
Hosted by Shawn P. Walchef · EN

In this episode of Rising Tides Live, the conversation explores the evolving landscape of digital tipping and its impact on the restaurant and hospitality industry, featuring insights from Brian Hassan and Justin Roberts of Kickfin. Brian and Justin join host Shawn Walchef to discuss how digital gratuity solutions are transforming tip management, improving transparency, and streamlining operations for businesses. From the rise of ‘tipflation’ and consumer tipping trends to the benefits of instant payouts for employees, the episode unpacks key insights on the future of tipping. Together, they dive into industry shifts, the role of technology in financial transactions, and how restaurants can adapt to meet both employee and customer expectations in a digitally connected world. The Rising Tides community actively joined the discussion, sharing insights and asking questions about tipping culture, employee wages, and the broader impact of digital payment solutions. Interview Takeaways: The State of Digital Tipping & Tipflation Trends – Tipping remains steady at 19%, with full-service restaurants averaging 20% and quick-service at 15%. States with strong tip credit systems, like Delaware and West Virginia, see higher tips (22%), while states without them, like California, report lower averages. Tipflation—where tipping prompts are everywhere—is causing consumer fatigue, but POS companies continue to push them for higher transaction fees. How Kickfin is Changing the Game – Despite digital advancements, 90% of restaurants still use cash for tips. Kickfin eliminates this by automating gratuity payouts, instantly transferring earnings to employees’ bank accounts. This boosts transparency, efficiency, and financial security, especially for workers relying on tips for rent, bills, and daily expenses. The Future of Tipping and Hospitality Management – Tip transparency is now a coaching tool, helping managers track trends, optimize upselling, and improve service. In quick-service restaurants, tipping happens before service, creating challenges in maintaining hospitality. Beyond restaurants, digital tipping is expanding into hotels, salons, and tour groups, showing the industry’s evolution. Episode Links: Kickfin Online: https://kickfin.com/ Kickfin LinkedIn: https://www.linkedin.com/company/kickfin/ Kickfin YouTube: https://www.youtube.com/@kickfin2618 Kickfin Instagram: https://www.instagram.com/kickfin/ Kickfin Facebook: https://www.facebook.com/kickfin/ Brian Hassan Linkedin: https://www.linkedin.com/in/brianhassan/ Justin Roberts LinkedIn: https://www.linkedin.com/in/mrjustinroberts/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

Shawn Walchef steps into the guest seat for the very first episode of The Pineapple Perspective with Troy Hooper. As the CEO of Hot Palette America, Troy has spent years leading and innovating in the restaurant industry. Now, he’s amplifying hospitality voices with his new podcast. And who better to kick things off than Shawn, a longtime champion of storytelling, digital media, and the evolution of hospitality? Interview Takeaways: Hospitality Is About People –Hospitality is more than service, it’s human connection. Shawn Walchef believes customer service sets the bar too low, calling true hospitality “kindness to strangers.” It’s not about transactions but building lasting relationships. Start With Storytelling – Motivation fades, but inspiration drives real action. Shawn Walchef believes industry events often miss the mark—drowning in scripted presentations instead of real stories that spark change. People don’t need another slide deck; they need to be activated. Always Ask Questions – Curiosity is a lifelong trait of great leaders. Shawn Walchef’s grandfather embodied this, always pushing him to sit up front, ask questions, and seek knowledge. It wasn’t about status—it was about never stopping the pursuit of learning. Episode Links: The Pineapple Perspective on YouTube: https://www.youtube.com/@ThePineapplePerspective/featured The Pineapple Perspective on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-pineapple-perspective/id1745553227 The Pineapple Perspective on Spotify: https://open.spotify.com/show/7balQ040tpMl6yHA6XTEk9 Hot Palette America: https://www.linkedin.com/company/hot-palette-america/ Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/ Shawn Walchef on Instagram: https://www.instagram.com/shawnpwalchef/?hl=en Shawn Walchef on Facebook: https://www.facebook.com/shawn.p.walchef/ Shawn Walchef on X:https://x.com/shawnpwalchef Cali BBQ Media: https://calibbq.media/ Rising Tides Live: https://betheshow.media/rising-tides/ Troy Hooper on LinkedIn: https://www.linkedin.com/in/jtroyhooper/ Troy Hooper on Instagram: https://www.instagram.com/apineappleperspective/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

