Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers share the strategy stories behind amazing campaigns.
301episodes
Episodes
Newest firstAll episodes
W+K and Trainline on turning your greatest weakness into opportunity
Mar 1500:42:00Summary readyTrainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."
SummaryDos Equis' Most Interesting Man In the World is back. We talk about why
Mar 800:40:28Summary readyIt should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Marketing at Heineken and Jim Curtis, CCO at LePub, NYC. Stay Thirsty My Friends.
SummaryOn the Spot: Rocket Mortgage and other post Super Bowl rants
Mar 100:50:00Summary readyIt's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are Tracksuit's Matthew Herbert and System1's Vanessa Chin.
SummaryThe new book that makes the business case for creative effectiveness
Feb 2200:40:36Summary readyThe Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 SVP, Andrew Tindall. Learn how to download the book for free.
SummaryRevisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Feb 1600:40:44Summary readyHugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.
SummaryLive from Arnold in Boston: Brains, Grit and Brand Building
Feb 1001:05:15Summary readyBoston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside smaller agencies like Colossus, to make a mark with national work (think Progressive Insurance) that makes most of us jealous. Boston also houses many in-house agencies at companies including The LEGO Group. Shark Ninja, Staples, Liberty Mutual, New Balance, Puma, etc. We talk about all this and more with many of the people at its center. Thanks to Tracksuit, Ipsos and the Effies for supporting our live tour.
SummaryMüller Rice's award-winning pivot from attempting persuasion to avoiding rejection
Feb 100:44:02Summary readyAfter hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt Hayes to talk through their Müller Rice award-winning Rice, Rice Baby campaign.
SummaryOn the Spot: Burberry & Johnnie Walker
Jan 2500:50:03Summary readyIt's planners talking brands they've never worked on. I'm joined this month by Kate Rush Sheehy, CSO at GSD&M and Brendon Volpe, CSO at UM NYC. We're talking about the latest work from Burberry and Johnnie Walker. Thanks to Tracksuit and System1 for making this series possible.
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The Insight that fueled the Irish National Lottery Campaign
Jan 1800:37:16Summary readyA fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are Enda Kelly, MD of Folk VML, Dublin and Karl Waters, Chief Creative Officer. A great conversation. Thank you both.
SummaryHow Dr. Dre is putting swagger back in the Goodyear brand
Jan 1200:36:00Summary readyThe new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the campaign uses Dr. Dre's "Still D.R.E." to share the story of the brand's past and its pop culture presence. I'm joined by Taylor Grimes of Goodyear and Lindsey McNabb of BBH, NY.
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