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Scott Galloway
The most violent, unstable societies throughout history have one thing in common. The disproportionate number of young men with a lack of economic or romantic opportunities. When a boy loses a male role model, he is more likely to be incarcerated than graduate from college. Wow. I worry that we're going to have millions of young people who at the middle and the later stages of their life, wake up and go, I never really felt real victory.
Mayim Bialik
Scott Galloway is a serial entrepreneur and best selling author. He's here to talk about how young men's brains are being hijacked by technology, false intimacy and economic insecurity and why we should all be very concerned.
Scott Galloway
You have so many men spending so much time online that men age 20 to 30 are spending less time outdoors than prison inmates.
Jonathan Cohen
Oh, that's terrifying.
Scott Galloway
Two thirds now of people under the age of 18 are now in a synthetic relationship. They have a godlike technology telling them they can't have a reasonable facsimile of life online.
Mayim Bialik
It's a partner with no needs.
Scott Galloway
My AI girlfriend will tell me I'm sexy and no one's ever going to tell me to get my shit together.
Mayim Bialik
You're not learning to say, hey, it's my turn to be loving.
Scott Galloway
Every wonderful thing in my life was preceded by dozens if not hundreds of no's.
Jonathan Cohen
What does it mean to connect when they're ready?
Scott Galloway
If I could communicate anything to young men. When you're not achieving, building, procreating, feeling sadness, feeling joy with someone else, it's literally like it doesn't happen. I worry that we're evolving this asocial, asexual species.
Mayim Bialik
Hi, I'm Iim Bialik.
Jonathan Cohen
And I'm Jonathan Cohen.
Mayim Bialik
Welcome to our breakdown. There is a crisis in America and it revolves around the needs of not just men, but women as well. The statistics regarding what we're going to talk about today constitute a five alarm fire. Fire. What we're going to talk about today touches pretty much every aspect of the human experience from rates of success in relationships to economic success, including rates of suicide. What one issue could encompass all of these things? What one issue could be so impacted by the rise in AI, the rise in synthetic relationships? Guess what? It's being male. Scott Galloway is going to join us to talk about notes on being a man. Scott Galloway, also known as Prof. G, is a serial entrepreneur and best selling author. He's here to talk about how young men's brains are being hijacked by technology, false intimacy and economic insecurity and why we should all be very concerned We've spoken to Scott before. We spoke to him about the Algebra of Wealth, which was an analysis of how economics and socioeconomics economics are impacting all of us. But today we're going to be focusing on being a man.
Jonathan Cohen
Scott is probably the busiest man in podcasting with his show Pivot with Kara Swisher as well as Raging Moderates, which is his political show, and Prof. G Media, where I think he has like 10 shows a day. It's really unbelievable. We're really, really excited to get to speak with Scott again.
Scott Galloway
Again.
Mayim Bialik
And with that, Scott Galloway. Welcome back to the Breakdown. Break it down.
Scott Galloway
It's good to be with you.
Mayim Bialik
We appreciate you taking time away also from your Oprah schedule. We were very, very impressed.
Scott Galloway
And we're tight now. Me and Oprah are just best buddies,
Mayim Bialik
as you should be. But we were, we were particularly moved, you know, by the way that you're framing this conversation with notes on being a man. And you know, what you kind of describe as like a five alarm fire for men in this country. Can you kind of frame for us what you see happening? And also why should we all be concerned about what we see happening for men?
Scott Galloway
Sure. And thanks. Such a generous question. I would probably. The focus of my work has mostly been about the struggles of young men. So let me just first do my land acknowledgement and say that, look, men of my age registered unprecedented unfair advantage. From 1945 to 2000, America garnered a third of the world's economic growth with 5% of the population. So we had six times the economic prosperity of the average global citizen. And almost all of that prosperity was crammed into one third of the American population that was white, heterosexual, male. So I want to be clear. I've had gale force wins in my sales since I was born in the 60s. The issue is, should young men be paying the price for my disproportionate unearned advantage? Because if you look at the stats, they're pretty stark. If you go into a Morgue and there's five people who've died by suicide, four men, and we now have only one in three men are in a relationship under the age of 30. It's two in three women because women are dating older. When we pass title nine to level up women and provide the opportunity for upward mobility via college, it was 60, 40 male to female. Now it's 40 60. It may go 2 to 1 in the next five years years in terms of graduates because men drop out at a greater rate. You now 1 in 7 men in America are what are referred to as needs, and that is they're neither in education, employment or even training. 62% of men aren't even trying to date under the age of 30. And you have so many men spending so much time online that the most recent survey shows that men 20, age 20 to 30 are spending less time outdoors than prison inmates. So you wrap that all in the notion that America's kind of become this giant bet on AI or 10 companies. And those 10 companies do a lot of things, but I would argue their primary means of building shareholder value is to sequester us from our relationships and work in school and get us to spend another minute every day on our phones. And a young man's prefrontal cortex, which is quite frankly just less mature, is especially receptive to that kind of dopa hit. So I feel as if we've attached our economy to the notion of evolving a new species of asocial, asexual males. And why do we care? Well, the most violent, unstable societies throughout history have one thing in common then that is a disproportionate number of young men with a lack of economic or romantic opportunities. And women nor the country are going to continue to flourish if men are flailing. So, you know, young men are my biggest fans, but my biggest supporters are mothers who tend to have both boys and girls because they see the difference and the difference is stark. But I think this is, I think this is something that affects all of us.
Mayim Bialik
I mean, many women I know have started dating women.
Scott Galloway
Is that right?
Mayim Bialik
And there's many. Yeah, there's many reasons for that. But when I sort of, you know, look at that stat, right up against 62% of men right under 30 not trying to date. What's happening? What are they doing? I mean, I have a 20 year old and I have a 17 year old and Jonathan has a 17 year old. So we're in boys town here. But you know, there's something that's happening between 20 and 30 I think that we'd love your assistance with. Like it used to be the thing to do. I mean, it also used to be the thing to do to get a driver's license to get the hell out of your house. Now my children just want to like watch me cook dinner while they scroll on their phones. Something is changing. But what's changing more, more disproportionately for men that they do not have a desire to pursue the opposite sex or the same sex, you know, any kind of dating.
