Podcast
Under the Influence with Terry O'Reilly
Hosted by Apostrophe Podcast Network · EN
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
358episodes
Episodes
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Ask Terry 2025
Jun 21, 202500:27:51Summary readyThis week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice. Hosted on Acast. See acast.com/privacy for more information.
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Gone in 60 Seconds: Crazy Automobile Stunt Commercials
Jun 14, 202500:27:23Summary readyDramatic car stunts are not just the stuff of movies.They’re also the stuff of car commercials.We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work. Hosted on Acast. See acast.com/privacy for more information.
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Yes I Can: Marketing to People with Disabilities
Jun 7, 202500:28:13Summary readyThis week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled. Hosted on Acast. See acast.com/privacy for more information.
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Brand Envy (2025)
May 31, 202500:26:54Summary readyThis week, it’s our annual Brand Envy episode.We look at four brands that I admire.One is a cosmetics empire started by a woman in an era when women couldn’t even vote.One is a band I have a soft spot for.Another is a family-owned business that has lasted 88 years.The fourth is a TV show that broke records. And they all have one thing in common – they succeeded against all odds. Hosted on Acast. See acast.com/privacy for more information.
SummaryCAT-alogues & DOG-alogues: Pet Marketing
May 17, 202500:27:14Summary ready This week, we talk about Pet Marketing.The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.We’ll flip through IKEA’s CAT-alogues and DOG-alogues.And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.-----Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
SummaryBookmarks 2025
May 10, 202500:32:12Summary readyThis week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo.--------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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Seizing The Moment
May 3, 202500:28:06Summary readyThis week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold prediction about a TV show.How A1 Steak Sauce caught the funniest – and luckiest break.And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. --------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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A Moment I'll Never Forget: The Power of PSAs
Apr 26, 202500:27:20Summary readyThis week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. --------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry" Hosted on Acast. See acast.com/privacy for more information.
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Brand Strategist & Author Peter Wilken
Apr 24, 202500:55:16Summary readyPeter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.
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Interview with Author & Arkells Frontman Max Kerman
Apr 22, 202500:46:17Summary readyArkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin. Hosted on Acast. See acast.com/privacy for more information.
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