Podcast
Honest Ecommerce
Hosted by Shopify Expert Chase Clymer · EN
Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
27episodes
Episodes
Newest firstAll episodes
Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna
Apr 2700:29:04Tap to summarizeScott Dancy is the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. Since launching in 2019, Scott has scaled Azuna into a serious category disruptor. Prior to launching Azuna, Scott built, scaled, and sold several companies across cybersecurity, staffing, and energy - with curiosity as his fuel. During the dot-com boom, Scott was the youngest member of the cybersecurity board, working directly with the Attorney General to navigate the rapidly changing early years of the internet. He is a graduate of the University of Rochester and resides in Buffalo, NY where Azuna is based. In This Conversation We Discuss: [00:00] Intro [00:47] Tripling revenue by solving everyday problems [03:00] Reinvesting profits to outlast competitions [05:25] Sponsor: Klaviyo [07:32] Learning from mistakes at every stage [12:23] Sponsor: Intelligems [14:23] Building LTV when first orders barely profit [17:02] Grinding to millions without ever going viral [20:14] Sponsor: Electric Eye [21:22] Learning when to keep things in-house [23:27] Calllouts [23:37] Building equity culture across your whole team [23:05] Creating a team culture people refuse to leave Resources: Subscribe to Honest Ecommerce on Youtube Naturally effective odor eliminators azunafresh.com/ Follow Scott Dancy linkedin.com/in/scott-dancy-189542200 Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière
Apr 2000:27:25Tap to summarizeCleo is the Co-Founder of Barrière and also serves as the brand’s CEO and brand-lead. Before starting Barrière with her Co-Founder, Alexa Adams, in 2020, Cleo had over a decade of experience in corporate fashion and styling. She was inspired to leave the corporate world and start Barrière to offer a chic, yet medically-effective masking option to customers during the global pandemic. This led her and Alexa to expanding the brand into transdermal supplement patches, as inspired by her own issues with nutritional deficiencies. Before starting Barrière, Cleo’s most recent professional roles included Brand Manager at Moda Operandi and Director of Special Projects at Saks Fifth Avenue, where she led brand, marketing, and e-commerce strategy for these top fashion destinations. In This Conversation We Discuss: [00:00] Intro [02:19] Finding inspiration from personal pain points [05:04] Sponsor: Klaviyo [07:03] Setting your own standards when regulations fall short [10:26] Avoiding the one-size-fits-all trap in product design [12:16] Sponsor: Intelligems [14:15] Seeding products to spark word-of-mouth online [16:18] Choosing product confidence over paid promotion [18:35] Measuring the long-term return on free samples [20:07] Sponsor: Electric Eye [21:16] Thinking creatively when marketing funds run dry [22:48] Callouts [22:58] Owning customer relationships through websites Resources: Subscribe to Honest Ecommerce on Youtube Wear your vitamins mybarriere.com/ Follow Cleo Davis-Urman linkedin.com/in/cleo-davis-urman-91928322/ Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews.
