋 Connect with Jess: • LinkedIn: linkedin.com/in/jess-cervellon • Twitter: https://x.com/jesscervellon • Instagram: instagram.com/jess.cervellon 👍 Like, comment, and subscribe for more insights on brand-building, customer experience, and business growth!
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Episode 51 | E-Commerce Marketing Tactics with Ali Rose VanOverbeke
Mar 13, 202500:58:16Tap to summarizeThis week, we sat down with Ali Rose VanOverbeke to talk about what it really takes to build a brand that people actually care about—beyond just running ads and chasing conversions.We get into creative direction, brand loyalty, and why e-commerce is starting to feel like one big copy-paste formula. Ali’s seen it all—from designing for billion-dollar brands to launching her own sustainable eyewear company to leading growth at Kadeya, a company redefining beverage retail.She shares the hard lessons from running a mission-driven business, why good branding goes beyond aesthetics, and how data and personalization are shaping the next era of CX. Plus, we dive into hot takes on Alex Cooper’s Unwell, Alex Earle’s rumored alcohol brand, and why creator-led businesses aren’t always what they seem.If you’re building a brand, scaling a business, or just tired of every e-commerce brand looking the same, this episode is packed with insight you can actually use.Listen now for real talk on brand strategy, CX, and why creative storytelling still matters.📲 Follow Ali:Instagram: @alirosevanLinkedIn: https://www.linkedin.com/in/ali-rose-vanoverbeke/📲 Follow Kadeya:Instagram: @kadeya.clubWebsite: www.kadeya.com👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon
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Episode 50 | Jaxxon's Approach To Building A CX Team That Drives Brand Loyalty
Mar 6, 202500:46:14Tap to summarizeThis week, I sat down with Caela Castillo, Director of CX at Jaxxon, to talk about what it really takes to build a CX team that customers actually want to engage with.We’re chatting all things hiring for personality over process, using AI without making your brand sound like a robot, and why CX should always have a seat at the strategy table. Caela breaks down the strategy behind Jaxxon’s CX experience that goes way beyond answering tickets—and why most brands are still getting it wrong.Plus, we swap some truly unhinged CX horror stories (because we’ve all had those customers), and learn about the key metrics that Jaxxon tracks to keep leadership invested in CX.If you’re building a brand, leading a CX team, or just tired of seeing customer experience treated like an afterthought, this episode is packed with insights you can actually use.Listen now for real talk on CX, retention, and why great customer experience is what keeps brands from flopping.---------------------------📲 Follow Caela:Instagram: @caela_castilloLinkedIn: linkedin.com/in/caela-castillo-29a73770/📲 Follow Jaxxon:Instagram: @jaxxonWebsite: www.jaxxon.com---------------------------Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!---------------------------Connect with Jess on:LinkedIn: https://www.linkedin.com/in/jess-cervellon/Twitter: https://x.com/jesscervellonInstagram: https://www.instagram.com/jess.cervellon/
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Episode 49 | Living, Leading, and Learning CX
Feb 27, 202500:52:32Tap to summarizeThis week, I brought the CX girl gang out of the group chat and into the podcast for a conversation about careers, leadership, and the reality of running CX teams.Ashley Harris (CXM @ Caraway), Cati Brunell-Brutman (CXM @ Glossier), Molly Meetz (Director of CX @ Corso), Leanna Nazzizi (Senior Director of CX at Victoria Beckham Beauty), Nancy Gurd (Director of CX at Caraway), and Lauren Schorr (Director of CX at Nestig) joined me to talk about how none of us actually planned to end up in CX, the skills we picked up from past careers (theater kids and forensics majors, we see you), and why CX is more than just answering tickets.We also got into some hot takes—like why the customer isn’t always right and why companies need to stop underfunding CX.If you’re a CX leader, building a team, or just trying to make customer experience better where you work, this episode is for you.Listen now for real talk on:The unconventional career paths that led us to CXWhy CX deserves a seat at the table (and