Podcast
The Abigail Peugh Podcast
Hosted by Abigail Peugh · EN
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.
You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.
We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!
70episodes
Episodes
Newest firstAll episodes
39. How to Set Goals You Will Actually Hit in 2025 + My Big Goals for 2025
Jan 7, 202500:20:51Summary readyIn this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals. A few things we cover in this episode: Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead)How I track my goals with a Big A$$ CalendarThe passion I'm rekindling (hint: it has nothing to do with business)My biggest, scariest goal yet (and why I'm finally ready to share it)Resources mentioned in this episode:Big Ass Calendar (for tracking my daily walks)Dinner for Vampires (the book I’m reading right now and obsessed with)Rich Girl Community (join for weekly social media prompts + support!)Connect with me:Follow on Instagram @abigailpeughSend me your hobby suggestions!Share your favorite non-business books with me on InstagramMake sure to hit subscribe/follow so you never miss an episode!
Summary38. The 2024 Goals I Didn’t Hit
Dec 31, 202400:20:13Summary readyIn this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life.In this episode, I cover:How many walks I took for the year (my goal was 365 for the year)Not hitting my Instagram Growth goals as someone that teaches Instagram Growth Whether or not I hit my revenue goal of over a million dollars for 2024My lofty podcast goals that I set (and didn’t reach) How many 1-1’s I did in 2024 and why I probably won’t do them in 2025Resources mentioned in this episode:Big Ass Calendar (the actual name!) for goal trackingRich Girl CommunityConnect with me: Instagram: @abigailpeugh Make sure to subscribe so you don't miss next week's episode where I'll be sharing my 2025 goals.
Summary37. How Relationship Anxiety Turned Into a 290k+ Strong Digital Product Business - Student Spotlight with @youloveandyoulearn
Dec 24, 202400:38:30Summary readyToday I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ following on Instagram and selling her very own digital products. In this episode, we cover:Sarah’s journey from 109K to 293k Instagram followers in just one yearThe power of niching down and speaking directly to your audienceWhy *not* having a formal degree might be your biggest advantageWhy waiting for "the right moment" could be sabotaging your growth (and what to do instead)The surprising Instagram strategy that helped Sarah gain 180K followers in monthsResources mentioned in this episode:Rich Girl ReelsRich Girl CommunityDigital Product Starter KitRich Girl LaunchConnect with Sarah:Instagram: @youloveandyoulearnPodcast: The Love and You Learn PodcastConnect with me:Instagram: @abigailpeughIf you enjoyed this episode, be sure to send me a DM letting me know what you loved about it!
Summary36. 2025 Predictions For Instagram & Digital Products
Dec 17, 202400:09:58Summary readyToday I'm sharing my highly anticipated predictions for Instagram marketing and digital products in 2025! As someone who lives and breathes Instagram for selling digital products, I'm breaking down the major shifts I see coming and how you can prepare your business for success. From the death of certain marketing tactics to the rise of new content formats, this episode is packed with actionable insights you can start implementing now.In this episode, we cover:* Which type of marketing I think is dying off * What type of marketing I think you will need to survive in 2025* How low-ticket digital products are evolving* Why certain b-roll reels don’t work anymore* The unexpected comeback of carousel posts * The growing importance of transparency and context* What type of digital product will explode in 2025Resources mentioned in this episode:* "Don't Say That" Book (FTC Compliance Book)* Rich Girl CommunityConnect with me:* Instagram: @abigailpeughFuture Episode Alert:Stay tuned for my upcoming episode on everything you need to know before launching a paid community!If you loved this episode, be sure to hit subscribe/follow!Note: These predictions are based on current trends and my personal observations. Every business is unique, so feel free to adapt these insights to what works best for your audience and goals!
Summary35. What Worked in My Digital Product Business in 2024
Dec 10, 202400:25:27Summary readyIn this solo episode, I'm pulling back the curtain on my third year in business - sharing both the wins and the challenging moments of 2024. From my highest revenue month of the year to learning hard lessons about separating self-worth from business results, this episode shares it all. In this episode, I cover:What led to my highest month in revenue in 2024 My strategy for promotions and sales (that I haven't seen anyone else do)My multi-tasking strategies to get my hot girl walks in Why I stopped sharing big student wins (and what I’m doing instead)The shift I made in my business model to prepare for another baby And a few others you’ll just have to listen to the episode to hear!Resources mentioned on the podcast:Stan StoreRich Girl CommunityConnect with me:Instagram: @abigailpeughThreads: @abigailpeughComing up next week: My 2025 predictions for Instagram and digital products - you won't want to miss it!DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Summary34. How Alice Grew Her Faceless Instagram to 300k followers in Less Than a Year w/ @smallstepstoddlers
Dec 3, 202400:37:55Summary readyToday I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.In this episode, we cover:How Alice grew from 100 to 20,000 followers in just four weeksWhy she chose to keep her account faceless and how it works for her businessHer journey leaving her corporate careerThe power of consistency in posting daily reels for 30 daysHer creative "Junk Drawer Challenge" that drives massive story engagementHow she adapted her content strategy when growth plateauedThe surprising success of carousel posts for sales conversionKey Takeaways:Learn why showing your face isn't always necessary for Instagram successDiscover how consistent, simple content can outperform complex strategiesUnderstanding when to pull back on sales content to maintain growthThe importance of creating content that fits easily into your daily lifeResources mentioned in this episode:Rich Girl Reels ChallengeRich Girl CommunityStanStoreConnect with Alice:Instagram: @smallstepstoddlersTikTok: @smallstepstoddlersStanStore: @smallstepstoddlersConnect with me:Instagram: @abigailpeughRich Girl CommunityIf you loved this episode, be sure to hit subscribe/follow!DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!
