
Hosted by Gen Furukawa · EN

Zach on LinkedInReveal.ai6:01 - Exploration of how to use customer insights in marketing11:05 - Zach explains how customer understanding manifests in marketing efforts15:48 - Discussion on personalization in outreach and scaling efforts21:13 - Explanation of Anthropic's prompt builder and its benefits26:36 - Exploring different ways to use customer conversation transcripts for content creation31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"35:57 - Discussion on creating SOPs and improving processes with AI

Greg Brooks on LinkedInSearchTides WebsiteHighlight Timestamps:3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content9:15 - Discussion on the process of identifying core topics and creating content strategy16:30 - Greg shares a real-world example of content strategy using personal lending as a topic23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice28:30 - Greg's perspective on the importance of brand equity in the future of marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions. Manobyte - https://www.manobyte.com/Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/

Matt McGrory on Linked INCheck out ArwenTimestamps: 0:57 - Explanation of AI-powered content moderation2:57 - Using RAG for brand-specific engagement5:22 - Balancing AI automation with human oversight8:28 - Prompt engineering and human-reinforced learning9:00 - Using AI for creative storytelling in marketing12:27 - Manual moderation techniques before AI tools14:00 - Creating a structured approach to social media engagement17:32 - Understanding brand health reports and benchmarks21:38 - Analyzing sentiment and emotions in social media campaigns26:53 - Key takeaways for growing on social media using AI30:46 - Closing remarks and contact information