Podcast
The B2B Content Show
Hosted by EventShark · EN
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
16episodes
Episodes
Newest firstAll episodes
Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23
Jan 700:18:04Tap to summarizeThe EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made.We talk about how word of mouth builds trust faster than company marketing & plays a bigger role in buying decisions, and why customer voices are still underused by brands.We also discussed: Why buyers listen to peers & not pitchesWhy companies wait too long to involve customersCustomer stories vs. paid influencer contentWhy authentic stories build more trustIf you want to use your customers more effectively instead of leaning only on company marketing, listen up!--Timestamps:0:00 Intro1:52 B2B street interviews pioneer2:35 Arthur is usually ahead of the trends3:10 Influencer marketing meets customer marketing4:43 Dark social5:53 Customer Marketing success story8:42 How to set up customer marketing at your company11:00 Customers are a marketing superpower12:25 B2B video should focus on watch time13:32 The value in having a plethora of testimonials15:22 How to arm your customer advocates with the tools they need17:06 Arthur picks an EventShark hat!#marketing #marketingpodcast #customermarketing #b2bmarketing
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Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22
Dec 1800:19:41Tap to summarizeThe EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content.We talked about: How to be intentional and methodical when creating contentProps, costumes, and world-buildingHow Ding writes rap songs for brands Why BTS content can outperform your main videosThe difference between true creators vs. people who just make content for businessVin's viral LinkedIn hiring post that hit 360K impressionsIf you want to stand out without just copying what everyone else is doing, listen up! Timecodes:0:00 Intro2:04 How to be methodical with creative content 2:59 Vin’s viral LinkedIn post about hiring4:29 Content hack - Start your story at the end 5:08 Using props, sets and costumes in content creation10:56 How Ding made the Creatorbuzz song13:05 The value of Behind the Scenes content14:23 Buzzword Blitz15:36 True creatives vs just marketers#linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast
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Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21
Nov 2600:17:31Tap to summarizeThe EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. We cover: -Why many executives still treat marketing like “where are the leads??” -The foundations you need in place before you even worry about “content” -How Unmuted uses their own marketing to attract the right clients -Getting your team to post on LinkedIn without forcing it -Why distribution is non-negotiable, especially for B2B content in 2025If you care about building long-term demand with content instead of chasing MQLs this one is for you. --Timecodes:0:00 Intro1:39 #1 Lesson from Demand gen agency experience3:08 Max’s strategy for helping companies understand what marketing they need4:13 How do you show results from content marketing?6:25 Tips on content distribution in B2B10:53 Favorite piece of content you’ve created?12:24 Why don’t executives understand marketing?15:30 Favorite part of Drive? 16:55 Outro#b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy
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Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun
Nov 700:21:55Tap to summarizeThe EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing.We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens.Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos. Tune in!What we covered:- Why 99% of b2b content sucks- How to make the viewer “the hero”- What b2b content you need to make to help build trust before the sale- Why too many voices ruin creative work- Client red flags and how to spot a bad fit- Ademola’s favorite editing tools and quick video tipsTimestamps:0:00 Intro1:25 Welcome to the show Ademola2:07 Ademola’s hot take on B2B content2:55 Favorite piece of B2B content?5:22 Why Ademola focuses on post-production vs video capture7:20 What’s different about making videos for B2B10:29 Biggest pet peeves when working with clients13:43 How quickly do you know if a client is a good fit?16:35 Ademola’s top editing tip17:36 Top 3 tips to make a better video20:45 Outro#b2bvideo #b2bmarketing #videostrategy
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LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19
Oct 2300:18:28Tap to summarizeThe EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent.We also cover:Why LinkedIn is so safeHow Tas built her personal brand by being “unhinged”The idea behind her content showsAI, brand, and the rise of fractionalsWhy personality beats polish in B2B contentIf you’re tired of safe, copy-paste B2B content… time to tune in. 🎧--Timestamps:0:00 Intro1:52 Welcome Tas Bober!2:31 Why is LinkedIn so safe?4:17 Behind the Notorious B2B Podcast8:25 Launching a new content series in B2B9:16 ExitFive ad break10:35 Thought process behind Tas’ new show 13:20 Why brand is going to be so important14:46 Is AI really replacing marketing jobs? 16:25 Benefits of going solo / fractional17:26 Outro#LinkedIn #Marketing #B2BMarketing #Podcast
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Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18
Oct 1400:17:51Tap to summarizeThe EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.In the episode, you’ll also hear:- How the B2B industry’s changing- How Drive became one of the most talked about B2B events- Why showing up in person might be your biggest advantage- What live streaming could mean for B2B- Dan’s best advice for B2B marketersTimestamps:0:00 - Intro1:55 - 2 years of Exit Five & Drive4:15 - Creating the breakout groups for year 26:56 - Trending topics in B2B marketing7:04 - Exit Five is leaning into AI in marketing7:54 - Exit Five is expanding into more events9:09 - Dan picks his EventShark hat + receives a gift11:08 - How does live streaming work?12:17 - Will live streaming enter the B2B space?13:41 - More live streaming history with Ding16:32 - 1 tip for B2B marketers#b2bmarketing #marketing #podcast
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