Summary33. How to Turn A Failed Digital Product Launch into Success with Teran Sands - Student Spotlight
Nov 26, 202400:26:43Summary readyToday I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey.In this episode, we cover:* How Teran transitioned from city life to creating a family compound* The evolution of her digital product business over 4 years* Her successful launch strategy using a waitlist* How she leveraged viral content (22M views) to drive sales* Simple tech stack recommendations for beginners* The importance of consistent selling activitiesKey Takeaways:* Discover why your "terrible product idea" might be your biggest success* Find out the counterintuitive reason why simple emails outperform beautiful ones* Learn the hidden power of waitlists (Taren's had 700+ people!)* Uncover why "failing" for 4 years was actually the secret to Taren's successResources mentioned in this episode:* StanStore* Canva* ManyChat* Flodesk* Rich Girl Reels (my course!)Related Episodes:* Episode 32: Automate Your DMs & Your Digital Product SalesConnect with Taren:* Instagram: @terensands* Instagram: @whatyourcpawantsyoutoknowConnect with me:* Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow!
Summary32. Automate Your DMs & Your Digital Product Sales w/ Natasha Willis
Nov 19, 202400:53:28Summary readyToday I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.In this episode, we cover:* What DM marketing automation is and how it works* When to start using ManyChat* Nine different ways to implement DM automation and automate your sales * How to structure your content for maximum engagement & sales * Best practices for automation during launches* Choosing the right keywords for your automationsKey Takeaways:DM automation is a powerful tool to monetize your content 24/7Follow a three-post cadence: CTA, engagement, emotionKeep automations conversational and authenticChoose simple, relevant keywords (7 letters max) that are easy to spellResources mentioned in this episode:* ManyChat* Zapier* FlodeskConnect with Natasha:* Instagram: @natasha.t.willis* Instagram: @schoolofbots* DM "ABIGAIL" to @natasha.t.willis to see example funnelsConnect with me:* Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow!DISCLAIMER: Some links included in this description above might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! I appreciate you supporting me!
Summary31. Instagram Content That Converts: Your Questions Answered (Solo Q&A Episode)
Nov 12, 202400:30:17Summary readyIn this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales!In this episode, I cover:* Structuring your Instagram stories for maximum impact* The truth about "giving value" and what it really means* Smart ways to develop your content calendar without feeling restricted* My approach to sharing personal stories while staying relevant to your audience* Tips for selling products at different price points* The importance of just starting (even if you feel clueless!)Key Takeaways: Value doesn't always mean information - making someone laugh or feel inspired counts too Having a flexible content framework beats rigid planning Your journey and authentic voice matter more than fancy editing Start creating content and learn from real data instead of getting stuck in preparationResources mentioned in this episode:* Rich Girl Community* Flip Stick for content creation* Amazon Tripod* Loopy Phone Case for filmingConnect with me:* Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow for weekly social media and business tips! New episodes drop every Tuesday.
Summary30. Finding Your Secret Sauce: Social Media Strategy & Video Editing Tips w/ Jera Bean
Nov 5, 202401:00:43Summary readyToday I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.In this episode, we cover:The Four Quadrants of Secret Sauce framework for authentic content creationGame-changing video editing tips that will transform your contentWhy experimenting is crucial for finding what works for YOUSmart ways to batch content without burning outThe importance of bringing personality into your businessKey Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower 🎥 You don't need fancy equipment to create engaging videos 🔥 Pattern interruption and layered voice overs are game-changing editing techniques 💫 Being funny isn't required - but showing your human side is ⚡️ Authentic content comes from understanding your foundational, present, professional, and lighthearted "secret sauce"Resources mentioned in this episode:The Video Editing Rodeo CourseCapCut (free editing app)InShotRich Girl ReelsConnect with Jera:Instagram: @jera.beanConnect with me:Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow so you never miss out on these juicy social media tips!
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