Podcast
The Doula Darcy Podcast
Hosted by Darcy Sauers · EN
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
56episodes
Episodes
Newest firstAll episodes
Do These 3 Things to Make More Money in 2026
Dec 1900:17:15Summary readyIn this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year. These steps take less than an hour each, but they compound in a powerful way. Most doulas try to "hustle harder," but earning more starts with strengthening what's already working. Darcy breaks down how to raise your rates confidently, reduce your taxable income, and increase referrals through gratitude and intentional follow-up. In this episode you'll learn: Why scrolling your photos from January can transform how you feel about the year you just lived The easiest time of year to raise your rates (and a script for announcing it) Why tracking mileage is basically free money A quick end-of-year gratitude ritual that boosts referrals organically How to identify your highest-value clients and referral sources Why expressing gratitude expands abundance in your business Homework after listening: ✔ Grab your phone → scroll to Jan 1 photos → make a gratitude list ✔ Review your pricing + update pricing page + contract ✔ Log missing miles + download a tracking app if needed ✔ Send 3 gratitude cards or gifts this week If you loved the episode… DM Darcy on Instagram @thedouladarcy and share one business win from 2025 you're grateful for. The Doula Darcy Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas build thriving businesses. Learn more at https://douladarcy.com
Summary
How I Hosted a Doula Holiday Party That Built Community and Saved Me on Taxes
Dec 500:15:46Summary readyI share the behind-the-scenes of hosting my doula agency's biggest holiday party yet on today's episode. Hear all about how I strategically planned it to be both meaningful and a tax write-off! You'll hear how I: Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home Created special moments for my team, including custom holiday cards Involved my teen boys in the prep, teaching them what mom really does Pivoted on gifts and ended up offering heartfelt bonuses instead Whether you're an agency owner or a solo doula, this episode is packed with ideas and inspiration for building community, celebrating your people, and integrating more heart (and strategy) into your year-end traditions. 🎧 Tune in to hear: Why in-person connection still matters in a digital world How to plan a holiday party with intention The small touches that made a big impact on my team and clients Follow The Doula Darcy on Instagram: www.instagram.com/thedouladarcy Learn more: www.thedouladarcy.com
Summary
Coaching Isn't Just for Athletes - It's a Business Game-Changer
Nov 1100:17:10Summary readyThis week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one? I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying. You'll hear: Why coaching isn't just for athletes How a good coach acts like a "spotter" in your business The importance of trust, accountability, and confidence in coaching relationships What coaching has meant for my business growth, and my clients' Why hiring a coach is one of the smartest things you can do to fast-track your progress and avoid costly mistakes Whether you're new to business or scaling your services, this episode is packed with honest insights, a few laughs (hello, diving smacks), and a strong case for putting someone in your corner who believes in you and knows what they're doing. About The Doula Darcy - Since 2010, Darcy has built a thriving postpartum doula business (now agency)in New Hampshire. With her team of doulas handling the in-person clients, Darcy now spends her time & energy helping other doulas create passive income streams and hybrid doula business models so that they are earning more money, working less hours and helping more people. Darcy's super power is creating high-impact marketing strategies The Doula Darcy uses her unique background of 10 years in mainstream advertising and 15 years as a postpartum doula to help other doulas feel fired up to create impactful doula businesses that don't burn them out. Learn more about her coaching programs here: https://douladarcy.com/doula-coach Follow her on Instagram here: https://www.instagram.com/thedouladarcy/
Summary
The Real Work Behind a Successful Online Doula Business
Nov 600:21:14Summary readyThis week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt. I talk about: Why I'm temporarily closing my membership, My Doula Village The real reason I'm not building a big team (and why you don't have to either) What bro marketers get wrong, and what actually works How entrepreneurship is really a journey of self-discovery The power of getting in rooms (IRL or virtual) with people doing what you want to do Whether you're building an online business, offering in-person services, or just dreaming of doing things differently, this episode will help you see what's actually possible without overcomplicating things. 🔗 Links & Resources: Join My Doula Village before doors close: https://douladarcy.com/my-doula-village Learn more about the Birth Worker Retreat (January 20–22, Clearwater, FL): https://douladarcy.com/the-birthworker-retreat DM me on Instagram and tell me what part of this episode resonated with you: https://www.instagram.com/thedouladarcy/
Summary
Why I Don't Do CEO Days
Sep 2400:20:38Summary readySomeone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business. Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation. She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity and achieve business growth. 00:25 What is a CEO Day? 01:22 Introducing Island Days 02:12 The Importance of Taking Breaks 05:31 Business Retreats and Their Benefits 07:25 Practical Tips for Scheduling CEO Time 11:04 The Value of Community and Networking 18:54 Conclusion and Final Thoughts Join My Doula Village — Get in on the next Maine Doula Retreat! https://douladarcy.com/my-doula-village DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode. https://www.instagram.com/thedouladarcy/