In this episode of Rising Tides Live, the conversation centers on the Super Bowl’s impact on hospitality and business. Host Shawn Walchef is joined by industry leaders, entrepreneurs, and restaurant professionals to explore how the biggest event in sports drives opportunities for storytelling, community engagement, and brand growth. They discuss the evolution of Radio Row, the power of new media in shaping hospitality narratives, and the lessons businesses can take from the NFL’s approach to marketing and fan experience. With insights from firsthand experiences at past Super Bowls, the discussion offers valuable takeaways on leveraging major cultural events to elevate a brand’s presence and build lasting customer connections. Interview Takeaways: The Power of Major Events in Business Growth – The Super Bowl is more than just a game; it’s a masterclass in marketing, media engagement, and customer experience. Businesses, especially in hospitality, can learn from the NFL’s storytelling approach and apply similar strategies to their own brand positioning and promotions. Radio Row’s Evolution into New Media Row – The traditional Radio Row at the Super Bowl has transformed, with podcasts, live-streaming, and social media content now dominating the scene. This shift highlights the growing importance of digital platforms in connecting with audiences and amplifying brand visibility. Authenticity and Community-Driven Storytelling – Engaging an audience isn’t about polished advertisements but about real, authentic stories. Whether you’re a restaurant owner, consultant, or media professional, creating content that showcases your journey, challenges, and wins builds trust and attracts the right community. Episode Links: Cali BBQ Media: https://content.calibbq.media/ Join Our Next Show: https://betheshow.media/rising-tides/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

Ric Gruber Jr., owner of Billy Bricks Pizza, is proving that mobile expansion isn’t just an add-on—it’s essential for restaurant growth. By integrating food trucks and catering into his business model, Gruber ensures Billy Bricks reaches more customers while maintaining profitability. His strategy prioritizes pre-booked events over risky vending, creating a sustainable revenue stream. Beyond mobile, Gruber embraces personal branding and digital content, using social media to amplify his restaurant’s presence. With a focus on efficiency, adaptability, and smart tech tools, he’s showing how independent restaurants can scale like corporate giants while keeping their unique identity intact. Interview Takeaways: Learning From Our Failures – Mistakes are inevitable in the restaurant industry, but learning from them is what truly matters. Ric Gruber Jr. emphasizes the importance of embracing past experiences in the moment, using them as fuel for future success. Keeping The Passion – One of the biggest challenges for business owners is realizing they can’t do everything themselves. For Ric, his passion for making pizzas is what drew him to the industry. However, letting go of control and trusting others with key responsibilities can be difficult. Need To Keep Things Mobile – Ric Gruber emphasizes that food trucks and mobile operations aren’t just an add-on—they’re a necessary part of a modern restaurant business. He sees mobile as an “and,” not an “or”, meaning brick-and-mortar restaurants should leverage mobile operations to increase brand awareness and reach more customers. Episode Links: Ric Gruber on LinkedIn: https://www.linkedin.com/in/ricgruber/ Billy Bricks Online: https://www.billybrickshq.com/ Billy Bricks on LinkedIn: https://www.linkedin.com/company/billy-bricks/ Billy Bricks on YouTube: https://www.youtube.com/@billybrickshq Hitting The Bricks Instagram: https://www.instagram.com/billybrickshq/reel/DFgfTYnJ5P_/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