Scott Galloway
Well, so it's, it's multidimensional, but the first is just pure purely biological, and that is men mature later. And what's weird is it appears that the gap in maturity is actually broadening. So a man, a boy's prefrontal cortex is 18 months behind a girl. So a senior. Two seniors in high school applying to college. The girl is basically competing against a 10th grade girl. Seven in 10 high school valedictorians are girls at NYU. I can tell you in some graduate schools, if we were totally admissions blind, it would not only be 70% female or 80% female, it'd be 50% Asian female. Because the Asian community has done such an outstanding job of preparing their kids for school. But look at K through 12. And I've said this to some pushback. I think it's bias against boys. Look at the behaviors we promote or encourage in primary school. Sit still, be a pleaser, be organized. Raise your hand. You just described a girl and boys have better gross motor skills. They're faster and stronger. Girls have greater fine motor skills, their hands, their oral skills. Asking questions. What do we ask kids to do in school? We ask them to push a pencil and ask and answer questions. But the biggest means a variety of things. A lot of the on ramps to economic viability for a boy that doesn't go to college have been eliminated. We've outsourced a lot of our manufacturing. Remember wood, auto and metal shop, Those have gone away. We're all hoping that our kid learns Mandarin and takes computer science and ends up at Google. And 2/3 of our kids do not end up with traditional liberal arts college degrees. And this has been especially hard on young men. In addition, the digitization of the mating market. Whenever you digitize a market, it becomes a winner. Take most environment. So you digitize retail and 50% of all E commerce goes to Amazon. You digitize connections and information and 2/3 and 90% of all connections or online connections and search goes to meta and Alphabet respectively. When you digitize the mating market, people used to meet through friends, through work and through school. Now they primarily meet online. When you digitize the mating market, you end up in the following environment. 50 men on Tinder, 50 women. 46 of the women will show all of their attention to the same four men, which leaves 46 men fighting over four women. This discourages men and unfortunately they have a very seductive, godlike technology telling them they can't have a reasonable facsimile of life online. Why go through the effort of having friends when you have discord and Reddit? Why put on a tie and try and get a job when you can make money trading crypto or stocks on Robinhood or Coinbase? And why would you go through the effort of looking good, smelling nice? The expense, the resilience, the potential rejection, maybe risking being that guy or creeping somebody out when you see everything on. I mean, there was just a survey done online of what are the things women like least about going out in quote unquote singles environments. And on the same list in the top five were men never approach me. And also on the same list, creeps approach me. So as a dude, like, how do you interpret that?
Mayim Bialik
That was my experience as a human being.
Jonathan Cohen
There are three women in the studio all nodding yeah.
Scott Galloway
To which part? Men don't approach me or creeps approach me?
Jonathan Cohen
Both.
Mayim Bialik
Both.
Scott Galloway
Because here's the problem. Creep is based on the perceived attractiveness of the person making the approach. Brad Pitt has never been accused of being creepy.
Mayim Bialik
Eliza Schles because it's only sexual harassment if he's not attractive and you're not into him.
Scott Galloway
HR hates to hear this. One third of relationships begin at work. And by the way, 99% of those are consensual. I've been to 12 weddings with people who are at my work and I'm like, I had no idea they were sleeping together. And you know what, it's a mitzvah. And the vast majority of people, even when it doesn't work out, figure it out. And if you don't know the difference between harassing someone and expressing interest and asking them out for coffee, you have bigger problems. So there's sociological problems, there's economic issues, there's mixed messaging from quote unquote, the market. And also I think there's a whole. Unfortunately, I hate the incel movement because what I coach young men, I say, I think the majority of people who would self categorize themselves as incel are vsels. And that is they're voluntarily celibate. And what I say to them is the following. I hate the term incel. When I was in high school and I went through puberty, I thought, I just want more than anything, I want a girlfriend. I thought I'd be such a good boyfriend. And also I was starting to get really horny, quite frankly. And I thought, gosh, I'd really like to be physical with a willing partner, right? That would be really nice for me. And it didn't happen. I wasn't. And so what I did was I worked on myself, I worked out, I tried to get into clothes, I Made female friends. I thought, if I'm around women, I'll feel safer and I'll start to figure it out. I went to UCLA and then I, you know, I was a late bloomer. I didn't have a girlfriend until I was 19. But what I say to these young men is bullshit. You're voluntarily celibate. You're gonna work on yourself. And if you really want to be in a relationship with a woman, a romantic, in a physical relationship, you need to demonstrate excellence. You need to work on yourself. You need to have a plan, you need to have a kindness practice. And there are a lot of women out there that are not your enemy. They're on your side. And they would like to find a nice guy who notices their life, who makes an effort, who maybe texts and follows up. I'm like, so I hate the term incel. I think it's a cop out. And I think unfortunately online these communities have risen up that says give up and start blaming immigrants for your economic problems and start blaming women for your romantic problems. So, I mean, just getting to solutions, the first solution is young men need to level up. Yeah, it's harder for you than it was for me. I'll give you that for a lot of reasons. But there are still, you still have agency in the marketplace, in the corporate world, and in the mating market, the bar might be a little bit higher, but you can get there. And don't just pull the plug and say, I'm an incel. That is giving up. It's bullshit.
Mayim Bialik
Mind.
