Podcast
Women in The Coaching Arena
Hosted by Joanna Lott · EN
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
42episodes
Episodes
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161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson
Mar 1900:22:32Tap to summarizeWhat if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business.Key Timestamps:00:00 – 13 Years In, Still Pivoting02:40 – The Retreat That Changed Everything04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It”06:30 – When Life Fell Apart09:00 – The “I Don’t Get It” Moment13:30 – Pricing Shift, Identity Shift15:20 – What’s Next: Creativity and Expansion“The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa WilsonThis episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage.Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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160 | If I Started Again in 2026, This Is What I’d Do
Mar 1200:13:56Tap to summarizeAfter building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this episode, she shares the honest truth about what she would focus on and what she would stop doing if she were starting her coaching business from scratch in 2026.Timestamps:00:00 – Starting from zero02:05 – Choose a real niche03:40 – Create a simple offer05:20 – Start conversations now07:00 – Prioritise proof early08:30 – Go all in on one platform09:40 – Get the right supportThis episode is a reminder that business growth is rarely about doing more; it’s about doing fewer things well.These five principles are simple, but they’re powerful when you apply them consistently and without distraction. Support in building your business plays a major role in helping you keep going and build real momentum.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026
Mar 500:15:12Tap to summarizeDiscover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what actually creates paying clients and why qualifications alone aren’t enough. Drawing on her own early missteps and the small shifts that changed everything, she breaks down the eight habits that made the difference.This episode is valuable for qualified coaches who feel capable but inconsistent, because it replaces overwhelm with clear, practical habits that actually lead to paying clients.Timestamps00:00 – Qualified but Not Paid02:00 – The Time Audit Wake-Up Call03:00 – Your Daily Pipeline Date04:00 – The Power of One06:00 – Automate the Boring Stuff07:00 – Implement Within 24 Hours09:00 – Playing the Long Game11:00 – The Skill That Changes EverythingIf you’re ready to stop circling and start building something that feels solid, these habits will give you a clear place to begin. Choose one, act on it this week, and let steady action, not overthinking, move your business forward.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business. You can join in two ways: In person: Friday 26 June 2026 at the Roehampton Club, London Online: Monday 29 June 2026, 1.00–2.30pm BST Join the waitlist to get: Early access to tickets (released Wednesday 6 May) The lowest available price The best chance of securing your place 👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK
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158 | Building a Fully Booked Business (Her Way) - Jenny Weidner
Feb 2600:22:59Tap to summarizeA fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention.Key Timestamps[00:00] From education to coaching[02:10] The hotel room moment[05:40] Stepping out from behind the laptop[08:30] Selling in a way that fits[11:45] From accidental to intentional[14:50] What’s changed and what’s next[17:10] The biggest takeawayThis episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are.Decide on one door you’re ready to walk through properly and commit to it for the next season of your business.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business. You can join in two ways: In person: Friday 26 June 2026 at the Roehampton Club, London Online: Monday 29 June 2026, 1.00–2.30pm BST Join the waitlist to get: Early access to tickets (released Wednesday 6 May) The lowest available price The best chance of securing your place 👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK
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157 | PR isn't just for big brands - with Lucy Werner
Feb 1900:51:06Tap to summarizePR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.Timestamps[00:00] Why PR isn’t about big brands[04:12] What hyping yourself actually means[10:35] Building your PR foundations[18:40] Pitching with clarity and confidence[26:15] Relationships over quick wins[34:50] PR, income streams and long-term growth[42:10] Staying human in an AI-heavy worldThis episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.Choose one place this month where you’ll share your story clearly and let the right opportunities find you.Useful LinksJo’s Guest Speaker: Lucy Werner, founder of HypeYourselfLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Clear Yes Workshop - Strengthen Your Niche MessageJoin Me Live: The Clear Yes Workshop If you know you’re good at what you do but your messaging isn’t quite landing, this workshop will help you change that. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop — a live session focused on strengthening your niche, message and promise so it’s clear, compelling, and easier for clients to say yes. You’ll leave with a clearer way to explain what you do, stronger messaging, and more confidence talking about your coaching. Investment: £39 + VAT You’ll find the sign-up link below. https://joannalott.krtra.com/t/2wrbAS38K99c
