Podcast
The Futur with Chris Do
Hosted by The Futur · EN
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
157episodes
Episodes
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How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352
Jun 5, 202501:05:03Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.Timestamps:(00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-DiscoveryCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Summary
How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351
May 31, 202500:39:39Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.Timestamps:(00:00) - Introduction(03:40) - Shadowbans & algorithm myths(05:27) - What virality really means(07:19) - How niche creators can reach wider audiences(10:49) - Formats for “boring” businesses(12:14) - Mindset shift for viral potential(14:50) - Man-on-the-street brainstorm(17:04) - What can go wrong with live formats(20:45) - Dialogue demo & emotional tension(23:25) - Should you delete non-performers?(25:14) - Faceless content vs personal connection(32:25) - Brendan’s personal brand & communication styleCheck out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Summary
Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350
May 29, 202500:42:03Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.Timestamps:(00:00) - Introduction(01:02) - Why storytelling matters(03:26) - Algorithms favor great stories(06:01) - Five-step social media success formula(08:57) - The role of content formats(12:10) - Format vs. trend: the big shift(15:23) - How to find your winning format(18:12) - What makes a video go viral(21:40) - Creating ideas within formats(25:00) - Real example: Tanner’s bag deconstructions(28:34) - Monetizing without selling(31:15) - ROI = size of your vision(33:50) - Why consistency and time matter(36:28) - One video at a time(38:45) - Learning through reflection(40:55) - Final thoughts and teaser for Part 2Check out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Summary
How Helping Strangers Became a 7-Figure Business - With Simon Squibb (Part 2) | Episode 349
May 24, 202501:08:32Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this gripping Part 2 episode, Chris Do goes deep with Simon Squibb on the business model that powers his viral mission of giving away money to strangers. But this isn’t charity—it’s strategy. Simon unpacks how he built a profitable, self-sustaining content engine that funds dreams, spreads hope, and disrupts the traditional education system.From revenue breakdowns across YouTube, TikTok, Instagram, and brand deals to his "infinite giving" philosophy, Simon shows that you can do good and make money—at scale. This episode is a masterclass in purpose-driven entrepreneurship, and a behind-the-scenes look at how generosity can become a business advantage.Timestamps:(00:00) - Why Simon’s mission seems crazy—but works(01:30) - Giving strangers cash on the street… how? why?(03:00) - The psychology behind belief, opportunity, and self-worth(04:00) - Why school failed him—and how he’s replacing it(06:00) - “Fun-education”: content that teaches people to start with $0(08:30) - You don’t need money to start a business—here’s proof(10:00) - How Simon’s videos spark action worldwide(12:00) - Giving without expectation vs. manipulation(14:00) - The business of giving: profitable, scalable, repeatable(16:00) - Acting like you have no money (even when you do)(18:00) - The flaw in traditional charities—and how Simon avoids it(20:00) - Core belief = business engine: fixing education, freeing people(23:00) - Real estate example: using purpose for competitive advantage(26:00) - Content model = exposure, not just cash(28:00) - Pattern-interrupting the system: why Simon talks to strangers(31:00) - Charity vs. marketing: what’s the real difference?(33:00) - The 3-stage revenue system: YouTube, brand deals, products(36:00) - Affiliate deals, subscription models, and ethical monetization(38:00) - New brands: Dream Brew coffee + Purposeful Clothing(41:00) - Revenue transparency: breakdowns from YouTube & TikTok(44:00) - Why exposure > money—and how every view funds dreams(47:00) - What’s next: scaling impact without losing soulCheck out today's guest, Simon Squibb:Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibbSimon's Instagram: https://www.instagram.com/simonsquibb/?hl=enSimon's Website: https://simonsquibb.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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The Million Dollar Moment That Changed Everything - With Simon Squibb (Part 1) | Episode 347
