
Hosted by Abigail Peugh · EN

Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able to create more freedom in her life while helping people all over the world learn to make delicious vegan treats! In this episode, we cover:Clarisse's transition from running a physical bakery to selling digital coursesThe vegan croissant course that changed everything (and why video was KEY)Her insane Instagram growth Why done is better than perfect Finding your perfect niche (and sticking to it!)What she’s learned from launches that totally floppedWhy sharing your story matters SO muchHer exciting new venture helping other mamas who want to lean into slow-livingResources mentioned in this episode: Vegan Tart Guide [FREE]Vegan Croissant Course BundleThe Slow Living Mother Rich Girl Reels Connect with Clarisse:Instagram: @chefclarisseflon & @theslowlivingmotherConnect with Abigail:Instagram: @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!

In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.In this episode, we cover:Sun's transition from web design to storytelling and personal brandingThe importance of simplicity and clarity in storytellingSun's "myth, truth, sandwich" approach to crafting compelling storiesHow vulnerability and authenticity build stronger connections with your audienceThe value of testing content on platforms like Threads before sharing on InstagramWhy it's okay to change your opinions and evolve your story over timeTips for sharing personal experiences without oversharingThe power of micro-stories in content creationSun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories.Connect with Sun:Instagram: @sun.yiNight Owl Nation: Learn more about Sun's storytelling communityConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!In this episode, we cover:Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram myths and misconceptionsTips for creating engaging Reels covers and using appropriate fontsShannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and HappeningsThe power of vulnerability and sharing real-life experiences on social mediaShannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies.Connect with Shannon:Instagram: @shannonmckinstrieShannon’s Favorite IG Fonts mentioned in the episode: Classic + LiteratureReels Lab: Learn more about Shannon's program for online business ownersConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!Make sure to hit subscribe/follow so you never miss an episode!

In this raw and vulnerable episode, I break away from my usual light-hearted content to dive deep into the real challenges of balancing entrepreneurship and motherhood. As a digital product creator and online business owner, I open up about my recent struggles, how I'm working through them, and remind my community that social media often shows just a small glimpse of someone's life.In this episode, we cover:The reality of choosing deadlines over family time and why "having it all" might be the biggest myth in businessBody image in the digital age and navigating unexpected physical changesWhy my phone is full of unanswered texts (and why I feel terrible about it)Date night? What's that? Nurturing my marriage amidst the chaosLaundry mountains and desk disasters Connect with me: Follow on Instagram @abigailpeugh for more unfiltered moments and business insights!Make sure to hit subscribe/follow so you never miss an episode!

We're diving deep into the world of YouTube marketing with another incredible entrepreneur. Stephanie started her business journey as a photographer before pivoting to teach social media marketing and digital product creation. She's now helped over 4,000 students through her online courses and reached millions with her content. She has a Youtube following of 96,000 followers and is here today to share her secrets to selling digital products on Youtube.In this episode, we cover:Stephanie's transition from photography to selling digital products on YoutubeThe power of YouTube for more long-term, passive marketing of digital productsThe gear you need to get started on youtube (spoiler alert, its not what you think)How to make videos people actually find (and love to watch!)How to use Affiliate Marketing on Youtube to make more moneyAnd so much more! Resources mentioned in this episode:Stephanie’s FREE Youtube ClassRode VideoMic Me (microphone for smartphones)TubeBuddy (YouTube keyword research tool)Final Cut Pro (video editing software)Connect with Abigail:Follow on Instagram @abigailpeughConnect with Stephanie:Subscribe to Stephanie's YouTube channel Follow on Instagram @stephanielynnkaseMake sure to hit subscribe/follow so you never miss an episode!