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156 | Why You Can’t Build Authority Without Taking a Stand
Feb 1200:12:47Tap to summarizeIf your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients.Timestamps[00:00:00] Conviction over comfort[00:01:00] Why being liked holds you back[00:02:00] The cost of softened opinions[00:03:00] Real stories create real traction[00:04:00] The courage to be disliked[00:05:00] Repel or rally[00:06:00] Saying it out loud“If everything you say is agreeable, it’s usually too vague to matter.” -Jo LottAuthority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it.Share one belief this week that you usually keep private, and say it plainly.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Clear Yes Workshop - Strengthen Your Niche MessageJoin Me Live: The Clear Yes Workshop If you know you’re good at what you do but your messaging isn’t quite landing, this workshop will help you change that. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop — a live session focused on strengthening your niche, message and promise so it’s clear, compelling, and easier for clients to say yes. You’ll leave with a clearer way to explain what you do, stronger messaging, and more confidence talking about your coaching. Investment: £39 + VAT You’ll find the sign-up link below. https://joannalott.krtra.com/t/2wrbAS38K99c
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155 | Stop chasing Linkedin likes - focus on this instead
Feb 500:18:03Tap to summarizeWhat if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.Timestamps[00:00] The likes trap[01:00] When big engagement brings no clients[02:00] Why buyers don’t like sales posts[03:00] The danger of posting for ego[05:00] Holding your nerve when likes drop[08:00] Shallow content vs deep nurture[12:00] Building an ecosystem that convertsThis episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.Post something useful for one specific person today, then invite them somewhere deeper than the feed.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Clear Yes Workshop - Strengthen Your Niche MessageJoin Me Live: The Clear Yes Workshop If you know you’re good at what you do but your messaging isn’t quite landing, this workshop will help you change that. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop — a live session focused on strengthening your niche, message and promise so it’s clear, compelling, and easier for clients to say yes. You’ll leave with a clearer way to explain what you do, stronger messaging, and more confidence talking about your coaching. Investment: £39 + VAT You’ll find the sign-up link below. https://joannalott.krtra.com/t/2wrbAS38K99c
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154 | The Decide Once Method
Jan 2900:10:12Tap to summarizeLet’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence.Timestamps00:00 – The exhaustion of choice01:00 – Why clarity-seeking stalls growth02:10 – The Decide Once Method explained03:20 – Thinking week vs execution weeks04:30 – Why content doesn’t replace contact05:40 – Consistency, metrics and momentum07:10 – Confidence comes after actionThis episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients.When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable.Decide once what matters this month, then show up and do the work without renegotiating it every day.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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153 | How to build a School Hours, Term-Time only Coaching Business
Jan 2200:17:10Tap to summarizeNot every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.Timestamps[00:00] The decision that changed everything[02:00] Realising clients don’t run your diary[04:00] Learning to say no to evenings and weekends[06:00] Why one-off sessions often cost more than they give[08:00] Shiny objects vs school-hours reality[10:00] Designing your week around energy, not demand[12:00] Proof it’s possible, even with very limited timeThis episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.“If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.Choose one boundary this week that protects your time, and hold it with confidence.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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152 | From Burnt-out HR Director to Thriving Career Coach
Jan 1500:31:15Tap to summarizeWhat does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.Timestamps[00:01:00] Lorraine’s background and burnout[00:03:10] Why she joined The Business of Coaching[00:05:20] Finding her niche in HR leaders[00:09:30] Overcoming fear of LinkedIn visibility[00:13:10] Gratitude, confidence, and unexpected creativity[00:16:00] How her business works today[00:19:00] Advice for coaches earlier in the journeyThis conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.“It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.Useful LinksLorraine's websiteLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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