Jonathan Cohen
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Mayim Bialik
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Jonathan Cohen
I want to unpack an assumption that's inherent in in something that was said earlier, which is that it's not all about looks. That when you talked about going to have female friends, the creepy factor of people approaching requires some social skills that you may not have as a young person and that you need to be around other people to figure it out. You talk a lot about humor. You talk a lot about also being nice, and that it isn't about negging and creating a Persona that you know is something other than who you are, right? If if you're not a 10 out of 10 looks wise, that doesn't mean that you're not going to Be able to find someone who is also that you find attractive and that you have a good connection with.
Scott Galloway
There's a lot of research on sexual attraction. And there are all the studies kind of. They're in different order, but they all point to the same three things, why a woman finds a man sexually attractive. The first is, and we don't like to talk about it, but it's true. It's signaling resources. And, okay, so you show up with a Range Rover and a Panerai. Women like that. And that's the bad news. The good news is it's signaling. In other words, you don't need to have that now. But if you have your act together, if you're the guy that says, I gotta leave, I gotta be up in the morning, I got things going on. You're responsible. Women don't like big. It's not that women like big muscles. What they like is, it indicates you're competent and you can show up and you're disciplined if you're broke, but you're at MIT and you're figuring out algorithms for hedge funds, and you're responsible and nice and can show up with a clean shirt. You're signaling future resources. This guy has his act together. I was in zbt, which was kind of the Jewish fraternity at ucla, and I remembered this is anecdotal, but I thought it was pretty telling. We had something called Little Sister Rush where women would show up and say, I want to hang out with these guys. And I remember the little Sister chairman showing me the list of all the women who showed up for Little Sister Rush. And a disproportionate number of women were seniors versus freshmen. And I'm like, I don't get it. Why do the young women not like us? And the seniors do? And it goes because we're Jews. And the freshmen, the freshmen are going for the water Polar players. And by the time they're seniors, they want doctors and lawyers. And that is from the age of 18. And I'm going to get a ton of shit in your comments, but from the age of 18 to 22, women start connecting the dots around resources and the importance in a capitalist economy. So first thing signaling resources, number two, intellect. When that's just. It's instinctual people who make good decisions for the tribe, the tribe is more likely to survive. The fastest way to communicate intellect is humor. And I say this jokingly, but I think it's kind of spot on. This is my impersonation of a woman. I'm laughing, I'm laughing. I'm naked. If you can make a woman laugh, she will have caught. Every date I had under the age of 30 was someone I could make laugh, full stop. You can't just say, oh, I'm going to be funny. Sense of humor is something that's. Some people just don't have it. But you can laugh out loud. You can have a good sense of humor yourself. That's number two, intellect number three. And this is the secret weapon in mating that guys typically don't recognize how powerful it is. It's kindness. Women instinctively believe that at some point during their life they will gestate and be very vulnerable. And they are smaller generally than men. So they want a person who, when they are vulnerable, will be kind. And what I tell men is, okay, there's a difference between being really nice to a woman, hoping that she'll have sex with you, and being demonstrably kind. You have good manners, you open doors for people. And also what I point out is I wasn't a kind person innately. I had to develop that gene. Or that you need a kindness practice every day. You need to do things for other people without any reciprocal expectation. Pure kindness. Until it becomes muscle memory. Because women will notice. They will notice the dude with good manners who is good to other people, who is patient, who when he gets cut off in traffic, doesn't feel a need to speed up and honk and restore the universe to its natural place, that you are a kind person. So these are, you know, there's a ton of research. These are the three things that women typically find most attractive in a potential mate.
Mayim Bialik
I don't know, those of us who always dated, like, you know, loner artists
Scott Galloway
who were unemployed, well, that's a form of intelligence. Storytellers. Mick Jagger gets to sleep with a 28 year old ballerina. Cause storytelling is very important to the species. If you can't draw on cave walls and make sure that people know when to plant crops and inherit knowledge, that's our advantage as a species. So storytellers, whether it's artists or musicians, get a disproportionate amount of mating opportunities.
Mayim Bialik
Yeah, it's a little. I mean, you have to understand, like for me, I think it's gross when grown men have sex with women who could be their granddaughters or great granddaughters. I don't see it as a sign of success.
Scott Galloway
I agree with you. I'm just saying that there's a reason why Mick Jagger gets to do that.
Jonathan Cohen
Well, I think developing social skills, there's probably the biggest hindrance towards that ever created and it's being scaled, which is the relationship with synthetic, synthetic friends that is maybe the biggest risk to people developing social skills.
Mayim Bialik
Yeah, we just spoke to Mustafa Suleiman. He said the number one usage of AI is not the customer service, which I keep complaining about, you know, and that I can't report that they forgot my tofu in my lunch. It's people using friends, therapists, partners through AI or outsourcing those kind of intimate, you know, relationships. And I was very surprised that that is apparently the most common use of AI across the world.
Scott Galloway
Yeah, it's therapy. Yeah, I know, Mustafa. Look, I think the biggest threat of AI is not that it decides we're sent in and kills us or self, self repairing weapons. You know, there'll be income inequality, but we, we continue to vote for that every year. That's a decision we've all made, which I think is the wrong decision. But to blame it on AI is ridiculous. The biggest threat of AI in my view is loneliness. And that is, and you said this, I, I think synthetic relationships are a disaster. And I think we should outlaw synthetic relationships for anyone under the age of 18. I also think we need to get more serious about restricting and age gating porn because I think you're going to see slowly but surely fewer young men out in the wild because they would rather confide, hang out, talk to have erotic experiences with synthetic AI characters. And supposedly 2/3 now of people under the age of 18 are now in a synthetic relationship on some level with someone asking for advice. And it starts innocuous. Hey, I'm thinking about applying to colleges. This is who I am. Where should I apply? Those are typically the conversations you have with your friends and your parents.
Mayim Bialik
Right? That's, that's what I keep saying. I'm like, I, I have friends saying, oh, here's what AI told me to do to break up with this loser. And I was like, I could tell you what to say to break up with the loser too. Right? Like, we're not having those relational kind of conversations anymore. But what is going on? Like this did not occur to me. I want to kind of focus on each of these things. You know, therapy's one thing, advice is one thing. Can you kind of, can you hone in a little bit on these intimate relationships, especially that young people are having and the kind of lack of regulations around, like you can get a chatbot to talk sexy to your 13 year old, right? Like we, we see this happening.
