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BRAVE COMMERCE | Wave AI Podcast Notes

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BRAVE COMMERCE

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

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57 episodes

Episodes

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Philips' Laura Briggs on Unifying eCommerce, Driving Category Growth, and the Power of Empathy

00:23:5812/9/2025

Heaven Hill Brands’ Matt Blevins on Long-Term Brand Building, Consumer Behavior Shifts, and Modernizing Spirits

00:23:3212/2/2025

Scotts Miracle-Gro’s Matt Taylor on Navigating AI Search, Retail Media, and Real-Time Data

00:22:5011/18/2025

Kellanova’s Louise Cotterill on Turning Clean Room Data Into Sales Impact and Cultural Change

00:27:5311/11/2025

Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce from the Ground Up

00:26:0511/4/2025

Liquid Death’s Benoit Vatere on Creative Risk, Retail Collaboration, and Cutting Through the Noise

00:25:0210/28/2025

Kraft Heinz’s Andrea Steele on Embedding eCommerce Into the DNA of Big CPG

00:21:0510/21/2025

Mizkan’s Megan Frank on Modernizing 100-Year-Old Brands Without Losing Their Soul

00:22:3310/7/2025

Suave Brands Company’s Noah Knoblauch on Rebuilding Legacy CPG for a Digital-First, Private Equity-Backed Future

00:24:469/30/2025

Proximo Spirits’ Lander Otegui on Leading with Legacy in a Fast-Changing World

00:26:189/23/2025

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