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.In this episode, we cover:The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)How I turned my audience's burning questions into a must-have digital productThe nail-biting countdown to my first sale Why that initial $35 felt like winning the lottery and how it literally rewired my brainBusting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)How digital products let me be a present mom and manage my health without sacrificing my goals

Today we have the incredible Amelia of @mothersewsbest_! We chat all about how she grew her Instagram following from 3,000 to over 838,000 in less than a year by creating viral reels that invited moms to learn how to sew. Amelia is a long time sewist and mother of 5. Sewing quickly became not just a hobby, but a creative outlet that gave her a renewed sense of purpose when she felt lost in motherhood. Now she is passionate about sharing the same life-giving pursuit with other moms and has taught thousands to sew through her online courses and digital products. In this episode, we cover: How Amelia almost gave up RIGHT before her account took offThat certain times of year are better for launching than others depending on your audience’s schedules If you higher your prices, you have to also shift how you’re selling and marketing How vital it is to keep pushing forward, even when growth is slowThe benefits of launching to a smaller audience first to learn and refine your processes before scaling upDoors to my Digital Product Bootcamp are opening soon!! Make sure you get on the waitlist HERE for $200 off when doors open this month. Ps - I only open doors once a year, so don’t miss out! Resources mentioned in this episode: Click HERE for Amelia’s Mother Sew’s Best Course Click HERE for Amelia’s Ready Set Sew Challenge happening October 2-4 [FREE] Click HERE for Amelia’s Viral Blinking Reel Connect with Abigail:Follow on Instagram @abigailpeughConnect with Amelia: Follow on Instagram @mothersewsbest_Make sure to hit subscribe/follow so you never miss an episode!

We’re back with another one of my amazing students: Serena Javens! Serena got started on Instagram doing fashion, and leaned into Pinterest when she started feeling burned out on social media. On top of blogging and making money on Pinterest through Affiliate Links, she has taken everything she’s learned about making money on Pinterest and turned it into a digital product! In this episode, we cover: Serena’s social media burnout and how she pivotedThe first steps for anyone wanting to sell their Digital Products on Pinterest How the long lifespan of content on Pinterest is unlike other social media platformsThe benefits of creating content based on audience questions and needsHow to incorporate affiliate links into your Digital Products Doors to my Digital Product Bootcamp are opening soon!! Make sure you get on the waitlist HERE for $200 off when doors open this month. Ps - I only open doors once a year, so don’t miss out! Resources mentioned in this episode: Click HERE for Serena’s guide on How to Monetize Pinterest [FREE]Click HERE for The Profitable Pin Formula & Support Community by Serena Connect with Abigail:Follow on Instagram @abigailpeughConnect with Serena:Follow on Instagram @pinsuccesswserena

We’re back today with a solo episode where I walk you through how to audit your own Instagram bio! Whenever you’re feeling like your bio just isn’t it, come back to this episode so I can help you feel confident that your Instagram bio will get your dream followers hitting that “follow” button soooo fast! In this episode, we cover everything you’re doing wrong on your Instagram bio, and how to fix it! Including: Profile Photo (which ones work, and which ones don’t work)Username (yes, even your username matters)Name Plate (sooooo many get this one wrong)Bio text (Probably the most important part)Link in Bio (yes, you can mess this up too)Highlights (these are more important than you think)Resources mentioned in this episode: Click HERE for a 2 Week Free Trial with Stan Store Connect with Abigail:Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!

Join me today with Megan Naasz as we discuss one of my least favorite parts of being an entrepreneur, but also one of the most important parts… taxes! Megan is a CPA, money educator and financial strategist and she shows online business owners how to get organized and feel confident when it comes to their money—whether it’s day-to-day management, making big important financial decisions, maximizing tax deductions, or keeping the IRS from knocking at your door.In this episode, we cover: The most important things to do when you’re first starting your businessCommon mistakes creators make with tax deductions How to write off your clothes as a content creator How to write off as much as you can as an online business owner Why you should be paying quarterly taxes How to hire your kids within your business Sales tax for digital products And soooo much more! Disclaimer: This episode is not tax, financial, or legal advice. This material is for informational purposes only. Please consult with your tax or financial advisor for advice in these areas. Click HERE for Megan’s FREE Ultimate Tax Resource Guide Click HERE for The Online Business Finances™ CourseClick HERE to book a strategy session with MeganClick HERE for Wave App Click HERE for Quickbooks Online Learn from me ⬇️75 Digital Product Ideas [FREE]Digital Product Starter KitIG Growth for SalesRich Girl LaunchRich Girl ReelsRich Girl StoriesConnect with Megan:Follow on Instagram @megan_naaszConnect with Abigail:Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!