Podcast
The Abigail Peugh Podcast
Hosted by Abigail Peugh · EN
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.
You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.
We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!
70episodes
Episodes
Newest firstAll episodes
59. From 0 to 50K Followers, Daily Sales, and a Comeback After Loss — A Rich Girl Coaching Session with Emily from @heybridey
May 27, 202500:34:09Summary readyToday’s digital product coaching episode is extra special.It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account).We talked about:How Emily started her brand from scratch and grew a community of 50,000 on InstagramWhat helped her go from idea to actual sales using Rich Girl Community and Digital Product BootcampWhat it really takes to launch a digital product while juggling mom life, perfectionism, and sick days during launch weekThe personal setback that made her pause everything — and how she came back to her business with more clarity and connection than everWhat to post when you’re coming back after a breakCreating story routines that lead to actual sales (not just vibes)Her genius “Dupe This Wedding” reel series and how she’s using it to boost engagement, grow her list, and make digital product sales Whether you’re in a slow season, trying to bounce back from burnout or life stuff, or looking for (Mary finish this sentence lol)For transparency sake: Emily’s story is incredible, but her results are hers. What worked for her might not look the same for you—and that’s the beauty of building your own version of success.Resources mentioned:Follow Emily:@heybrideyLearn more about Rich Girl Community: HEREJoin my free training HERE where I’ll walk you through the exact “Rich Girl Method” I used to launch a digital product in just 6 weeks.PS, as a thank you for showing up, everyone who attends the free training mentioned above will get a private $200-off link when the Digital Product Bootcamp opens on June 17. This offer is just for attendees, and you'll get all the details inside the training! Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl Connect with me: Instagram: @abigailpeugh Rich Girl CommunityIf you loved this episode, screenshot it and tag us in your stories!
Summary58. 5 Things That are Holding You Back From Creating & Launching a Digital Product
May 20, 202500:29:06Summary readyI’m walking you through 5 common places that digital product creators get stuck—from struggling to pick an idea to feeling like you don’t have the time, energy, or confidence to launch. (Spoiler: You’re not lazy or behind. You’re just stuck—and there’s a way out.)Then, I’m handing the mic to one of my favorite low-lift business experts, Rheanna, for a Rich Girl Session where she shares 5 brilliant ways to work less and still grow your business—especially if you’re managing chronic illness, parenting littles, or just plain exhausted.This week’s episode is packed with so much goodness, I had to split it into two parts.Inside this episode:The real reason you’re stuck and can’t pick a product ideaHow I finally got clarity (hint: I tried 3 Instagram accounts at once… yes, really)Why you don’t need to be the first or the best—just one step aheadWhat actually matters when you're building your audience (it’s not your brand colors)Why selling before you're ready is the moveHow to use AI, Notion, and content banks to streamline your whole businessThe power of using other people’s audiences before a launchWhy doing less is usually the smartest growth strategyWhether you're gearing up for your first launch or trying to get out of your own way and just start, this episode will help you move forward! Let’s dive in! Resources mentioned:FREE LIVE TRAINING https://abigailpeugh.myflodesk.com/freelivetrainingFreebie: 7 Days, 7 Ways to Sell Like a Rich Girl Join Rich Girl Community HEREFollow Rheanna: https://stan.store/TheChronicCEOTools: Notion, ChatGPT, & Stan StoreConnect with me:Instagram: @abigailpeughIf you loved this episode, tag me in your stories or send me a DM—I want to hear what stuck with you!
