Podcast
This Is Woman's Work with Nicole Kalil
Hosted by Nicole Kalil + Airwave Media · EN
Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today.
From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's women, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you.
We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules.
Who runs the world? You decide.
Because that is Woman's Work.
Learn more at nicolekalil.com
186episodes
Episodes
Newest firstAll episodes
How To Meal Prep Your Way Into 2026 with Jenn Lueke | 379
Jan 1400:34:37Summary readyFood isn’t just food anymore — it’s guilt, pressure, decision fatigue, and a never-ending group project you didn’t sign up for. In this episode of This Is Woman’s Work, Nicole Kalil sits down with Jenn Lueke (Jen Eats Good) to talk about meal planning, meal prep, grocery shopping on a budget, and how to stop feeding your family like it’s your unpaid side hustle. Jenn breaks down a simple, realistic system that helps you waste less food, spend less money, and reclaim your weeknights — without turning Sunday into a six-hour kitchen hostage situation or expecting Pinterest-level perfection. In this episode, we cover: Jenn’s meal planning framework (high-level): Why most women have a complicated relationship with food (and why it’s not a personal failing) How to meal plan in 20–30 minutes and save yourself hours of midweek chaos The pantry–fridge–freezer inventory that stops you from buying your 18th jar of salsa “Partial prep” for people who hate meal prep Component cooking so you don’t hate your lunches by Wednesday Low-stress strategies for picky eaters How to actually use a cookbook instead of admiring it like kitchen décor Friday: Inventory + pick meals + grocery list Weekend: Grocery run + 30–90 minutes of prep Weeknights: Less thinking, more eating Because when dinner stops requiring constant brainpower, you get your time, energy, and patience back. And that’s the real win — not perfection, just a system that works for your life instead of draining it. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Jenn: Website: https://jenneatsgoood.com/ Cookbook: https://jenneatsgoood.com/cookbook/ Substack: https://jenneatsgoood.substack.com/subscribe Related Podcast Episodes: How To Eat Lunch with Cheryl K. Johnson | 277 139 / Well-Rested with Jolene Hart 153 / Eating Your Feelings with Jessica Procini Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryDiversity Isn’t a Strategy - It’s a Leadership Result with Aiko Bethea | 378
Jan 1200:41:03Summary readyLeadership is already messy. Add culture, identity, power dynamics, and a workplace that rewards sameness… and suddenly you’re not leading—you’re surviving. In this episode, Nicole talks with Aiko Bethea, founder of RARE Coaching & Consulting, about what actually creates diversity (spoiler: it’s not a checkbox) and why diversity is the outcome of great leadership. We get into: Why “diversity” isn’t a skill set (and why treating it like one makes you a worse leader) Power-sharing vs. power-hoarding and how that impacts belonging, equity, and performance The real reason leadership advice feels like a chaotic buffet of contradictions How to measure leadership impact beyond “we hit the number” (because people aren’t spreadsheets) Why leaders making mistakes feels riskier than ever—and why ownership is still the right move The “punching a ghost” feeling when reality is being rewritten in real time What it means to be a well leader: aligned, accountable, humane—not perfect Because the goal isn’t to lead like the “stereotypical old-school leader.” The goal is to lead like your full self—and create workplaces where more people can do the same. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Aiko: Website: https://www.rarecoaching.net/ IG: https://www.instagram.com/rare_coach Invite to join RARE community - https://www.rarecoaching.net/membership/ Related Podcast Episodes: Leadership Unblocked (The Hidden Beliefs Sabotaging Your Ability To Lead) with Muriel M. Wilkins | 367 How to Push Back: From People-Pleasing to Power with Tonya Lester | 369 How To Be Yourself At Work: Authentic Presence Over Executive Presence with Claude Silver | 366 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryThe Universe Is Not Uber Eats: The Truth About Manifesting with Colette Baron-Reid | 377