May 22, 202501:01:29Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this raw and deeply emotional episode, Simon Squibb sits down with Chris Do to unpack the moment he won a $1 million prize—and why it brought him to tears. From sleeping on the streets at 15 to selling a company to PwC, Simon reveals the powerful story of loss, hustle, purpose, and rebuilding from nothing. He challenges what we think we know about money, success, and charity—and makes a compelling case for why anyone, anywhere, can start a business.This isn’t just a business interview—it’s a masterclass in emotional resilience, reinvention, and the psychology behind purpose-driven work. Whether you're broke, burned out, or just looking for a reason to keep going, Simon’s story will make you believe in possibilities again.Timestamps:(00:00) - The dream spark: How Simon helps people start with nothing(01:30) - The serendipitous $1M moment at the 1 Billion Followers Summit(03:00) - Why Simon cried on stage (and what people misunderstood)(06:30) - Childhood trauma: Being kicked out at 15 after his father's death(09:00) - Billy Elliot, judgment, and the underdog narrative that made him weep(12:00) - Small-town England to global entrepreneur: Breaking out of expectations(14:30) - The family divide: estrangement, identity, and redefining connection(16:00) - Why selling his business felt like another kind of loss(20:00) - Dealing with hate: tribal psychology and toxic social media reactions(23:30) - Purpose vs. profit: Why helping for free is Simon’s real power move(25:00) - From homeless to hustler: how a messy garden became his first business(29:00) - Scaling with no resources—and becoming the first customer himself(34:00) - Selling his agency to PwC and losing his “fluid” identity(40:00) - Depression post-success: What happens when you no longer “need”(44:30) - Purpose as survival: Why not needing money can leave you lost(49:00) - Giving without expectation—Simon’s philosophy on modern generosity(52:00) - Why building a business to help others is the future of entrepreneurshipCheck out today's guest, Simon Squibb:Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibbSimon's Instagram: https://www.instagram.com/simonsquibb/?hl=enSimon's Website: https://simonsquibb.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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Can Anyone Be A Coach? - With Jule Kim | Episode 347
May 17, 202501:19:33Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow.Timestamps:(0:00) - Intro(1:44) - Can "Anyone" Can Be a Coach? 🤔(7:15) - Coaching VS Therapy(7:54) - Handling Difficult Client Situations(14:28) - Money & Ethics Real Talk(23:44) - Power of Words & Communication(32:35) - Defining Internal Beliefs(42:40) - Understanding True Respect(56:12) - Setting Better Boundaries(1:00:43) - Breaking Patterns(1:07:13) - Say YES(1:09:38) - What's the Ideal Client?(1:11:35) - No More Bullsh*t(1:17:19) - Next Episode Preview: Quantum PhysicsCheck out today's guest, Jule Kim:Jule's LinkedIn: https://www.linkedin.com/in/julekim/Jule's Instagram: https://www.instagram.com/itsjulekimJule's Website: https://adviceactually.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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Design That Builds Trust (and Sells Without Selling) - With David Fastuca | Episode 346
May 14, 202500:51:12Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with David Fastuca, serial entrepreneur and co-founder of Locomote. David shares the raw, behind-the-scenes truth of building, scaling, and exiting a startup without raising external capital. We explore the emotional challenges of entrepreneurship, the toll it takes on relationships, and why success without alignment can still feel like failure.Timestamps:(00:00) - Introduction(01:15) - How David started Locomote and scaled without funding(06:32) - The personal cost of building a business(10:55) - Dealing with burnout and founder guilt(13:44) - Navigating identity crises post-exit(18:20) - How his business affected his marriage(22:11) - What true alignment in business and life looks like(25:40) - Stepping back from ego-driven decisions(28:55) - Why purpose matters more than success(33:28) - What David would change if he started over(37:10) - Mental health strategies for founders(41:45) - Closing thoughtsCheck out today's guest, David Fastuca:Buy David's Book: https://www.growthforum.io/buybookDavid's LinkedIn: https://www.linkedin.com/in/davidfastuca/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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How Montana and Spirit Airlines Won by Being Honest - With Chris Do | Episode 345
