Podcast
The Doula Darcy Podcast
Hosted by Darcy Sauers · EN
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
56episodes
Episodes
Newest firstAll episodes
If You’re Turning Away Doula Clients, It’s Time to Listen to This
Mar 7, 202500:27:59Summary readyDoulas, are you turning away clients because you're booked solid? It’s a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you. If you’re passing client referrals along to other doulas (without getting anything in return) but can’t imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you. I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free. 🎙️ In this episode, Juanita shares: ✅ Why she resisted starting an agency for so long ✅ The breaking point that made her say, “I have to do this NOW” ✅ How she launched her agency in one week—without the overwhelm ✅ The biggest myths about starting an agency (and what’s actually true!) ✅ How she now supports more families, makes more money, and has more control of her schedule If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what’s possible. 🎧 Listen now! And if you need help growing your business, send me a DM—I’d love to chat. www.TheDoulaDarcy.com www.instagram.com/thedouladarcy
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Boundaries in Doula Work: A Conversation with Allison Coleman of Austin Baby Guru
Feb 17, 202500:39:54Summary readyIn this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training. The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What’s her secret? Boundaries. Crystal clear, unapologetic boundaries. From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week’s podcast episode. They discuss Allison's unique approach to running a doula agency with strong boundaries. Alison shares her expertise on setting client expectations, mutual interviews (meaning families have to apply to work with her agency in Austin!), and pricing structures. They also delve into the importance of clear boundaries for sustainable and fulfilling doula careers. The episode emphasizes that having well-defined boundaries enhances both client satisfaction and doula well-being. 00:45 Meet Alison Coleman 01:55 The Importance of Boundaries in Doula Work 03:20 Running a Successful Doula Agency 04:54 Setting Client Expectations and Boundaries 08:53 The Application Process for Clients 16:29 Ensuring a Good Fit: The Interview Process 21:32 Onboarding and Invoicing Process 21:55 Training and Mentorship for Doulas 23:42 Compensation Structure 25:09 Handling Client Issues 26:46 Setting Boundaries with Doulas 30:35 Training Programs and Workshops 33:52 Final Thoughts and Contact Information Learn more about ABG Postpartum Doula Training here: https://www.abgdoulatraining.com Follow Allison Coleman on Instagram: https://www.instagram.com/abg_pp_doula_training/
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Authentic Copywriting for Doulas and Success without Sacrifice with Jillian Anderson
Jan 31, 202500:41:49Summary readyAre you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don’t truly reflect who you are as a doula? In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts. We dive into: ✅ Why copywriting is the key to booking more doula clients ✅ How to write in a way that sounds like you and feels natural ✅ The biggest mistake doulas make in their websites and social media posts ✅ The connection between pricing, self-worth, and marketing confidence PLUS—Jillian shares how her free birth experience shaped her perspective on postpartum support and why she hired a postpartum doula even after an undisturbed birth. If you’re ready to refine your message, attract more clients, and make marketing easier (without the sleazy sales tactics), this episode is for you! 🔗 Links & Resources: 📌 Follow Jillian on Instagram → @JillianAAnderson 📌 Check out Jillian’s podcast → The Vital Mother Podcast https://www.jillian-anderson.com/ 📌 Join Success Without Sacrifice with Darcy and get Jillian's eyes on your website as a bonus → https://douladarcy.com/doula-coach Jillian Anderson is a Positioning Expert + Lead Copywriter. She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better. Originally from northern New Jersey, Jillian now lives in South Carolina with her husband and children.
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Creating space for rest: Lessons from a Week of Self-Care in Florida
Jan 22, 202500:17:45Summary readyIn this episode, I’m coming to you live from Clearwater, Florida, where I’ve spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I’m diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being. You’ll hear about: How I’ve learned to plan rest before and after big events. Why managing your energy is more effective than managing your time. The mindset shifts that helped me overcome scarcity thinking and embrace a life I love. Practical ways to start carving out time for yourself, no matter how busy you are. Whether you’re juggling clients, family, or just trying to find a moment of peace, this episode will inspire you to rethink how you care for yourself as a doula. What You’ll Learn in This Episode: The importance of building rest into your schedule. How taking care of yourself benefits both you and your clients. The power of designing a business that supports your dream lifestyle. Simple strategies to start prioritizing self-care, even with a busy schedule. Links and Resources Mentioned: Birth Worker Retreat 2026: www.TheBirthworkerRetreat.com Follow me on Instagram for daily inspiration: @TheDoulaDarcy Send me a DM with your thoughts on this episode! Join the Conversation: What did you think of this episode? Are you ready to start prioritizing your self-care? I’d love to hear from you! Shoot me a DM on Instagram, or share this episode with a fellow doula who needs a reminder to rest and recharge. Subscribe and Review: If you enjoyed this episode, don’t forget to subscribe to The Doula Darcy podcast so you never miss a new episode. If you loved it, please leave a review—it helps me reach more amazing doulas like you! Take the first step toward designing your dream lifestyle by tuning in now! Hit play and start your journey to a more balanced, energized, and joyful doula life.
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Success Stories: How This Doula Built Her Dream Business - Jen Tawil
Jan 17, 202500:35:51Summary readyIn today's epidode, Darcy sits down with Jen Tawil of Lean on Me Westchester Postpartum Doula Services and also The Private Eye Doula. Jen only started out as a postpartum doula a couple of years ago, but she's already filled her daytime postpartm doula schedule and is turning away clients! And now, she's working on her digital course to help parents ask the right questions and spot the red flags when interviewing nannies and daycare providers. Here the fun story of her success here! Follow Jen on Instagram at @ThePrivateEyeDoula Connect with Darcy: Join My Doula Village Come to the 2026 Birthworker Retreat Join the conversation on Instagram: @TheDoulaDarcy Don’t forget to subscribe, leave a review, and share this episode with a fellow doula who could use a boost in their business journey!