Jan 700:39:00Summary readyManifesting has been turned into a social media vending machine: think it, post it, get it. Spoiler alert: the universe is not Uber Eats. In this episode, Nicole goes full curious skeptic with Colette Baron-Reid, internationally respected intuitive, oracle expert, and bestselling author—to reclaim manifesting from influencer fluff and bring it back to what it actually is: alignment over attachment, being over chasing, partnership over control. This is not about “good vibes only” or visualizing a yacht and waiting for it to dock. It’s about who you’re becoming, how you’re showing up, and what you’re rehearsing every single day—consciously or not. What We Get Into: Why performative spirituality cheapens real intuition (and why it feels so off) The truth bomb: you don’t manifest what you want—you manifest what you are Why attachment to outcomes kills trust, joy, and momentum How curiosity + gratitude open the door to synchronicity The science behind perception, focus, and your brain’s internal “sorting system” Colette’s Art of Manifesting practice: a meditative drawing method using circles and flowy lines to rewire patterns and co-create with intention Destiny vs. free will—and why it’s not either/or Why manifesting doesn’t eliminate pain or challenge, but can radically transform how you experience your life Bottom line: manifesting isn’t a magic trick—it’s a practice. You don’t get to control the universe, but you do get to control how you show up, what you rehearse, and what you’re available for… and that’s where the real power (and real transformation) lives. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Colette: Website: https://www.colettebaronreid.com Book: https://www.amazon.com/Art-Manifesting-Meditative-Drawing-Practice/dp/1401997856/ref= FB: https://www.facebook.com/colettebaronreid IG: https://www.instagram.com/colettebaron_reid/ Youtube: https://www.youtube.com/user/ColetteBaronReid/featured Related Podcast Episodes: Practical Intuition For Bold, Better Decisions with Laura Day | 360 The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryHow To Listen When Your Parts Speak (IFS Therapy + Ancestral Wisdom) with Tamala Floyd | 376
Jan 500:35:29Summary readyIn this episode of This Is Woman’s Work, Nicole sits down with Tamala Floyd - psychotherapist, Internal Family Systems (IFS) Lead Trainer, author, and longtime guide for healing trauma and inherited burdens—to break down what “parts work” actually is (spoiler: you’re not broken, you’re multidimensional). Tamala explains how our protector parts (critic, caretaker, people-pleaser) form to keep our wounded parts safe—and how real healing starts when you stop silencing them and start listening. What You’ll Learn The Big Takeaway: What Internal Family Systems (IFS) is—and why “having parts” is normal, not dysfunctional The difference between Self (your calm, grounded core) and parts (your protective strategies) How to unblend from parts so you’re not being driven by fear, approval-seeking, or old survival roles What it looks like to heal wounded parts through witnessing, compassion, and unburdening A practical workaround if talking to your parts feels “too weird” (drawing, objects, externalizing) Healing isn’t about becoming one perfect, polished “whole” person. It’s about becoming the leader of your internal system—with your parts on the bus, but not driving the bus. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Tamala: Website: https://tamalafloyd.com/about/ Book:https://www.penguinrandomhouse.com/books/748042/listening-when-parts-speak-by-tamala-floyd-lcsw/?utm_source=chatgpt.com The Living Ancestor Retreat: https://mailchi.mp/tamalafloyd.com/listeningwhenpartsspeakretreat-17566020 Related Podcast Episodes How Our Dysregulated Nervous Systems Are Impacting Us with Victoria Albina | 244 How To Rewire Patterns That No Longer Serve You with Judy Wilkins-Smith | 323 People-Pleasing & Being “Needy” with Mara Glatzel | 147 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryBest of 2025: The Top 6 Episodes That Changed Us (And Almost Broke Us) | 375
Dec 3100:28:59Summary readySix years. 375 episodes. Nearly 2 million downloads in 2025 alone. This episode is a sweaty, unfiltered victory lap — celebrating what worked, what stretched us, what scared the hell out of us, and what clearly mattered most to you, the listener. Every year, we look at the numbers and let you decide. These aren’t just popular episodes — they’re a reflection of what women were wrestling with, questioning, building, and boldly reimagining in 2025. From spiritual health to entrepreneurship, belief, boundaries, death, defiance, and codependency — this list tells a story. If you’re new here, welcome — any one of these episodes is a great place to start. If you’ve been here a while, this is your reminder to go back and re-listen. Trust me — they hit differently the second time. 