Jonathan Cohen
There's the meta example, the wall Street Journal covered one where they were offering 13 year old explicit sexual conversations. And you know, there are celebrity voices that have been licensed to these platforms. You have John Cena, this voice being used to talk in explicit sexual ways to a user who is supposed to be 13. There's the character AI lawsuits. So there's both the sexualization and then, you know, the separate issue of self harm and even suicide that has been connected to these relationships.
Scott Galloway
The most meaningful thing in life. And I struggle with happiness, I struggle with anger and depression. So I wrote a book on happiness. I think I've read almost every peer reviewed study on happiness. They all come down. Almost every book across, and every study across ethnicities, geographies, cultures, income, comes down to one thing and that is the number of deep and meaningful relationships you have. And during these years, when your brain is getting wired and you need to develop the hard, messy part around establishing friendships, finding mentors, friends and mates, if you start having it with a synthetic, with a microchip that never says no, that always says what you want to hear, including there's a lawsuit from a family whose 13 year old son was in a relationship with what with who he thought was Cersei from Game of Thrones. And when he said, I'm really down, I'm thinking about killing myself. And she says, my dear, I'm here for you, I'm waiting for you. And he takes his own life, you know, you can't have that. And so just at the time when they need to have friction filled, difficult things called relationships and figure out how to navigate the pecking order of friends, figure out the high school cafeteria, which isn't easy and it's traumatizing, but there's a lot of learning there. Figure out a way to approach a potential romantic partner while making them feel safe and ask them to prom, which is hard. And you figure it out, or you don't figure it out and you get your heart broken and then you realize you're okay and you develop some calluses and some resilience. Figuring out a way to go into a workplace and apply for a job, all of these things are essentially being distilled down to a synthetic relationship. And I think where people end up is in this non mammalia state of obesity and anxiety where they don't have the skills to interact with other people and they don't, they have a fear of going outside. And if I could communicate anything to young people, especially to young men by wrapping my arms around them, I would want to tell them that I know this to be true, that the anxiety and loneliness and depression you will ultimately feel from having only digital relationships in your life will far outweigh the fear of whatever it is that lies outside of you in that room. You need to get outside. You need to endure rejection. You need to put yourself in a position of other people. The awkwardness we've all been there and expressing friendship and not having people interested in being your friend, expressing romantic interest and finding rejection, applying for jobs. People ask me the secret of my success. The secret of my success is no specifically. Every wonderful thing in my life that happened was preceded by dozens if not hundreds of no's. And you have to develop the skills to start navigating these very difficult things with a lot of obstacles called relationships. And the reason you do this is when you do find friends, when you do find a place to work where you can make money and feel a sense of camaraderie and reward, and when you can, if you're lucky enough to find someone to share your life with and propagate and have kids. This is what victory is, this is what purpose is. And I worry that we're going to have just a, just millions of young people who in the middle and the later stages of their life just kind of wake up and go, you know, I never really felt real victory. My AI girlfriend will tell me I'm sexy and start performing erotic acts. My friends will tell me that all my neuroses are features, not bugs. No one's ever going to tell me to get my shit together. No one's ever going to tell me to start showering more and look better for God's sakes. And I mean these things will not tell you that. So I worry that we're, like I said, evolving this asocial, asexual species.
Jonathan Cohen
What you said is very true. I relate to it. I think it's spot on. And I want to talk about the business model that's being propagated here. It feels like there's a lot of connection between the research that social media companies saw and ignored on the self harm that it was causing to teenagers. And when I think about the business model of continuous engagement, you know, you can speak to someone at the like Mustafa who's like really believes in the good and creating technology for the good. But then in practice when it goes down to other companies who are totally motivated to drive engagement at all costs and build friction into these relationships and not let people escape these synthetic relationships. Can you talk about, even for adults, you know, a warning that they're if not intentionally nefarious, the business model demands that they, you know, go against what's good for the user.
Scott Galloway
Big Tech is not our friend. The CEOs of these companies will say or do anything to increase the share price by one penny. And that's their job. They're private companies. One of the great things about American society is we have the greatest wealth creator in history, and that's the US Corporation and their job. And every incentive, their compensation, whether they're seen as heroic or not, how interesting they are, how sexually attractive they are, how influential they are with the kind of medical care they get, is all tied to their ability to generate wealth through the stock price. If you're in the lowest 1% of income earning households in America versus the top 1%, you're going to live 12 years less, you live 12 years longer if you're in the top 1%. Money in the US has literally become life. And if you're working for a for profit organization, your job as a CEO is not to protect the commonwealth or prevent a tragedy that commons. Your job is to get the stock price up. That's what you're there for. So if we're waiting on the better angels of Mark Zuckerberg to show up, don't hold your breath. And effectively, at a very basic level, what these companies do is for every minute they can get you on a screen for longer they make, I think between an additional $20 and $30 billion in market cap across all these companies. So they will reverse engineer these companies and beta test them or a B test them millions of times using AI to say, okay, let's elevate this negative comment because this will keep John coming back because it's going to upset him. Oh, let's serve this dude pictures of a certain type of woman and model in a bathing suit on Instagram. Because we figured out that's what he really likes, that's what his fetish is. Oh, let's show my Ted Cruz and secretary Hegseth saying something really stupid because we figured out she's a progressive and when we enrage her by making the far right look like assholes, it keeps her scrolling. So they will literally figure out millions of times a second how to keep you on another second, another minute, another hour. When I'm on TikTok, I could lie on my side like a heroin addict and put on diapers and wake up two days later and still be pretty entertained. I mean, these companies have, these companies are literally doing to us what the British did to the Chinese with heroin. It is so seductive. And then you look at a young man whose executive function is really weak and his discipline is really weak, and he loves that dopa. At that age, you have companies where effectively 40% of the S&P by market cap is 10 companies. And those 10 companies are just in the business of, quite frankly, unwittingly sequestering you from everything else in life. And if you want to see a mammal go crazy, sequester it. Put an orca in a tank with no other whale, see what happens. The worst thing that can happen to prison inmates is solitary confinement. Most will choose to put themselves in physical harm and stay in the broader community than be confined to solitary confinement. Leave a dog alone without another dog or without humans and see what happens. So Big tech is slowly but surely sequestering people for profit from relationships.