In this episode of Rising Tides Live, the conversation dives into the invaluable lessons learned from mistakes in business—those defining moments that make us say, never again. Host Shawn Walchef is joined by a dynamic group of business owners, entrepreneurs, and hospitality leaders who share their hard-earned wisdom on avoiding costly missteps. From partnerships gone wrong to contracts overlooked, they explore how learning from failure can lead to smarter decision-making, stronger businesses, and long-term success. Together, they discuss the challenges, red flags, and pivotal shifts that come from experience, leaving listeners with actionable takeaways to navigate their own entrepreneurial journeys with confidence. Interview Takeaways: Trust Your Gut and Learn from Red Flags – Many business owners shared stories of ignoring early warning signs, whether it was working without a contract, partnering with the wrong people, or saying yes to everything. The key lesson is to listen to instincts and recognize when something feels off before it leads to a costly mistake. Know Your Value and Protect Your Time – A common mistake discussed was giving away too much knowledge or work without clear agreements. Business owners need to charge for their expertise, set boundaries, and avoid clients or partnerships that don’t respect their time and effort. Plan Ahead and Define Expectations Clearly – Whether it’s securing deposits for catering, avoiding unclear equity deals, or ensuring contracts cover all details, the discussion highlighted the importance of thorough planning and clear communication in business dealings. Episode Links: Cali BBQ Media: https://content.calibbq.media/ Join Our Next Show: https://betheshow.media/rising-tides/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

In this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef discusses “Media as a Service” (MaaS) and how it is transforming business, branding, and community engagement. Drawing from his extensive experience in media, entrepreneurship, and mentorship. David explains how the evolution of media parallels the growth of Software as a Service (SaaS). With a global audience at our fingertips, the key to success in the digital age is not just content creation but content capture and distribution. Interview Takeaways: More Than Enough – David Meltzer’s More Than Enough philosophy comes to life in his No Po’ Boy sandwich—double the meat, cheese, sauce, and veggies. More than just a meal, it’s a metaphor for abundance and limitless opportunity. Just as he champions MasS Media as a Service to give everyone visibility, he urges people to be the show, not the commercial—to create, lead, and provide value rather than stay in the background. The Power of Radio Row – The parties bring excitement with bright lights and energy, but the real connections and business deals happen on Radio Row. For David Meltzer, it’s the true highlight of Super Bowl week, where meaningful relationships are built, opportunities arise, and impactful conversations take place. Maximizing Value Through Post-Production Content – David Meltzer emphasizes that post-production content holds greater value than in-person events. While networking and business development are important, the real impact comes from capturing these moments and amplifying them through content. He believes that creating engaging material, rather than relying solely on live experiences, ensures lasting value that benefits everyone involved. Episode Links: David Meltzer Online: https://dmeltzer.com/ Join The Rising Tides Live Show: https://betheshow.media/rising-tides/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

In this episode of Rising Tides Live, the conversation explores the power of accountability in the restaurant industry and beyond. Featured guest Jason Berkowitz, a seasoned restaurateur, partner, and founder of Arrow Up Training—shares his journey of harnessing accountability to enhance employee engagement and guest experiences. Jason joins host Shawn Walchef to delve into how establishing accountability clubs, focusing on small, achievable wins, and cultivating a culture of mindful decision-making can reshape team dynamics, boost profitability, and create lasting value for businesses and their customers. Together, they address the opportunities, challenges, and practical nuances of integrating accountability into everyday operations, leaving listeners with actionable insights for thriving in a competitive marketplace. Interview Takeaways: Accountability Requires Community – The session highlighted that staying accountable is easier when you have a group or an accountability buddy. Jason Berkowitz shared how the Accountability Club started with the help of Matt Wampler, demonstrating that having a support system keeps us on track with our commitments. Small Wins Build Momentum – Instead of aiming for perfection or overwhelming goals, Jason emphasized the importance of hitting singles—focusing on small, achievable steps. The discussion on James Clear’s Atomic Habits reinforced that incremental progress leads to long-term success. Saying No Strengthens Your Yes – Shawn Walchef spoke about being intentional with time and learning to say no to distractions or unnecessary commitments. By setting clear priorities, we can deepen our focus and produce higher-quality work. Episode Links: Cali BBQ Media: https://content.calibbq.media/ Join Our Next Show: https://betheshow.media/rising-tides/ Arrow Up Training: https://arrowuptraining.com/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