🏆 The Top 6 Most-Listened-To Episodes of 2025 #6 – How Is Your Spiritual Health? with Dr. Lisa Miller | Episode 287 A grounded, research-backed conversation about spirituality that isn’t preachy, dogmatic, or exclusionary — even when the audio wasn’t perfect. Proof that meaningful content beats perfection every time. Connect with Lisa #5 – How to Defy Expectations with Dr. Sunita Sah | Episode 271 Defiance reframed as values-driven courage, not rebellion for rebellion’s sake. For every woman who’s been conditioned to comply, accommodate, and stay quiet — this one hit hard. Connect with Sunita #4 – How to Have a Good Death with Suzanne B O’Brien, RN | Episode 292 A calm, compassionate, no-BS conversation about death — and why planning for the end can actually help you live better now. Heavy topic. Powerful impact. Connect with Suzanne #3 – The Hard Truths of Entrepreneurship with Dr. Darnyelle Jervey Harmon | Episode 313Entrepreneurship without the hustle porn. Honest, funny, deeply validating — even if you’re not building a business. Also: yes, sand-in-the-crotch made the list. Connect with Darnyelle #2 – What Does a Woman Have to Do to Be Believed? Sexual Assault, Accountability & Double Standards with E. Jean Carroll | Episode 363 Human, sharp, and unexpectedly funny. A conversation about power, credibility, money, belief, and backbone — without turning it into a political shouting match. Connect with E. Jean #1 – High-Functioning Codependency: When Being the Strong One Is Slowly Killing You with Terri Cole | Episode 341 This episode didn’t just perform — it changed people. Including me. If you’ve ever been “the capable one,” “the reliable one,” or “the one who handles everything,” this is your wake-up call. Connect with Terri Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. JOIN NICOLE’S COMMUNITY & GET HER WEEKLY EMAIL! - https://nicolekalil.myflodesk.com/newsletter Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryReinventing Your Career (Again and Again) with Ilana Golan | 374
Dec 2900:36:51Summary readyIf you grew up thinking adulthood meant “figure it out once and then coast,” this episode is your loving wake-up call. Reinvention isn’t a plot twist anymore — it is the plot. Careers shift, relationships change, industries get AI’d, and your dreams evolve faster than your LinkedIn headline. In this conversation, I sit down with Ilana Golan — F-16 flight instructor turned tech exec turned founder & CEO of Leap Academy, a career reinvention platform that helps driven professionals leap into leadership, entrepreneurship, and portfolio careers. We talk about what it actually takes to reinvent yourself (again and again), build a portfolio career that doesn’t burn you out, and turn your hardest seasons into rocket fuel instead of reasons to shrink. Because staying stuck isn’t a personality trait. It’s a habit. And you’re allowed to outgrow it. In This Episode, We Cover: Reinvention as a life skill, not a crisis – why you’ll need to reinvent every 1–2 years in today’s world, and how to stop making that mean you did something wrong. IQ, EQ, and now AQ (Adaptability Quotient) – the new metric that matters Breadcrumbs & clues – how to spot your zone of genius in the patterns, feedback, and “random” skills you’ve picked up along the way. From failure to fuel – how Ilana rebuilt after being kicked out of her own company, and how to move from spiral to experiment when life blows up. The 5 days / 5 weeks / 5 months framework – a simple, non-scary way to test new directions without burning your life to the ground. Portfolio careers 101 – what they are, why one job won’t meet all your needs, and how to add new income/impact streams without looking like a confused hot mess. Stability and possibility – how to choose a “baseline” role or revenue stream so you feel safe enough to play, experiment, and leap. Reinvention after rejection, grief, or trauma – why you can’t tell your story from the open wound, and how to move from bleeding to scar to superpower. Because the moment you stop chasing the life you think you should want, you finally make space for the one that was meant for you all along. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Ilana: Website: https://www.ilanagolan.com Leap Academy: https://www.leapacademy.com IG: https://www.instagram.com/ilanagolanleap LI: https://www.linkedin.com/in/ilanagolan/ Youtube: https://youtube.com/@ilanagolan-leap-academy LeapCon (free gift and discount code): http://leapacademy.com/tiww (Code: TIWW) Related Podcast Episodes: Your Value Doesn’t Expire: Career Reinvention Over 40 with Loren Greiff | 344 Confidence Isn’t Born, It’s Built — Lessons from the Cockpit to Real Life with Michelle “MACE” Curran | 343 7 Keys To Unlock Your Dynamic Drive with Molly Fletcher | 229 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryThe Connection Cure: Social Prescribing, Loneliness, and Why Belonging Is Medicine with Julia Hotz | 373