Summary57. The Reel That Gained My Student 59,000+ Followers
May 13, 202500:15:35Summary readyOkay y’all — today’s episode is so fun.Amy (@geniusmomhacks) had a reel absolutely blow up. We’re talking over 59,000 followers, 3.1 million views, and a huge spike in her daily digital product sales.In this episode, I’m giving you the full behind-the-scenes breakdown of:• What she posted (and why it worked so well)• The exact prompt she used from inside Rich Girl Community• The clever caption + audio combo that made her reel both hilarious and strategic• How she positioned her product for conversions• Why this type of content should be part of your strategy tooQuick note: Results like Amy’s aren’t guaranteed or typical. Social media success depends on a lot of factors—your niche, messaging, timing, consistency, and more. I’m sharing this story to inspire and educate, not promise specific outcomes. Just wanna be clear on that! I also share how my own version of the same prompt performed (spoiler: not nearly the same), and why success isn’t something you can copy—but you can reverse-engineer what works and adapt it to your own strategy.If you’re looking for content ideas that grow your audience and help you sell digital products (without being glued to Instagram 24/7)... this one’s for you.Resources mentioned:@geniusmomhacks on Instagram See Amy’s viral reel HEREMy freebie that has the exact prompt Amy used for her reel: 7 Days, 7 Ways to Sell Like a Rich Girl Rich Girl CommunityConnect with me: Instagram:@abigailpeugh Join Rich Girl Community: Click HERE
Summary56. 90K Downloads in One Year?! Here’s How I Used My Podcast to Sell More Digital Products
May 6, 202500:24:49Summary readyIt’s officially been one year since launching this podcast (!!!) and today I’m pulling back the curtain on everything—what worked, what flopped, and whether it actually helped me sell more digital products (spoiler: it did).If you’ve been thinking about starting your own podcast or just want to hear how I used mine to grow my audience and make more sales without sounding like a robot… this episode is for you.A few things I cover: The real reason I started a podcast (and why it wasn’t to go viral)My biggest fear before launching and how I worked through itHow I used specific episodes to drive sales during a digital product launchWhy your podcast listeners are your most loyal ride-or-diesMy exact weekly marketing plan to grow and promote new episodesA few things I wish I had done differently (and what I’m changing in year two)Resources mentioned:Podcast host I use: Captivate.fmPodcast launch manager: Jill CarrEpisodes referenced:Ep. 2. Q&A with My Husband Trevor: From Leaving His Job to Becoming a SAHDEp. 23. Sewing Her Way to 838,000 Instagram Followers in Less Than a Year w/ @mothersewsbest_- Student SpotlightEp. 43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.pulsConnect with me:Instagram:@abigailpeughJoin the Rich Girl Community: Click HEREMake sure to subscribe so you never miss a new episode. See you next week!DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Summary55. How to Launch a Podcast That Sells Your Digital Products For You
Apr 29, 202500:37:14Summary readyIf you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.A few things we cover:The three podcast "brand levels" and why your launch strategy needs to match where you’re startingWhy 80% of podcasts fail after just 10 episodes (and how to avoid it)How to name your podcast to get found in search—even if you don't have a huge audience yetThe simple, under-$100 setup Adam recommends (no fancy studio needed)Whether you should focus on solo episodes, interviews, or a mix if you're selling digital productsWhy you don't need social media to build a profitable podcastThe "two-thirds content rule" that can make or break your podcast’s successIf you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.Resources mentioned:Zencastr / Streamyard for recordingClick HERE to sign up for Adam’s FREE Podcasting Business School Newsletter! Grab the headphones I use HERE and the mic I use HERE! Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.pulsHow I Gained 4,000+ Followers Using Trial Reels (Q&A)Connect with Adam: Instagram: @podcastingbusinessschool Website: https://www.podcastingbusiness.school/Connect with me: Instagram: @abigailpeugh Rich Girl Community: Join HEREP.S. If you needed a sign to start messy and figure it out as you go—this is it! DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Summary54. How Kristen Turned Low Tox Living into a Viral, Life-Changing Digital Product Business
Apr 22, 202500:48:43Summary readyToday’s guest is someone I instantly connected with online (even though we haven’t met in real life yet). Kristen, also known as @the.organimana, is a mama, content creator, and full time digital product seller, who went from battling chronic illness and mold toxicity to creating a thriving business rooted in low tox living.If you’ve ever wondered whether your “weirdly specific life experience” could become a business... Kristen’s story is about to light a fire under you.In this episode, we cover:How she went from $1,200 in her first year of sales to over 10,000 digital product ordersThe baby registry guide that completely took off while she was literally giving birthWhy niching down to a super specific person (think pregnant moms in 2024) changed everythingWhat she’s learned about going viral—and what to do after the followers come flooding inHow affiliate links turned her products into something that earns long after launchHer Instagram growth journey (from 18K to 235K in just six weeks)Creating a bingeable reel series and why her double-chin shower video actually went viralHer new subscription-based cooking community and what she’s planning nextKristen’s journey is such a powerful reminder that you don’t need to teach people how to make money to make money online in order to be successful selling digital products. You just need a story, a strategy, and a specific person you’re here to help.Connect with Kristen:Instagram: @the.organimamaExplore her guides & shop here!Connect with me:Instagram:@abigailpeughRich Girl Community: Join hereP.S. Her shower reel had me wheezing. Just wait.
