Podcast
Under the Influence with Terry O'Reilly
Hosted by Apostrophe Podcast Network · EN
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
358episodes
Episodes
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Dish Night at the Movies: Marketing Motion Pictures
Aug 3000:27:27Summary readyFrom our Season 12 Archives, one of our favouritesThis week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.
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The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
Aug 2800:43:17Summary readyPeople often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are sharing the very first episode of the podcast released in 2023. Not only are there two hilarious Dave and Morley stories but it’s a great introduction to the show. We hope you enjoy this one as much as I do. Hosted on Acast. See acast.com/privacy for more information.
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When You've Got It, Flaunt It: The George Lois Story
Aug 16, 202500:27:38Summary readyWe know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.From our Season 12 Archives, one of our favourites.In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more information.
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Gold, Silver & Spinach: TV Shows As Marketing
Aug 9, 202500:30:11Summary readyFrom our Season 12 Archives.... one of our favourites.With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. Hosted on Acast. See acast.com/privacy for more information.
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History of the Goalie Mask
Aug 2, 202500:33:43Summary readyWe thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. Hosted on Acast. See acast.com/privacy for more information.
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Long Overdue: The Creative Boom of Library Marketing
Jul 26, 202500:27:18Summary readyFrom our Season 11 Archives, one of our favourites.This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.
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Fish Where The Fish Are: Surprising Help Wanted Ads
Jul 19, 202500:26:44Summary readyFrom our Season 12 Archives, one of our favourites.This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers.--------Get an exclusive 15% discount on Saily data plans! Use codeTERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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Singer Dion DiMucci
Jul 12, 202500:45:51Summary readyNow that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five people still alive who are on the cover of Sgt. Pepper. Dion was also supposed to be on the plane with Buddy Holly that fateful night - and he tells us that heartbreaking story. He also gives the best description of Buddy Holly that I’ve ever heard. Hosted on Acast. See acast.com/privacy for more information.
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The Willy Wonka Secret: Candy Bar Advertising
Jul 5, 202500:27:17Summary readyThis week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We'll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we'll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial.--------Get an exclusive 15% discount on Saily data plans! Use codeTERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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Selling Love: The Business of On-Line Dating
Jun 28, 202500:28:42Summary readyFrom our Season 11 Archives, one of our favourites.This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years.--------Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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