Dec 2400:36:43Summary readyWe’re calling BS on the idea that “health” is only pills, trackers, and willpower. In this conversation with journalist and TEDx speaker Julia Hotz, author of The Connection Cure, we dig into social prescribing—evidence-based referrals to movement, nature, art, service, and belonging—that can lower stress, boost mood, and make our lives feel human again. Edgy truth: we’ve replaced community with convenience. The remedy? Re-connect to what matters to you and let your nervous system exhale. Julia advises Social Prescribing USA and Walk with a Doc, collaborates with the Solutions Journalism Network, and teaches in medical schools—turning research on connection into care that actually changes lives. We cover: What social prescribing actually is (no, your doctor isn’t forcing you to make friends) and why up to 80% of health is socially determined—think stress, access to green space, and community, not just clinic time. The five social-Rx categories: Movement, Nature, Art, Service, Belonging—and how most prescriptions blend at least two. A nature-based case study: how a 10-week outdoors program reduced insomnia, rumination, and stress—plus why time in nature can feel like it gives you time back. From “shoulds” to want to: questions that surface your personal Rx (awe/flow/glimmers, what lit you up as a kid, and where you’d spend two extra hours a week). Turning workouts into joy: travel-style discovery walks at home, walking groups, or pickup games that deliver cardio and connection. Blue-zones energy without the gym membership: everyday movement, long chats, shared meals, and community as longevity multipliers. The U.S. landscape: why social prescriptions can complement meds (not replace them), and how orgs like Social Prescribing USA and Walk with a Doc are moving this forward. So whether your version of medicine looks like a morning hike, a pottery class, or finally joining that book club, the point isn’t perfection—it’s participation. Because when we choose connection over isolation and curiosity over compliance, we’re not just improving our health—we’re reclaiming our humanity. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Visit beducate.me/womanswork69 and use code womanswork69 for 65% off the annual pass. Black Friday has come early at Cozy Earth! Right now, you can stack my code WOMANSWORK on top of their sitewide sale — giving you up to 40% off in savings. Connect with Julia: Website: https://www.hotzthoughts.com/ Social Prescribing: https://www.socialprescribing.co/ Book:https://www.simonandschuster.com/books/The-Connection-Cure/Julia-Hotz/9781668030349?utm_source=chatgpt.com Related Podcast Episodes: Loneliness And The Value Of Connection with Kasley Killam | 218 The Power of Conscious Connection with Talia Fox | 263 The Power Of Connection with Tory Archbold | 105 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryStop Saying “I’m Fine”: Nervous System Regulation for High-Achieving Women with Michelle Grosser | 372
Dec 2200:40:01Summary readyIf your default answer to “How are you?” is “I’m fine, it’s just a busy season” (and that “season” has started to feel like winter in Alaska), this one’s for you. In this episode, we’re talking nervous system regulation for high-achieving women — the ones juggling all the things, smiling through the stress, and low-key running on fumes. I’m joined by Michelle Grosser — nervous system strategist, podcast host, and former trial attorney — who now helps high-achieving women regulate from the inside out. We dig into why you can’t mindset your way out of burnout, how your body is sending four times more messages to your brain than the other way around, and what it actually means to live and lead from a grounded state instead of constant fight-or-flight chaos. In this episode, we get into: The difference between playing an outside-in game (chasing success for validation) vs. an inside-out game (being who you want to be first, then acting from that place) Why your nervous system only cares about one thing — safety — and how that impacts your ability to create success, confidence, and fulfillment What really happens in your brain when you’re in fight, flight, or freeze The three daily nervous system regulators every woman needs: movement, stillness, and play — and why “high-intensity workout” isn’t always the flex you think it is How emotional suppression, weak boundaries, and crappy coping mechanisms quietly shrink your bandwidth and fast-track you to burnout What it actually feels like to be grounded Back-pocket, in-the-moment tools for when shit hits the fan: the physiological breath, temperature shifts, and full-body shaking (yes, like your dog) to help your system reset How to stop confusing over-functioning with being “driven,” and start leading from a regulated, resourced version of you Because you can read all the leadership books and take all the courses, but if your nervous system is fried, you’ll keep defaulting to hustle, panic, and perfectionism instead of clarity, creativity, and calm power. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Michelle: Website: www.michellegrosser.com Nervous System Reset guide: www.michellegrosser.com/reset IG: https://www.instagram.com/itsmichellegrosser/ FB: https://www.facebook.com/groups/themotherhoodvillage Related Podcast Episodes: Burnout 2.0: BurnBOLD with Cait Donovan | 331 The Resilience Myth with Soraya Chemaly | 249 How Our Dysregulated Nervous Systems Are Impacting Us with Victoria Albina | 244 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryEmotional Fitness for Real Life with Dr. Emily Anhalt | 371