May 10, 202500:10:12Summary readyWe want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I explore the critical issue of brand misalignment—when the public’s perception of your brand doesn’t match your internal vision. Using examples from major companies like Chevy, Jaguar, and Domino’s, I break down how businesses either fail or succeed in bridging that gap. We discuss the power of social listening, the importance of honest brand positioning, and why execution always trumps ideas. From Spirit Airlines embracing its budget identity to Montana’s tourism campaign flipping “nothing here” into a strength, this conversation is all about aligning perception with reality. If you're looking to refine your brand’s message and build stronger trust with your audience, this episode is for you.Timestamps:(00:00) - Why execution beats ideas(00:34) - What happens when branding goes wrong(01:17) - The Chevy Camaro & Jaguar missteps(02:06) - How to fix brand perception(03:45) - The Domino’s Pizza rebrand success story(06:12) - Spirit Airlines and brand honesty(07:01) - How Montana turned “Nothing Here” into gold(08:46) - The power of embracing public perceptionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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344 - Why Avoiding Pain Creates More Pain - With Mark Manson
May 7, 202500:52:02Summary readyIn this episode, I sit down with the incredible Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, to talk about suffering, creativity, and what it really takes to find meaningful work. We dive into the paradox of avoiding pain, why some struggles are worth it, and how Mark discovered that writing—not music—was his true calling. We also geek out on content creation, the power of differentiation, and the business of being a creator. Mark opens up about the mistakes he made, the detours he took, and how he found his way back to what he truly loves. If you’ve ever struggled with burnout, self-doubt, or figuring out your path, this conversation is packed with insights that just might change the way you think about success.Timestamps:(00:00) - Introduction(00:45) - The paradox of suffering(02:05) - Finding meaningful struggles(06:13) - The “shit sandwich” you don’t mind eating(09:30) - Discovering your natural talents(14:25) - When to push through vs. when to quit(18:09) - Mark’s journey from music to writing(24:21) - The myth of “finding your passion”(28:47) - Secrets to creating engaging content(33:19) - The power of being a “correct contrarian”(37:14) - Social media as media, not social(42:25) - Business model shifts & the future of online media(48:08) - AI’s role in personal development(50:12) - Closing thoughtsCheck out today's guest, Mark Manson:Mark's Website: https://markmanson.net/Mark's Instagram: https://www.instagram.com/markmansonMark's New Community: https://findmomentum.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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343 - You’re Selling Wrong (Fix This Fast) - With Victoria Dior Wang
Apr 30, 202500:54:04Summary readyChris Do is coming to Singapore! 🇸🇬Over the course of one unforgettable week, join Chris for three transformative workshops on personal branding, conversational selling, and an exclusive VIP experience designed to unlock your full potential as a creative professional or entrepreneur.🗓 June 2–7, 2025📍 Four Seasons Hotel, Singapore👉 Secure your spot on the waitlist: https://chrisdo.asia/waitlistIn this high-impact episode, Chris Do sits down with Victoria Dior Wang—CEO of Goldzone Group and a trailblazer in experiential leadership education—to unpack why most professionals, especially in Asia, are selling all wrong. From cultural beliefs rooted in Confucian values to a widespread fear of self-promotion, Chris and Victoria explore why talented people keep playing small—and how to break free.They dive deep into why traditional sales methods feel manipulative, the shame that comes with self-promotion, and how personal branding can help you sell with confidence (and integrity). This conversation is a must-listen for creatives, consultants, entrepreneurs, and anyone struggling with visibility, pricing, or imposter syndrome.Timestamps:(00:30) Desperation in sales: Why chasing money pushes the right clients away(01:45) “Money is a thank you note” — a powerful mindset shift(03:45) Chris shares his experience in Singapore and the importance of first impressions(05:15) How personal branding supercharges sales and creates leverage(07:00) The hidden cost of working hard: Why leverage beats effort(09:40) Why Asian audiences favor Western brands — and what needs to change(13:50) "Don’t come to the workshop if you’re unwilling to change" — tough love(18:00) The ethical sales approach: One honest conversation, not two(24:45) Cultural shame and self-promotion: The invisible barrier to successCheck out today's guest, Victoria Dior Wang:Victoria Dior Wang's Website: http://victoriadior.com/Victoria Dior Wang's Instagram: https://www.instagram.com/victoriadiorwang/Victoria Dior Wang's LinkedIn: https://www.linkedin.com/in/victoriadiorwang/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
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