KidsMenus.com is transforming family dining by making restaurant experiences more enjoyable for kids and stress-free for parents. Co-founders Crissy Saint and German Wegbreit saw the lack of engaging options for children and created a platform that provides customizable, high-quality activity menus. Restaurants using KidsMenus.com benefit from happier families, longer visits, and increased customer loyalty. With themed menus, interactive puzzles, and easy customization, the platform helps businesses create memorable experiences for young guests. As family-friendly dining evolves, KidsMenus.com is leading the way in making restaurants more welcoming for children while boosting profitability and guest satisfaction. Interview Takeaways: Not Enough For Families – At a time when restaurants are focused on keeping customers in their establishments, why isn’t there more emphasis on families and children? German Wegbrait, CEO of KidsMenus.com, doesn’t have all the answers, but he knows it’s a problem that needs to be solved. Time To Focus On Families – In 2025, restaurant owners are focused on attracting customers but often overlook the importance of hospitality for families and children. Crissy Saint, COO of KidsMenus.com, believes that by engaging families and kids, restaurants can create lasting memories—and foster repeat business. Bringing Smiles To Kids Faces – At the end of the day, bringing joy to children is what matters most. Sharing a great restaurant experience as a family strengthens that bond, and offering diverse kids’ menus is a key step in making it happen. Episode Links: German Wegbrait on LinkedIn: https://www.linkedin.com/in/german-wegbrait-6a189230/ Crissy Saint on LinkedIn: https://www.linkedin.com/in/csaint/ KidsMenus Online: https://kidsmenus.com/ KidsMenus on LinkedIn: https://www.linkedin.com/company/kids-menus/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

Welcome to this special edition of Rising Tides Live—the British Takeover! With Shawn Walchef in NYC today, we’re handing the reins over to the UK’s finest: Adam Forman, Scot Turner, and Richard Liverman. In true British fashion, expect sharp wit, lively banter, and plenty of insight as they dive into the world of hospitality—both in the UK and beyond. From world-class service to unforgettable guest experiences, they’ll share stories, lessons, and maybe even a few surprises along the way. So, grab a cuppa, settle in, and let’s get started with this Rising Tides Live British Takeover! Interview Takeaways: The Impact of Personalized Hospitality – The speakers highlighted how memorable experiences in hospitality often come from personalized service. A great example was Adam’s story about visiting a hotel in Soho, where a staff member remembered his name and previous visit, despite him only having been there once before. Cultural Differences in Hospitality – The conversation emphasized the varying approaches to hospitality across different countries. The speakers compared British hospitality to experiences in the U.S., Thailand, and Lebanon, discussing how different cultures prioritize service, warmth, and attentiveness in unique ways. The Role of Storytelling in Hospitality – Several anecdotes, including Scott’s experience serving Queen Elizabeth II, reinforced how storytelling enhances the hospitality experience. Whether it’s creating a sense of exclusivity or connecting with customers through shared narratives, great hospitality is often intertwined with compelling storytelling. Episode Links:Join The Rising Tides Show: https://betheshow.media/rising-tides/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more

In this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef discusses “Social Selling in 2025” and how technology is reshaping the intersection of media, sales, and community building. Shawn and David dive deep into strategies for leveraging media as a sales tool, the importance of credibility and consistency, and the evolving landscape of content and commerce integration. Drawing from David’s extensive experience as a mentor and entrepreneur, the conversation provides actionable insights for leaders and businesses navigating the digital age. Interview Takeaways: The Truth Will Help You Thrive – To master being a great teacher, mentor, coach, or parent, you can’t be afraid to annoy people with your authenticity and self-confidence. Embracing your truth and earning trust with your audience will help you build and amplify content that lasts into the future. Number One Problem In Sales Processes – When it comes to driving sales success, even high-revenue businesses often overlook their most crucial asset: their people. David Meltzer highlights how empowering and engaging a team is the cornerstone of scaling effectively. Without a clear focus on developing their staff’s ability to articulate value and connect with others, companies risk stagnation despite having a scalable model in place. Learning The Stage Theory – In a world where content creation often feels like a race for perfection, the stage theory flips the script entirely. It’s not about creating; it’s about capturing—the raw, unfiltered essence of your skills, knowledge, and desires as they unfold in real time. Inspired by Shakespeare’s notion that “the whole world is a stage,” this approach emphasizes seizing every moment as an opportunity to connect and amplify your reach. Episode Links:David Meltzer Online: https://dmeltzer.com/ Join The Rising Tides Live Show: https://betheshow.media/rising-tides/ About Our Sponsors DAVO: DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either. Click here to learn more Marqii: Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators. Click here to learn more