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New Year Website Optimization Tips for Doulas
Jan 5, 202500:23:18Summary readyNew Year Website Optimization Tips In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way. Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems. Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients. She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings. This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year. Check out the Doula Website Templates she mentions here: https://douladarcy.com/doula-website-template Follow Darcy on Instagram at @TheDoulaDarcy https://www.instagram.com/thedouladarcy/ 00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips
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Letting Go of the Hustle: A Guide to Building a Joyful Doula Business
Dec 23, 202400:35:11Summary readyBuild a Business That Feels Right for You Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You’re not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success. Darcy shares her journey from corporate life to becoming a thriving postpartum doula and business coach. With practical advice and heartfelt encouragement, she dives into what it really takes to build a business that feels good in your gut, aligns with your goals, and supports your life—not the other way around. This episode is a must-listen for doulas and sleep consultants who want to grow their businesses while maintaining their sanity and purpose.
SummaryEnd-of-Year Reflections and Strategies for Doula Business Success
Dec 15, 202400:32:27Summary readyEnd-of-Year Reflections and Strategies for Doula Business Success Join Doula Darcy as she guides you through her end-of-year process for reflections and strategies to kick off the next year in the best way possible. In this episode, Darcy offers practical advice on ending the year by cultivating feelings of gratitude, celebrating achievements, and using that to prepare for 2025. Listeners will learn the importance of reviewing client data, keeping track of business mileage, investing wisely in their business, and performing a comprehensive analysis of referral sources. Discover actionable steps to help you grow your doula business, elevate your marketing efforts, and enter the new year with a prosperous mindset. Don't miss out on tips for maintaining a healthy work-life balance and making smart financial decisions. Happy Holidays and here's to a successful 2025!
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How Sleep Consulting Can Boost Your Doula Business with Jayne Havens of Center for Pediatric Sleep Management
Dec 8, 202400:35:15Summary readyIn this episode of The Doula Darcy Podcast, host Darcy discusses the intersection of doula work and sleep consulting with her guest Jayne Havens. Jayne is the founder of Snooze Fest Sleep Consulting and the Center for Pediatric Sleep Management. They explore how adding sleep consulting to a doula's skill set can provide business growth, increased flexibility, and work-life balance. Darcy and Jayne emphasize the mutual advantages of combining doula services with sleep consulting, both for client satisfaction and professional sustainability. 00:45 Introducing Jane Havens: Sleep Consultant Extraordinaire 01:29 Building a Simple and Successful Business 05:04 The Importance of Virtual Support for Doulas 09:16 Hybrid Models and Flexibility in Doula Work 10:42 The Benefits of Sleep Consulting for Doulas 16:00 Creating a Sustainable Doula Career 21:32 Designing Your Business to Fit Your Life 23:31 Keeping It Simple: The Key to Success 27:45 Join Us at the Birth Worker Retreat 29:28 Final Thoughts and How to Connect Check out The Center for Pediatric Sleep Management here: https://thecpsm.com Join her free Facebook Group: Becoming a Sleep Consultant here: https://www.facebook.com/groups/615707185724840
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Rock Your Doula Biz and Redefining Doula Success with Randy Patterson, The Rock n Roll Doula
Dec 4, 202401:05:19Summary readyIn this special and lively episode of the Doula Darcy podcast, episode #13, host Darcy introduces Randy Patterson, known as the 'Rock and Roll Doula', founder of ProDoula and author of the book "The Matriarch Rules". Randy Patterson is unrelenting and unapologetic and she shares her battle cry: Own your power and charge your worth, doulas! In this electrifying episode, she shares how to see your own strength and why owning your power is non-negotiable. Tune in for an empowering mix of passion and practicality as Randy Patterson unpacks how she built an multi-million dollar doula empire by consulting over 1,800 birth businesses and serving from the heart. Relatable, soft, yet oh-so-unshakeable— Randy Patterson is a force of nature and this episode is a must-listen! The conversation evolves into an in-depth discussion about the evolution of the doula industry and the ways that Randy has played a big part in that in creating ProDoula. They also discuss combating misconceptions about the "ideal doula" and establishing successful doula businesses. Randy shares her journey from humble beginnings to revolutionary work with ProDoula, dispelling the myth that doulas can't thrive financially. Through authentic storytelling, advice on business strategies, and reflections on their shared passion, this episode offers valuable insights for both new and seasoned doulas aiming to make a significant impact in their communities. Since 2009, Randy has consulted for more than 1,800 businesses and entrepreneurs seeking success. When asked, Randy says her greatest strength is enabling others to see theirs. Cyber Monday Sale -- get $50.00 gift card when subscribing: https://www.prodoula.com/contact-prodoula/ Instgram: : @prodoula http://www.instagram.com/prodoula/ Facebook: http://www.facebook.com/prodoula 00:00 Introduction and Special Guest Announcement 00:18 The Hilarious Social Media Mix-Up 02:04 Randy Patterson's Journey and Impact 02:52 Breaking Stereotypes in the Doula Industry 04:16 The BuzzFeed Article and Its Aftermath 06:08 Empowering Doulas to Succeed 10:04 The Birth of ProDoula 14:28 ProDoula's Unique Training Approach 16:50 Overcoming Challenges and Building a Business 29:26 Advice for Aspiring Doulas 30:42 Investing in a Doula Business 31:37 Finding the Right Agency 35:51 Balancing Work and Family 47:18 The Importance of a Strong Online Presence 53:14 ProDoula's Cyber Monday Offer
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