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Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode
Apr 1600:27:24Tap to summarizeGloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play. Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the press, but in Al search results that drive discovery and trust. Is there a guest (or two!) that you'd like to hear on our podcast in the future? Will think about this and let you know! In This Conversation We Discuss: [00:00] Intro [01:00] Navigating the shift from old SEO [02:37] Discovering free brand featuring ways [06:21] Understanding why PR tips a trust signal [09:34] Callouts [10:44] Seeing how backlinks offer great publicity [12:29] Repurposing wins into long-term content [16:11] Using 3 prompts for an effective pitch [19:10] Writing subject lines that journalists open [23:20] Building PR foundations before competitors Resources: Subscribe to Honest Ecommerce on Youtube Be found for the work you do gloriachoupr.com/ Follow Gloria Chou linkedin.com/in/gloriaychou If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be
Apr 1300:34:04Tap to summarizeSamantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey. In This Conversation We Discuss: [00:00] Intro [01:31] Turning a diagnosis into a mission [03:23] Becoming your product's success story [04:44] Callouts [04:54] Finding focus groups with limited budgets [07:37] Sponsor: Klaviyo [09:44] Letting research reverse product roadmaps [13:41] Building trust through science-backed content [15:12] Sponsor: Intelligems [17:12] Sharing vulnerable stories for customer loyalty [18:36] Tapping nice creators to amplify early content [21:41] Seeing early signals of product-market fit [23:49] Sponsor: Electric Eye [25:00] Letting word of mouth unlock B2B strategies [27:17] Allowing your data do the selling for you [30:16] Expanding impact to underserved customers Resources: Subscribe to Honest Ecommerce on Youtube Doctor-formulated prenatals, fertility supplements, & tests birdandbe.com/ Follow Sam Diamond ca.linkedin.com/in/samantha-diamond-1484a718 Follow Breanna Hughes ca.linkedin.com/in/breannahughes Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango
Apr 600:25:15Tap to summarizeRussell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London. In This Conversation We Discuss: [00:00] Intro [01:43] Starting a venture as a side gig first [03:55] Sponsor: Migrate [05:54] Using free channels to find first users [06:56] Iterating platforms as the business grows [08:24] Starting local before scaling distribution [10:47] Sponsor: Intelligems [12:47] Failing fast to find what actually works [15:06] Aligning growth speed to profitability goals [18:08] Sponsor: Electric Eye [19:17] Building innovative products to scale [21:39] Callouts [21:48] Learning scaling operations the hard way [23:38] Recognizing that success is never a one-man show Resources: Subscribe to Honest Ecommerce on Youtube Healthy, fresh dog food delivery service spotandtango.com/ Follow Russell Breuer linkedin.com/in/russell-breuer-0b3b57 Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta
Mar 3000:27:19Tap to summarizeLauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women's quality of life over symptom management. She personally reads every customer review, using those insights to shape product development and build Uresta's highly engaged community. Under her leadership, Uresta has become an eight-figure business serving over 30,000 women. What is Uresta? Uresta is revolutionizing bladder control with the first self-managed bladder support designed specifically for modern women, with no prescription or doctor visits required. Unlike traditional solutions, Uresta addresses leaks at their source, providing immediate all-day protection during physical activities like exercise, laughing, sneezing, and coughing. With 97% effectiveness and 90% continued use after 12 months, Uresta restores confidence, spontaneity, and dignity to millions of women. In This Conversation We Discuss: [00:00] Intro [00:35] Addressing a gap in women's health [02:19] Leaving a career to chase an idea [06:28] Callouts [06:38] Finding success as an operator [08:40] Sponsor: Klaviyo [10:47] Validating a market before scaling up [14:50] Sponsor: Intelligems [17:05] Building early trust through creators [19:45] Sponsor: Electric Eye [20:54] Setting realistic budgets for paid ads [22:04] Using social proof for different markets [24:52] Marketing a product people deny Resources: Subscribe to Honest Ecommerce on Youtube Bladder support for women https://uresta.com/ Follow Lauren Barker https://www.linkedin.com/in/lauren-barker/ Follow Uresta https://www.instagram.com/myuresta/?g=5 Get your free demo https://www.klaviyo.com/honest Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee
Mar 2300:29:41Tap to summarizeAlissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company. In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee -- the functional beverage bringing the wellness benefits of agar-agar to America's beverage aisle. In This Conversation We Discuss: [00:00] Intro [01:58] Pioneering a niche in an untapped market [03:43] Using cultural roots to drive innovation [06:51] Sponsor: Klaviyo [08:52] Sizing up categories before committing [10:57] Callouts [11:07] Using competitor research as winning edge [14:25] Sponsor: Intelligems [16:23] Letting the product do the talking [19:44] Knowing when to launch and building [21:51] Sponsor: Electric Eye [23:00] Using intellectual property for passive income [25:43] Turning disadvantages into entrepreneurial fuel Resources: Subscribe to Honest Ecommerce on Youtube Marine plant-based company https://aquatheon.com/en Marine-powered functional beverage https://oomee.life/ Follow Alissa Miky https://www.linkedin.com/in/alissa-miky-21a8673b Migrate and grow more https://www.klaviyo.com/honest Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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