
Hosted by Rachel Bale · EN
For the woman on a bold, rebellious journey to reclaim her authenticity – this is your space. This podcast is for those brave enough to choose themselves over external expectations, stepping into their power as self-healers and breakers of intergenerational patterns. Unsubscribe from the chaos of a dysregulated, self-suppressed life. Here, the revolution is relaxed.

When I first started working with my designer, Jenna Guihen, I naively thought we’d just be creating pretty visuals (ha!). What actually happened was a profound journey into understanding how our brands can become living, breathing expressions of our soul's work. In this episode I’m joined by Jenna herself where we go BTS of the sacred way she creates that kind of magic.Jenna Guihen is the visionary founder and Creative Director of Wild Folk Creative, where she transforms the traditional approach to branding. With over 13 years of experience in the industry, Jenna is passionate about breaking the mold by emphasizing authenticity and the power of storytelling.Her approach is rooted in the belief that every brand has a unique narrative waiting to be told. Jenna excels at guiding brands to uncover their true essence, helping them articulate their values and mission in a way that resonates deeply with their audiences. Through her innovative and intuitive methods, she creates emotionally resonant experiences that not only capture attention but also foster meaningful connections.Jenna’s commitment to nurturing creativity and pushing boundaries allows her clients to stand out in a crowded marketplace, ensuring their brands not only make an impact but also leave a lasting impression. At Wild Folk Creative, she invites brands on a transformative journey to discover their authentic voice and share it with the world.In this episode we discuss:Why most branding feels empty and how we worked together to create something that actually carried my unique energyBranding energetics and the importance of having a strong energetic connection to your brand (& how to develop this)What it takes to create an emotionally resonant brand – from both the client and the designerThe liberation that comes from finally having a brand that feels like coming homeA BTS look at Jenna’s signature creative process that resulted in branding that felt like a direct reflection of both the soul of my business and also me as an individualThe common traps Jenna sees businesses fall into when it comes to their branding3 things you can start doing now to move back into resonance with your brandIf you've ever felt like your brand isn't quite capturing the essence of your work, or you're just curious about what the BTS of my rebrand has looked like, this episode is for you.I'd love to connect with you about this episode! If anything shared resonates with you, please send me a DM on Instagram @therachelbale – I'd love to hear from you!CONNECT WITH JENNA: Instagram: @wildfolkcreativeWebsite: Wildfolk CreativeBranding archetypes: https://iconicfox.com.au/brand-archetypes/ NEXT STEPS: Subscribe to the Podcast so you don't miss an episode! Follow me on Instagram @therachelbale

Ever wonder how much your life was shaped before you even took your first breath?Our journey doesn't start at birth – it begins in the womb, where we're already soaking up the world around us.In this episode, we're diving into the hidden influences of our earliest environment. I'm sharing how stress echoes through generations, some personal reflections about my own pregnancies (including the fears I had about my daughter’s exposure to stress before birth), and why understanding these early imprints can be so empowering as we heal. In this episode I'm sharing:How our prenatal experience sets the stage for life and how the womb may not be the paradise we think it isHow chronic stress during pregnancy can alter genetic functioning and impact a child's stress response for life My personal journey with prenatal anxiety after a traumatic miscarriage and its potential effects on my daughterThe generational nature of trauma and how our ancestors’ stress might still be living in our bodiesThe broader societal issue of women being the emotional shock absorbers of the world (and what it’s costing us)Why we need to shift our perspective from blaming parents and what we should be looking at insteadThe empowering realization that healing is always possible, no matter when we become aware of these patternsI'd love to connect with you about this episode! If you resonate with anything shared this week, please send me a DM on Instagram – I'd love to hear from you!REFERENCED:31. Trauma, dissociation & healing through breathwork (my untold story)NEXT STEPS: Subscribe to the Podcast so you don't miss an episode! Follow me on my NEW Instagram account @therachelbale