Dec 1700:37:33Summary readyFriend, we obsess over steps, macros, and workout streaks… but when was the last time you checked in on your emotional fitness? In this episode, Nicole sits down with clinical psychologist, emotional fitness expert, and Coa co-founder Dr. Emily Anhalt to talk about what it actually looks like to “train your brain” — no toxic positivity, no “just meditate more,” and definitely no pretending everything’s fine when it’s very much not. Emily breaks down her 7 traits of emotional fitness (think mindfulness, curiosity, boundaries, resilience, empathy, communication, and play) and how to build them like muscles over time — one emotional push-up at a time. We get into why empathy without boundaries will burn you all the way out, how to ask for feedback without spiraling into defensiveness, and why trusting your future self might be the most confidence-building thing you do this year. If you’ve ever felt resentful because you said “yes” when every cell in your body wanted to say “no,” if you’re tired of carrying everyone else’s emotions like luggage, or if anxiety and uncertainty have been driving the bus lately, this one’s for you. Emotional fitness won’t stop life from throwing heavy shit your way — but it will make you strong enough to carry it, move it, and eventually put it down. We explore: What emotional fitness actually means (and how it’s different from “fixing yourself”) The 7 traits of emotional fitness — and why you don’t have to master all of them at once How to spot the cost of avoiding discomfort (hello, resentment and burnout)The “emotional push-up” exercise you can start doing today How to hold empathy and boundaries so caring for others doesn’t drain you dry The best advice Emily ever got for dealing with anxiety and uncertainty Why trusting your future self is a deeply confident way to live Because when you trust your future self, you stop living in panic about what might happen and start living with confidence in who you’re becoming — and that shifts everything. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Emily: Website: https://www.dremilyanhalt.com/ Book: https://a.co/d/couFOLN IG: https://www.instagram.com/dremilyanhalt/ X: https://x.com/dremilyanhalt LI: https://www.linkedin.com/in/dremilyanhalt/ Related Podcast Episodes Your Brain Is a Filthy Liar with Bizzie Gold | 361 How To Play: Shift Your Thinking, Inspire Connection & Spark Creativity with Cas Holman | 355 144 / Jay & Nicole Kalil on Partnership, With Guest Host Lynn Casaletto Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryThe Activator Advantage - What Today’s Rainmakers Do Differently with Karen Freeman | 370
Dec 1500:34:44Summary readyIf your “business development strategy” is do great work + hope clients stay loyal, I have bad news: that strategy has been officially declared dead on arrival. In this episode, Nicole sits down with Karen Freeman, Chief Product Officer at DCM Insights and co-author of The Activator Advantage, to break down why client loyalty is collapsing—and what the best “rainmakers” are doing instead. Spoiler: they’re not waiting around to be chosen. They’re activating. What you’ll learn: Why client loyalty is shrinking (even when you are excellent at your job) The buyer behavior shift: from “we trust you” to “we’re still taking calls, though” Practical ways to build a stronger pipeline without turning into a sleazy salesperson How AI + procurement + buying committees are changing the game (and the budget) The Activator playbook (aka: stop crossing your fingers) Commit: plan BD weekly (yes, even when you’re busy) Connect: treat your network like an asset, not a dusty LinkedIn list Create value: show up before the ask with insight, context, and solutions Because “doing good work” is table stakes. Activating is how you win, retain, and grow today. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Karen: Book: https://www.dcminsights.com/activator-advantage Karen’s LI: https://www.linkedin.com/in/karenefreeman/ DCM insights’s LI: https://www.linkedin.com/company/dcm-insights/ Related Podcast Episodes Powerfully Likeable with Dr. Kate Mason | 364 From Small Business to Big Impact: Leadership, Confidence, & Community | 362 The 3 N’s: Negotiation, Networking & No with Kathryn Valentine | 327 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
Summary