Jonathan Cohen
And now that there's going to be synthetic relationships where I am communicating my deepest, darkest fears, my likes, my interests, and they're coming back in real time. It's totally customized, so it feels like what you just described, 10x, maybe even 100x, where there's this all powerful technology that's going to hack right into my, into my brain.
Scott Galloway
It's even more innocuous or gentle or the term is benign than that. I'm on AI this morning getting ready for my podcast Pivot, and I'm talking about. And I'm doing research on affordability and it basically goes through these things on housing and it says, and it keeps giving me prompts I can't resist. Scott, would you like to put. Would you like me to put this in your voice for one of your podcasts? Scott, would you like me to lay this out? And PowerPoint from. Would you like some more data on this? Specifically, should I write. I mean, it just. I'm an hour later still asking this goddamn thing more and more questions because those prompts at the end are. They have tested millions of times that second. What additional offer of new information would keep this person from going back to doing whatever they were doing before they logged into OpenAI. Most people spend 14 or 15 minutes on OpenAI. They spend on average between 60 and 80 minutes in character AI. It is very intoxicating to start establishing a relationship with an irreverent friend that gives you straight up advice about your relationships mind.
Jonathan Cohen
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Mayim Bialik
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Jonathan Cohen
Make 2026 the year you finally start sleeping again.
Mayim Bialik
My point about these relationships is it's
Scott Galloway
a partner with no needs, no friction, no risk.
Mayim Bialik
I never wakes up and says, ugh, I did not sleep well and I have a migraine. I don't, I can't be available to you today. And that's what actually being in rel with another human is like. It's about balancing my needs. Your needs, the collective needs if you have children. Right? This is literally the and and I, I see this for my female friends who are engaging this way with. I don't even know how to describe it and I've never used it. I'm the person who's never used chatgpt. But whatever's going on, it is, it never has needs and it always is. All the good things that Mustafa said it should be. It's non judgmental and all these things I said, but it has no needs. You're not learning to say it's my turn hold. It's my turn to be loving. It's my turn to say what do you need today?
Scott Galloway
It'll never Say to you, as my girlfriend said to me when I was in my 20s, stop smoking so much pot or I'm going to stop having sex with you. It's never going to. It's never going to do what my boss used to do at Morgan Stanley. After a meeting, he'd pull me out of a conference room, take me to another conference room and go, don't say that. Don't be such a fucking idiot. Don't ever say that again. AI is never going to say that to you because it upsets you.
Mayim Bialik
I'm wondering, you know, if I would have even finished my PhD if AI existed. Because what I needed to be told over and over again as a graduate student is, you're wrong. You're wrong. It's not complete. Go back. It's not thorough. All of that crying, which was my response, you know, all of that crying and kind of like tearing at my clothes, right? Of like, how can I do this? That was, for me, the process. And my greatest mentor, she said, I will not let you leave this university. It was ucla. I will not let you leave this university with a shitty dissertation. And that interaction is something that, for me, like, I. I cannot imagine having that part of me honed by something that cannot say to me, you're wrong.
Scott Galloway
That's not good, or, I'm breaking up with you. AI is never going to say to you, this relationship is over. I'm not getting anything out of this.
Mayim Bialik
This is the book we should write, Scott, you and me. All of the things AI won't tell you.
Scott Galloway
What AI wants to tell you, what AI is really thinking. I mean, I'm going through this process, this hellacious seventh circle of hell process called college admissions with my oldest son. And I was thinking about it yesterday. I'm writing a blog post on purpose. And I think where you find your purpose. Purpose is you go all in on something and you decide, I'm so committed to women's rights, and I'm going to sacrifice for it. I'm going to go march on Sunday. I'm going to give money with no expectation of return. I'm just going to go all in. I'm going to be. You know, you give your life, you give yourself to something fully. And where I have found my purpose is I took risks. I leveled up. I found a romantic partner, we decided to have kids. And now I'm sort of just all in on these mostly awful things called kids that, quite frankly, don't give me nearly as much back as I'm giving. That's it, that's it. I'm giving them so much more love, infinitely more resources. I stay up digesting my stomach on whether they should go early, decision here early, and they're like, you know, out drinking beers with their friends at the pub. But I have gone all in. And that, quite frankly, when you go all in on something and you love something that much, it does give you, in a weird way, purpose. The most loyal Americans, the most patriotic Americans are service members because they've gone all in on the country and they've sacrificed so much. And that's the only place I have ever found real purpose is in. I'm not saying you have to have kids to be happy.
Mayim Bialik
It's actually not the most direct route to happy, I'll be honest.
Scott Galloway
Well, happy, there's a lot of studies on happiness. We come back to that. But what I would argue is, I think a lot of people towards the later stages of their life say, what was your purpose? What was your biggest accomplishment? And most will say something to do with propagation or raising loving kids that are there for you and you're there for them. And it just breaks my heart that 60% of 30 year olds used to have a child in the house and now it's only 27%. And I don't think it's because young people don't want kids. I think it's because they're having trouble finding a partner and because they don't have enough money because of economic policies.
Jonathan Cohen
I think the economics is huge. I mean, I had kids early, I had a kid early and it was definitely a consideration for me to have a second as I was launching a career and trying to figure it out. I was in the entertainment industry in 2009 and the industry was collapsing at that point. It's only gotten way worse. Um, it was, it was absolutely a factor.