Summary53. Hot Girl Walks, Pickles, & My Highest Revenue Day — A Juicy Q&A With Yours Truly
Apr 15, 202500:35:23Summary readyOkay y’all… we flipped the script this week. My sister (and podcast manager/VA/bestie/occasional bully) Mary hijacked the mic and interviewed me for a juicy little Q&A episode. We talked business, motherhood, hot girl walks, digital products, and yep—even pickles. This episode is a peek behind the curtain of what’s really going on in my life and business right now, and we covered so many fun (and real) topics that I know you’ll love.A few things we cover:The most money I’ve ever made in a single day (and what launch it came from) 💰How motherhood actually made me a better business ownerWhy I’m obsessed with low-ticket digital products and hate pushy salesWhat I hope my daughter learns by watching me workWould I ever go on reality TV? (Spoiler: I would cry in episode 1)The autobiography I love about the founder of Nike (find it here!)The very real convo about whether I’ve ever had to fire someone (and how I handled it)My reality show alter ego, my obsession with Wicked, and the current state of my hot girl pickle stashThis one is chatty, heartfelt, slightly chaotic, and 100% us. Whether you’re a mom building a business, a digital product creator, or just here for the BTS convos, I think you’re gonna love it.Connect with me: Instagram: @abigailpeughRich Girl Community: Click here to join
Summary52. The Truth About Niching Down — Does It Really Boost Digital Product Sales?
Apr 8, 202500:24:18Summary readyOn today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.A few things we cover in this episode:How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantageThe inspiring journey from losing her mother and becoming homeless to building a thriving online businessWhy starting with a small digital product lets your audience tell you exactly what they need nextThe surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeedResources mentioned in this episode:Baking for Business MembershipDigital Product Community for BakersConnect with me:Instagram: @abigailpeughConnect with Amanda:Instagram: @bakingforbusinessWebsite: bakingforbusiness.comMake sure to hit subscribe/follow so you never miss an episode!
Summary51. When (and What) to Outsource: Hiring Your First Virtual Assistant as a Solopreneur
Apr 1, 202500:33:47Summary readyOn today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds.A few things we cover in this episode:The foundational systems every digital product business needs from day one (even if you're starting scrappy!)How to know when you're actually ready to hire help (beyond just feeling overwhelmed)The costly mistake Madi made that left her with zero income just 3 weeks after having her babyThe practical ways to set up finances so you can hire with confidence, not panicWhy your password manager might be sabotaging your ability to delegate effectivelyResources mentioned in this episode:Madi's Founders Focus Assessment (free tool to identify what tasks to delegate)1Password (recommended password manager for teams)Crucial Conversations (book recommendation for managing team members)Connect with me:Instagram: @abigailpeughConnect with Madi:https://buildingremote.co/Make sure to hit subscribe/follow so you never miss an episode!
Summary50. Why Your Instagram Views Are Down in 2025: Algorithm Update Explained by Brock Johnson
Mar 25, 202500:34:33Summary readyToday I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.A few things we cover in this episode:The significant shift in how Instagram is now showing your Reels (and why your views seem different)Why creating "shareable" content is more critical than ever with the new algorithmA spreadsheet strategy that reveals which posts actually convert views into followersHow to modify your content for new viewers who have never seen your profile beforeThe surprising advantage of carousel collaborations most creators are overlookingResources mentioned in this episode:Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)The Build Your Tribe podcastConnect with me:Instagram: @abigailpeughJoin Rich Girl CommunityConnect with Brock:Instagram: @brock11johnsonMake sure to hit subscribe/follow so you never miss an episode!
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