Summary
Claim the Life you Want and Build the Business to Match it with Amber Lilyestrom
Sep 1000:47:30Summary readyWant to meet the Business Coach Behind the The Doula Business Coach? What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I’m pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with my business coach of three years, the incredible Amber Lilyestrom. Amber isn’t just a business coach & brand strategist. She’s a poet, a mom, and a professional crazy cat lady (yes, we explain). She’s also the reason I’ve taken my doula coaching business to the next level. Together, we talk about designing businesses around the lives we actually want to live and the importance of being brave enough to want what you really want. If you're a doula looking for permission to create a business that truly fits your life (and not the other way around), this episode is your green light. Amber and I get real about money mindset, “right-sized” businesses, and the inner work that makes outer success possible. ✨ Bonus: We also share the behind-the-scenes story of a ridiculous, stormy, cat-filled, Taylor Swift inspired Reel we filmed together - because business should be fun. This episode is for you if: You’re a doula who knows there’s a next level waiting for you You want to get paid for being yourself and doing what you’re naturally good at You crave deep, authentic mentorship that goes beyond strategy You want to build a business that fuels your whole life—not just your bank account 🎧 Tune in and hear why our quirky, soul-sister dynamic might just be the spark you need to fall back in love with your business (or finally go all in). Find Amber at: https://amberlilyestrom.com Amber's Podcast - Homeward with Amber Lilyestrom https://amberlilyestrom.com/podcast Follow her on Instagram: https://www.instagram.com/amberlilyestrom/
Summary
Stop Trading Hours for Dollars in your Doula Business
Sep 200:44:41Summary readyThe only way to keep serving families without burning out is to design a business that earns you money even when you’re not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working. If you’re on call 24/7… If you feel guilty every time you block off a weekend… If your bank account feels just as drained as you do… That’s not freedom. That’s a business model that’s running you. The truth? You can’t sustain this pace without sacrificing your health, your relationships, or your passion for birth work. The good news? There’s another way. And it starts with creating income streams that work while you rest. You don't want to miss this episode of The Doula Darcy Podcast.
Summary
How to Promote Your Doula Business Without Spending a Fortune
Aug 900:18:19Summary readyYou don’t need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money. What You’ll Learn in This Episode: The only marketing expense I recommend when starting your doula business. Why your website is your 24/7 client-attracting employee. How to use networking to grow your reputation. The role social media plays in connecting you with dream clients - and why you need to stop complaining about it. The #1 free marketing tool you already have but may be overlooking. Links and Resources: Get a Doula Website Template — SEO-friendly, easy-to-customize, and designed specifically for doulas. Join My Doula Village — Get my personal website audit, SEO trainings, and a community of growth-focused doulas. 📩 DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode.
Summary
When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support
Jul 23, 202500:14:09Summary readyPostpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doulas often undervalue emotional support How our culture ties self-worth to productivity—and how to unlearn it Real client stories that prove presence > performance How to ask the right questions to uncover your client's real needs Why virtual postpartum doula services can be just as impactful Whether you're a seasoned doula or just getting started, this episode is your reminder that sometimes the most powerful support you can offer is simply showing up with love and presence. 📩 Questions or thoughts? DM me on Instagram or email me at darcy@thedouladarcy.com. Join the conversation in my free Facebook group: The Doula Marketing Group.
SummaryWhat to Put on Your Table at a Baby Expo (So You Actually Get Leads)
Jul 2, 202500:25:25Summary readyWhat should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you’ve ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I’m sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I’ve seen work (and flop) when it comes to turning a six-foot table into a client-magnet. What you’ll learn: The one mistake that guarantees you’ll go home with zero leads 10 practical tips for standing out at baby fairs (without a fancy setup) How to use these events to grow your email list and referral network Why your energy and body language matter more than your handouts Creative, low-cost ideas that actually get expecting families to stop at your booth Plus, a reminder that YOU are invited to join us at the Birth Worker Retreat in Clearwater, Florida, happening January 20–22, 2026! Sun, community, and business growth—what could be better? 🎟️ Get retreat details: thebirthworkerretreat.com 📲 Follow me on Instagram: https://www.instagram.com/thedouladarcy Please don't forget to like and subscribe to The Doula Darcy Podcast
Summary