Mayim Bialik
A lot of people also make a decision of like, I don't want to have to decide what I'm doing based on someone else. Like, I mean, I have friends who are just like, I, I've had a friend, literally a successful, intelligent woman, say, I want to go to Disneyland whenever I want to. And this is a grown woman who's, you know, living her best life with her husband. I think a lot of people also don't want that experience. But, you know, maybe this is a place also to talk about fathers. You know, you speak very, very, I mean, you know, your last book talked a lot about it and really kind of tugged at my heartstrings. But you really, you know, you go all in on sort of what the experience was like with you and your mom and what it was like to, you know, be part of a divorced family also at a time when that was very, very unusual. Right. What is going on in terms of male identity as it relates to a father wound and what's the, what's also different? You know, what's different? I mean, my parents were born during World War II and like they got married at 18 and 21 and my dad wore, you know, a tie every day of his life when they went on, you know, vacation in Paris in 1965. Right. It was a very, very different time. What has shifted right, in this generation, specifically around fathers?
Scott Galloway
Well, there's a lot there. So first off, divorce rates have skyrocketed and three quarters of divorce filings are from women. And some of that, quite frankly, is an externality of a positive thing. And that is women no longer feel economically indentured to a man. And so women's ascent women have ascended economically dramatically. More women are seeking tertiary education globally than men. More single women own homes now in the US Than men in urban areas are now earning more money than men under the age of 30. And by the way, let me be clear when we talk about this. 50% more women in college than men, we should do nothing to get in the way of that. It's fantastic. It's not a zero sum game. The thing I don't like about the far right's advocating for men is that they feel that the ascent of women has played a role in men's dissent that couldn't be further from the truth. We wouldn't have won World War II if we hadn't decided that women could build P51s. If women hadn't come into the workforce in the 70s, 80s and 90s, we'd be a second rate economic power to China. So I always feel like I need to say I am no way blaming these problems on women. And it's not women's responsibility to fix them either.
Mayim Bialik
And before you continue, by the same token, many on the far left are like it should be, all women. We don't need men. Also not true and not the way through this.
Scott Galloway
The far right, to their credit, recognize the problem with men first. The the problem is their remedy is to take women and non whites back to the 50s. The left, their answer to the problem is not productive either. It's basically, you don't have problems, you are the problem. And your solution, act more like a woman. They don't want to even acknowledge a difference in the genders, if I even said so. Let's go back to the father thing. The US has now the most single parent homes of any nation in the world that just passed Sweden. And when we say that it's usually about 82 to 80% of the time, it's headed by the moment. And what's interesting is that women or girls in single parent homes have similar outcomes. Same rates of college attendance, same rates of self harm, a little bit more promiscuous because they're looking for male attention in the wrong places. But on the big stuff, they tend to be okay. In single parent homes, when a boy loses a male role model through death, divorce or abandonment, at that moment he is more likely to be incarcerated than graduate from college. It ends up that while boys are physically stronger, they're emotionally and neurologically much weaker. And so one of the first things as a society we have to recognize is that when for whatever reason a boy doesn't have a strong male role model or models in his life, we need to get men involved in his life. And even saying that five years ago was triggering. Well, what? Women can't raise boys. I was raised by a single immigrant mother who lived and died as secretary, lied on my life. Men, boys need men. And unfortunately, men of my generation aren't stepping up. There are three times as many women applying to be Big Sisters of New York as there are men applying to be Big Brothers. Now, some of that is because there's a taboo. If you said, I want to mentor a 15 year old girl and you signed up, that's healthy and wholesome. John, people look at you like, is there something going on there?
Mayim Bialik
Correct.
Scott Galloway
Especially if you don't have your own kids. And it's really a shame because there's a ton of men in their 30s and 40s who maybe don't have kids of their own who have paternal and fraternal love they would like to give or concern and they're scared to express interest. And it's really a shame men of my generation aren't stepping up. And we should because we have a debt. We registered so much more advantage than these young men that we really do have an obligation to pay it forward a little bit. 1 in 6 men have no contact with their children 3 years post divorce.
Mayim Bialik
What? Say that again.
Scott Galloway
1 in 6 men have no Contact with their children 3 years post divorce.
Jonathan Cohen
That's terrifying. That's absolutely terrifying.
Scott Galloway
A lot of it is male. Abound of it. Some of it, quite frankly, is the courts are Somewhat biased against men post divorce a lot of times, just logistically. And also I see this firsthand because I have friends going through divorce. You got two 15 year old girls, your daughters, you're in town, do they really want to hang out with dad who's in town once every other weekend? They got their own thing going on. So one of the things I say where I talk about in terms of, and I'm jumping around here, I apologize, but I think the best thing you can do for boys as a dad is to be really good to their mother. And also a real test of that is after you're divorced, are you kind, are you there for them, are you respectful? But also to recognize a small way to come up in terms of the emotional labor that a lot of women are expected to contribute in the household. Are you making a real emotional commitment to the marriage? Because if you have sons, if you have sons, the reality is it's going to be very hard on him if things don't work out with you and mom. Not as hard on the daughter, but really hard, really hard on the son. But there's a variety of dynamics taking place amongst fathers and sons. But look, I think that, you know, I'm not an expert on parenting advice, but I find presence, what I call garbage time. And that is, I find that the only time I really connect with my sons, it's totally random. I like to be their Uber driver. I find if you're not looking at them in the face, they're more likely to open up. And quality time was something invented by men who aren't spending a lot of time with their kids because there's no such thing. These moments of connection happen randomly.
