Podcast
Shopify Masters
Hosted by Shopify · EN
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
54episodes
Episodes
Newest firstAll episodes
Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital World
5d ago00:32:16Summary readyIn a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how modern businesses can carve out lasting market moats that drive long-term value. For more on Herman Scheer, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How The Black Tux Solved Formal Wear's Biggest Problem
1w ago00:34:23Summary readyWhen Andrew Blackmon couldn’t find a rental tuxedo that actually fit, he didn’t just start a company—he rebuilt the entire formalwear supply chain from scratch, turning a strip-mall industry into a nine-figure business with seven flagship stores and showrooms in more than 40 Nordstrom locations. For more on The Black Tux and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not Pressure
2w ago00:32:42Summary readyAt 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, and a growth strategy built entirely on passion over pressure. For more on Marlyn Schiff and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How a $5,000 Grant Snowballed Into a Dr. Dre Partnership
2w ago00:50:47Summary readyCarmen Dianne and Kara Still launched Prosperity Market during the pandemic to bring fresh food and economic power to Black communities in Los Angeles—with no background in farming, no trailer, and no blueprint. Scrappy pop-ups in church parking lots grew into an 80-vendor operation, a Good Morning America segment, and an unexpected partnership with Dr. Dre. For more on Prosperity Market and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel
3w ago00:35:22Summary readyMelissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand’s growth now comes from word of mouth alone. For more on Dagne Dover and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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The Beauty Brand Playbook Behind Lore's Successful Launch
3w ago00:36:47Summary readyMelanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain
4w ago00:30:26Summary readyBy owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day. For more on Fusion and show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
4w ago00:44:04Summary readyAishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and why she said no to Whole Foods—twice. For more on Brightland and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
SummaryThe Mistakes That Changed Everything (From 8 Real Businesses)
Jun 2500:13:13Summary readyLeaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses. For more from these leaders click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.
Jun 2300:32:14Summary readySara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself. For more on Lulu and Georgia and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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