a real budget)How to build a CX team that doesn’t burn outThe power of community in making CX leadership more sustainable📲Connect with the Girls on LinkedIn:Ashley Harris (Caraway): https://www.linkedin.com/in/ashleymacy/ Cati Brunell-Brutman (Glossier): https://www.linkedin.com/in/cati-brunell-brutman-5355b04a/ Molly Meetz (Corso): https://www.linkedin.com/in/molly-meetz/ Leanna Nazzizi (Victoria Beckham Beauty): https://www.linkedin.com/in/leanna-nazzisi/ Nancy Gurd (Caraway): https://www.linkedin.com/in/nancy-gurd-17b67a209/ Lauren Schorr (Nestig): https://www.linkedin.com/in/lauren-schorr-69b0101aa/ Special offer: ❤️🔥Use "ABOVETHEFOLDPOD" for 20% off between 1st-31st of March at Caraway ❤️🔥Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on: LinkedIn: https://www.linkedin.com/in/jess-cervellon/ Twitter: https://x.com/jesscervellon Instagram: https://www.instagram.com/jess.cervellon/
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Episode 48 | How Equip is Shaking Things Up in the Protein Market
Feb 20, 202501:00:35Tap to summarizeThis week on Above the Fold, I sat down with Kieran Mathew, GM and partner at Equip Foods, to talk about what it really takes to build a brand that lasts.We get into his journey from running a marketing agency at 19 years old to scaling a multi-million dollar eCommerce business. Kieran breaks down why transparency, trust, and real customer relationships have been the backbone of Equip’s growth, and how the brand has quietly dominated the beef protein space by focusing on quality over hype.We also get into: 🔥 The power of word-of-mouth marketing (and why “mom-fluencers” are game-changers) 🔥 Why Equip is staying lean, profitable, and intentional instead of chasing trends 🔥 How listening to customers led to first-to-market innovations like colostrum gummies 🔥 That time Gwyneth Paltrow casually gave Equip a shoutout on The Skinny ConfidentialIf you’re scaling a brand, thinking about DTC growth, or just want to hear how Equip is rewriting the rules in supplements, this one’s packed with insights you can actually use.Follow Kieran:Instagram: @kieranmathew_X: @kieranmathewLinkedIn: linkedin.com/in/kieranmathew/ Follow Equip Foods:Equip Foods: @equipfoodsWebsite: www.equipfoods.com -------------------------- Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community! --------------------------- Connect with Jess on: LinkedIn: https://www.linkedin.com/in/jess-cervellon/ Twitter: https://x.com/jesscervellon Instagram: https://www.instagram.com/jess.cervellon/Youtube: https://www.youtube.com/@JessCervellon
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Episode 47 | Changing the Narrative Behind Cannabis with MixMix
Feb 13, 202501:03:34Tap to summarizeThis week on Above the Fold, we’ve got a BONUS EPISODE coming in hot! Once a month, I go on LinkedIn for AfterHours LIVE—a no-BS breakdown of the biggest DTC moves, plus the kind of raw, unfiltered brand marketing advice you won’t get anywhere else. And this time, the convo was too good not to share.I sat down with the legends behind MixMix—Allison Disney, Katelin Randall, and Matt Sabo—to talk about how they’re shaking up the cannabis industry with customizable, discreet, and low-dose THC crystals.We get into the real challenges of building a CPG brand in a highly regulated space, how to market when you can’t just run ads, why nostalgia works in branding, and how MixMix is making THC consumption more approachable than ever.If you’re a brand builder, marketer, or just curious about where the THC industry is headed, this one’s for you.Listen now for insights on branding, marketing, and the low-dose movement shaping the future of cannabis!--------------------------- 📲Follow the Team:Allison Disney: linkedin.com/in/allisondisneyKatelin Randall: linkedin.com/in/katelin-randall-b0351373/Matt Sabo: linkedin.com/in/matthewsabo/🔗 Follow MixMix:Instagram: @getmixmixWebsite: www.getmixmix.com🎙️Follow Open Late Collective to catch the next AfterHours LIVE show!:LinkedIn: https://www.linkedin.com/company/open-late-collective/ -------------------------- Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community! --------------------------- Connect with Jess on: • LinkedIn: linkedin.com/in/jess-cervellon • Twitter: https://x.com/jesscervellon • Instagram: instagram.com/jess.cervellon
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