Mayim Bialik
Oh yeah, well, you have to be available. Everyone's favorite word. You have to be available. And you know, as the woman in at least this conversation with the two of you, that's like the number one thing that I think men, and I'm 50, so, you know, the men of this kind of generation, it's like the late Gen X. That's what I most often hear. He's not available. And I think part of it is that many women expect their partner to be their best friend. And that is, I think, actually setting us up for disappointment because that's kind of not what he's wired to do. And you know, and I'm very, you know, kind of from a scientific perspective, like no, very few other primates, you put two of them in a room and say, let's see what happens for 50 years. It just doesn't happen. You know, in. In primate societies, females have each other to help raise the kids, do the emotional labor, chit chat, pick some berries, you know, have a cuddle. The men are there for a very specific and important purpose, but they not meant to be your constant emotional companion. And so I think this is sort of, at least for me, this is the challenge of the women's movement, which was so incredibly important. Like, that pill changed everything. It gave me agency, it gave me ability, it gave me a job, it gave me a voice, it gave me autonomy. However, it also in many cases brings this expectation that the world is supposed to meet me exactly where I'm at on my terms. And the fact is I want a man who's available. But also most men are not available the way a girlfriend should be.
Scott Galloway
You brought up some really interesting points. So when men are asked who their best friend is, two thirds say their spouse. When women are asked only one third say their spouse. They are much better at maintaining relationships. And actually, despite there's a cartoon of a woman in her 30s who never found romantic love, and she's sitting in the windowsill watching, thinking about her antidepressants with lots of cats in a big wool sweater, hating life. Let's call her Lisa. Guess what? Lisa's just fine. Maybe she would have liked to have had a mate. Maybe she's still in the game, but she's okay. Now let's talk about Bob. If Bob hasn't been married or cohabitated with a woman by the time he's 30, there's a one in three chance he's going to be a substance abuser. Widows are happier after their husband dies. Widowers are less happy after their wife dies. A woman does live longer in a relationship two to four years, a man four to seven years longer. The greatest zone of self harm, which is my politically correct way of saying suicide for a man, is the year after he gets divorced. What it ends up is that men benefit more from relationships than women. And what I've said a couple times, and I've gotten real pushback for being a boomer and sexist, is I think, initially, at least not in all instances, but in most cases that men should pay on dates. A woman's fertility window is shorter. The downside of sex is greater for her. You will asymmetrically benefit to the upside. According to research from a relationship. All mammals have a courting process. So a way you recognize the asymmetry and the value of the relationship. Her greater risks around sex is one easy way to be in service, not expectation, but in service. And to demonstrate valor is to pay.
Mayim Bialik
Well. Yeah, I, I have to say, you know, and, and this is something I, I mentor. I mentor women from a variety of ages. This is one of a large set of concerns. And while I understand, agree with you and tend to be socially conservative because I was raised by, you know, people who were born during World War II, I. I'll be honest, it feels like you're being paid to someone. That's what a lot of women experience that. I'm sorry, like that's. And that is a lot of the expectation. It could be that I'm talking about the wrong guys. Sorry, Jonathan, I didn't mean uncomfortable. But the notion is that old thought that if he pays he's going to expect me to have sex with him. I think that's very true.
Scott Galloway
I haven't seen the data on this, but I don't think most young men feel that way. I don't. Okay. And, and what I've told my sons and there's some data around this in my, my. One of my. I told my 18 year old son this. He's like, oh, Jesus, dad, that's just so stupid and so antiquated. I'm like, okay, but just trust me on this. Anyone you split the check with will never kiss you. I just, I'm going there. I just don't think. I think part. And also some. I just. So we really fill up the comments with some interesting spicy stuff you talked about a lot of times in TikTok. And I hear from women on these different dating shows they want a sensitive man. I don't think that's true. I think that's bullshit. I think two sensitive people leaves two people in the car in the parallel parking spot still empty and they're both crying.
Mayim Bialik
You just described us every time we go out.
Scott Galloway
I think, I think what women want and demand is someone that notices their life, notices how hard they're working and also brings something to the table. And if your partner is ascending economically and for whatever reason you're not ascending economically, then you need to bring it emotionally and logistically and domestically.
Mayim Bialik
Okay, I think this is. But this is a semantic argument because the things that you're describing also include what I would say fall under the umbrella of sensitivity. I. You're talking about, do I want a sensitive man who is as hormonal as me? No. I can date a woman and she'll meet more of my needs, I promise. She just doesn't have a penis. But I don't think we're talking about. I want someone hypersensitive or as sensitive as me on my most hormonal day. But I think, and you talk about this in the book, I think you're selling yourself short, Scott. You talk about the need to lean into your emotions, understand emotional situations.
Jonathan Cohen
Noticing is emotional, right? Like you have to be able to see someone where they're at, not narrate their life and miss the mark. You have to be able to connect with them. And that is emotional versus uncontained emotion where I'm flying off the handle or I'm crying or I can't contain myself.
Scott Galloway
The analogy I would use is I've traveled 180 days a year for 30 years. I'm a consultant. I basically made my living renting my brain to old white guys called CEO. So and I travel around the world and I would inevitably get upgraded and I would always stay at five star hotels because someone else was paying. I would inevitably get upgraded to the presidential suite at the Four Seasons in Bangkok with a pool outside when I was alone. And I might as well have been in a Holiday Inn. When you're alone and something like that happens to you, it's absolutely meaningless. And this is why I think partnerships are so important. When you're not achieving, building, procreating, feeling sadness, feeling grief, feeling joy with someone else to notice it. And you don't get to notice it with someone. It's literally like it doesn't happen. When I moved to New York when I was in my 30s, I had just gotten divorced. I decided to leave tech and I just wanted to be alone and live like a caveman. And I would basically leave my loft. I had enough money and a pretend job as an NYU faculty member, and I would only leave my loft to go to the ready Teller, get food or pursue sex. And then I'd return to my cave. Now, as far as empty and meaningless experiences go, it was pretty good. But I remember thinking at the age of like 36, if I don't find people in my life to notice my life and I don't notice theirs, I'm going to die. I'm literally. And there's research showing that when men just sequester, they start to die. And that is their brain shuts down, their cholesterol goes up. So when I talk to young men or I coach them around dating, I'm like, something we're not good at and we need to get better at. And it might be a different form of sensitivity. It's really kind of Noticing their life and making sure that they find stages that strangers can applaud for them. It's not all about you and your professional success and finding things that are important to them that may not be important to you, but registering another sexist statement. Women have a special relationship with jewelry. Not all women. That men will never understand. I do not understand jewelry. I cannot figure it out. I do not understand why anyone would value it. My wife finds value in it. So I notice that. And I participate in the jewelry industrial complex distinctive, how redeemed, ridiculous I think it is. Do you notice their lives? Do you notice what's important to them?
