Podcast
Always Be Testing
Hosted by Tye DeGrange · EN
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
76episodes
Episodes
Newest firstAll episodes
#131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange
6d ago00:37:18Summary readyBrook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens like Google and Meta get outsized credit for conversions, and why AI search is putting the open web's survival at risk.
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#130 From 50 to 5,000 Customers in 60 Days: Pictory's PMF Story
1w ago00:39:54Summary readyVikram Chalana, CEO and founder of Pictory, joins the show to unpack how his AI video platform went from 50 customers to 5,000 in just 60 days — and why the breakthrough came from changing the market, not the product. He digs into Pictory's State of Video report (AI adoption has no Silicon Valley bias — Florida and Indiana are leading users), the design principles that keep Pictory out of the "timeline" trap of tools like Premiere, and what's next: code-generated, interactive video that could reinvent how content gets made and consumed.
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#129 Building Enterprise-Grade AI Tools Safely | Danielle Sakher & Tye DeGrange
3w ago00:41:16Summary readyRemy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what it's really like selling an AI builder to security-conscious industries like financial services, plus a wild stat: alpha users have already spent $300K in AI compute.
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#128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange
4w ago00:38:42Summary readyDarryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not plug-and-play" really means in affiliate marketing and how to build partnerships that actually move revenue.
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#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely
Jul 1500:37:31Summary readyAvishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, and why she treats every marketing decision like an intelligence problem.
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#126: EMERGENCY POD: Affiliate Fraud Unpacked - The Phia Fiasco
Jul 1500:36:41Summary readyAffiliate fraud investigator Ben Edelman joins Tye for an emergency episode breaking down the "Phia fiasco" that's rattling the affiliate marketing industry. Edelman, who's spent over 20 years catching affiliate fraud and has collaborated with Tye on forensic cases throughout his career, walks through what makes this case different from the usual stand-down violations that have hit shopping plugins like Honey and Microsoft Edge in the past.
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#125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn
Jul 100:40:56Summary readyLogan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iteration, and what most brands get wrong about scaling paid spend.
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SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif, and Tye DeGrange
Jun 2400:46:44Summary readyNancy Harnett (Instantly) and Guy Yalif (Webflow) break down exactly how SaaS companies can grow their partner programs from single-digit contributions to 25% of pipeline and revenue. They cover partner ICP alignment, building a best-in-class partner experience, and why most programs stall before they ever scale.
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#124 Why Authentic Content Beats the Algorithm | Yoray Halevy
Jun 1600:28:07Summary readyYoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.
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CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone
May 1900:37:58Summary readyTom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how TVScientific approaches measurement, why holdout testing is still underutilized by most brands, and how to build a test media plan that actually generates signal. Plus: why single-touch attribution fails in a multi-channel world and what it takes to move from vanity metrics to a long-term growth strategy.
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