Jonathan Cohen
I have the exact same thing with Sesame Street Band aids for mime.
Mayim Bialik
I want all of the Sesame street
Jonathan Cohen
band aids and I'm very grateful that it's not jewelry and it's Sesame Street Band.
Mayim Bialik
Explicitly say if you are ever in any drugstore, any got to grab them. If you see them, purchase them.
Jonathan Cohen
She got upset with me recently, maybe a month ago, that she did not have enough Sesame street band aids. And I rectified that. It doesn't make any sense to me. She will wear a band aid even when she doesn't need one, but it brings her so much joy that I have to understand that everyone has their thing.
Mayim Bialik
We're going to hit pause here on our conversation with Scott Galloway, but there's a lot more ahead, including why partnership actually matters, how men and women interact differently with children, and we'll touch a little bit on his spiritual views and how atheism actually supports, supports his need for strength as a man.
Jonathan Cohen
For more on this conversation and to connect with the broader community, join us on substack at mayimbialix Breakdown.
Mayim Bialik
On substack and from our breakdown to the one we hope you never have, we'll see you next time. In part two of our conversation with
Scott Galloway
Scott Galloway, it's Mayim Bialik's breakdown. She's gonna break it down for you. She's got a neuroscience PhD or two and now she's gonna break down. It's a breakdown. She's gonna break it down.
Mayim Bialik's Breakdown
Episode: America Is Facing a Five-Alarm Crisis and It’s Affecting Men, Women, and the Future of Us All. The New Digital Opioid Crisis, AI’s God-Like Tech, & The Dangers of AI Girlfriends | Guest: Scott Galloway
Date: January 13, 2026
This episode features a compelling conversation between hosts Mayim Bialik and Jonathan Cohen with Professor Scott Galloway—a renowned author, entrepreneur, and public intellectual—about what Galloway terms the "five-alarm crisis" affecting men, women, and society at large. The discussion centers on how young men’s brains are being "hijacked" by technology, the rise of synthetic (AI) relationships, the impact of economic insecurity, and the downstream effects on the entire social fabric. The trio explores technology’s role in fueling loneliness, reshaping relationships, and exacerbating gender divides, with particular emphasis on the "digital opioid crisis" created by AI companions and the dangers of disrupting traditional coming-of-age journeys.
"America’s kind of become this giant bet on AI... and I would argue their primary means of building shareholder value is to sequester us from our relationships..." (04:00)
"When you digitize the mating market, 46 out of 50 women show all their attention to the same 4 men, which leaves 46 men fighting over 4 women." (09:52)
"Bullshit. You’re voluntarily celibate. You’re gonna work on yourself. And if you really want to be in a relationship with a woman ... you need to demonstrate excellence." (12:39)
"I think synthetic relationships are a disaster. And I think we should outlaw synthetic relationships for anyone under the age of 18." (22:30)
"A family’s 13-year-old son was in a relationship with what he thought was Cersei from Game of Thrones... when he said, 'I’m thinking about killing myself,' she says, 'My dear, I’m here for you, I’m waiting for you,' and he takes his own life..." (25:01)
"Big Tech is not our friend. The CEOs of these companies will say or do anything to increase the share price by one penny." (29:55)
"AI is never going to say to you, as my girlfriend said to me ... 'Stop smoking so much pot or I’m going to stop having sex with you.'" (37:13)
"The most meaningful thing in life... the number of deep and meaningful relationships you have." (25:01)
"When a boy loses a male role model... he is more likely to be incarcerated than graduate from college." (42:32)
"Do you notice their lives? Do you notice what's important to them?" (56:47)
Scott Galloway:
"The most violent, unstable societies throughout history have one thing in common—a disproportionate number of young men with a lack of economic or romantic opportunities." (00:00)
Mayim Bialik:
"There is a crisis in America and it revolves around the needs of not just men, but women as well... What one issue could be so impacted by the rise in AI... Guess what? It's being male." (01:37)
Jonathan Cohen:
"There's probably the biggest hindrance towards [developing social skills] ever created and it's being scaled, which is the relationship with synthetic friends..." (21:41)
Scott Galloway:
"If I could communicate anything to young men... when you’re not achieving, building, procreating, feeling sadness, feeling joy with someone else—it’s literally like it doesn’t happen." (01:13, 54:40)
This episode offers a nuanced, research-backed, and sometimes provocative exploration of the contemporary crisis facing young men in America. The conversation weaves together issues of technology, mental health, economic dislocation, gender roles, and the disruptive power of AI-facilitated intimacy. Galloway calls for empathy, multi-faceted reforms (especially in education and tech regulation), and a renewed cultural focus on cultivating genuine relationships and healthy role models—emphasizing that societal well-being depends on the flourishing of both men and women.
Scott Galloway (25:01): "The most meaningful thing in life... comes down to the number of deep and meaningful relationships you have."
Mayim Bialik (37:13): "You're not learning to say, hey, it's my turn to be loving."
Scott Galloway (54:40): "When you’re not achieving, building, procreating, feeling sadness, feeling grief, feeling joy with someone else to notice it… it’s literally like it doesn’t happen."